Frozen Pizza

Pizza BurgerThe

Frozen Pizza

Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

1. What is the product being sold?

-It´s sold under the name Pizza Burger.

Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

2. What does the advertisement promise the consumer?

-It promises good taste and to stop your hunger.

Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

3.Which role does the soundtrack play in the interpretation of the commercial?

-The music is more in the background but it is underlining how awesome the Pizza Burger is.

Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

4.Which group does the advertisement aim at?

-The advertisment aim on maskuline, hard and real men who never grew up.

Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

Maingroup in the Sinus-Milieus

Main groupMarius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

5.How does the comercial try to get you attention?

-It gets your attention by trying to be funny and the memorable voice of the narrator.

Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf

The End

Marius Bender-Prass; Sebastian Justen; Elias Hohmann; Vincent Hauf