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DECLARATION

I hereby declare that the project report entitled A STUDY ON CVP ANALYSIS at

AKZONOBEL COATINGS INDIA PVT LTD submitted to the Visvesvaraya Technological

University, in partial fulfillment of the requirement for the award of Master of Business

Administration (MBA) is a record of original work done by me under the guidance of Mr. D .UDAY

KUMAR (internal Guide) Lecturer, Department of Management Studies, SEACET and Mr.

J.VIVEK(External Guide) Finance Manager, ANCIPL.

I further declare that this project report is a original work done by me, and the report has not been

submitted to any other University or Institute for the award of any degree, diploma or similar title.

Place:Bangalore Signature of the Candidate

Date:________ (VISHWANATHA D.B)

USN No: 1SP10MBA47


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CERTIFICATE BY THE GUIDE

This is to certify that VISHWANATHA D B USN NO:1SP10MBA47, A bona fide student of 4th

semester MBA has undergone a project on CVP Analysis from 19 th

Dec 2011to 27th

FEB 2012

AKZONOBEL PVT LTD, BANGALORE under my guidance towards the partial fulfillment for the

award of degree of Master of Business Administration, Visvesvaraya Technological University,

Belgaum.

Date: MR. D. UDAY KUMAR, MBA

Place: Bangalore LECTURER OF SEACET


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ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of any work would be

incomplete unless we mention some of the persons, as an expression of gratitude, which made it

possible, whose constant guidance and encouragement served as a beckon light and crowned the

efforts and success.

My special thanks to the management of Akzonobel Coatings India Pvt Ltd, Bangalore, for granting

me the permission to undertake this Summer Project, without their help it would not have been

possible to complete this project. I am grateful to Mr. VIVEK, Finance managerfor providing me

the necessary inputs. His guidance and support carried me all through the preparation of this report.

I express my heartfelt attitude towards Dr .H.R Yeshovanth Principal, Prof Dr Hemanth, Dean-

Acamadics SEACET and Prof Mrs. Rekha Priya, HOD Department of management studies for

permitting me to undertake this project work. I sincerely express my thanks to Mr. D. Uday Kumar,

MBA, Lecturer, and SEACETfor giving me timely advice and suggestion as Guide.

I wish to thank all faculty members of MBA Department, SEACET, Bangalore and my dear friends

for their co-operation and support.

Last but not the least I would like to thank my family for moral support and encouragement they

have given during this period

VISHWANATHA.DB


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EXECUTIVE SUMMARY

Akzonobel is the worlds largest paint and Coatings Company and a world leading chemicals

producer. Committed to delivering Tomorrows Answers Today Global Fortune 500 Company. For

five consecutive years listed as one of the leaders in Dow Jones Sustainability indexes (Chemical

sector).

Akzonobel enjoys Quality oriented manufacturing facility and Products are capable of catering major

sectors like painting industry, Energy, Marine Industry, chemical industry, various sectors across the

globe.

Theproject mainly focuses on the industry profile, company profile, Mckinsys 7s model, SWOT

analysis, Annual report. This project studies the different deparments at AKZONOBEL PVT LTD.

The functioning of each departments and the organizational hierarchy in the company along with it

covers the duties and responsibilities of all the staff members, various programmers conducted by theAKZONOBEL, like training programmers, type of decision making followed by the company. It is

also includes the strategy of the company.

The objective of the study are as follows: To study in detail the history & evaluation of the industry,

study in detail the history & evaluation of the organization, the study on duties & functioning of

various department of the organization, to prepare SWOT analysis of the organization, to suggest the

valuation, suggestions based on the findings of the study,

This Project scope of study is, this project contains the profile of the company i.e. ANCIPL

where the project work was undertaken. It contains details regarding how Cost, Profits and

supply are managed at ANCIPL. This study gives the information about financial aspects of

ANCIPL from to 2006 to 2010. This study was done in the time duration of 10 weeks from the

information provided by concerned officials of ANCIPL

The purpose of CVP analysis is to calculate the breakeven point and the profits of the organization.

Scope of the Study is restricted only to the Bangalore Region in its Boundary. The main information

centre was located in the Bangalore region,

And finally this project has some limitations i.e. the study is based on Historical datasince the

detailed information is not available, it affects the correctness of the analysis, the allotted time

period of 10 weeks for the study was relatively insufficient, keeping in mind the long duration it

can take at times, to close a particular corporate deal, the study might not produce absolutely

accurate results as it was based on a sample taken from the population.


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List of Tables

Sl. No Title of The Table Page. No

PART - A

1.1 Table showing the Area of Milestones of Akzonobel 6-7

1.2 Table showing the Area of Operation of Akzonobel 15

1.3 Table showing the Ownership pattern of AkzoNobel 16

1.4 Table showing the Balance Sheet of Akzonobel 28-29

1.5 Table showing the Financial Statement And Balance

Sheet Ratios

29

1.6 Table showing the Financial Performance of 2010-2011 31

Sl No PARTB Page. No

2.01 Table showing the production of protective Coatings 43

2.02 Table showing the production of Powder Coatings 45

2.03 Table showing the production of Marine Coatings 47

2.04 Table showing the Total Production of Paint(in kgs) 49

2.05 Table showing the total Revenue Through Sale of Energy 51

2.06 Table showing the Total Raw Material Consumption 53

2.07 Table showing the Calculation of BEP 55

2.08 table showing the Comparison of Total Production and BEP 57

2.09 Table showing the showing the cost sheet of year 2007-08 59




2.13 Table showing the Showing the Annexure of the Project


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LIST OF GRAPHS

SL. NO TITLE Page. No

2.01 Graph showing Protective Coatings production over five years 44

2.02 Graph showing powder Coatings Production over five years 46

2.03 Graph showing Marine Coatings Production over five years 48

2.04 Graph showing Total Generation Production over five years 50

2.05 Graph showing Total Sales, Revenue over five years 52

2.06 Graph showing Total Raw Material Consumption over five years 54

2.07 Graph showing BEP of the company over three years 56

2.08 Graph showing Comparisons of Total Production With BEP 58

2.09 Graph showing SALES AND PROFITS OF 2007-08 60





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LIST OF FIGURES

Figure

Number

Title of the Figures Page No

PARTA

1.1 Paint industry market share 1

1.2 History of Akzonobel 6

1.3 Akzonobels international Brands 15

1.4 Akzonobel Manufacturing Plant 18

1.5 Work Flow Model of Akzonobel 19

1.6 Mckinsys7s frame work 22

1.7 Organization Structure of Akzonobel 23

1.8 Swot Analysis 26


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PART - A


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INDUSTRY

PROFILE


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COMPANY

PROFILE


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MCKENSYS 7S FRAME

WORK


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SWOT

ANALYSIS


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PART B


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GENERAL

INTRODUCTION


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DATA ANALYSIS

AND

INTERPRETATION


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SUMMARY OF FINDINGS,

SUGGESTIONS AND

CONCLUSION


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ANNEXURE

&

BIBLIOGRAPHY


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Documents

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