Fundraising Pack - SANEFundraising Pack SANE, St. Mark’s Studios, 14 Chillingworth Road, Islington, London, N7 8QJ Registered Charity Number: 296572 Contents Thank you so much for

Fundraising Pack

SANE, St. Mark’s Studios, 14 Chillingworth Road, Islington, London, N7 8QJ

Registered Charity Number: 296572

Contents

Thank you so much for choosing to raise money for SANE and better mental health! We hope you

find this pack helpful in planning and completing your fundraising activity.

1. About mental health

2. About SANE

3. How you will make a difference

4. Fundraising ideas

5. Tools and Tips

6. Letting People Know

7. Staying safe

8. Other ways to get involved

10. Appendix 1: Materials order form



1 in 6 of us

will be

affected by

mental illness

at some point

in our lives

Mental illness includes:

anxiety, depression, addiction,

obsession, phobias, eating disorders,

bipolar disorder, personality disorders,

schizophrenia, PTSD

Mental illness does not discriminate; it affects people of all ages, and from all walks of life.

Mental illness is the

leading cause of

disability, leading to

deep personal distress,

relationship difficulties,

and significant social

problems.

By 2030, DEPRESSION will be the world's most disabling condition,

above cancer, heart disease and AIDs.

There are over 6,000 suicides

each year in the UK, and approximately

140,000 more attempts in England

and Wales.

About mental health

In the UK, there are up to

10,000,000 people suffering from

mental health problems

at any one time.

The impact of mental

illness extends further

than the person who

experiences it; experts

estimate 6-10 more

people are affected.

The number of Britons on antidepressant drugs has almost doubled in the last 10 years



SANE is a national mental health charity whose vision has remained consistent throughout its thirty-year

history: to raise public awareness, excite research, and bring more effective professional treatment and

compassionate care to everyone affected by mental illness, in order to change mental health for good.

SANE achieves its goal of improving quality of life for anyone affected by mental illness through three

activities: emotional support, research, and education and awareness projects and campaigns. SANE is the

only mental health charity to combine these three activities.

About SANE

Providing free, confidential, emotional support and expert information

SANE provides free, confidential emotional support and expert guidance to people with mental illness, their

family, friends and carers. A team of eleven mental health professionals and a skilled volunteer force of 150

people run SANE services, providing 30,000 hours of emotional support each year.

Emotional support is accessible at any time, 365 days a year:

SANEline (telephone): 0300 304 7000 (4.30pm to 10.30pm 365 days a year)

Textcare (text): sane.org.uk/what_we_do/support/textcare/

Support Forum: sane.org.uk/what_we_do/support/supportforum/

Campaigning to raise awareness, combat stigma, and to improve mental health services

One of SANE’s aims is to reduce the stigma surrounding mental illness.

The Black Dog Campaign seeks to normalise mental illness so that it’s

looked on like any physical health condition.

To bring the campaign to life we have designed visually striking Black Dog

statues. The physical presence of a Black Dog helps people to define

their experience of the ‘invisible’ condition, which characterises mental

illness, as well as promoting more open discussion, understanding and

acceptance.

sane.org.uk/what_we_do/black_dog/

Researching the causes and impact of mental illness to find better treatments and care programmes

Despite advances in science and medicine, the causes of mental illness and what

leads people to take their own life remains unknown. Psychosocial and

neuroscientific research plays a central role in SANE’s work; it informs how we

help people through our services, guides our campaigns and helps to ensure a

greater variety of effective treatments.

Find out more: sane.org.uk/what_we_do/research/



http://www.sane.org.uk/what_we_do/support/textcare/

http://www.sane.org.uk/what_we_do/black_dog/

http://www.sane.org.uk/what_we_do/research/

In 2014, money raised and donated by SANE supporters enabled over 500,000 people to receive free, confidential emotional support. Tom and Anne told us what this meant to them when they felt isolated, lonely and frightened.

c

£1,000 allows us to

invest in the ongoing

training and personal

development of one

SANE volunteer

through our in-house

specialist programme,

led by mental health

professionals. Over

the course of a year,

this volunteer will

support 575 people.

£500 means 60

people in desperate

need will receive

regular monthly

compassionate care

for a year.

£250 enables 30

vulnerable individuals

to receive essential

crisis support, expert

guidance and mental

health information.

£100 allows SANE

to reply to 12 emails

from people affected

by mental illness

seeking free,

confidential, personal

and emotional

support.

How you will make a difference

Anne

Tom

I received such an understanding and sympathetic reply, and it meant so much to me.

“Now I feel as though SANE and Black Dog Tribe are a network of wonderful people who

have either been through something similar, or want to help people who have, and just

knowing these people are there, is an enormous source of comfort, for someone like me,

who finds life a struggle at times.”

“I have bipolar disorder and last year, following a period

of mania, I had a psychotic episode and was detained

under a 28-day section in a psychiatric unit.

“When I came home I was so happy to be out of hospital,

but a few weeks later I was bed ridden with very painful

sciatica and had to have a cocktail of strong painkillers on

top of my psychiatric medication. I became severely

depressed and the awful thing was that I knew I had enough

diazepam to "end it all" if I wanted to.

“I had my computer by my bed and I decided to email

SANE. I poured my heart out in that email, about the

terrible police sectioning’s I had endured, about how I had a

seizure in hospital and almost died, about how lonely I was

and how much I missed the friends I had met on the ward.

“Aged 16, I was diagnosed with the mental health condition known as psychosis. For a

year I found myself lost in a cycle of worry and confusion with nowhere to go. That was

until I decided to seek help.

“The people on the phone were incredibly understanding and informed me that I was not

alone in experiencing these symptoms and that there were people out there that could

help me. To know that I wasn’t alone was a huge

relief and immediately there was a huge weight off

my shoulders.

“Today I am feeling better than ever. I was directed

to a local psychiatrist and I joined the early

intervention service. I am eternally grateful for the

work done by mental health charities like SANE. It is

the work of SANE and other mental health

organisations that started me on the road to recovery

and they can help you too.”



Fundraising Ideas: A-Z

Arts and Crafts Sale

Auction of Promises

Alcohol-Free Month

Abseil

Barbeque Barn Dance

Bingo Night

Bring and Buy Sale

British 10K

Book Sale

Bake Sale

Bike Ride

Carol Singing

Clothes Swap

Collecting Pennies

Cookery Competition

Come Dine With Me

Coffee Morning

Car Boot Sale

Car Wash

Ebay Sale

Eurovision Party

Egg and Spoon Race

Easter Egg Hunt

Eighties Night

Fete

Fancy Dress

Fashion Show

Football Tournament

Fireworks Night

Face Painting

Film Night

Fun Run

Karaoke

Knit-athon

Krispy-Kreme Sale

Kite Flying

Hill Climb

Half Marathon

Halloween Party

Gardening

Go–Karting

Guess the Name

Give Something Up

Garden Party

Garage Sale

Golf Day

Disco

Dance-athon

Dress Up Day

Dress Down Day

Dance Competition

Desk Collection

Dinner party

Dog Walk

Indoor Games Night

International Food Evening

Ironman Triathlon

Jive Party

Jazz Night

Jumble sale

Jigsaw Contest

Juggling Competition

Jewellery Sale

Joke-athon

Jogging

Lunch Event

Line Dancing

Long Distance Walk

Live Music Night

Mud Run

Magic Show

Mountain Bike Race

Murder Mystery Evening

Midsummer Ball

Music Night

Marathon



SANE, 1st Floor Cityside House, 40 Adler Street, London E1 1EE


Fundraising Ideas: A-Z

Overseas Trek

Office Collection

Obstacle Course

Office Olympics

Odd Socks Day

Quiz Night

Quidditch Competition

Quit Something

Race

Running

Relay Race Rock and Roll Night

Rugby Match

Rowing

Raffle

Party

Picnic

Parachute Jump

Pyjamas at Work Day

Photography Competition

Ping-Pong Competition

Pancake Race

Pet Show

Polo

Tombola

Talent Show

Team Challenge

Tennis Tournament

Three-Legged Race

Treasure Hunt

Three Peaks

Tea Party

Trivia

Unwanted Goods Sale

University Challenge

Uniform-Free Day

Valentines Ball

Volleyball Competition

Vegetarian Evening

Variety Show

Wine Tasting

Wellie Throwing

Wheelbarrow Race

Window Cleaning

Walking

Xmas Fair

Xmas Party

X-Factor

Sports Day

Swim-athon

Summer Fair

Sponsored Silence

Sixties / Seventies Night

Santa Fun Run

Santa’s Grotto

Salsa Evening

Sweepstake

Yellow Themed Night

Yo-Yo Tournament

Yoga Event

Zorbing

Zoo Themed Event

Zany Clothes Day

Zip Lining

Non Uniform Day

New Years Eve Party

Netball Tournament

Nature Trail



John Lewis cycling challenge

Fundraising Ideas: At work

Fundraising at work is a popular way to raise money and make the most of your working relationships.

Hold a mental health lunch: Get together with

colleagues during your lunch break to talk,

relax and brighten each other’s day. Each

person brings one dish, so everyone can get

together and share. Ask for a suggested

donation of £5 for lunch, and £5 to raise funds

for better mental health.

Have a dress down day: Pay £1 to wear casual

clothes, and £2 if you forget!

Hold a bake sale: Add some healthy

competition by asking your colleagues to vote

for the best cake!

Organise a social evening: A quiz, karaoke night or bachelor auction are always popular. Raise

funds through ticket, food and drink sales.

Start an office sweepstake: Who can go the longest without using your company buzz word?

Desk donations

Take a SANE collection box into work and pop it on your desk! Ask your colleagues to put their loose change

in. Every penny helps, and you’ll be surprised how much you can raise this way.

Matched funding

Some employers will match or part-match your fundraising total. You could potentially double all of your

fantastic funds for mental health! Ask your employer for more information.

Email signature

Change your email signature and raise awareness of what you are doing to support better mental health

amongst your colleagues, clients and suppliers.

Advertise your JustGiving page

Send an email to your colleagues with a link to

your JustGiving page. If your office permits, you

could even add a link to your JustGiving page to

your email signature, so that as many people as

possible are aware of your fantastic efforts.

Ryden’s mental health lunch



Fundraising Ideas: General

In memory fundraising:

Losing someone close to us is devastating and extremely difficult to cope

with. Despite this, many brave people raise money in order to celebrate and

commemorate the life of a loved one.

JustGiving In Memory page

Through JustGiving, you can set up a page to raise money in memory of

somebody. There is a space to write about your fundraising, and the person

whose memory you are honouring. JustGiving also creates a space for others to share their memories and

messages of support when they make a donation.

Donations in lieu of flowers

Often people decide to make donations in lieu of flowers. Sometimes the funeral director can collect the

donations at the funeral and send them to us. Alternatively, you may wish to ask people to make the

donations on the JustGiving In Memory page. They can also send the donation directly to us; through our

website www.sane.org.uk/donate, or by cheque.

Raising money for a special occasion:

Some people donate to mark special occasions, e.g. a significant birthday,

wedding or anniversary. You can create a JustGiving page with a

personalised dedication to tell everyone what you’re celebrating, and why

you are supporting better mental health. We also have wristbands and

badges which can be used at your event as wedding favours, games prizes

or for goodie bags!

Online fundraising:

If you’re tech savvy and fancy doing something new and creative, turn online for your fundraising. Creating

a virtual event gives people a quick and easy way to donate.

Online Auction

An online auction is a fantastic way to raise funds from the comfort of your own home! Whether you’re

writing music or auctioning off last year’s unwanted Christmas presents, it’s a creative way to fundraise.

Online car boot sale

Fancy having a clear out, and raising money for better mental health without standing in a field all day?

Have your car boot sale online!

Get creative!

If you’re feeling creative, ask your friends and family to donate in order to receive an online gift. The gift

could be anything; a piece of art, a song, a virtual cupcake – whatever you can create! You could display all

of your work online so they can take their pick.



http://www.sane.org.uk/donate

Fundraising Tools and Tips

Fundraising Tools - Collecting Sponsorship

Online Sponsorship

Creating an online fundraising page through JustGiving or Virgin Money Giving

is the easiest way for you to collect sponsorship money. They also reclaim

Gift Aid on eligible donations on our behalf. Creating a page is quick and easy;

you can personalise the page with photographs, and explain why you have

chosen to support SANE. Find out more and create your fundraising page by

visiting www.justgiving.com or www.virginmoneygiving.com/giving.

Offline Sponsorship

Not everyone likes to donate online. At the back of this pack you’ll find a sponsorship form you can use to collect

offline donations. We also have a range of collection boxes available. You can request a collection box using the

materials order form at the back of this pack.

Text giving

When you create a JustGiving page, a JustTextGiving code is generated.

This enables people to donate to your page by text. Find out more:

www.justgiving.com/justtextgiving.

You can also encourage people to donate £5 by texting SANE to 70500. We receive 100% of the money donated,

and supporters can also Gift Aid this donation.

Fundraising Tips - Making Your Donations Go Further

Gift Aid

Ensure your sponsors Gift Aid their donation if they are able. This means we

can claim back 25p for every £1 given, at no extra cost to the individual. You

can use the sample Gift Aid Declaration at the back of this pack. For more

information on Gift Aid visit www.hmrc.gov.uk/individuals/giving/gift-aid.htm.

Employer Matched Funding

Many companies have a matched funding scheme where they will match the amount

that you raise. Find out if your employer does this, and you could double your fundraising

total!



http://www.justgiving.com/

http://www.virginmoneygiving.com/giving

http://www.justgiving.com/justtextgiving

http://www.hmrc.gov.uk/individuals/giving/gift-aid.htm

Letting People Know

Social Media

Facebook

Find us on Facebook by searching charitySANE. Post the link to your JustGiving page on our wall so

we can share it with the SANE online community. Tag us in your fundraising posts and we’ll share

them on our page. If you like our page, we can also tag you in comments and mention you in posts.

Twitter

SANE’s Twitter handle is @charitySANE. Tweet your fundraising page, updates and photos for us

to retweet and share. It’s helpful to include a hashtag to ensure that more users see your tweet. Frequently used

hashtags for mental health are: #mentalhealth, #mentalillness, #depression, #MHUK, #MH.

If you’re taking part in an organised event, look out for its hashtags and twitter accounts. For example, the Virgin

London Marathon’s twitter account is @LondonMarathon and the hashtag they use is #LondonMarathon. You

could tweet: ‘Very excited to be running #LondonMarathon for @charitySANE to support #mentalhealth recovery!

@LondonMarathon’

YouTube

You’ll find us on YouTube by searching charitySANE. Film a video diary, vlog, or

create an image montage of your fundraising in action. Create a captivating video

by telling your story; your motivations and emotions, and by filming the event itself.

Include a link to your JustGiving page to encourage people to donate. Share your

videos with us so we can share them with SANE supporters!

LinkedIn

LinkedIn is a professional networking tool; use it to let your colleagues know all about your fundraising plans! Add

a section to your profile; share your online giving page and any videos

or photos of your fundraising journey.

Star Fundraiser of the Week

Each week we showcase a Star

Fundraiser via social media, to

highlight the efforts of SANE’s

inspirational fundraisers. Be

sure to send us your photos and

updates so that we can feature

you as our Star Fundraiser of

the Week!

A picture is worth a thousand words…

Don’t forget your camera!

Take photos at every stage

of your fundraising or

create a fundraising video,

then share them with us.

We’ll make sure all of our

supporters see your fantastic

fundraising in action!



Letting People Know

Tell the World

Contact the Press

Telling your family and friends about your fundraising is great, but to raise even

more awareness and stop mental health stigma, contact your local press. The best

way to do this is to create a Press Release. Adapt it to your event and attach

your best photos, then contact your local newspaper and radio station, and ask

if they will place an article or give you a free mention.

Advertise

Promote your fundraising by creating some posters to display in local schools, nurseries, council

buildings, coffee shops, and anywhere else you can think of. Just make sure you have permission

first! Your poster should be eye-catching, and include the key information about your event and

details of how people can sponsor you.

Write a blog

A brilliant way to spread the news about your fundraising and raise mental health awareness is to write a blog.

Write about your motivations, your aims, and your fundraising experience. Whether you decide to use a blogging

website like WordPress, Blogspot, or blog for SANE directly, (visit: sane.org.uk/how_you_can_help/blogging)

we’ll share your blog with our social media communities to get your voice heard. Remember to include any

photos and tell people how they can contribute to your fundraising!

Tell your story

The most captivating stories have an emotional

element. Many of our fundraisers have personal

experiences of a mental health journey, whether it

be their own or that of a loved one.

If you have a personal experience and feel able to

share it, tell your story! Whether you write a blog

or a press release, tell people what you have

experienced, how it made you feel, and why that

has inspired you to fundraise for people affected

by mental illness.

Let us help

We’re here to help you! If, while you’re spreading

the news about your fundraising, you need some

more help expressing what SANE does or the facts

about mental illness, please let us know.

We can also provide a Statement of Support or a

quote for press activity. Contact us at

[email protected]!



http://www.sane.org.uk/how_you_can_help/blogging/

mailto:[email protected]

Parental Consent

If you are under 16 and would like to fundraise for us, you will need to make your parent or guardian aware of

your fundraising plans, and get their consent. This is a legal requirement. Please ask your parent or guardian to

send an email to [email protected], or call 0203 805 1790, to confirm their consent for your fundraising

activities.

Promotional Material

Let us know if you’d like to use our logo on any promotional material you’re creating. Make sure you include our

registered charity number: 296572, and please state on any materials that you are raising money ‘in aid of

SANE’.

First Aid

You may need first aid provisions for your event. Some events require first aid cover

and others don’t – It usually depends on the number of people involved. Ask your local

council if you are unsure. It’s a good idea to do a risk assessment when planning your

event; this will help you think about any potential hazards or difficulties.

Collecting

If your event is in a public area, you will need permission from the local council to

collect donations. In some cases you may need a licence. Please contact your local

council to find out what the rules are as it differs between regions. It is illegal for

anyone under the age of 16 to take part in street collections. If you would like to

collect on private property (a supermarket or train station for instance) you will need

permission from the manager. We will need to see proof of these permissions, and

we can provide you with a letter of authentication if necessary.

Food Hygiene

If you’re selling food during your event, you’ll need to make sure that the

vendor/caterer is licensed. If you’re making food yourself, make sure the public know

the ingredients. Writing a card with a list of ingredients for each item is a good way of

doing this. For information about food hygiene regulations, visit: www.food.gov.uk

Licensing

For some events, you may need to obtain a licence. This can be gained from your local council for a small fee.

You will need a licence if:

You are selling alcohol - even if the venue is licensed; you will still need permission for the event

You are planning to serve food after 11pm

Your event takes place in an unlicensed venue and involves live music and/or alcohol

If you have any questions, or would like more information, please contact your local council.

Staying Safe

To ensure your fundraising goes as smoothly as possible, with no unexpected surprises along the way, here is a

check list of things to think about when planning your event.




http://www.food.gov.uk/

Help SANE continue to grow

Give a regular Gift of Hope

By donating just £6 a month – 20p a day, you will enable 7 vulnerable people to receive support by phone,

email and the online Support Forum. You can set up your regular donations on the SANE website via FuturePay:

www.sane.org.uk/how_you_can_help/donate/. Alternatively contact the SANE Fundraising Team on 0203 805

1790 or at [email protected] for a standing order form.

Leave a gift for better mental health in your Will

When you're providing for your family in a Will, please think about giving

a gift that will help people affected by mental illness. Gifts of all sizes, and

from many generous people, have been a significant factor in funding

SANE's work over the last 25 years. Take a look at our legacy brochure:

www.sane.org.uk/uploads/legacy-brochure.pdf or call us

on 0203 805 1790 for more information.

Become a SANE Volunteer For more information on the voluntary roles available in our London office visit

www.sane.org.uk/how_you_can_help/volunteer/.

If you are at University and have a Student Union RAG society, please let us know of any opportunities to get

involved!

Spread the word

Join the SANE community Join our free SANE Online Community to receive e-newsletters

and have access to our blogs, stories and art galleries:

www.sane.org.uk/supporters/join. You can also keep up to date

with our news and activities by searching charitySANE on

Facebook, Twitter and Youtube. Share your images depicting how

mental illness looks to you.

Spread awareness of better mental health among your peers

We have a range of brochures and information sheets that you

can display in your school, college or workplace to raise

awareness of better mental health and how people in need can access our

services. If you are at University and have a Student Union RAG society, please let us know of

any opportunities to get involved! You could also make a mental health video or blog and share

it with your online social networks.

Other ways to get involved



http://www.sane.org.uk/how_you_can_help/donate/


http://www.sane.org.uk/uploads/legacy-brochure.pdf

http://www.sane.org.uk/how_you_can_help/volunteer/

http://www.sane.org.uk/supporters/join

Materials Order Form Appendix 1: Materials order form To support your fundraising event, we’ll be making reasonable quantities of fundraising materials available.

Please complete the form below and email to: [email protected] along with details of your event

e.g. type, date, number of people.

We’ll try our best to send what you ask for, but please remember that we are a very small charity with

limited resources, so this may not be possible in every case.

Material Size/Type Quantity

T-shirts

Small

Medium

Large

Extra Large

Sports T-shirts Small

Medium

Large

Extra Large

Collection boxes

Small cardboard

Medium hand collection

Large bucket

SANE keyring Small

SANE Wristbands

SANE Pin Badge Medium

SANE posters A4

SANE information cards A8




Name: _____________________________________________

Address: ___________________________________________________________________________

____________________________________________________Postcode:

______________________Telephone: _________________________________________

Email: ___________________________________________



Thank you!

On behalf of everyone at SANE, and all those you enable us to help...

Thank you so much for raising money for better mental health!



Documents

Fundraising Pack - SANEFundraising Pack SANE, St. Mark’s Studios, 14 Chillingworth Road, Islington, London, N7 8QJ Registered Charity Number: 296572 Contents Thank you so much for