FUNDRAISING 101

Sisters Network 20th Anniversary

Break-out Session

SET FUNDRAISING GOALS

What's the objective? What do we need? How much to raise? What is our

timeframe? Who will lead? Who will help? …The Plan?

FUNDRAISING PLANS Special Events Sponsorships Annual Appeals Direct Mail Capital Campaigns Foundation/Corporate Giving Planned Giving/Legacy Giving

SPECIAL EVENTS Think twice before undertaking events Have enough time and volunteers Logistics and Finance Team Seek sponsors Consider events others have done well Recreate components of successful

events Great for publicity and community

engagement Annualize the Special Event if possible

SPONSORSHIPS In-kind sponsorships Develop sponsorship list Develop sponsorship opportunities list Develop prospect list Identify the right person to make the

ask ASK. Keep Asking! Ask for referrals of who else should be

asked Ask them again next year.

ANNUAL APPEALS Be consistent Be considerate Cultivate with small random gestures Plan, plan, plan Newsletters and Emails Long and Fun Campaigns

DIRECT MAIL AND ONLINE

Thoughtful Direct Mail Maximize online donor engagement Schedule emails and donation request Cultivate donors by keeping them

informed Give donors an opportunity to help Create opportunities to lift stories Offer opportunities to bring the family

together (family fundraising)

JUST REMEMBER! People give to people Fundraising is relationship building Fundraising is peers asking peers Solicit those you know before others Compile list of prospects and match a

solicitor to each People will only give if they are asked!

RELAX & ENJOY THE JOURNEY!

QUESTIONS?