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From Zero to .. ( Advanced ) Analytics
30/01/2019
“Analytics have an important story to tell. They rely on you to give them a voice.”
B u s i n e s s C o c k p i t
F r o m Z e r o t o . . ( A d v a n c e d ) A n a l y t i c s
ANALYTICS
D a t a W a r e h o u s e
“The perfect Analytics Platform is the one that is used by business community”
- Kimball & Ross
Traditional BI
Dashboard
Management Reporting
Operational, Uncertified Reporting (e.g. local xls)
Analytics
KPI & Advanced
Management Data Visualization
Management Reporting
Self Service Analytics
Detailed, Certified Reporting
PROJECT APPROACH
PROJECT APPROACH
UNDERSTAND SHARE DEVELOP
Business Needs
Back End Processes
"Quick Wins"
Process & Milestones
Technology
Plan
Continous Releases &
Improvement
Internal + External Team
Flexible
TRAIN
Tech & Power Users
Business Users
Support
Business Process&
Business Needs
✓ A 360° of Business Analysis
✓ No Silos
✓ Custom aggregations
RADIOSA – Radio 4.0®
• A Digital Transformation service for local radios • Advanced Streaming Service • Boosting Advertising Service
RADIOSA – Radio 4.0 Digital Service
2018 2019
4M
15M
36M
High
• Number of computed events
Radio Analytics Needs
• Market Share
• Boosting monetization by growing in numbers
• Boosting monetization through segmentation
2017
1M
4 Pillars of Radiosa Analytics Architecture
Advanced AnalyticsNext level Visualization R&D, Blockchain R&D, AI & Deep Learning R&D
Business CockpitExternal + Internal Data Cross-Analysis, Prescriptive Analytics, Real-Time R&D , Mobile compatibility
Data TransformationOracle Data Integrator based data flow and Data Quality
Data Ingestion & Store Layer Data Ingestion from MongoDB and Google Firebase to Oracle 12c with Strong Data Protection
Near Real-Time Visualization with Auto Refresh
Global View
Content KPIs
Engagement
Near Real-Time Visualization with Auto Refresh
Global View
Content KPIs
EngagementGlobal View
Near Real-Time Visualization with Auto Refresh
Global View
Content KPIs
EngagementContent KPIs
Near Real-Time Visualization with Auto Refresh
Global View
Content KPIs
EngagementEngagement
Data ManagementTransformation and quality checks in 15 min
MongoDB Google Firebase Facebook
Normalized Data
✓ Oracle Data Integrator 12✓ Oracle Database 12c
✓ Data Quality✓ Data Normalization
✓ Robust And Agile Data Model✓ Data Staging Layer
✓ Operational Data Store Layer✓ Presentation Layer
100% Unstructured Data
Oracle Data Integration 12 ( ODI ) – ODS Layer
What’s next?
What’s next?
✓ Real-time Streaming & Visualization
✓ Advanced Visualizations
✓ Improve AI / Deep Learning
✓ Oracle DB 18c and Oracle Cloud exploration
THANK YOU FOR YOUR ATTENTION
GRAZIANO [email protected]
+39 3275328745
ALBERTO [email protected]
+39 3351941945
https://www.mediamenteconsulting.it
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