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    A Reliance Capital

    Reliance Mutual Fund

    Presents

    Reliance Small Cap Fund

    A Fund With

    A Very Aggressive Investment Style

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    A Reliance Capital

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    q India Opportunity

    q Why Invest in Small Caps

    q Investment Case for Small Caps

    q Success Essentials and Reliance Mutual Fund Advantage

    q Reliance Small Cap Fund

    Investment Strategy

    Positioning

    Product Features

    Table Of Contents

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    ...despite concerns of coalition politics, bureaucracy & poor infrastructure

    Estimated for 2009-2011Source: CIEC, RCAM Estimates

    India Moving Towards Higher Growth Trajectory

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    Estimated for 2010-2014

    Source: CMIE, MOSL, RCAM Estimates

    India - The Next Trillion Dollar Opportunity

    q India took 60 years to get to its first USD 1 Trillion GDP in FY08, but the move to USD 2Trillion GDP will be in next 5-6 years, similar to that of China

    q Due to the huge consumption and savings/investment boom, USD 2 Trillion GDP is not adestination, but a milestone in Indias ongoing journey towards USD 4 Trillion GDP in thesubsequent 5-7 years, and so on

    INDIAS GDP IN USD TRILLION

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    Presently, EM economies hold over 30%share in Global GDP, while their share inGlobal market cap is only 13%

    Source: IMF GDP data, MSCI m-cap data, RCAM Estimates, DM : Developed Markets, EM: Emerging Markets

    Period 1995-99 2000-04 2005-09 2009

    Avg. World GDP $Bn 30,292 35,291 53,583 57,228

    Proportion of the World Average GDP level (%)

    DM countries 80.4 79.5 72.2 69.3

    US 27.6 30.5 25.7 24.9

    UK 4.4 4.9 4.6 3.8

    Euro area 23.2 21.4 22.1 21.5

    Japan 14.8 12.2 8.7 8.8

    EM countries 19.6 20.5 27.8 30.7

    Brazil 2.6 1.7 2.4 2.6

    Russia 1.0 1.1 2.2 2.2

    India 2.2 1.5 1.9 2.2

    China 3.1 4.3 6.5 8.3

    South Africa 0.5 0.4 0.5 0.5

    Growing size of EM economy andfading distinction between EMand DM economies should lead toincreased capital allocation to EMeconomies

    Period 1995-99 2000-04 2005-09 2009

    Avg.World M-Cap 14,047,039 17,734,308 25,689,296 24,630,640

    Proportion of the Average World M-Cap (%)

    DM markets 94.1 95.3 90.1 86.8

    United States 46.6 51.9 44.3 42.5

    United Kingdom 9.7 10.4 9.6 9.0

    Europe (ex-EM) 30.0 29.1 29.0 27.3

    Japan 13.8 9.0 9.5 8.6EM markets 5.9 4.7 9.9 13.2

    Brazil 0.7 0.4 1.3 2.2

    Russia 0.2 0.2 0.8 0.8

    India 0.4 0.3 0.7 1.0

    China 0.0 0.3 1.5 2.4

    Korea 0.6 0.8 1.4 1.7

    MSCI Indices used as proxy for market-cap data (Units: USD million)

    Emerging Markets To Attract Higher Inflows

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    q In 2014, BRICs combined GDP will be equal to US GDP

    q At Market Cap GDP ratio of 1, BRIC countries will have a market cap of USD 16.36 Trillion

    q Significant FII money will flow into the BRIC markets India will gets its share of investments

    Source - RCAM Estimates, *FII numbers are approximations, BRIC Brazil, Russia, India, China

    Investments Will Flow To IndiaUSD (Trillion) CY2008 CY2014

    BRIC

    GDP 8.29 16.36

    Market Cap 5.61 16.36

    FII Investments* 1.00 ??

    US

    GDP 14.20 16.47

    Market Cap 12.09 16.47

    FII Investments* 10.64 ??

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    q Currently market is evenly poised with positive bias

    q India has emerged stronger from the global slump and is back on track to grow inexcess of 7-8% per annum

    q For a sustained long term growth, the 3 growth drivers are in place:

    Savings Domestic savings are among the highest in the world Consumption Set to explode

    Investments At 34% of the GDP, again among the highest in the world

    q Policy announcements will have significant impact on the direction of the market

    q Themes for the coming year

    Big valuation disparity among large, mid caps & small caps. Opportunity for alphacreation

    Stock selection will be the key

    Investment Outlook

    Source: Bloomberg, RCAM Estimates

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    Why Invest In Small Caps?

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    Key Benefits Of Investing In Small Caps

    Presence in Emerging Sectors Large Universe

    Higher Earnings Growth

    Und

    er-Resea

    rched

    High

    GrowthP

    otential Scop

    eof

    Re-Rati

    ng

    Entrepreneuria

    lPassion

    SmallCap

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    Todays

    SmallCaps .

    Are Tomorrows

    PotentialMid Caps,

    Which MayEventually Become

    Large Caps

    StartUp

    Growth

    Maturity

    Small

    Caps

    Mid Caps Large

    Caps

    Emergence Of Small Caps To Large Caps

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    Research Available

    Small Cap

    Limited Moderate Widely

    Very

    Limited

    Moderate Large

    Low Moderate Fair

    Re Rating Potential For Small Caps

    Mid Cap Large Cap

    InstitutionalOwnership

    Valuation Multiple

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    q Indian entrepreneurial skills / mindset / spirit has been globally acknowledged over a

    period of time

    q End of License Raj has opened many business opportunities for entrepreneur

    q Multiple sources of fund raising at various stage of business has been of tremendous

    help

    q Competitive talent is being attracted & retained by rewarding performance linked

    incentives, ESOPs, etc

    q In todays economic environment, individuals with entrepreneurial mindset are exploringnew business opportunities that will not only survive in a recession but will also thrive

    q Thus, Emerging India is offering various growth opportunities to entrepreneurs, be it first

    generation entrepreneur or otherwise

    Entrepreneurial Passion

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    q In a developing economy like India, multiple sectors provide opportunities for growth

    Example: Retailing, Food Processing, Pharmaceuticals, Media & Entertainment,

    Real Estate, Education, Hospitality etc

    q Once established and successful, ramp up can be rapid

    q Thus, emerging sectors are true reflection of entrepreneurial spirit, new opportunities

    and creation of global behemoths

    Emerging Sectors Offer Opportunities For Growth

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    Dynamics Of Multi - Baggers

    Market Capitalization = Net Profits X PerceptionMarket Price = EPS X PE

    High Growth Potential / Scalability

    Differentiated Business Model

    Emergence of Educated &

    Passionate Management

    Niche focus & ability to attract

    talent in form of Quasi

    Entrepreneurs & Stock Options

    Under Ownership, Under

    Researched & Under Covered

    Understanding Value of Market Cap

    Various Modes of Fund Raising

    Emerging Sectors start small

    Technology, Retail, Real Estate,

    Insurance etc

    This simultaneous impact on both EPS & PE creates a MULTI BAGGER

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    q There is no scientific methodology to classify Large Caps, Mid Caps and Small Caps

    but there are pre-defined indices on BSE & NSE

    q Mentioned below is the categorization of the same on the basis of market capitalization

    as on August 2010

    Indices CategorizationNo. Of

    Companies

    Index Market CapRange

    (Rs. Crs)

    Total MarketCap approx

    (Rs Crs)

    BSE SENSEX Large Cap 30 15,300 329,400 2,761,687

    BSE Mid Cap Mid Cap 273 1000 12,350 1,078,821

    BSE Small Cap Small Cap 534 170 2300 351,840

    Source: www.bseindia.com, 5th August 2010 , Index Market Cap Range given implies companies with the smallest market cap and largest market cap in that particularindices respectively as on August 5, 2010. Small Cap stocks for the purpose of the Reliance Small Cap Fund are stocks whose market capitalization is in between thehighest and lowest market capitalization of companies on BSE Small Cap Index

    How Small Caps Are Classified ?

    http://www.bseindia.com/http://www.bseindia.com/
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    Source : www.bseindia.com, Capitaline Neo as on 6th August 2010

    q 4300+ Cos. listed on Bombay Stock Exchange

    q1383 Cos. with Market Capitalization of over Rs 100 Cr

    q 1065 Cos. with Market Capitalization of over Rs 200 Cr

    q 664 Cos. with a Sales Turnover of over Rs. 200 Cr

    q 613 Cos. with an Operating Profits over Rs 25 Cr

    q 548 Cos. with net profits of over Rs 10 Cr

    The Indian Small Cap Opportunity

    http://www.bseindia.com/http://www.bseindia.com/
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    Small Caps are still available at better valuations compared to Large Caps

    Investment Case For Small Caps

    Performance Over The Last 2 Years (31st July 08 - 30th July 10)

    Index CAGR (%)Outperformance of

    BSE SMALL CAPRelative To Indices

    S&P CNX Nifty 11.32 5.00

    BSE SENSEX 11.58 4.74

    BSE MIDCAP 15.37 0.95

    BSE SMALL CAP 16.32

    Valuation As On 31st July 2010

    Index P/E Price To Book Value

    S&P CNX Nifty 22.31 3.78

    BSE SENSEX 21.20 3.40

    BSE MIDCAP 19.24 2.90

    BSE SMALL CAP 15.66 2.34

    Source : www.bseindia.com, Capitaline Neo as on 6th August 2010

    http://www.bseindia.com/http://www.bseindia.com/
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    Examples of how Small Cap companies have emergedas Large Cap companies over a period of time

    creating wealth for the shareholders

    The companies chosen herein are purely for illustrative purpose only Reliance Mutual Fund or Reliance Small Cap Fund may or may not invest in the shares of these companies The investment decision of Reliance Mutual Fund to invest in any company is based on several factors including

    research, market potential, future outlook etc

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    Company Name

    Market Capitalization(July 30th 2001)

    Market Capitalization(July 30th 2010)

    Outperformance relative toBSESENSEX

    (July 30th 2001- July 30th 2010)(Rs. Cr) (Rs. Cr)

    Pantaloon Retail (India) 19.98 9457.13 19,316%

    PATRs.140.58 Crs(30th June 2009)

    PATRs.6.40 Crs

    (30th June 2001)

    Increase

    dBy22T

    imes

    Retailing

    Source as on 31st July 2010, Capitaline Neo

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    Source as on 31st July 2010, Capitaline Neo

    PATRs.1,195.53 Crs(31st March 2009)

    PATRs.13.57 Crs

    (31st March 2003)

    Increased

    By88Tim

    es

    Realty - Construction

    Company Name

    Market Capitalization(July 31st 2003)

    Market Capitalization(July 30th 2010)

    Outperformance relative toBSESENSEX

    (July 31st 2003- July 30th 2010)(Rs. Cr) (Rs. Cr)

    Unitech 72.44 20,457.53 17,550%

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    Source as on 31st July 2010, Capitaline Neo

    PATRs.140.33 Crs(31st March 2009)

    PATRs.14.00 Crs

    (31st March 2006)

    Increased

    By10Tim

    es

    Computers - Education

    Company Name

    Market Capitalization(Jan 31st 2006)

    Market Capitalization(July 30th 2010)

    Outperformance relative toBSESENSEX

    (Jan 31st 2006- July 30th 2010)(Rs. Cr) (Rs. Cr)

    Educomp Solutions 447.20 5,797.46 904%

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    Source as on 31st July 2010, Capitaline Neo

    PATRs.130.03 Crs(31st March 2010)

    PATRs.30.92 Crs

    (31st March 2002)

    IncreasedBy4

    Times

    Healthcare

    Company Name

    Market Capitalization(Jan 31st 2001)

    Market Capitalization(July 30th 2010)

    Outperformance relative toBSESENSEX

    (Jan 31st 2001- July 30th 2010)(Rs. Cr) (Rs. Cr)

    Apollo Hospitals 715.31 4,841.08 20%

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    Source as on 31st July 2010, Capitaline Neo

    PATRs.46.71 Crs

    (31st March 2010)

    PATRs.0.94 Crs

    (31st March 2003)

    Increased

    By49Tim

    es

    FMCG Food & Dairy Products

    Company Name

    Market Capitalization(July 1st 2003)

    Market Capitalization(July 30th 2010)

    Outperformance relative toBSESENSEX

    (July 01st 2003- July 30th 2010)(Rs. Cr) (Rs. Cr)

    Zydus Wellness 2.31 2,015.23 9,924%

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    q Stock Selection

    Small Cap investing is all about stock selection rather than asset allocation

    q Stock selection based on

    Size of opportunity

    Possible higher growth and its sustainability

    Emerging theme / sector (Example: real estate, retail, food processing etc)

    Zeal of management to scale and grow

    qStock price movement tend to be more volatile

    Limited research

    Lesser/negligible institutional ownership

    q However the sharp volatility subsides over a longer period and makes way for

    higher profitability

    Dynamics Of Successful Small Cap Investing

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    q Our Expertise

    Bottom up approach has been strongly advocated as the key investment strategy

    of

    Reliance Mutual Fund. Well-experienced team of investment professionals having

    Collective experience of over 150 years in Indian equities

    Most members individually tracking Indian equity markets for well over 15

    years

    In depth research capabilities to identify small caps with huge growth potential

    Our research capability empowers the Fund Manager to be BOLD in identifying high

    growth potential stocks & manage the RISK associated with it

    Only fund in RMFs product basket with a pre-dominant investment focus on

    smallPast Performance may or may not be sustained in future

    Reliance Mutual Fund Advantage

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    q With an endeavor to maximize returns & minimize risks by reasonable diversification ,

    primary focus would be on small cap stocks

    Investment in Equities of Small Cap Companies : 65%-100%*

    Investment in Equities of any other Companies : 0%-35%*

    Investment in Debt & Money Market Securities : 0% - 35%*

    q Small cap stocks, for the purpose of the fund are defined as stocks whose market

    capitalization is in between the highest & lowest market capitalization of companies on

    BSE Small Cap Index

    q Investment with a longer term horizon

    * Please refer detailed asset allocation on slide no 29. Market Capitalization: Market value of the listed company, which is

    calculated by multiplying its current market price by number of its shares outstanding

    Investment Philosophy

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    q A very aggressive small cap oriented fund

    q A relatively high risk/high return oriented fund characterized by volatility which will get

    smoothened out over long term investment horizon

    q Reliance Small Cap Fund will be a vital part of an investors core portfolio that aims

    to create an alpha for their investments

    Positioning Of Reliance Small Cap Fund

    Risk

    Returns

    High Medium Low

    HighReliance Small

    Cap Fund

    Medium

    Low

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    Equity & equity related securities of small cap companies including derivatives#- 65%-100%

    Equity & equity related securities of any other companies including derivatives# -0%-35%

    Debt & Money Market Securities **(including investments in securitised debt)- 0% - 35%

    ** including securitised debt up to 30%# The Scheme proposes to invest at least 65% of the corpus in Equity & equity related instruments of smallcap companies which may go upto 100% of the corpus. The investment in Equity & equity related instrumentsof any other companies other than small cap companies will be in the range of 0-35% of the corpus

    BSE Small Cap Index

    Proposed AssetAllocation

    Fund Manager Sunil Singhania

    Scheme Features

    Investment Objective

    The primary investment objective of the scheme is to generate long term capitalappreciation by investing predominantly in equity and equity related instrumentsof small cap companies and the secondary objective is to generate consistentreturns by investing in debt and money market securities

    Benchmark

    New Fund Offer Price: Rs.10/- per unit

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    Load Structure : During New Fund Offer &Continuous Offer including SIP Installments

    Entry Load: Nil

    Exit Load: 2% If redeemed or switched out on or before completion of

    12 months from the date of allotment of units

    1% If redeemed or switched out after 12 months but on or

    before completion of 24 months from the date of allotment

    of units

    Nil If redeemed or switched out after the completion of 24months from the date of allotment of units

    In accordance with the requirements specified by the SEBI circular no. SEBI/IMD/CIRNo.4/168230/09 dated June 30, 2009 no entry load will be charged for purchase / additional

    purchase / switch-in accepted by the Fund. Upfront commission shall be paid directly by theinvestor to the AMFI Registered Distributor based on the investors assessment of variousfactors including the services rendered by the AMFI Registered Distributor.

    Choice of Plans/Options

    Growth Plan:Growth & Bonus Option

    Dividend Plan :

    Dividend Payout OptionDividend Reinvestment Option

    Minimum Application Amount

    Rs.5000 & in multiples of Re. 1 thereafter

    Additional Purchase AmountRs.1000 (plus in the multiple of Re.1)

    SIP

    Mode of Payment : Auto Debit/ECS

    Scheme Features

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    A Reliance Capital

    Thank You

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    The views constitute only the opinions and do not constitute any guidelines or recommendation on any course of action to be followed by the readers. This information is

    meant for general reading purpose only and is not meant to serve as a professional guide for the readers. This document has been prepared on the basis of publicly

    available information, internally developed data and other sources believed to be reliable. The Sponsor, The Investment Manager, The Trustee or any of their respective

    directors, employees, affiliates or representatives do not assume any responsibility for, or warrant the accuracy, completeness, adequacy and reliability of such information.

    Whilst no action has been solicited based upon the information provided herein, due care has been taken to ensure that the facts are accurate and opinions given fair and

    reasonable. This information is not intended to be an offer or solicitation for the purchase or sale of any financial product or instrument. Recipients of this information should

    rely on information/data arising out of their own investigations. Readers are advised to seek independent professional advice and arrive at an informed investment decision

    before making any investments. None of The Sponsor, The Investment Manager, The Trustee, their respective directors, employees, affiliates or representatives shall beliable for any direct, indirect, special, incidental, consequential, punitive or exemplary damages, including lost profits arising in any way from the information contained in this

    material.

    The Sponsor, The Investment Manager, The Trustee, any of their respective directors, employees including the fund managers, affiliates, representatives including persons

    involved in the preparation or issuance of this material may from time to time, have long or short positions in, and buy or sell the securities thereof, of company(ies) / specific

    sectors mentioned herein.

    Terms of issue and mode of sale and redemption of units: The Scheme will offer for Subscription/ Switch-in and Redemption / Switch-out of Units on every Business Day

    on an ongoing basis, within five business days of allotment. The redemption or repurchase proceeds shall be dispatched to the unitholders within 10 Business Days from the

    date of redemption or repurchase.

    Investor benefits and general services offered: The Scheme offers Systematic Investment Plan, Auto Switch facility, Online Transactions and Reliance Any Time Money

    Card during the NFO period. The NAV of Scheme shall be published on a daily basis by the Mutual Fund at least in two daily newspapers and will also uploaded on the AMFI

    site www.amfiindia.com and Reliance Mutual Fund site i.e. www.reliancemutual.com.Statutory Details: Reliance Mutual Fund has been constituted as a trust in accordance with the provisions of the Indian Trusts Act, 1882. Sponsor: Reliance Capital

    Limited. Trustee: Reliance Capital Trustee Company Limited. Investment Manager: Reliance Capital Asset Management Limited (Registered Office of Trustee &

    Investment Manager: Reliance House Nr. Mardia Plaza, Off. C.G. Road, Ahmedabad 380 006). The Sponsor, the Trustee and the Investment Manager are incorporated

    under the Companies Act 1956. The Sponsor is not responsible or liable for any loss resulting from the operation of the Scheme beyond their initial contribution of Rs.1 lakh

    towards the setting up of the Mutual Fund and such other accretions and additions to the corpus.

    Risk Factors: Mutual Funds and securities investments are subject to market risks, and there is no assurance or guarantee that the objectives of the Scheme will

    be achieved. As with any investment in securities, the NAV of the Units issued under the Scheme can go up or down depending on the factors and forces

    affecting the securities market.Reliance Small Cap Fund is only the name of the Scheme and does not in any manner indicates either the quality of the Scheme;

    its future prospects or returns. Past performance of the Sponsor/AMC/Mutual Fund is not indicative of the future performance of the Scheme. The NAV of the Scheme

    may be affected, interalia, by changes in the market conditions, interest rates, trading volumes, settlement periods and transfer procedures. There are various risks

    associated with investing in Equities, Bonds, Foreign Securities, investing and use of Derivatives, Securitised Debt and Short Selling & Securities Lending. For Scheme

    Disclaimers

    http://www.amfiindia.com/http://www.reliancemutual.com/http://www.reliancemutual.com/http://www.amfiindia.com/