Venezzia Brothers Brand Venezzia Brothers Brand Frozen PizzaFrozen Pizza

The Venezzia Brothers The Venezzia Brothers brand of frozen pizzabrand of frozen pizza

Venezzia Brothers Brand Venezzia Brothers Brand Frozen PizzaFrozen PizzaBenefits

– Provide a quality branded line of thin crust pizza priced at retail below comparable regional and national brands

– Provide superior margins to distributors while meeting retailer mark up requirements

– Leverage the pizza line with the entire line of products

Quality Delivers SuccessQuality Delivers SuccessIn Chicago (per Nielsen data)

– Gino’s East brand deep dish pizza is the number one retail brand of frozen deep dish pizza in the deep dish capital of the world

– Gino’s East is the Second best selling premium price frozen pizza brand (behind only Digiorno)

– Gino’s East is the most profitable frozen pizza brand in Chicago for retailers

Venezzia Brothers Retail Brand Venezzia Brothers Retail Brand Profit AnalysisProfit Analysis

ItemCase

CountUnitCost

CaseCost

Dist SellingUnit

Dist SellingCase

PercentageSuggRetail

RetailMarkup

%

7" Boxed 24 $1.65 $39.60 $ 2.06 $ 49.44 20% $ 2.94 30%

11“Boxed 12 $2.94 $35.28 $ 3.67 $ 44.10 20% $ 5.47 33%

20 % Distributor Markup

PizzaPizza

*Foodservice option (uncartoned) $.10 per unit discount. Available June 2009