ABOUT FUTURE GROUP

Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group.

He has led Pantaloon Retail’s emergence as the India’s leading retailer operating multiple retail formats that now cater to almost the consumption basket of a large section of Indian consumers.

Kishore Biyani led the company’s foray into organized retail with the opening up of the Pantaloons family store in 1997. This was followed in 2001 with the launch of Big Bazaar, a uniquely Indian hypermarket format that democratized shopping in India. It blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality. This was followed by a number of other formats including Food Bazaar, Central and Home Town.

The year, 2006 marked the evolution of Future Group, that brought together the multiple initiatives taken by group companies in the areas of Retail, Brands, Space, Capital, Logistics, Media & Brand Factory.

FOUNDER & GROUP C.E.O. – MR. KISHOR BIYANI

We shall deliver

Everything, Everywhere, Everytime for,Every Indian Consumer

in the most profitable manner.

FUTURE GROUP’S VISION

LINE OF BUSINESS

The Future Group operates through six verticals :»Future Retail –covering retail business»Future Capital –catering to financial

products & services»Future Brands –managing all the brands

owned or managed by group companies»Future Space –managing real estate

business»Future Logistics –managing supply chain

and distribution»Future Media –developing and managing

retail media space.

CNBC Awaaz Consumer Awards 2009

01. Most Preferred Multi Product Chain - Big Bazaar 02. Most Preferred Multi Brand Food & Beverage Chain - Big Bazaar 03. Images Fashion Forum 2009

04. Most Admired Fashion Group Of The Year - Future Group 05. Most Admired Private Label - Pantaloons, the lifestyle format 06. Critics Choice For Pioneering Effort In Retail Concept Creation - Central 07. Coca-Cola Golden Spoon Awards 2009

08. Most Admired Food & Grocery Retailer Of The Year 09. Most Admired Food Court 10. Most Admired Food Professional

AWARDS & RECOGNITIONS

Pantaloon Retail (www.pantaloonretail.in)

FutureBazaar (www.futurebazaar.com)

Future Brands (www.futurebrands.co.in)

Future Group (www.futuregroup.in)

Future Capital Holdings (www.fch.in)

Future Generali (www.futuregenerali.in)

Future Learning & Development (www.fldl.in)

Future Supply Chain Solutions (www.futuresupplychains.com)

Future Media (www.futuremedia.in)

WEBSITES

Pantaloon retail (India ) limited, is India’s leading retailer that operates multiple retail formats in both the value & lifestyle segment of the Indian consumer market.

Headquartered in Mumbai , the company operates over 12 million square feet of retail space.

It has about 1000 stores across 71 cities in India & employs over 30,000 people.

Pantaloon retail came into existence in the year 1987.

The various formats under Pantaloon retail:-

PANTALOON

CENTRALFOOD

BAZAAR

E ZONEFUTUREBAZ

AAR.COM

HOME TOWN

HOME SOLUTIONS

BRAND FACTORY

STAR & SITARA

SEP 2007

SEP 2008

NET PROFIT

29.69 Crores

36.18 Crores

SALES 1086.44 Crores

1511.21 Crores

GROWTH IN RECENT YEARS OF PANTALOON RETAIL

Total Revenues(FY08)– Rs.5840 Crores

The hypermarket chain was introduced in India in 2001 by Pantaloon Retail(India ) Limited .

The first store was established in Kolkata.

Store was launched to meet the aspirations of middle class.

Within a span of 2yrs store added food bazaar and gold bazaar in its range of offering.

PRODUCTS1) Apparels2) Food & grocery3) Accessories4) Cosmetics5) Footwear6) Electronics7) Home décor

ACTIVITIES TARGET MARKETINMG MIX

Women forum Women Public relation

Interior decorator and dress designer will be appoint in all stores

Those customer who r very specific about their decision

people

Networking through internet

All loyal customer, other net user

E – marketing

Religion corner All the aesthetic people Product –mix

Adhar – rural centric market

720 million consumer across 627000 villages

Place

Tie up with IPL Sports lover Promotion

Improving quality of product

Prevailing as well as prospect customer

Product

Marketing strategy

INOVATION

MANAGEMENT STYLE

The organization structure for Big bazaar is flat in nature. For Big bazaar, the divisions are apparel, non apparel and the new business division, which includes gold, footwear and the shop-in-shops. For Food Bazaar, a separate teem has been created which again works independently.

About 1,800 people work for Big bazaar directly. Support and ancillary services comprise another 400 people. A new trainee is put through a basic three day training program before going on the shop floor. Evaluation is done every six months.

THE STRATEGY

Saving is key to the Indian middle class consumer. The store, which would be created, had to offer value to the consumer. Keeping this in mind, the concept of Big bazaar was created. In India, when a customer needs something for the home, a typical thought is to seek it from the bazaar. A bazaar is a place where a complete range of products is always available to the consumer. This is true across India. As the store would offer a large mix of products at a discounted price, the name Big bazaar was finalized. The idea was to re-create a complete bazaar, with a large product offering (at

times modified to suit local needs) and to offer a good depth and width in terms of range. The mind to market for the first store was just six months.

Price was the basic value proposition at Big bazaar. The Big bazaar outlets sold a variety of products at prices, which were 5 to 60 percent lower than the market price. The line “Isse sasta aur achha kahin nahin” emphasized this.

RETAIL MANAGEMENTRETAIL MANAGEMENTPANTLOONS RETAIL (INDIA) LTDPANTLOONS RETAIL (INDIA) LTD

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STORE LAYOUT AT DIFFERENT STORE LAYOUT AT DIFFERENT LEVELSLEVELS

First level First level • Spring (Designer Spring (Designer wear for men and wear for men and women)Ladies Formal women)Ladies Formal • Ladies Ethnic Ladies Ethnic • Night ware and Night ware and Lingerie Lingerie • Kids Wear Kids Wear • Infant Necessities Infant Necessities • Toys Toys • Footwear Footwear • Ladies Wash Room Ladies Wash Room • Drinking Water Drinking Water

Ground Level Ground Level • Ladies Formal Ladies Formal • Ladies Denim Ladies Denim • Cosmetics and Cosmetics and

Fragrances Fragrances • Fine JewelleryFine Jewellery• Blue Sky Blue Sky

(Sunglasses and (Sunglasses and Watches) Watches)

• Fashion Fashion Accessories Accessories

• Customer Service Customer Service DeskDesk

Second Level Second Level • Men’s Occasion’s Wear Men’s Occasion’s Wear • Men’s Formal Men’s Formal • Men’s Ethnic Men’s Ethnic • Denim Wear Denim Wear • Men’s Casuals Men’s Casuals • Active Wear , Sporting Active Wear , Sporting

Goods Goods • Teen Boys Teen Boys • Men’s Washroom Men’s Washroom • Drinking WaterDrinking Water

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Retail Format observed at PataloonsRetail Format observed at Pataloons

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MERCHANDISE ASSORTMENTMERCHANDISE ASSORTMENTPantaloons have applied the concept of category management in its day-Pantaloons have applied the concept of category management in its day-to-day merchandising function as against the traditional brand to-day merchandising function as against the traditional brand management merchandising practice followed by most retailers. management merchandising practice followed by most retailers. Category managers look at sales and margins of each brand in a Category managers look at sales and margins of each brand in a category. The whole idea of category management is to create products category. The whole idea of category management is to create products across length and breadth of a category at different price points, fabrics, across length and breadth of a category at different price points, fabrics, design, shape, seasons, colour and size. design, shape, seasons, colour and size.

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PRODUCT OFFERINGS CHARTPRODUCT OFFERINGS CHART

LombardLombardKnighthoodKnighthood

RIGRIGUMMUMMAgileAgileBareBareT2006T2006JM SportsJM SportsLee CopperLee Copper

AakritiAakritiF FactorF Factor

AnnabelleAnnabelle HoneyHoneyAgileAgile

John MillerJohn MillerUrbabaUrbabaScullersScullersIndigo NationIndigo Nation

PepePepe ScullersScullers Jealous21Jealous21BareBareRIGRIGUMMUMMLee CopperLee Copper

Rang ManchRang ManchTrishaTrishaMix & MatchMix & MatchAakritiAakriti

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Supply chain management atSupply chain management atPantaloonsPantaloons

Pantaloon Retail is the Pantaloon Retail is the first company in the first company in the organized retail sector organized retail sector in India to win an in India to win an accredited ISO accredited ISO Certificate exclusively Certificate exclusively for its Supply Chain & for its Supply Chain & Logistics function.Logistics function.

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CUSTOMER RELATIONSHIP MANAGEMENTCUSTOMER RELATIONSHIP MANAGEMENTTo survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them.To survive in the tough competition Pantaloon uses different strategies to attract customers and to retain them.– EventsEvents

– FestsFests

– Loyalty programsLoyalty programs

– Gift VouchersGift Vouchers

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POSITIONING STRATEGYPOSITIONING STRATEGYInitially positioned as a family store, it finally veered towards Initially positioned as a family store, it finally veered towards becoming a fashion store with and emphasis on youths and becoming a fashion store with and emphasis on youths and clear focus on ‘FRESH FASHION’. They are targeting youth and clear focus on ‘FRESH FASHION’. They are targeting youth and even women, since they are the ones defining most purchasing even women, since they are the ones defining most purchasing decisions.decisions.

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CONCLUSIONCONCLUSION

Pantaloon Retail (India) Ltd is a company where it strives for Pantaloon Retail (India) Ltd is a company where it strives for lifestyle and value through its products and services. lifestyle and value through its products and services. Through the study, it is observed that pantaloon can be said Through the study, it is observed that pantaloon can be said an organization where the P’s of marketing is taken an organization where the P’s of marketing is taken seriously for the maximum profitability through large range seriously for the maximum profitability through large range of products, promotional activities for the company and a of products, promotional activities for the company and a solid sales organization monitoring that the P’s are worked solid sales organization monitoring that the P’s are worked effectively. The store has been well maintained in effectively. The store has been well maintained in accordance with the latest demands of the consumers and accordance with the latest demands of the consumers and through all these strategies Pantaloon ensures repeated through all these strategies Pantaloon ensures repeated customer patronage.customer patronage.

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