FTD.deAGOF internet facts 2007-IV

High net profile

Index

73 % are men 148

69 % are 20-49 years old143

51 % have an high education level*235

51 % work in qualified and managerial professions**224

35 % have an own net income of € 2.500+ 326

36 % Business elite1

22616 % Young & educated elite2

39110 % Urban elite3

704 7 % Top decision makers

679

Source: AGOF internet facts 2007-IV, based on number of unique users per week

* A-levels and higher** Self-employed people, Freelancers, medium and senior executives, civil servants (higher grades)1 medium and large size self-employees, medium and senior executives2 25-39 years old, university degree3 University degree, own net income EUR 3.000+, cities with more than 500 thsd. Habitants top decision makers = self-employed with at least 6 employees, independent occupations, managerial staff or higher civil servants with university/technical college degree and a personal net income of at l least Euro 3,500 per months

Sociodemographic data on the users of FTD.de

Ahead of handelsblatt.com

691

466

669

FTD.de handelsblatt.com manager-magazin.de

Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)

Unique users per month

Unique users in ’000

Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)

FTD.de is one of the leading business websitesUnique users per week

Unique users in ’000

245

168

278

88119

173

244

FTD.de handelsblatt.com

manager-magazin.de

Onvista.de finanztreff .de finanzen.net wallstreet-online.de

Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)

FTD.de is the leading business websiteUnique users per month

Unique users in ’000

691

466

551

256311

359

669

FTD.de handelsblatt.com

manager-magazin.de

Onvista.de finanztreff .de finanzen.net wallstreet-online.de

At the forefront of businessBusiness elite*

36

34

31

30

31

34

FTD.de

handelsblatt.com

manager-magazin.de

Onvista.de

finanztreff.de

finanzen.net

Index

199

194

191

226

218

219

Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)*medium and large size self-employees, medium and senior executives

Structural values in %

245

114

103

92

92

92

78

35

35

31

19

12

11

FTD.de

Sections:

Companies

Research

Homepage

Latest News

Market tools

Politics + Opinion

Heads + Careers

Finance

Sports

IT + Media

Lifestyle

Automotive

Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average weekBasis: Total population (64.82 million)

Unique users in ’000 per average week

Companies and Research generate the highest coverage

691

320

290

258

237

209

209

109

105

101

60

41

37

FTD.de

Sections:

Companies

Research

Market tools

Politics + Opinion

Homepage

Latest News

Sports

Heads + Careers

Finance

IT + Media

Lifestyle

Automotive

Source: AGOF internet facts 2007-IV, Unique users in ’000. – Period: average monthBasis: Total population (64.82 million)

Unique users in ’000 per average month

Companies, Research and Market tools generate the highest coverage

Source: AGOF internet facts 2007-IV, Period: average monthBasis: Total population (64.82 million)

FTD.de has 538,000 exclusive users compared to handelsblatt.com

78%

22%

Exclusive users Dual users

Exclusive users FTD.de compared to handelsblatt.comin %

FTD.de:691.000

users

538.000

153.000

Exclusive users Dual users

Exklusive users FTD.de compared to handelsblatt.comabsolute values

FTD.de:691.000

users

FTD.de has 610,000 exclusive users compared to manager-magazin.de

Source: AGOF internet facts 2007-IV, Period: average monthBasis: Total population (64.82 million)

88%

12%

Exclusive users Dual users

FTD.de:691.000

users

610.000

81.000

Exclusive users Dual users

FTD.de:691.000

users

Exclusive users FTD.de compared to manager-magazin.dein %

Exklusive users FTD.de compared to manager-magazin.deabsolute values

Business website users are predominantly maleGender – Unique users per week

Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

73

27

75

25

78

22

Men

Women

FTD.de Handelsblatt.com manager-magazin.de

Index

53

50

43

148

152

159

FTD.de reaches the most attractive age groups

Structural values in %

Age groups – Unique users per week

5

15

28

26

26

6

16

26

24

29

4

16

26

26

28

14-19

20-29

30-39

40-49

50 and over

FTD.de Handelsblatt.com manager-magazin.de

Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-III (potential: 64.82 million)

Index

175160166

137127136

596764

616844

114118121

Education takes them to the topRespondent’s education – Unique users per week

Structural values in %

29

14

37

30

14

37

24

16

43

Secondaryschooling

University entrancequalification

Degree

FTD.de Handelsblatt.com manager-magazin.de

Source: AGOF internet facts 2007-IV, structural values shown in %, based on number of unique users per weekIndex vs. Total population AGOF internet facts 2007-IV (potential: 64.82 million)

Index

293

287

334

153

151

175

85

88

70

Guaranteed performance data and conditions

FTD.de advertising rates, valid from 1 Januar 2008 *Rates and guarantee per day

Performance guarantee

Superbanner /Fullsize- Banner

Skyscraper Content Ad Wallpaper

Booking unitAdImps per

week728 x 90 /

468 x 60 Pixel200 x 600

Pixel200 x 300

Pixel

Home page/day* 170.000 - - 6.000 € 10.000 €

Home page 1.000.000 21.000 € 26.000 € 32.000 € 50.000 €

Polit ics / Comments 300.000 7.500 € 8.500 € 10.500 € 14.000 €

Companies 300.000 10.000 € 12.000 € 15.000 € 20.000 €

IT + Media 125.000 4.500 € 5.400 € 6.700 € 9.000 €

Finance 125.000 4.700 € 5.500 € 7.200 € 9.200 €

Stock Market Tools 250.000 2.800 € 3.300 € - 5.500 €

Heads + Careers 100.000 2.700 € 3.300 € 4.000 € 5.300 €

Sports 150.000 3.500 € 4.200 € 5.200 € 7.000 €

Auto 175.000 3.500 € 4.000 € 4.500 € 7.000 €

Lifestyle 65.000 2.000 € 2.400 € 2.600 € 3.900 €

Latest News 75.000 1.600 € 2.000 € 2.500 € 3.200 €

Research 50.000 1.250 € 1.500 € 1.800 € 2.500 €

Discounts

Sales are calculated on the basis of all customer gross sales booked with Quality Channel in the course of an advertising year.

FTD.de advertising rates, valid from 1 Januar 2008

Sales in € Discount in %

from 50.000 5

from 100.000 10

from 200.000 15

from 400.000 20

from 700.000 23

Sales Discount Table