Upload
www800promotioncom
View
217
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Fun City , Dubai
Citation preview
2010 © Fun City Oasis LLC. All rights reserved.
THE SMILE STORY
A division of Landmark Hospitality and Leisure Services Ltd.
2010 © Fun City Oasis LLC. All rights reserved.
2010 © Fun City Oasis LLC. All rights reserved.
Index
A. Our Story…………………………………………………1
Evolution……………………………………………………1 Chairman’s Message……………………………………..3
Our Mission………………………………………………4
Our Footprint……………………………………………….5 What We Do……………………………………………….7
B. The Game………………………………………………...22
It’s your turn. Come, Play!...........................................22 Kiddie? Medium? Big?.................................................23
What would you do? ...................................................24
You are a part of the ride………………………………..25 C. Content is King…………………………………………...26
Hand Book Chapter 1: The Project…………………….27
Hand Book Chapter 2: Store Design…………………..28
Hand Book Chapter 3: SOPs…………………………...29
Hand Book Chapter 4: Training………………………...33
Hand Book Chapter 5: Marketing Support…………….35 D. Serious Fun………………………………………………36
Price Per Play…………………………………………….37
Icing AND the Cake……………………………………...38 E. Its your turn……………………………………………….39 F. Contact us……………………………………………….40
2010 © Fun City Oasis LLC. All rights reserved.
Smiles guaranteed!
Fun City is the perfect place for you and your family. From creative games to fun learning experiences, we have something for every child. Your smiles will go wider as you enjoy the array of games and activities; which are always made more FUN by our friendly staff.
Whether you’re looking for thrilling rides, or some quiet time at the play area to bond with your little one, Fun City is your ideal indoor playground. Come, Play!
Evolution Fun City’s business ideology is based on putting a smile on everyone’s face. As one of the best-recognized family entertainment brands across the UAE, Oman, Qatar, Egypt and India, we spread joy and laughter among families and children in more than 33 locations.
We revel in the happiness of others. While doing so, we have ensured that the entertainment experiences that we provide are wholesome, allowing a scope to learn while having fun in a community-based environment. Fun City is a member of the Landmark Group, a retail giant that operates in 15 countries and has a turnover in excess of USD 3.8 billion. For more information on the Landmark Group, please visit www.landmarkgroupme.com
Our Story | 1
2010 © Fun City Oasis LLC. All rights reserved.
Fun City was first established in 1999 and our over decade long experience has helped us finely balance our guest expectations with operational efficiency and profitability. We have always tried to be close to our customers and ensure that every transaction they have with us is a fun filled one. Our entertainment centers typically include activities designed to encourage imaginative play, social and pretend play opportunities, dress-up and role-play along with fine-motor skill development and other open-ended play opportunities, including those found in a great indoor playground. Each of our centers is carefully designed keeping in mind the unique needs of the neighborhood. Great emphasis is given towards offering a unique blend of games and activities in open and spacious facilities. Our staff is carefully selected and often has a degree in Education and has experiences in dealing with children of all age groups. Our guests literally grow
before our eyes and make us a part of their life and celebrations. Fun has many faces at Fun City. Fun n Learn area for children age 0-4 provides avenues for mental and physical development of a child, whereas the softplay area called PlayZone provides a safe and secure place to slide, run, climb, jump around and enjoy. Fun City has its own Kiddy Kutz Salon that specializes in child hair grooming and adds fun to the process by various entertainment options and also produces fun food at its restaurant Foody’s. Birthday parties, School Trips and Mom’s Coffee Mornings are the perfect get-togethers that make every moment for family and friends a whole lot more fun and memorable. For the elder children, teens and adults, Fun City offers kiddie rides, family rides and attractions, arcade games, redemption and novelty games, pool and bowling. Fun never stops in Fun City. Come, Play!
Our Story | 2
2010 © Fun City Oasis LLC. All rights reserved.
Chairman’s Message “At Landmark Group, our statement of purpose is ‘Creating exceptional value for all those whose lives we touch’. This is as true today as it was in 1973, when we started with Babyshop in Bahrain. The cornerstone of our philosophy is listening, adapting, and delivering exceptional value. What sets us apart at Landmark Group is a strong and dynamic culture of entrepreneurship.” Micky Jagtiani
Our Story | 3
2010 © Fun City Oasis LLC. All rights reserved.
Silvio’s Message
Our Story | 4
2010 © Fun City Oasis LLC. All rights reserved.
Our Vision: Fun City and its Brands are the offer of choice in the MENA region for
indoor and outdoor leisure activities,
by delivering exceptional value and fun to its guests.
2010 © Fun City Oasis LLC. All rights reserved.
Our Footprint:
Many more to come very soon!
Store Area (sq ft) Burjuman Mall, Dubai 4,850
Mercato Mall, Dubai 5,272
Reef Mall, Dubai 24,910
Lamcy Plaza, Dubai 19,939
IBN Battuta, Dubai 15,515
Al Asmakh Centerpoint, Doha 4,575
Marina Mall, Abu Dhabi 42,641
Jimi Mall, Al Ain 52,303
Manar Mall , RAK 21,940
Centerpoint Salalah, Oman 5,522
City Center, Doha 66,000
Arabian Center, Dubai 15,755
Oasis Centre, Dubai 24,380
Bawadi Mall, Al Ain 67,738
Kingdom of Isis, Cairo 1,627,194
Dalma Mall, Abu Dhabi 28,126
Barwa Plaza, Doha 3,810
Safeer Mall (6)
Bahrain (2)
Sharjah Babyshop
Al Khor
Our Story | 5
2010 © Fun City Oasis LLC. All rights reserved.
Our Story | 6
2010 © Fun City Oasis LLC. All rights reserved.
What we do
School Trips
Kiddy Kutz
Fun Zone
Big Rides
Cool Pool
Super Strike
Let's Party
Our Story | 7
2010 © Fun City Oasis LLC. All rights reserved.
The Brand “The Brand Fun City has evolved over a period of time and has always stayed relevant to its audience. We underwent a rebranding exercise in 2009 to bring freshness and more fun to the brand! We spread a smile on children’s face, and to do that, it is critical that we speak in their colors, their moods. “ “It’s a story of the pow and the smileys; the action and the fun that Fun City brings together; whether that be through a birthday party, school trip or through the rides and games. “ – Kunal Harisinghani (Marketing Manager, Fun City MENA)
Our Story | 8
2010 © Fun City Oasis LLC. All rights reserved.
2010 © Fun City Oasis LLC. All rights reserved.
At Fun City, we plan the finest parties with a wide choice of party packages for yout o choose from. Starting from only Dhs 45/per child! Take advantage of an amazing lineup if entertainment and excitement with fun activities
including clowns, magicians or our very own mascots. Enjoy face painting, balloon bending, juggling, yummy meals, party giveaways and so much more! Fun City, just the place for a perfect party!
Our Story | 9
2010 © Fun City Oasis LLC. All rights reserved.
Where kids can have fun AND learn at the same time! Fun 'n Learn play area is specially designed to suit children from ages 0 to 6. Regular activities are conducted inside the play area by
trained "play leaders." Some activities offered are: arts and crafts, singing and dancing, coloring and activity sheets, pretend play, and so much more!
Our Story | 10
2010 © Fun City Oasis LLC. All rights reserved.
For the tiny ones! Fun n Learn’s exclusive area for the 0-2 year old.
Our Story | 11
2010 © Fun City Oasis LLC. All rights reserved.
Kids will be kids. And what better place than Fun City’s ‘Play Zone’ for them to unleash their antics. Play Zone is the safest place to go wild! State of the art soft play areas for your restless little ones to jump, hop, run, climb, slide and fall.
Our Story | 12
2010 © Fun City Oasis LLC. All rights reserved.
We’ve made getting a hair cut FUN! Kiddy Kutz is the perfect place to enjoy a haircut while you watch cartoons. First of its kinds specialized children’s hair cutting salon that not only provides safe, clean and hygienic hairstyling, but
also makes it fun and memorable. First haircut certificate, a lock of the first hair, and cartoons all the way ensure that kids don’t envy the haircut, only at Kiddy Kutz. Good for boys and girls from 0 to 12 years old.
Our Story | 13
2010 © Fun City Oasis LLC. All rights reserved.
Big Rides and Big Fun at Fun City! Fun City has in-store, a whole lot of thrill fun as well. Big rides ensure that there is something for the entire family to enjoy together.
Our Story | 14
2010 © Fun City Oasis LLC. All rights reserved.
Fun-Tastic Thrills With a range of exclusive custom made rides being added to our stores, we will ensure that thrill has a uniqe meaning for our guests.
Our Story | 15
2010 © Fun City Oasis LLC. All rights reserved.
Cue up on your skills. Pot the colored balls and test your aim as you indulge in a competitive game of pool at the Cool Pool zone.
Our Story | 16
2010 © Fun City Oasis LLC. All rights reserved.
Get all the pins! Strike, spare or split your opponents as you challenge your friends to a game of bowling, only at Super Strike, Fun City – Bawadi Mall.
Our Story | 17
2010 © Fun City Oasis LLC. All rights reserved.
Redemption, Novelty and Video Games Slam a Winner, Deal or No Deal, Big Bass Wheel, Sega UFO Catcher, Super Bikes2, Harley Davidson, Red Hot and scores more! Best in the line, latest in the world, classics of the globe and the legends of the trade; we’ve got them all!
Our Story | 18
2010 © Fun City Oasis LLC. All rights reserved.
Exclusive Fun Fun City has tied up with leading ride manufacturers to haave custome made exlusive rides for Fun City and its Franchisees. These rides are custom designed to Fun City to cater to the target audience, to match the thrill levels, bring in unique excitement and align with the branding of the store.
2010 © Fun City Oasis LLC. All rights reserved.
Redemption, Novelty and Video Games It’s always nice to be rewarded. And it is even more nice to be rewarded for having FUN! Fun City’s redemption counter has all that you can dream of. Bikes and cars, soft toys and stars.
Our Story | 19
2010 © Fun City Oasis LLC. All rights reserved.
School Adventures
Fun City ensures that learning is Fun! School adventures offers school packages for school trips that are not just restricted to fun on the game machines and the play zone, but are also the perfect avenue for team building, learning new activities at Fun n Learn etc etc.
Our Story | 20
2010 © Fun City Oasis LLC. All rights reserved.
www.funcity.ae
We bring the fun to your screen! Log on to www.funcity.ae to know where to find fun in one of Fun City’s stores with the help of the interactive locations map, or order some fun with the Party Booking form, or simply play some fun games online.
Fun City is the regions first FEC to accept party bookings online! Follow us on facebook and twitter for latest events, updates, party photos, game launches and eneter contests to win prizes. Come, Play!
Our Story | 21
2010 © Fun City Oasis LLC. All rights reserved.
It’s you turn. Come, Play!
The Game | 22
2010 © Fun City Oasis LLC. All rights reserved.
Come, Play! Kiddie? Medium? BIG? Just how big do you want to play?
Have you got what it takes? • You’re looking to make a 10 year commitment. • You feel you can play an important role in your local community as an employer, entertainment provider, and industry benchmark setter. • You’re energetic and take a hands-on approach to any task that needs doing. • Whatever your career background, You/your organisation is a good team leader who can get the best out of people. • You can meet the financial criteria outlined on page 41
You would be a large
and valuable part, to
your community as well
as to a multinational
leisure brand.
The Game | 23
2010 © Fun City Oasis LLC. All rights reserved.
What You would Do?
As a Fun City franchisee, you rent the real estate, but purchase the fittings, equipment and the right to operate it or 10 years. You also benefit from the inherent goodwill of the business, the right to use our brand, as well as our proven formulas and systems. At the end of 10 years, you will own a valuable, saleable asset. The more energy you put into it, the greater its value will be.
We give you all the tools and the backing you will need. So you get store layouts, standard operating procedures, IT blueprints, HR training and support, procurement handbook and updates, marketing and promotion support and technical and maintenance expertise, not to mention the power of one of MENA’s best known FEC brands pulling customers in. But in the end, success is up to you. That’s why we’re looking for a certain type of business partner.
We don’t expect you to
reinvent the game, just to
make it more fun.
The Game | 24
2010 © Fun City Oasis LLC. All rights reserved.
You are a part of the ride
To become a successful franchisee, you need to take on board everything we’ve learned in over 10 years of successfully running entertainmen centres. That’s why our training programme takes about three months full-time. The program covers A to Z of running a FEC. You’ll learn about all our operating procedures, systems and we’ll train you to do every role in a Fun City store. At the end of the three month programme, you will have all the skills you need to take over a FEC and using your talent to add value to the store and making it a bigger success. You will also need to pay a training deposit of AED 50,000 which is refundable on completion of the with the training. You learn throughout your time as a franchisee. A Fun Advisor is always on hand to give you advice and support, in collaboration with the expert team at the corporate office. You’ll even get your say in how Fun City Middle East is run through your representative Fun Advisor. Management is accessible and they really do listen to franchisees. So in a small way, you’ll be able to influence the development of one of the regions leading leisure brands.
With Fun City, you are
not just a Franchisee;
you are a part of the fun
ride
We’ll train you to do
what works best. And
we’ll be with you all the
way throughout your
franchise period with
continued training and
support.
The Game | 25
2010 © Fun City Oasis LLC. All rights reserved.
Content is KING
To give you a glimpse of what you would get as a Fun City business partner, we give you a sneak peek into the hand book.
You’ve probably heard
the expression,
‘Content is King’.
Fun City is a firm
believer in the same.
Bigger is not always
better.
Fun City is a’Family
Entertainment Center’
and not an ‘Indoor
Theme Park’.
Content is King | 26
2010 © Fun City Oasis LLC. All rights reserved.
Hand Book Chapter 1 - The Project
Store Layout:
Maximization of per foot
rented space is the key
to a successful FEC; and
the store layout/machine
placement plays the key
role in the machine
revenue collection.
Content is King | 27
2010 © Fun City Oasis LLC. All rights reserved.
Hand Book Chapter 2 – Store Design A complete store design, wall graphics, flooring, welcome desk, fences etc will be developed for your specific site.
Content is King | 28
2010 © Fun City Oasis LLC. All rights reserved.
Hand Book Chapter 2 – Standard operating procedures (SOP) We have made it as easy
as A B C. Every Ride and
every procedure is
documented for a layman
to get acquainted and
implement immediately.
Content is King | 29
2010 © Fun City Oasis LLC. All rights reserved.
Content is King | 26
Content is King | 30
2010 © Fun City Oasis LLC. All rights reserved.
Content is King | 31
2010 © Fun City Oasis LLC. All rights reserved.
Content is King | 32
2010 © Fun City Oasis LLC. All rights reserved.
Hand Book Chapter 3 – HR Manuals
Content is King | 33
2010 © Fun City Oasis LLC. All rights reserved.
Content is King | 34
2010 © Fun City Oasis LLC. All rights reserved.
Hand Book Chapter 4 – Marketing Support
Fun City provides franchisees with a complete marketing manual that outlines what to do from January 1 to December 31. The manual has a detailed calendar for each month that not only explains when to run what promotions, but provides advance notice on when to order materials, tips on how to use them, and other important information. Fun City also has created every ad, poster, banner and other item you will need to implement the marketing
program. All you have to do is follow the detailed instructions. You can also contact your Fun City consultant at any time for help, guidance or answers to questions. You will be responsible for production costs, but the designs are already complete and the digital files you need for printing are ready for use.
Content is King | 35
2010 © Fun City Oasis LLC. All rights reserved.
Serious Fun In the business of spreading smiles, we take the job of making fun very seriously. When selecting new franchisees, we take great care to make sure that we – and you – feel you’re absolutely right for the business. We’re going to be partners for 10 years, so it’s important we get it right. This is a people business. So one of the most important qualities you’ll need is the ability to connect with people. You’ll not only be responsible for developing your staff, you’ll also be the sort of person who enjoys meeting customers and going out into the local community. The first stage in the selection process is to complete the enclosed application form and return it to our business development team. If we think you’ve got potential, we’ll invite you to meet us. If we’re both still interested, you’ll be asked to spend five days working in a Fun City, so you can find out what it’s like. If this goes well, you’ll come to a final meeting with the selection panel. If we both feel 100% sure that a Fun City franchise is right for you, training can begin as soon as you’re ready.
Serious Fun | 36
2010 © Fun City Oasis LLC. All rights reserved.
Price Per Play Minimum Franchise Terms - 5 Years supported by business plan (To be prepared by
Franchisee)
Supported by Trademark usage Agreement and site Agreement (each store) Babyshop team will provide – Training in setting up & running the store, Marketing Know How support Operating manuals Franchisee will source exclusively from Babyshop Site selection in consultation with Franchisor Store Opening Fees - USD10,000 – 50,000 (depending upon box size) Franchisee Fees - 7% on sales paid quarterly Franchise shall spend at least 3% of the sales for Marketing & Promotion Franchisee/Group Companies will not operate any Competing Business during the
Term, without prior approval of Landmark Payment Terms for supply of merchandise -Letter of Credit through a reputed Bank ( as
approved by Landmark) LC at Sight. The Franchisee shall have no right to transfer the Franchise without the Franchisor’s
consent. Franchisor will have the right to invest in the business.
• Cost to establish a Timezone Centre From $700,000, excluding GST and working capital, for a 500sqm new Centre. Significant contributions to fit-out costs are also available from some landlords.
• Average Centre sales In excess of $1m pa for an established Australian Centre • Earnings Good operators are achieving in excess of 30% annual Earnings* • Royalty: 6% of net sales • Marketing Levy: 1.5% of net sales
Store Size 20,000 Sqft 14,000 Sqft 7,500 Sqft
Number of Staff 25 20 10
Store Manager 1 1 1
Asst. Manager 2 1 1
Cashier 4 4 2
Staff 18 14 7
Investment A - Type Store
Investment B - Type Store
Investment C - Type Store
Location
Malls
High Street
Avg. Sales
Average ticket size
Avg. stock value at cost*
Avg. payback period
USD 66 -70 per sqft
USD 58 - 62 per sqft
USD 52 -56 per sqft
Set up a Babyshop store
Malls/High Street
Ground floor, Good visibility/near to lift
Ground floor
USD 0.70 - 1.20 per sqft
USD 40 - 45
USD 34 -59 per Sqft
2 to 3.5 years
Serious Fun | 37
2010 © Fun City Oasis LLC. All rights reserved.
Icing AND the cake
Return on investment - A Fun City franchise offers the opportunity to earn an outstanding return on investment – and we can provide you with historical figures to help you forecast what you could earn
Fun to operate and good working environment – Fun City centres are designed to be fun for your customers –and fun for you to operate. Customers visit us because they want to and pay before enjoying our products and services – unlike many businesses for whose customers purchase out of reluctant necessity and want credit! Our Centres are clean working environments – no perishables or food hygiene issues to worry about.
Proven Track Record – With a Fun City franchise you become part of a proven system of operation and a business concept with products and services that have been successful.
Faster Start - Drawing upon a quarter century of experience in the Family Entertainment Centre (FEC) business - your venture is off to a faster start with the support of skilled personnel that know the business intimately.
Purchasing Power – Fun City’s group purchasing power makes a big difference in lowering your cost of doing business. Coupled with our international sales department and personnel dedicated to sourcing the latest and hottest games at the best deals, we increase our partners' ability to manage cost and grow potential profit.
Business Support - As a partner - you will receive on-going business support that includes benchmarking your business against best practices. Also being part of the network you will benefit from the continuous actual testing of new games which will enable you to make informed choices when acquiring new games to constantly improve revenues.
Serious Fun | 38
2010 © Fun City Oasis LLC. All rights reserved.
It’s Your turn.
So How would you like to play?
It’s your trun | 39
2010 © Fun City Oasis LLC. All rights reserved.
Contact us:
Corporate Office: Jebel Ali Industrial Area 1, P O Box 25030 Phone: +971 4 809 4173 [email protected] www.funcity.ae For marketing and business development queries: [email protected] Working with us: [email protected]
Stores:
Store Phone Number Email Address
Arabian Center(Dubai) 04-2845679 [email protected]
Ibn Battuta(Dubai) 04-3669819 [email protected]
Lamcy Plaza (Dubai) 04-3352700 [email protected]
Mercato(Dubai) 04-3499976 [email protected]
Oasis Centre(Dubai) 04-3397783 [email protected]
Reef Mall(Dubai) 04-2222405 [email protected]
Marina Mall (Abu Dhabi) 02-6815527 [email protected]
Dalma Mall (ABu Dhabi) 02-5507407 [email protected]
Bawadi Mall (Al Ain) 03-7840338 [email protected]
Jimi Mall (Al Ain) 03-7630206 [email protected]
Manar Mall (RAK) 07-2281881 [email protected]
City Center (Doha)
Al Asmakh (Doha)
Centerpoint (Salalah)
Barwa Plaza (Doha)
Follow us on facebook: www.facebook.com/funcitycomeplay
Follow us on twitter: www.twitter.com/funcitycomeplay
2010 © Fun City Oasis LLC. All rights reserved. Information subject to change without notice.
Contact us | 40