Fundamentals of ColorBy Mr. Rider

Color Perception •Growth

•Nature

•Life-Giving

•Money

•Color studies have shown it to be the easiest color to live with

Color Perception•Expansive•Serene•Reliable

▫“True Blue”•Associated with

sky and water•Can be used to

convey sadness or depression▫“feeling blue”

Color Perception•Festive•Exuberant•Romantic•Danger •Blood•Imagination•Passion

Color Perception•Active•Appetizing•Hot•Sunsets•Seasonal changes•Sweet & spicy foods•Exotic foods

Additive Color Model•The RGB model is called "additive"

because a combination of the three pure colors red, green, and blue "adds up" to white light.

The MEDIUM for this color model is Light.

The Subtractive Color Model•AKA: CMYK Color, Process Color, 4-Color• The CMYK model works by partially or entirely masking

certain colors on the typically white background (that is, absorbing particular wavelengths of light). Such a model is called subtractive because inks “subtract” brightness from white.

Color Terms•Hue•Saturation•Value•Tint•Tone•Shade•Monochromatic

Hue•Fancy name for the color you are using

Saturation•The purity of a color•Pure hues that are fully saturated are at

their highest level of intensity•Removing saturation from a

hue moves it closer to gray

Value•Lightness or Darkness of an image

Tint•Adding White to a pure hue

▫Makes hues appear brighter Red Pink Purple Lavendar Yellow Citron Blue Azure

▫Adding lots of white yields pastel colors

Color WheelPrimary Colors:•Red•Blue•Yellow

Complementary Colors•Green•Orange•Purple

Primary colors are located across from their complements on the color wheel

Monochromatic•A single color mixed

with tints, shades, or tones to create impression of multiple colors

Analogous •Color Scheme based on colors that

are next to each other on the color wheel

Triad (Split Complement) •A color scheme that includes a main color

and the two colors on each side of its complementary (opposite) color on the color wheel.