Frontroom Xmas FINAL

DELIVERING THREE IMAGINATIVE T WISTS ON CHRISTMAS3 different brands, 3 distinctive campaigns

As we approach the busiest retail period of the year, how do

you ensure your brand campaigns punch above their weight?

Our latest work features three very different ideas – a quirky retail promotion, a stunning design concept and a footfall driver. But all three demonstrate the power of a great

creative idea to build emotional connections… and sales.

Frontroom Three Twists on Christmas I 2017

To drive sales of ELEMIS gift packs at Christmas

we needed a campaign that was beautiful,

impactful and omni-channel, elevating ELEMIS

above competitors both on and offline.

THE ART OF FESTIVE GIFTING


T H E J OY O F G I V I N G

Evoking that very particular moment of wonder

and excitement that is only truly experienced

on Christmas morning, we see an abundance of

beautiful gifts cascading from a fireplace in a

quintessentially British home.

Our ‘The Joy of Giving’ campaign includes

advertising, brochures, wish lists, gift cards, visual

merchandising and digital executions. An elegant

interpretation of a timeless Christmas tradition.

Beautifully emotive and unmistakably ELEMIS.



Molton Brown asked us to develop a high impact

activation to promote gifting of their new fragrance

collection, Fabled Juniper Berries & Lapp Pine.

And to fuel Molton Brown’s ‘stories of exploration’

theme, which sees the brand travelling the world

for the finest ingredients.

EMOTIVE STORY-TELLING TO BUILD BRAND AND DRIVE SALES



#A FE S T I V E FA B L E

Inspired by traditional Swedish folklore, we

craft an eccentric festive fable that explores the

wonder of Christmas through a child’s eyes.

Say hello to the Lytgubbe, a bearded figure

from Laponian folk tales that will guide you

home safely for Christmas. We thought every

home should have one, so we designed one!

With every purchase, customers receive one

of our limited edition, handcrafted figures

to decorate their tree. A giant, free-standing

Lytgubbe in every store provides engaging

visual theatre and an out-of-the-ordinary photo

op for social media amplification. Customers

can also win one through a competition that

drives data-capture.

This offbeat and distinctive Christmas

collectible captures the imagination and

celebrates child-like curiosity to drive

engagement, product sales and enrich

Molton Brown’s brand story.


#A FE S T I V E FA B L E

FROM DINING TO GIF TS – DRIV ING FOOTFALL AND SALES


The Carluccio’s Christmas campaign needed

to unify the different strands of the Carluccio’s

business under a single powerful theme.

To highlight the different reasons to visit

Carluccio’s – from sharing good times in the

restaurant, to shopping for distinctive gifts

and treats.

E AT. S H O P. B E M E R R Y. A single strand of spaghetti works as a gift ribbon,

creating the outline of different festive items from

gift to cracker to Christmas tree. A playful yet

versatile visual device, it spreads the message that

Carluccio’s offers so much more than just food.

Executed across the website, emails, flyers,

restaurant POS and special Christmas menus,

we bring elegant design and seasonal cheer to

everything it touches. The best ideas are often

the simplest and this one strand wraps all the

joy, celebration and excitement of Christmas at

Carluccio’s into one tidy little package.


EAT. SHOP.BE MEERY

Select your gift and tell a member of our team your choice. They will add it

directly to your restaurant bill so you can take your goodies home right away.

CARLUCCIO'S CHRISTMAS SHOPSAY CIAO

[email protected] @carluccios carluccios carluccios

CANTUCCI E VIN SANTOCantucci Biscuits and Vin Santo Wine.

£25.00

...WANT TO ‘DUNK’ TUSCAN STYLE.

PASTA E SUGHIA selection of classic pastas including traditional durum wheat, squid ink, red wine and porcini with a selection of accompanying sauces.

£29.95

...CAN'T GET ENOUGH OF PASTA.

GIANDUIOTTI GRANDE SELEZIONESelection of milk, dark, chilli, pistachio and coffee hazelnut chocolates.

£19.95

...LIKE TO BE SPOILT FOR CHOICE.

EAT. SHOP.BE MEERY

Select your gift and tell a member of our team your choice. They will add it

directly to your restaurant bill so you can take your goodies home right away.

CARLUCCIO'S CHRISTMAS SHOPSAY CIAO

[email protected] @carluccios carluccios carluccios

CANTUCCI E VIN SANTOCantucci Biscuits and Vin Santo Wine.

£25.00

...WANT TO ‘DUNK’ TUSCAN STYLE.

PASTA E SUGHIA selection of classic pastas including traditional durum wheat, squid ink, red wine and porcini with a selection of accompanying sauces.

£29.95

...CAN'T GET ENOUGH OF PASTA.

GIANDUIOTTI GRANDE SELEZIONESelection of milk, dark, chilli, pistachio and coffee hazelnut chocolates.

£19.95

...LIKE TO BE SPOILT FOR CHOICE.

OUR GIFT RANGE

BOOK NOW

EAT. SHOP.BE MERRY.

CARLUCCIO'S CHRISTMAS SHOP

CARLUCCIO'S CHRISTMAS PARTYINTRODUCING

Frontroom is an award-winning creative agency that specialises in helping brands connect with their audiences. To find out how Frontroom can elevate your brand, call 0207 729 3033 or email [email protected]

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Frontroom Xmas FINAL