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Full Circle: Avenir Next Demi Bold
Research Co: Myriad Pro Regular
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Full Circle Branding
TABLE OF CONTENTS ABOUT QUALITY COMMUNITY PROFILING BREAKDOWN
EVERY SAMPLE PROVIDER PROVIDES SAMPLE.
NO OTHER SAMPLE PROVIDER PROVIDES SAMPLE LIKE WE DO.
35
111621
PANEL BOOK
ABOUT
3
We are forward-thinkers who believe in the power and infinite capabilities of online research. Every one of us thrives on the frontline, protecting our clients’ interests and propelling our industry into the future. We are always-evolving, ever-optimistic and, we’ve been told, a whole lotta fun. We look forward to proving it to you.
Why did we build Full Circle?Because our clients deserve more than more. They deserve better.
They deserve access to an evolved sampling strategy that ensures consistent, balanced data.
They deserve insights from attentive, high quality respondents filtered through a proven data quality scoring system.
They deserve holistic security processes that empower researchers, clients and validation and verification companies to stay ahead of fraud.
And they deserve a consultative relationship—one where their sample provider functions as a seamless, productive extension of their teams.
We built Full Circle because no one else could do it better.
#917 Since our launch in 2013, we've grown 481%, during a stretch when the economy only grew 6.7%.
2017
QUALITY
“The key to quality is to explore every facet of the survey experience and employ a variety of proven internal and external tools in innovative ways. For Full Circle, digging in and diving deep consistently delivers more thoughtful, usable answers.”
-Nate Lynch, co-CEO
The Holy Grail is respondents who pay attention, giving each question its due. Ask yourself: How do my providers verify their panel members? How often? How deep? Am I thrilled with the answers collected because they offer real value to my bottom line?
“WHAT’S YOUR DATA QUALITY?” “WHAT PROCESSES ARE IN PLACE?” And other questions we’re not afraid to answer.
You’re tired of sifting through unacceptable (and expensive!)
fraudulent data post-survey because your provider didn’t work up
front to eliminate it.
Sure, every survey creates the potential for fraud. But Full Circle
designs systems that ensure our sample is clean, so you can make
exceedingly intelligent, accurate business decisions. We call this
service HoNoR (Holistic Next-level Research)TM.
HoNoR surveys are purified—seamlessly and automatically. Our
fluid technology platform embodies an unprecedented algorithm so
advanced, it frees our time to deliver a deeply worthwhile consultative
experience. Intuitively proactive. Refreshingly transparent. And
customized specifically for you.
Meet the first and only U.S. online consumer sample provider with ISO 26362 certification.
ISO 26362 research standards are a barometer of quality for our entire industry. They were created with the consensus of research practitioners from around the world, universally recognized and globally trusted.
The audit process is an unbiased, third-party verification of our compliance. It is not a process for the weak. It is a process for the transparent.
To first earn our certification in 2014, we had to willingly expose every aspect of our internal practices, partner vetting, security, privacy procedures and more. Documented proof and multiple in-person audits were required. And annual reviews must be passed at a certain minimal scoring level for us to remain certificated.
• Uncover inefficiencies
• Encourage searches for solutions that align with our mission
• Define internal responsibilities and promote team satisfaction
• Ensure more consistent, reliable, transparent products and services
• Provide a basis for subcontractor evaluation
• Reduce errors and rework
WHY DO WE CARE ABOUT QUALITY?
WHY SHOULD YOU CARE ABOUT QUALITY?
• Reveal deeper insights to give your sample an edge
• Retain confidence that your project’s processes meet industry standards
• Improve your ability to buy from us effectively
• Nurture a more productive, long-term relationship
• Ensure timely delivery
Quality-control Algorithm
Digital Fingerprinting
Frequency Cap Enforcement
Exclusive Website Partnerships
Permission-based, Double Opt-in
Suspect IP/Domain Elimination
PRE: RECRUITMENT
QUALITY EVERY STEP OF THE WAY.
DURING: SURVEY
Open-end Scoring
Third-party Verification
Red Herrings
POST: HYGIENE
Respondent Blacklists
Client Review
1 2 3
COMMUNITY
AT THE HEART OF IT ALL IS A ROUNDTABLE.Sample providers are nothing without their panel. We all know that. But cultivating an intensely satisfying, insights-gleaning community? That takes Full Circle know-how.
We take the time to build relationships with our members. We know where they like to complete our surveys and when. Mobile? Tablet? Break of dawn? Dusk? Exposing nuances is the secret to our loyal following.
This is the Survey Roundtable consumer-facing experience. Where revelations start at Nanosecond No. 1.
REGISTRATION
Our registration form collects simple, basic, demographic
information, including names and email addresses. The Full
Circle system seamlessly sends confirmation emails, which
include personalized double opt-in (DOI) links. Members
click their links to confirm community membership and voilà!
They’re instantly participating in applicable open surveys. This
process is proven to produce higher-than-industry-standard
response rates, which makes Full Circle-sense.
RECRUITMENT
More than 25 exclusive website partners engage your audience
while they’re doing what they love at sites they already trust. We
ask potential community members if they’d like to participate in
market research studies. If yes, with one click, they’re introduced to
Survey Roundtable. Some participants are invited to fulfill specific
client demands. Others are chosen to increase our representation
across the globe. Regardless, niche-builds are always top-of-mind.
And more!
INCENTIVEThe type of audience, how long the project takes to field, its
incidence, complexity, length and topic—it all factors into
our structured incentive program. As our aim is to maximize
response rates, we take the time to tailor the incentive to
the member. Of course we do not ever advertise incentives
to join our community. But once the registration and
security process is complete, our members can have at it,
earning points to acquire local restaurants' and store gift
cards, VISA debit cards, charitable giving, credits on Amazon
and iTunes and much, much more.
INVITATIONAn ISO 26362-approved survey invitation process has been
proven to be the simplest, most effective way to nurture our
enviable community build. Every invite is transparent, providing
pertinent information, including the generic nature of the
survey topic (we remove bias or baiting by eliminating screener
clues). We are also upfront about our expectations regarding
specifics such as survey length, how long the survey will be open
and incentive offers. An opportunity to unsubscribe from our
community is always included, as well is our community feedback
email address.
Yes, it is lower than industry standard. Yes, it elicits a higher response rate. Yes, it is proven.
√
√
√
Exclude members based on survey experience for the same client or subject.
Batch-deploy invitations across any demographic/psychographic information.
Differentiate between those who received invites and those who completed surveys.
CAN WE? OH YES WE CAN.4
FEEDBACKWhen it comes to measuring respondent satisfaction we don’t guess.
We ask! And the Survey Roundtable community does not hold back,
eagerly sharing their opinions of our service and surveys. To ensure
the growth of a healthy, vibrant community, we actively engage
in these relationships before, during and after survey completion
(and sometimes randomly, just for fun). We also provide friendly,
knowledgeable 24/7 customer service—a community for our
community. And this information is, of course, available to any client
who asks for it.
THE DETAILS MAKETHE DIFFERENCE
PROFILING
NITTY-GRITTY IS OUR MIDDLE NAME.Decades of experience in the online space give our team a uniquely qualified perspective: It's not enough to throw a bunch of demo points at a bunch of people. There's an art to knowing precisely what to ask of the specific person our client covets. No waste. No fluff. Just the perfect balance of inquiry, delivery and respect to illicit the richest answers.
Full Circle leads the pack in profiling trends, niche
segmentation and, thanks to HoNoR, validation. We do it all
by vigilantly protecting the processes that make Full Circle
data, Full Circle data.
We ask the right questions at the right time in the right way.
We keep our data up-to-date.
We encourage our community to do the same.
We dive deep, starting at registration.
WHAT SURVEY ROUNDTABLE WANTS TO KNOW(And this isn't the half of it.)
TECHNOLOGY PROFILES
IT Job Functions• CIO/CTO/CSO• IT Management• IT Professional• System/Network/Architecture• Administration• NT, Unix, Solaris, Linux, Novell, Cisco
Demographics• Industry• Company Size• Revenue
Additional Screening Capabilities• Decision Making Ability• Purchasing Ability• Software/Hardware• Environments
LAN/WAN, WiFi• Software Developer/Programmer/Engineer• Java, J2EE, Linux, C++, XML,• Visual Basic• Project Management• Database Administration/• Development• Oracle• Web Development/Webmaster
IT Market Segments• CRM• ERP - SAP, SAS, Oracle, Siebel• Middleware/Web Services• Networking/VPN• Security• Storage• Wireless/Mobile Computing• VAR/VAD/ISV• Oracle/Database• IBM 390/WebSphere• Linux/Unix
Consumer Electronics Targeting(Brand Knowledge Included)• Video Game Console• Digital Camera• Desktop Computer• Laptop Computer• Netbook Computer• Tablet• DVD• BluRay• GPS• 3D TV• LCD TV• Plasma TV • Home Theatre• Smartphone• Printer• MP3
IT has always been a Full Circle niche. But in 2017, we earned a coveted spot as a Microsoft Preferred Online Service Provider. The opportunity has been invaluable in building an even more robust IT-specific subset.
BREAKDOWN
$0 to $14,999 | 29.22%
$15,000 to $24,999 | 17.67%
$25,000 to $34,999 | 14.42%
$35,000 to $49,999 | 13.10%
$50,000 to $74,999 | 11.65%
$75,000 to $99,999 | 5.51%
$100,000 to $124,999 | 2.77%
$125,000 to $149,999 | 1.20%
$150,000 to $199,999 | 1.85%
$200,000 to $249,999 | 1.55%
$250,000+ | 1.07%
INCOME
GENDERMALE:
43.32%
FEMALE: 56.68%
SPANISHPRIMARY LANGUAGE: 7.84%
SECONDARY LANGUAGE: 9.93%
NON-SPANISH SPEAKER: 82.22%
Get to know us a little better.
AGE GROUP
ETHNICITYEDUCATION
Caucasian 60.87% African American 18.55%
Hispanic 9.16% Other 3.56% Bi-Racial 2.30% East Asian 2.17% South Asian 1.56% American Indian 1.40% Middle Eastern 0.43%
13-17 18-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75+
3.71%
11.11%10.76%
11.11% 11.25%
9.83% 10.10% 10.33%
8.72%
5.35%
4.20%
1.97%1.56%
0
5
10
14.65%
30.76%
24.68%
6.59%
15.76%
6.77%
0.54%
0.25%
05 10 15 20 25
Some High School
High SchoolGrad/GED
Some College
Associate Degree
BA/BS
Master’sDegree
PhD
MD
STATE NUMBER OF CHILDREN
HOUSEHOLD SIZE
LIVING ARRANGEMENTS
MARITAL STATUSMARRIED:
38.92%
DIVORCED: 11.49%
DOMESTIC PARTNERSHIP: 7.62%
SINGLE: 36.43%
WIDOW: 2.34%
SEPARATED: 3.19%
1: 24.02%
4+ : 4.92%
0: 43.19%
3: 7.92%
2: 19.95%
1 2 3 4 5 +
30%
20%
10%
Homeowner
Renter (Apartment)
Renter (House)
With Parents/Friends/Family
Other
Apartment Owner
35%
22%
21%
16%
4%
2%
Alabama | 2.35%Alaska | 0.21%
Arizona | 1.93%Arkansas | 1.28%
California | 10.60%Colorado | 1.41%
Connecticut | 0.95%Delaware | 0.36%
Florida | 7.74%Georgia | 4.55%
Hawaii | 0.27%Idaho | 0.46%
Illinois | 3.72%Indiana | 2.57%
Iowa | 0.88%Kansas | 0.79%
Kentucky | 2.13%Louisiana | 1.68%
Maine | 0.61%Maryland | 1.48%
Massachusetts | 1.42%Michigan | 3.11%
Minnesota | 1.12%Mississippi | 1.19%
Missouri | 2.08%Montana | 0.25%
Nebraska | 0.44%Nevada | 0.89%
New Hampshire | 0.36%New Jersey | 2.19%
New Mexico | 0.49%New York | 6.53%
North Carolina | 3.53%North Dakota | 0.16%
Ohio | 3.85%Oklahoma | 1.28%
Oregon | 1.27%Pennsylvania | 4.33%Rhode Island | 0.32%
South Carolina | 1.85%South Dakota | 0.17%
Tennessee | 2.52%Texas | 6.85%Utah | 0.77%
Vermont | 0.38%Virginia | 2.30%
Washington | 1.83%West Virginia | 0.98%
Wisconsin | 1.28%Wyoming | 0.13%
District of Columbia | 0.14%
8%
5%
5%
2%
7%6%
4%
2%
4%
3%
3%
2%
2%
2%
45%
PERCENTAGE OF WORK CONDUCTED
India
301-762-1972
Colors
PMS 2725
PMS 717
PMS 2592
Supporting colors:
PMS 405
PMS Warm Gray 9
PMS Warm Gray 4
Logo Font:
Full Circle: Avenir Next Demi Bold
Research Co: Myriad Pro Regular
Document Fonts:
Headers: Cooperplate
Heads: Avenir Next Bold
Body Copy: Myriad Pro Regular
Myriad Pro Italic
Myraid Pro Semibold
Myraid Pro Semibold Italic
Myriad Pro Bold
Myriad Pro Bold Italic
Myriad Pro Bold Condensed
Myriad Pro Bold Condensed
Myriad Pro Bold Condensed
Myriad Pro Bold Condensed
Handwritten Font: Journal
Fonts Community
Horizontal Logo Vertical Logo
Full Circle Branding