AN ORGANISATIONAL STUDY AT BIG BAZAAR, BANGALORE

CHAPTER IINTRODUCTIONAn organisation is a consciously co-ordinate social entity, with an identifiable boundary that functions on a relative continuous basis to achieve a common goal or set of common goals. Organisations are a dominant component of contemporary society that always surrounds us. Thus there is a very serious need to study and analyse the structure of an organisation. It cannot be termed as an academic exercise only. Organisations are continuously analysed from various perspective.Future Group is an Indian private conglomerate, headquartered in Mumbai. The company is known for having a significant prominence in Indian retail and fashion sectors, with popular supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory, Central etc. and also for having notable presence in integrated foods and FMCG manufacturing sectors. Future Retail (initially Pantaloons Retail India Ltd (PRIL)) and Future Lifestyle Fashions, two operating companies of Future Group, are among the top retail companies listed in BSE with respect to assets and in NSE with respect to market capitalization.

1.1 BACK GROUND OF STUDYOrganisation is set of people working together for accomplishment of a common objective. The roles and responsibilities are stated clearly without any ambiguity. The positions occupied by different individuals are presented in the form of organisation chart. Organisational structure is essential for continuity of the mission & co-ordinates and controls the business activities. Organisation helps management to perform its actives effectively, optimum use of technological improvement growth & diversification, creatively, effective use of physical resources & HR.1.2 NEED FOR THE STUDYIn the understanding of various forms of business organisations and their operations, practical and internship approach play an important role in addition to the regular learning from the course delivery. In this connection it is felt that there is a need to undertake an organisational study which enables the scholar to be familiar with the profile of retail industry and profile and functioning of BIG BAZAAR, RAJAJI NAGAR, BANGALORE and keeping the main purpose of the study as to know the application of the theoretical aspects in the course in the corporate environment and to gain first-hand experience and expose to policies of the company.

1.3 OBJECTIVES OF THE STUDY To study the profile of retail industry. To know the profile of Big Bazaar in general and of Big Bazaar, Rajaji Nagar, Bangalore in particular. To understand the organisational structure of the company. To understand the working of the various departments of the company. To perform SWOT analysis for Big Bazaar. To offer suggestions and recommendations based on the study carried out.

1.4 SCOPE OF THE STUDY This report is based on the study conducted at BIG BAZAAR, Rajaji Nagar Bangalore. It aims at understanding the companys establishment, organisation structure, departments, techniques, marketing strategies and the advantages it is having over the competitors. An attempt is made to analyse the companys performance in comparison to the theoretical aspects. It aims to understand the skills of the company in the areas like technological advancements, competition and in management.

1.5 LIMITATIONS OF THE STUDY Time limit is a major constraint. As per the company rules many information was not disclosed. As the managers are busy in their daily schedules it is not possible for us to spend more time in interaction and discussion with them. Sometimes respondents dont provide accurate information which may influence the survey result

1.6 METHODOLOGY Observing the working of various departments like Finance, safety, human resource, production, purchasing etc. Discussion with the company executive, managers and employees. Visiting and surfing websites of the company.

1.7 SCHEME OF CHAPTERISATIONThe study captioned AN ORGANISATION STUDY AT BIG BAZAAR (FUTURE RETAIL LTD), RAJAJI NAGAR, BANGALORE has been branched off into 6 chapters. They are briefed below.

CHAPTER I - INTRODUCTIONCHAPTER II INDUSTRY PROFILE, COMPANY PROFILE AND PRODUCT PROFILECHAPTER III - ORGANISATIONAL STRUCTURECHAPTER IV FUNCTIONAL DEPARTMENTSCHAPTER V - SWOT ANALYSISCHAPTER VI - FINDINGS, RECOMMENDATIONS AND CONCLUSION

CHAPTER IIINDUSTRY PROFILE, COMPANY PROFILE AND PRODUCT PROFILE

2.1 INDUSTRY PROFILERetail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit.Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets with few or no houses or in a shopping mall. Shopping streets may be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation.Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing. Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase.

EtymologyRetail comes from the Old French word tailler, which means "to cut off, clip, pare, divide" in terms of tailoring. It was first recorded as a noun with the meaning of a "sale in small quantities" in (from the Middle French retail, "piece cut off, shred, scrap, paring"). Like in French, the word retail in both Dutch and German also refers to the sale of small quantities of items.Types of retail outlets San Juan de Dios Market in Guadalajara, Jalisco Inside a supermarket in Russia, Walnut Market in Katra, Jammu & Kashmir, India a marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the stores. This kind of market is very old, and countless such markets are still in operation around the whole world. In some parts of the world, the retail business is still dominated by small family-run stores, but this market is increasingly being taken over by large retail chains. Retail is usually classified by type of products as follows: Food products hard goods or durable goods - appliances, electronics, furniture, sporting goods, etc.Goods that do not quickly wear out and provide utility over time. Soft goods or consumables - clothing, apparel, and other fabrics. Goods that are consumed after one use or have a limited period (typically under three years) in which you may use them.

Hypermarkets Provides variety and huge volumes of exclusive merchandise at low margins. The operating cost is comparatively less than other retail formats.

Supermarkets

Is a self-service store consisting mainly of grocery and limited products on non-food items. They may adopt a Hi-Lo or an EDLP strategy for pricing. The supermarkets can be anywhere between 20,000 and 40,000 square feet (3,700 m2). Example: SPAR, BIG BAZAAR supermarket.

MallsHas a range of retail shops at a single outlet. They endow with products, food and entertainment under a roof. Category killers or Category Specialist: By supplying wide assortment in a single category for lower prices a retailer can "kill" that category for other retailers. For few categories, such as electronics, the products are displayed at the centre of the store and sales person will be available to address customer queries and give suggestions when required. Other retail format stores are forced to reduce the prices if a category specialist retail store is present in the vicinity.

E -tailers The customer can shop and order through internet and the merchandise are dropped at the customer's doorstep. Here the retailers use drop shipping technique. They accept the payment for the product but the customer receives the product directly from the manufacturer or a wholesaler. This format is ideal for customers who do not want to travel to retail stores and are interested in home shopping. However it is important for the customer to be wary about defective products and non-secure credit card transaction.Example: Amazon, Pennyful and eBay.

Vending MachinesThis is an automated piece of equipment wherein customers can drop the money in the machine and acquire the products. Some stores take a no frills approach, while others are "mid-range" or "high end", depending on what income level they target.Other types of retail store includeAutomated Retail stores are self-service, robotic kiosks located in airports, malls and grocery stores. The stores accept credit cards and are usually open 24/7.Examples include Zoom Shops and Red box. Big-box stores encompass larger department, discount, general merchandise, and warehouse stores. Retailers can opt for a format as each provides different retail mix to its customers based on their customer demographics, lifestyle and purchase behaviour. A good format will lend a hand to display products well and entice the target customers to spawn sales.Worldwide Top Five Retailers

Retail Sales RankCompany Country of Origin 2013/14 group revenue (US $mil)

1Walmart US$464,162

2Tesco UK$120,052

3Costco US$105,156

4Carrefour France$103,555

5Kroger US$96,751

OperationsRetail pricingThe pricing technique used by most retailers is cost-plus pricing. This involves adding a mark-up amount (or percentage) to the retailer's cost. Another common technique is suggested retail pricing. This simply involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer. In Western countries, retail prices are often called psychological prices or odd prices. Often prices are fixed and displayed on signs or labels. Alternatively, when prices are not clearly displayed, there can be price discrimination, where the sale price is dependent upon which the customer is.For example, a customer may have to pay more if the seller determines that he or she is willing and/or able to. Another example would be the practice of discounting for youths, students, or senior citizens. StaffingBecause patronage at a retail outlet varies flexibility in scheduling is desirable. Employee scheduling software is sold which, using known patterns of customer patronage, more or less reliably predicts the need for staffing for various functions at times of the year, day of the month or week, and time of day. Usually needs vary widely.Conforming staff utilization to staffing needs requires a flexible workforce which is available when needed but does not have to be paid when they are not, part-time workers; as of 2012 70% of retail workers in the United States were part-time. This may result in financial problems for the workers, who while they are required to be available at all times if their work hours are to be maximized, may not have sufficient income to meet their family and other obligations.Transfer mechanismsThere are several ways in which consumers can receive goods from a retailer.Counter serviceWhere goods are out of reach of buyers and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewellery) and controlled items like medicine and liquor. It was common before the 1900s in the United States and is more common in certain countries like India.

DeliveryWhere goods are shipped directly to consumer's homes or workplaces. Mail order from a printed catalogue was invented in 1744 and was common in the late 19th and early 20th centuries. Ordering by telephone was common in the 20th century, either from a catalogue, newspaper, television advertisement or a local restaurant menu, for immediate service (especially for pizza delivery), remaining in common use for food orders.Internet shopping a form of delivery has eclipsed phone-ordering and, in several sectors - such as books and music - all other forms of buying.

ChallengesTo achieve and maintain a foothold in an existing market, a prospective retail establishment must overcome the following hurdles: Regulatory barriers including Restrictions on real estate purchases, especially as imposed by local governments and against "big-box" chain retailers; Restrictions on foreign investment in retailers, in terms of both absolute amount of financing provided and percentage share of voting stock (e.g., common stock) purchased; Unfavourable taxation structures, especially those designed to penalize or keep out "big box" retailers (see "Regulatory" above); Absence of developed supply chain and integrated IT management; High competitiveness among existing market participants and resulting low profit margins, caused in part by Constant advances in product design resulting in constant threat of product obsolescence and price declines for existing inventory; and Lack of properly educated and/or trained work force, often including management, caused in part by Lack of educational infrastructure enabling prospective market entrants to respond to the above challenges.Sales techniquesBehind the scenes at retail, there is another factor at work. Corporations and independent store owners alike are always trying to get the edge on their competitors. One way to do this is to hire a merchandising solutions company to design custom store displays that will attract more customers in a certain demographic. The nation's largest retailers spend millions every year on in-store marketing programs that correspond to seasonal and promotional changes. As products change, so will a retail landscape. Retailers can also use facing techniques to create the look of a perfectly stocked store, even when it is not. A destination store is one that customers will initiate a trip specifically to visit, sometimes over a large area. These stores are often used to "anchor" a shopping mall or plaza, generating foot traffic, which is capitalized upon by smaller retailers.

Customer serviceCustomer service is the "sum of acts and elements that allow consumers to receive what they need or desire from your retail establishment." It is important for a sales associate to greet the customer and make himself available to help the customer find whatever he needs.When a customer enters the store, it is important that the sales associate does everything in his power to make the customer feel welcomed, important, and make sure he leaves the store satisfied. Giving the customer full, undivided attention and helping him find what he is looking for will contribute to the customer's satisfaction. For retail store owners, it is extremely important to train yourself and your staff to provide excellent customer service skills. By providing excellent customer service, you build a good relationship with the customer and eventually will attract more new customers and turn them into regular customers. Looking at long term perspectives, excellent customer skills give your retail business a good ongoing reputation and competitive advantage.

RETAILING IN INDIARetailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with 1.2 billion people.As of 2013, India's retailing industry was essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about 4 percent of the industry, and these were present only in large urban centers. India's retail and logistics industry employs about 40 million Indians (3.3% of Indian population).Until 2011, Indian central government denied foreign direct investment (FDI) in multi-brand retail, forbidding foreign groups from any ownership in supermarkets, convenience stores or any retail outlets. Even single-brand retail was limited to 51% ownership and a bureaucratic process.In November 2011, India's central government announced retail reforms for both multi-brand stores and single-brand stores. These market reforms paved the way for retail innovation and competition with multi-brand retailers such as Walmart, Carrefour and Tesco, as well single brand majors such as IKEA, Nike, and Apple. The announcement sparked intense activism, both in opposition and in support of the reforms. In December 2011, under pressure from the opposition, Indian government placed the retail reforms on hold till it reaches a consensus.In January 2012, India approved reforms for single-brand stores welcoming anyone in the world to innovate in Indian retail market with 100% ownership, but imposed the requirement that the single brand retailer source 30 percent of its goods from India. Indian government continues the hold on retail reforms for multi-brand stores.In June 2012, IKEA announced it had applied for permission to invest $1.9 billion in India and set up 25 retail stores. An analyst from Fitch Group stated that the 30 percent requirement was likely to significantly delay if not prevent most single brand majors from Europe, USA and Japan from opening stores and creating associated jobs in India.On 14 September 2012, the government of India announced the opening of FDI in multi-brand retail, subject to approvals by individual states. This decision was welcomed by economists and the markets, but caused protests and an upheaval in India's central government's political coalition structure. On 20 September 2012, the Government of India formally notified the FDI reforms for single and multi-brand retail, thereby making it effective under Indian law.On 7 December 2012, the Federal Government of India allowed 51% FDI in multi-brand retail in India. The government managed to get the approval of multi-brand retail in the parliament despite heavy uproar from the opposition. Some states will allow foreign supermarkets like Walmart, Tesco and Carrefour to open while other states will not.

Modern retailing in India

PunjabUttar PradeshWest Bengal

TelanganaKarnatakaTamil Nadu

Madhya PradeshGujaratMaharashtra

DelhiKeralaHaryana

Indian market has high complexities in terms of a wide geographic spread and distinct consumer preferences varying by each region necessitating a need for localization even within the geographic zones. India has highest number of outlets per person (7 per thousand) Indian retail space per capita at 2sq.ft. (0.19m2)/ person is lowest in the world Indian retail density of 6 percent is highest in the world. 1.8 million Households in India have an annual income of over 4.5 million (US$74,700.00).While India presents a large market opportunity given the number and increasing purchasing power of consumers, there are significant challenges as well given that over 90% of trade is conducted through independent local stores. Challenges include: Geographically dispersed population, small ticket sizes, complex distribution network, little use of IT systems, limitations of mass media and existence of counterfeit goods.CountryModern Retail(in 2011,% of total)

India 7%

China 20%

Thailand 40%

United States 85%

A number of merger and acquisitions have begun in Indian retail market. PWC estimates the multi-brand retail market to grow to $220 billion by 2020.

Indian retailersA 2012 PWC report states that modern retailing has a 5% market share in India with about $27 billion in sales, and is growing at 15 to 20% per year.There are many modern retail format and mall companies in India. Some examples are in the following table.INDIAN RETAIL GROUPMARKET REACH IN 2011

Pantaloon Retail65 stores and 21 factory outlets in 35 cities, 2 million square feet space

Shoppers Stop51 stores in 23 cities, 3.2 million square feet space

Spencers Retail200 stores in 45 cities, 1 million square feet space

Reliance Retail708 mart and supermarkets, 20 wholesale stores in 15 cities, 508 fashion and lifestyle, 1206 crore (US$200million) per month sales in 2013

Bharti Retail74 Easyday stores, plans to add 10 million square feet by 2017

Birla More575 stores nationwide

Tata Trent59 Westside mall stores, 13 hypermarkets

Lifestyle Retail15 lifestyle stores, 8 home centers

Future Group193 stores in 3 cities, one of three largest supermarkets retailer in India by sales, 916 crore (US$150million) per month sales in 2013

2.2 COMPANY PROFILE

FUTURE GROUPFuture group, led by its founder and Group CEO, Mr. KISHORE BIYANI, is one of Indias leading business houses with multiple businesses spanning across the consumption space. While retail form the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.Big Bazaar is the largest hypermarket chain in India. As of August 31, 2014 there are 167 stores across 100 cities and towns in India covering around 18 million sq. ft. of retail space. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.Big Bazaar stores are aimed at providing a local marketplace feel to the shoppers. They offer a wide variety of household items including retail apparels, food products, general merchandise, furniture, electronics, books, fast food, etc. Several stores also have leisure and entertainment sections.

Future Group also owns Central Hypermarket, Brand Factory, Pantaloons, eZONE, Home Town, futurebazaar.com, and KB's Fair Price, apart from Big Bazaar.

Big Bazaar was introduced by the Future Group in September 2001 with the opening of its first four stores in Kolkata, Indore, Bangalore and Hyderabad within a period of 22 days. Started by MR. KISORE BIYANI Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise.Future groups joint venture partners include, US-based stationery product retail, staples and Middle East- based Axiom Communications. The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.According to MR. KISORE BIYANI, the inspiration behind this entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar is popularly known as the INDIAN WALMART today.

BOARD OF DIRECTORS Mr. Kishore Biyani- Group CEO, Future Group Mr. Anil Biyani- Director, Future Group Mr. Rakesh Biyani- Director, Future Group Mr. Sunil Biyani- Director, Future Group Mr. Vijay Biyani- Director, Future Group

Future IdeasWe Future IdeasWork to create the IdeaEconomy Ideas have currencyand create human progressIdeas build and transform theworldWe Future Ideas Take deep pride in empathizing with consumers We are NOT HiredConsultants but Idea PartnersThat work with you as seekersTo deliver solutions We are Facilitators We believe in collaborationWe Future IdeasBuild values and scenarios.And create Ideas that can impact Business, Organizations, Individuals and SocietyWe Future IdeasWork to create Intellectual Property for you not formoney alone but for thebelief in Ideas and the powerembedded in Ideas.We Future Ideas Are humbled that you give us a chance.

Milestones25 years ago, we began our pioneering journey transforming the Indian retail landscape, whole-heartedly believing in rewriting rules and retaining values. Today, our deep footprint across India and landmark growth is testament to our enduring values.2011 April 2011 KBs Fair price celebrates opening its 200 stores in India May 2011 Future Supply Chains becomes ISO certified 2010 Future Group launches its telecom brand T24 in partnership with Tata Teleservices to provide additional loyalty benefits to its customers. Future Group launches products in key FMCG categories through SACH, a brand co-created with Sachin Tendulkar. Future Group connects over 4000 small and medium Indian manufacturers and entrepreneurs with consumers.2009 Future Group celebrates its first Shopping Festival across all retail formats in key Indian cities. Future University starts its campuses in Ahmadabad, Bangalore and Kolkata to offer degree programs through a tie-up with IGNOU. Future Group partners with Hong Kong-based Li & Fung Group to strengthen its supply chain and logistics network across the country.2008 Future Capital Holdings becomes the second group company to make a successful Initial Public Offering (IPO) in the Indian capital market. Big Bazaar crosses the 100-store mark, marking one of the fastest expansions of the hypermarket format anywhere in the world. Total operational retail space crosses the 10 million square feet mark. Future Group acquires rural retail chain Aadhar from the Godrej Group, which has a presence in 65 rural locations.2007 Future Group crosses the $1 billion turnover mark. Specialized companies in retail media, logistics, IPR and brand development and retail-led technology services become operational. Pantaloon Retail wins the International Retailer of the Year award at US-based National Retail Federation convention in New York, and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona. Online portal Futurebazaar.com becomes Indias most popular shopping portal.2006 Future Capital Holdings, the groups financial arm, is formed to manage over $1.5 billion in real estate, private equity and retail infrastructure funds. Home Town, the home building and improvement products retail chain, is launched along with consumer durables format e zone and furniture chain Furniture Bazaar. Future Group enters into joint venture agreements to launch insurance products with Italian insurance major Generali. Future Group forms joint ventures with US office stationery retailer Staples.2005 Future Group moves beyond retail and acquires a stake in Galaxy Entertainment, Indus League Clothing and Planet Retail. Future Group sets up Kshitij, Indias first real estate investment fund, to build a chain of shopping malls.2004 Future Group launches Indias first seamless mall, Central, in Bangalore.2002 Food Bazaar, the supermarket chain is launched.2001 Future Group launches three Big Bazaar stores within a span of 22 days in Kolkata, Bangalore and Hyderabad.1997 Future Group enters modern retail with the launch of the first 8000-sq. ft. store Pantaloons in Kolkata.1995 Future Group launches John Miller, a brand for Formal shirts.1994 The Pantaloon Shoppe, Future Groups exclusive menswear store in a franchisee format is launched across the nation. The company starts distribution of branded garments through multi-brand retail outlets across the nation.1992 Pantaloon Retail India Ltd makes an Initial public offer (IPO).1991 BARE, an Indian denim brand is launched.1987 The company is incorporated under the name of Manz Wear Private Limited. Pantaloons, one of Indias first formal trouser brands, is launched.

AWARDS AND RECOGNITION2014CII- Supply Chain and Logistics Excellence Awards Future Supply Chain awarded with CII- Supply Chain and Logistics Excellence Awards of the year 2014.Supply Chain Personality of the Year Mr. Anshuman Singh, Managing Director & CEO, Future Supply Chains awarded with Supply Chain Personality of the year 2014.Operational Excellence in Warehousing of the year Future Supply Chains awarded with Operational Excellence in Warehousing of the year 2014.Emerging Player of the Year 2014 Indian Chamber of Commerce recognized FSC as Emerging Player of the Year 2014.India Retail Award 2014 Big Bazaar Direct Retail store of the year honoured with eRetailer of the Year 2014Indian eRetail Award 2014 Big Bazaar Direct, our eRetailing format awarded with Disruptive Retailer of the Year 20142013Future Retail Limited Won the Best Run Award in IT (Technology Solutions) at SAP ACE 2013 HomeTown became the first Indian retailer to bag Global Innovation Award for the year 2012- 2013Best Run Award 2013 Future Retail Limited Won the Best Run Award in IT (Technology Solutions) at SAP ACE 2013EMC Transformers Award 2013 Technology Services Team at Future Group won the EMC Transformers Awards for their smart and judicious use of IT services.CIO100 Awards 2013 Business Technology Services of Future Group won this award for the 2nd consecutive year for the project "Pratibimb", a project carried for virtualization of desktops to enhance user productivity.CISO Award 2013 IT support services received this prestigious for innovative ways to secure the business in the most effective manner and deliver business value, by creating competitive advantage, optimizing business processes, enabling growth and improving relationships with customers.CIO100 Awards 2013 Future Group's Business Technology Services team was recognized for its successful efforts in virtualization of desktops within the organization.Consumer Survey of Product Innovation 2013 Sach Handwash voted product of the year by Consumer Survey of Product Innovation 2013Images Fashion Awards 2013 The Most Admired Fashion Retail Personality of the Year Mr. Kailash BhatiaThe Global Innovation Award International Home + Housewares Retail Excellence /Global Innovation' for the year 2012-2013 HomeTownRetailer Technology Awards 2013 Future Group's IT team was felicitated with the following awards: Retail Application of the year IT Team of the year Supply Chain Software SolutionRural Marketing Association of India's (RMAI) Corporate Awards 2012 Best marketing communication towards women, youth and children Future Learning2012Best FMCG 3PL Company of the Year 2012 Future Supply Chain awarded as Best FMCG 3PL Company at Express, Logistics and Supply Chain Conclave.CISO Award 2012 Future Group was felicitated for using Information security technology in the most effective and innovative mannerGolden Spoon Awards 2012 Most Admired Food and Grocery Retailer of the Year for its Private Labels in Big Bazaar Future Group Retail Professional of the Year for innovation in Private Brands- Mr. Devendra Chawla, President Food & FMCG CategoryImages Fashion Awards (IFA) 2012 Most Admired Private Label Retailer - PantaloonsET Retail Awards 2012 FedEx Most Trusted Retailer of the Year Award Big Bazaar TRRAIN Retail Employee of the Year Award Mr. Jitendra Kalyani, Big BazaarRecognition by CMO Council, USA and CMO Asia Master Brand Award - Future Supply Chains Retail Icon of the Year- Mr. Anshuman Singh, MD & CEO, Future Supply ChainsBloomberg UTV B-School Excellence Award Best educational institute in Retail- Future Innoversity2011Retail Supply Chain Excellence Award Future Supply Chain awarded with Retail Supply Chain Excellence Award at Express, Logistics and Supply Chain Conclave in the 2011.Designomics Awards 2011 - Recognising Businesses that build value through Design Winning Designomist at the World Brand Congress 2011 - Future GroupCNBC AWAAZ Consumer Awards 2011 Most Recommended Modern Retail Brand of the Year in the Popular Choice category- Big BazaarBrand Equity's Most Trusted Brands 2011 awards Most Trusted Retailer - Big BazaarImages Retail Awards 2011 Most Admired Retailer of the year 2011 in the Home Products Category-HomeTownExcellence Awards & Recognition 2011 for Finance & Accounting Transformation through Shared Services Best Shared Service Centre (SSC) for the category of Shared Service Centre Servicing Clients in an Indian Sub-Continent- nuFuture Digital India Ltd. (NDIL)Golden Spoon Awards 2011 Most Admired Food & Grocery Retailer of the Year: Private Labels Food Bazaar Most Admired Retail Professional in Food & Grocery category Mr. Damodar Mall, Head, Integrated Food Strategy.Marketing Excellence Awards 2011 held by Indira Group of Institutes Best Employer Of The Year - Future Supply ChainsDNA and Stars of the Industry Group Innovative B-school Awards Star News National B-School Award for being an outstanding B School with an Industry Related Curriculum Future InnoversityACE (Awards for Customer Excellence) 2011 2011 SAP ACE award in the Best-Run Business in Mobility Adoption - Pantaloon RetailFranchise India Expo 2011 Best Food And Grocery Chain Of 2011 - Food Bazaar Best Value Retailer of 2011 - Big Bazaar Best Brand Licensee In FMCG - Walt Disney Brands By Future Consumer EnterprisesIndustry Institute Partnership Symposium Appreciation for contribution to placement of over 75 rural Below Poverty Line youth at McDonalds Mr. Ayan Thankur, Future LearningStar News Brand Excellence (B.E.) Awards Brand Excellence (B.E.) Awards in the Retail Sector - Future GroupICAI Awards 2011 CFO - Service Sector category Mr. C.P.ToshniwalFood Retail & SCM and Agro Logistics: Summit & Awards 2011 Food Supply Chain Company Of The Year In Retail Category - Food Bazaar

2010Images Fashion Awards 2010 Most Admired Large Format National Fashion Retailer of the Year - Central Titan IFA Most Admired Large Format Retailer of the Year - CentralImages Retail Awards 2010 Most Admired Food & Grocery Retailer of the Year : Private Label Pantaloon RetailCoca-Cola Golden Spoon Awards 2010 Most Admired Retail Group of the Year - Future Group Most Admired Retailer in Food Category - Food Bazaar Most Admired Retailer in Hypermarket Category - Big BazaarCNBC Awaaz Consumer Awards Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar Most Preferred Multi Brand Retail Outlet- Big Bazaar Most Preferred Multi Brand One Stop Shop- Big BazaarGolden Spoon Awards 2010 Most Admired F&G Retailer of the Year: Private Label - Pantaloon Retail Most Admired F&G Retailer of the Year: Large Formats - Big Bazaarexchange4media Radio Advertising Awards (ERAA) 2010 Advertiser of the year - Future Group Best Brand Integration on Radio (Retail): GOLD - Fashion@BigBazaar - RJ Style O Meter Best On Ground Activation for a client (Retail): GOLD - Fashion@BigBazaar - RJ Style O Meter Best Use of Radio in a Media Plan: SILVER Fashion@BigBazaar - RJ Style O Meter Best Brand Integration on Radio (Retail): SILVER - Pantaloons 3 Idiots Best Campaign of the year: SILVER - Future Group Shopping FestivalAsia's Best Employer Brand Awards HR Leadership award - Mr. Ameet Naik, General Manager HR FHDL Employer of the Year (Retail Category) by Indira Group of Institutes Future Learning & Development Limited (FLDL)2009Retail Supply Chain Excellence Award Future Supply Chain awarded with Retail Supply Chain Excellence Award at Express, Logistics and Supply Chain Conclave in the 2009.CNBC Awaaz Consumer Awards 2009 Most Preferred Multi Product Chain - Big Bazaar Most Preferred Multi Brand Food & Beverage Chain - Big BazaarImages Fashion Forum 2009 Most Admired Fashion Group Of The Year - Future Group Most Admired Private Label - Pantaloons, lifestyle format Critics' Choice for Pioneering effort in Retail Concept Creation - CentralIndian Retail Forum 2009 Most Admired Retail Group of the Year - Future GroupAsia Retail Congress 2009 Retail Marketing Campaign of the year - Future Group - The Great Indian Shopping festival Retailer of the Year Hypermarkets - Future GroupGolden Spoon Awards 2009 Most Admired Food & Grocery Retailer Of The Year PRIL Most Admired F&G Retailer of the Year: Large Formats - Big Bazaar Most Admired F&G Retailer of the Year: Private Label - Pantaloon RetailThe Gurukul Awards The Best Upcoming Institute Award Future Learning & Development Limited (FLDL)Indian Merchant Chambers and Asian Centre for Corporate Governance and Sustainability Best Audit Committee 2009 Award for Pantaloon RetailIn-Store Asia 2009 Gold in Sports & Equipment Category - Planet Sport Vashi Central Gold in Departmental Store of the Year - Goregaon Central Gold in Shopping Mall & Arcade of the Year - Gurgaon Central Merit in Window Display of the Year HomeTown Merit for Electronic store larger than 5000 sq.ft - eZone Goregaon Merit for Best Visual Merchandising - Future Axiom2008Indian Retail Forum Awards 2008 Most Admired Retail Group of the year Future Group Most Admired Retail Face of the Year - Kishore Biyani Most Admired Retailer (Hypermarket) Big BazaarThe INDIASTAR Award 2008 Food Bazaar: Best Packaging Innovation With this award, Pantaloon Retail (India) Limited becomes the first Indian Retailer to win the prestigious INDIASTAR Award.Retail Asia Pacific 500 Top Awards 2008 Gold Winner - Top Retailer 2008 Asia Pacific For more information on the awards, kindly click here.Coca-Cola Golden Spoon Awards 2008 Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani. Most Admired Food & Grocery Retailer of the Year Supermarkets: Food Bazaar. Most Admired Food & Grocery Retailer of the Year - Hypermarkets: Big Bazaar. Most Admired Retailer of the Year - Dynamic Growth in Network Expansion across Food, Beverages & Grocery: Future Group. Most Admired Food & Grocery Retailer of the Year - Consumer's Choice: Big Bazaar.The Reid & Taylor Awards for Retail Excellence 2008 Retail Leadership Award: Kishore Biyani Retail Best Employer of the Year: Future Group Retailer of The Year: Home Products and Office Improvements: HomeTownCNBC Awaaz Consumer Awards 2008 Most Preferred Multi Brand Food Retail- Big Bazaar2007Images Retail Awards Most Admired Retail Face of the Year: Kishore Biyani Most admired retailer of the year: Large format, multi product store: Big Bazaar Most admired retailer of the year: Food and Grocery: Food Bazaar Most admired retailer of the year: Home & office improvement: HomeTown Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.National Retail Federation, New York International Retailer for the Year 2007 Pantaloon Retail (India) Ltd.World Retail Congress, Barcelona Emerging Market Retailer of the Year 2007 Pantaloon Retail (India) Ltd.Hewitt Best Employers 2007 Best Employers in India (Rank 14th) Pantaloon Retail (India) Ltd.PC World Indian Website Awards Best Indian Website In The Shopping Category - Futurebazaar.comReader's Digest Trusted Brands Platinum Awards Trusted Brands Platinum Award (Supermarket Category) Big Bazaar200613th Lions Gold Award 2006 Future Supply Chain was awarded with Lions Gold Award by Lions Club of SOL, MumbaiRetail Asia Pacific Top 500 Awards, Singapore Asia Pacific Best of the Best Retailers Pantaloon Retail (India) Ltd Best Retailer in India Pantaloon Retail (India) LtdAsiamoney Awards Best Managed Company in India (Mid-cap) Pantaloon retail (India) Ltd.Ernst & Young Entrepreneur of the Year Award Ernst & Young Entrepreneur of the Year (Services) Kishore BiyaniCNBC Indian Business Leaders Awards The First Generation Entrepreneur of the Year Kishore BiyaniLakshmipat Singhania IIM Lucknow National Leadership Awards Young Business Leader Kishore BiyaniCNBC Awaaz Consumer Awards Most Preferred Large Food & Grocery Supermarket Big BazaarImages Retail Awards Best Value Retail Store Big Bazaar Best Retail Destination Big Bazaar Best Food & Grocery Store Food Bazaar Retail Face of the Year Kishore BiyaniReader's Digest Awards Platinum Trusted Brand Award - Big BazaarReid & Taylor Awards for Retail Excellence Retail Entrepreneur of the Year Kishore Biyani2005Images Retail Awards 2005 PRIL- Most Admired Retailer of the Year Food Bazaar- Retailer of the Year(Food and Grocery) Big Bazaar-Retailer of the Year(Value Retailing) Central-Retail Launch of the YearVoted by Business Today magazine as one of the Top 20 Companies in India to watch in 2005 India's most investor-friendly companies in the top 75 India's Biggest wealth creators in the top 100DAKS London PRIL- Brand Builder of the Year2004Images Retail Awards 2004 PRIL- Most Admired Retailer of the Year Food Bazaar- Retailer of the Year(Food and Grocery) Big Bazaar-Retailer of the Year(Value Retailing) Central-Retail Launch of the YearReid & Taylor and DLF Awards PRIL - Retailer of the year2003Indian Express Award PRIL Marketing Excellence and Excellence in Brand BuildingIndusland Bank (India Brand Summit) PRIL - Excellence in Brand Building

OUR BELIEFSFuture Group was founded on a simple idea: Rewrite rules, retain values. This fundamental belief created a new kind of marketplace, forever transforming Indian retail. Today our core values continue to guide how we do business and improve the quality of life of the people we serve.At Future Group we are committed to being a catalyst of positive change in the communities, societies and business sectors in which we operate. We envision Indias transformation into the legendary 'Sone Ki Chidiya' (golden bird), taking wings once again to reach greater heights. We take pride in our Indianness. Our belief in inclusiveness for long-term sustainable growth and economic prosperity evokes trust among consumers, employees, suppliers, partners, shareholders and the community.

Group VisionFuture Group shall deliver Everything, Everywhere, Everytime for Every Indian Consumer in the most profitable manner.

Group Mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

Core Values Indianness: Confidence in ourselves. Leadership: To be a leader, both in thought and business. Respect & Humility: To respect every individual and be humble in our conduct. Introspection: Leading to purposeful thinking. Openness: To be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: To build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought, business and action. Adaptability: To be flexible and adaptable, to meet challenges. Flow: To respect and understand the universal laws of nature

2.3 PRODUCT PROFILEFuture BrandsFuture Brands Limited (FBL) is involved in the business of creating, developing, managing, acquiring and dealing in consumer-related brands and IPRs (Intellectual Property Rights).We retail a wide range of products and brands, some of which have been grown and nurtured by our group companies.

Mobile Telephony T24

In partnership with Tata Teleservices Limited, Indias dual-technology telecom operator, Future Group provides mobile telephony services under the brand name T24 on the GSM platform. T24 (Talk 24 hours) provides mobile telephony services to the customers of Future Groups retail stores. A differentiated offering in the crowded telecom space, T24 aims to increase loyalty among the millions of customers who patronize our retail stores. Based on the concept of Talk More, Shop More the T24 brand offers unique benefits for customers shopping at Future Groups shopping network.Future Group is focused on building partnerships with the three pillars of Collaboration, Assistance and Synergy.CollaborationCollaboration is achieved in business planning and management to ensure optimal growth by creating joint business plans with a constant review of performance.AssistanceAssistance is extended by leveraging Future Group's resources.SynergySynergy is generated by putting our strengths together to create a unique position in the marketplace. We combine our strengths to create a unique value proposition by sharing consumer insights and product knowledge, joint brand building, value engineering and developing new products. With a proven track record of developing long-term partnership models on a win-win basis, Future Group is a partner to some of the most reputed speciality retailers from around the world.

Payback Loyalty Program

Future Group has taken the whole concept of customer loyalty to the next level by joining hands with PAYBACK. PAYBACK is Indias largest and one of Europes most successful multi-partner loyalty programs. With PAYBACK, customers can shop, save and get rewarded. This program enables consumers to collect millions of points across online and offline partners with just a single card. Customers can accumulate points across Future Group formats, thereby making shopping rewarding. PAYBACK is Europe's leading customer loyalty program, headquartered in Germany, with a total of 25.5 million active cardholders in Germany and Poland. In India, Now that Future Group has become a part of this bandwagon, customers are bound to earn points at every step from formats like Big Bazaar, Food Bazaar, Pantaloons, Central, Home Town, eZone, Brand Factory and Future Bazaar.These points can then be redeemed for air miles, movie tickets, air tickets and vice versa.With Future Group and PAYBACK Shopping is Rewarding.Benefits of PAYBACKOur formats Big Bazaar, Food Bazaar, Pantaloons, Central, Home Town, eZone, Brand Factory and Future Bazaar are a part of the PAYBACK Loyalty program.

PROFIT CLUB MEMBERSHIP CARD

Profit club membership card is the card where Big Bazaar gives the customer to make profit @ 20%. In this card if customer deposits Rs.10000, then Big Bazaar gives customer Rs. 12000 back. customer loyal to purchase worth Rs.1000 every month and after 10 month when the customer money will over then Big Bazaar provides 2 months extra purchasing power. With this money customer makes 20 % profit.

CHAPTER IIIORGANISATIONAL STRUCTURE

3.1 ORGANISATIONAL STRUCTUREAn organizational structure defines how activities such as task allocation, coordination and supervision are directed towards the achievement of organizational aims.

STORE MANAGER

ASST. STORE MANAGER

INFO.DEPT. MANAGER

ADMINISTRATIONHR MANAGER

SALES MANAGERVISUAL MARCHANDISINGASST. DMMARKETING MANAGER

TEAM LEADER

ASST. DMSECURITY

TEAM MEMBER MAINTENANCE

HOUSE KEEPING CASHIER CSD

STORE MANAGERThe store manager works at a top level in organization. He has responsibilities of the store and he will take the decision in the organization.

ASSISTANT STORE MANAGERThe assistant store manager takes the role of the second store manager as vice store manager. Sometimes assistant manager works like a store manager when the store manager is absent.

DEPARTMENT MANAGERSThere are the departmental managers; they take place their respective department.HR MANAGERHR manager handles the Human Resource department and he will recruit the suitable employee. The HR department of BIG BAZAAR is very dynamic. Employees are the biggest strength and asset of any organization and the HR dept. realizes this very well. This is very evident from the way of the HR dept. handles all its employees. They take almost care to selection, train, motivate and retain all the employees. They have continuous developmental programmed for all the employees.

MARKETING MANAGERThe marketing manager takes the responsibilities of marketing department. Marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organizational goal. For a firm in order to implement the marketing concept it has to focus its attention on the consumer, ascertain his/her needs, discuss and want before.CHAPTER IVFUNCTIONAL DEPARTMENTS

Functional department is the most common type of organizational management. The organization is grouped by areas of specialty within different functional areas (e.g., finance, marketing, and engineering).

HUMAN RESOURCE DEPARTMENTThe HR department of BIG BAZAAR is very dynamic. Employees are the biggest strength and asset of the organization and the HR dept. realizes this very well.This is very evident from the way of the HR dept. handles all its employees. They take almost care to selection, train, motivate and retain all the employees. They have continuous developmental programmed for all the employees.

HR MANAGER

ASST. HR MANAGER

EMPLOYEE EMPLOYEE EMPLOYEE

KEY FUNCTIONS OF THE HR Dept.1. Recruitment and Selection1. Training and Development1. Promotion and Transfer1. Wages and salary administration1. Performance Appraisal1. Industrial Relations1. Disciplinary Action and1. Welfare MeasuresPolicies at Big BazaarThe Company has formulated the following HR policies for the welfare of the employees in the organization. They are as follows:1. Carrier Development Plan and Promotion Rules for employee.1. Big Bazaar conduct and Disciplinary Action Rules for junior employee and above.1. Medical Attendance Rules.1. Leave Rules.1. Education Advance.1. Delegation of Powers.1. Annual Increment.1. Education offer.

MARKETING DEPARTMENTMarketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goal. For a firm in order to implement the marketing concept it has to focus its attention on the consumer, ascertain his/her needs, discuss and want before.

ORG (Operational Research Group)Operational Research Group report main source of marketing research private agency which study the competitors consumer demand, market etc. that generates the report.

DEPT. MANAGER

ASST. MANAGER

SALES MANAGER

FUNCTIONS OF MARKETING DEPARTMENT1. Marketing Mix : it is the policy adopted by the RETAIL Industry to get success in the field of marketing2. Product Policy: It includes both the turns of development & improvement produced and existing products. This all totally done by both marketing & R & D department.3. Sales & Promotion: Big Bazaar want to make the more profit by sales maximisation. Big Bazaar done the promotion with help ofa. Sponsorship.b. CSR Activity.

FINANCE DEPARTMENTIt is the life blood of every organization. It is concerned with managerial decision making. This department is concerned with proper utilization of cash. It identifies the source of finance where to borrow.It has abundant of function which can be enumerated as follows:1. Effective funds management which is inverted in beneficial projects.1. Decision making regarding fixing of cash account.1. Obtaining trade credit.1. Profit Maximization.1. Wealth Maximization.1. Preparation of cash budgets.1. Systematic approach to working capital management.1. To protect financial interest of the company.

ORGANIZATION STRUCTURE OF FINANCE DEPARTMENT

FINANCE DEPARTMENT

AuditorAccount Manager1.

AUDIT DEPARTMENTBig Bazaar audit wing is headed by internal auditor. Auditing is vital for the company as it facilitates verifying of all the books of a/c by trial balance, it also comply with requirements for central excise & income tax purposes. After the Auditors monitor everything they give report which is helpful to the company.

MAIN ITEMS OF PROFIT AND LOSS ACCOUNT Turnover or sales: The aggregate amount of sales and connected items with the sales such as commission paid to sole-selling agents and other selling agents and brokerage and discounts on sales other than usual trade discount. Miscellaneous expenses: In this head items such as rates and taxes, insurance premium etc., must be stated separately. Preliminary expenses: Such expenses include the costs of formation of a company and since their amount is usually large, it is not desirable to write off them in one year. Unclaimed dividends: It is shown on the liabilities side of the balance sheet under the heading current liabilities . Interim dividends: It is an item of appropriation. It is transferred to the debit side of the Profit and loss appropriation account. Final dividend as an item of the trial balance: This is shown in the debit side of the appropriation section of the profit and loss account. Proposed dividend or final dividend proposed: Since it is an adjustment item, it has to be shown at two places- In the debit side of the profit and loss appropriation account and on the liabilities side of the balance sheet under the head current liabilities and provisions. Political donations: It must be shown as a separate item in the profit and loss account. Dividend on interest income: This item is transferred to the credit side of the profit and loss account. Payment to auditors: It must be stated separately. This will include consultancy fee, auditing fees management services etc. Managerial remuneration: This includes the payments made to managerial remuneration directors fee, pension, other allowances and commission.

STORES DEPARTMENTBig Bazaar has well- managed stores department for each of the division in the factory; there are separate miscellaneous stores department for goods and tools. Objectives; Assuring the availability of material at right quantity. Maintenance of adequate, but not excessive storage of materials at all time. Achieving maximum efficiency in sales with least investment in inventory. Types of stores: Logistics stores Food stores. Goods storesThese stores play a great role in maintaining of required stock. It also facilitates maintenance of suitable store organization structure. It monitors the procedures of the receipt.

LOGISTICSLogistics is very important department of Big Bazaar. It is responsible for procuring the all the products of the different departments. The logistics department receives the goods from the warehouse. The logistics department receives the stock of different goods and verifies the quantity and quality of the goods with the particulars given in the Goods Received Statement which it receives along with the stock.The logistics department receives two truck loads of stock every day. It is the respective departmental Managers who place an order to the zonal head office through e-mail for stock of goods when they feel that stock has to be replenished. The logistics department work in complete coordination with all the other departments to ensure that the stocks are received and maintained properly continuously for the smooth functioning of Big Bazaar and avoid any inconvenience to the customer.

CUSTOMER SERVICE DESK (CSD)As the name suggests this is the separate dept. which mainly focuses on customer service like if a customer finds difficulty in finding any product, if there are customer complaints, they are also looked into, any customer assistance etc. is also provided.There is also an exchange counter where if a customer is dissatisfied or wants to exchange the product he/she has purchased for any reason, the customers can exchange them within 7 days their purchase. This department is also responsible for announcing all the offers running in the store on different products throughout the day. This dept. also gift wrapping for any product if the customer wants it at free of cost. The ultimate aim of this department is to help and satisfy the customer in every possible manner and makes the customer experience memorable.Strategy3-C TheoryAccording to Mr. Kishore Biyani's 3-C theory, Change and Confidence among the population is leading to rise in Consumption, through better employment and income. Big Bazaar has divided India into three segments: India one: The Consuming class which includes upper middle and lower middle class (14% of India's population). India two: The Serving class which includes people like drivers, household helps, office persons, liftmen, and washermen (55% of India's population) and India three: The Struggling class (31% of India's population).Schemes and innovationsWednesday BazaarThe concept of Wednesday Bazaar was promoted as 'Hafte Ka Sabse Sasta Din' (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was 'to give home makers the power to save the most'.Maha BachatThe concept of 'Maha Bachat' (Mega Saving) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During the campaign, offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar, Furniture Bazaar, Fashion bazaar.The Great Exchange OfferIntroduced on 12 February 2009, 'The Great Exchange Offer' allows customers to exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the nation.

CHAPTER VSWOT ANALYSISThis part of the report on the organisational study conducted at Big Bazaar, Bangalore has been allotted to narrate the SWOT analysis carried out for the study unit. SWOT analysis is very much significant so as to identify the internal strengths and weaknesses, external opportunities and threats. The rest of the part of this chapter gives a vivid account on the Strengths, Weaknesses, Opportunities and Threats of Big Bazaar, Rajaji Nagar, Bangalore.

5.1 STRENGTHSStrengths are internal attributes that are helpful to the organization to achieve its objectives. The strengths segment of SWOT analysis provides an area to list everything done right either individually or as an organization. This section contains both strengths within the organization and external strengths, such as client relationships. Organizations should seek to reflect their strengths honestly to maintain the integrity of the SWOT analysis. Feedback from others can also provide clarification on strengths captured in this segment of the SWOT analysis. A good first step before a more in depth analysis or a good summary of detailed findings takes into consideration of external business environment as well as internal capabilities. Here are some strengths of Big Bazaar. Better understanding of customer helping the company to serve them better. Vast range of product under one roof helping in attracting customer and their family to shop together and enjoy the experience. Benefit of early entry into the retail industry. Diversified business operating all over India in various retail formats. Ability to get products from customers at discounted price due to the scale of business. Huge loyal customer base therefore maximum percentage of footfalls converted in sales. High brand equity in retail market. State of art infrastructure of the Big Bazaar outlet. Huge investment capacity.

5.2 WEAKNESSESWeaknesses are internal attributes that are harmful to the organization to achieve its objectives. The weaknesses segment contains needed improvements within an organization or personally. Analysis in this segment can provide a clear list of areas that need a development plan to remedy the issues identified. Tools such as action plans and goal formation provide ways to improve weaknesses. It may tend to persuade companies to compile lists rather than think about what is actually important in achieving objectives. No suggestions for solving disagreements can become too focused on the short term or no obligation to verify statements or aspects based on the data or the analysis. It also presents the resulting lists uncritically and without clear prioritization. From a competitive standpoint, organizations should attempt to mitigate weaknesses as soon as possible since they can offer an undesired opportunity to their competitors. Here are some weaknesses of Big Bazaar. High cost of operation due to large fixed costs. Very thin margin. High attrition rate of employee. Lacks in branded products. Long lines at billing counters which are time consuming

5.3 OPPORTUNITIESOpportunities are external factors that help the organization to achieve its future objectives. Opportunities for improvement exist within all organizations. This makes the opportunities segment of the SWOT analysis important. Within this segment, organizations identify internal and external opportunities. To have a comprehensive list, organizations sometimes use group facilitation to identify these opportunities. Organizations can add both current and future opportunities to this segment of the quadrant. Here are some opportunities for Big Bazaar. Lot of potential in the urban as well as rural market. Can enter into production of various products due to its in depth understanding of customers test and preference. Can expand the business in smaller cities as there are a lot of opportunities. To bring the customers of the other retail outlet by dealing with branded products. More people these days prefer to big stores where they can find large varieties of product under one roof.

5.4 THREATSThreats are external factors that are harmful to the organization to achieve its objectives. By examining threats, such as new competitors in the market, organizations can implement counter measures prior to the threat occurring. To ensure success, organizations may need to deal with both future and present threats. Here are some threats of Big Bazaar. High business risk involved. Lot of competitors coming up to tap the market potential. Margin of business reducing all the time. Convenience of customers to nearby Kirana store. Opening up the other discounted stores. Competitors, big global players are planning to foray in the market. Competition from existing value retail chains such as Reliance (fresh and trends), Birla More etc.

CHAPTER VISUMMARY OF FINDINGS, RECOMMENDATIONS AND CONCLUSIONThis chapter deals with summary of findings, recommendations and conclusion. Findings are the act of determining the properties of Big Bazaar. It is a source of information of the functioning of the retail outlet while the recommendations are the suggestion provided to the retail outlet to meet its short and long term goals. It is a source of channel through which management of Big Bazaar can come up with new business marketing ideas to maximize the sales as well as revenue. The rest of the chapter describes specific findings, recommendations based on the study carried out and conclusion for the study.

6.1 FINDINGS Big Bazaar is undoubtedly the number one retailer in India. It has built a very emotional and cordial relationship with its customers. It is also very intending to build long term relationship with all its stakeholders which are very essential for a successful business venture. It is observed that the organisation hierarchy is professional as all the departmental Managers directly report to the Store Manager who in turn reports to the Zonal Head. Big Bazaar, with 25 year of experience in the field of weaving fabrics, is the leading Apparels and fashion design fabric company. There exist a healthy and positive relationship between employees and managers. The employees accept their responsibilities wholeheartedly, accept that it is their responsibility to carry out a part of the activities of the company and they will be held accountable for the quality of their work. It is found that more than 60% of the employees are of the age group of 20-35. From this it reveals that company is having young and energetic workforce who are very creative, enthusiastic and also very determined to grow in their career and in turn helping the company to grow. Working environment is good and also the various facilities provided helps in motivating the employees. The company is reaching out to all the sections of the society as it is creating a hypermarket where not only the rich people shop but also the middle and lower class customers come to enjoy the whole shopping experience.

6.2 recommendationS As the sales promotion schemes are major tool to influence the buyer, so the company should maintain their proper flow of the promotional schemes as compare to the competitors. Relationship between customer and employees of BIG BAZAAR should be good. Feedback of customer needs to be taken. A proper communication channel should be implanted in the organization to improve productivity and reduce confusion. Proper inventory management techniques should be evolved. The company faces severe competition in the global market hence it should develop a new strategy not only to increase exports but also to make more customer faith. The company should give due care to environmental concerns. Social media marketing is lacking in the organization hence it should be given priority for cost effective marketing.

6.3 CONCLUSIONRetail market has been very much competitive since last one decade. Big Bazaar has been a consistent performer in retail industry and has been in stable state, but the retail market is getting cut throat competition because of the advanced technology adopted by other retail companies. So as to make it profitable Big Bazaar should adopt latest technology to make changes in the environment of the business. It should release the new added features in the market and use new marketing strategies so that business can endure in the market. By providing a better working conditions and refreshments to the employees will lead reinforcements and commitments towards their work and responsibilities to meet organisations future goals as well as to take the organisation at commanding heights. And thus it can be concluded that the retail industry in general will be playing a dominant role in the economy in the days to come.

6.4 LEARNING EXPERIENCE The organisation study which I have done in BIG BAZAAR (FUTURE RETAIL LTD.) graves a lot of learning experience to me. The organisation study helps me to familiarize the business environment. It helps me to identify and evaluate the strengths, weaknesses, opportunities and threats faced by the company. The study helps me to understand that the company is facing tough competition but still able to make profit. The company has good organisational structure and effective working team. The exposure received from the study is a turning point in the academic curriculum. It helps to acquire knowledge about functional and managerial aspects of the company. I thank all the members of BIG BAZAAR for their valuable support during my learning period.

BIBLIOGRAPHYBOOKS Kishore Biyani (2007), It happened in India (1 Edition), Rupa Publications. Stephen Covey (1994), The Seven Habits of highly effective people (6th Edition), Simon & Schuster UK Ltd. Anthony Robbins (1992), Awaken The Giant Within You (1st Edition), Simon & Schuster UK Ltd. Robbins, Stephen P. (2004), Organizational Behaviour (10 Edition), Prentice- Hall India.WEBSITESwww.pantaloonretail.in www.futurebazaar.com www.futurebrands.co.in www.futuregroup.in www.fch.in www.fldl.in www.futuresupplychains.com www.futuremedia.in www.google.co.inen.wikipedia.orgACHARYA BANGALORE B SCHOOL, BANGALOREPage 57