DATE: November 15, 2019 FROM: Robert Padgette, Managing Director TO: CCJPA Board of Directors SUBJECT: Supplemental Materials for the CCJPA Board Meeting - November 20, 2019

Please find attached the following supplemental materials for your review:

• Item V.1 - Capitol Corridor Annual Performance Report FY 19 • Item V.2 - CCJPA/SF Bay Area Rapid Transit (BART) Administrative Support

Agreement (February 20, 2015 – February 19, 2020) • Item V.8 - Managing Director’s Report • Item V.8 - FY 19 Performance Charts • Item V.9e - Marketing and Communications Activities Report

If you have any questions or comments, please do not hesitate to call me at (510) 464-6990. Attachments

Item V.1

CCJPA Annual Performance Report – 2019 DRAFT content Overview This year, staff proposes to continue the infographic-based style for the Annual Performance Report, based upon the positive response to last year’s larger fold-out format, and companion “Fast Facts” section. Presenting our data in infographics allows us to better highlight our achievements from the past year in a visually-appealing and contemporary format, that facilitates sharing across mediums, and better capture the attention of readers. The standard KPI data shown in the charts below will remain in this year’s report, though the visual style and presentation may differ for select charts as we develop the final publication. In addition to the KPI’s, this format allows us to feature additional information about Capitol Corridor customers, ridership trends, and impact of projects on service performance. As we did last year, the FY19 Performance Report will be printed in a newspaper-style format, which will allow for larger graphics. Overall Performance Summary

Twenty-One Years of CCJPA Management Capitol Corridor Performance Summary

Period Service Level Ridership Revenue (in millions)

Revenue-to-Cost Ratio

FY 2019 30 daily trains 1,777,136 $ 38.03 60% FY 1998 (pre-CCJPA) 8 daily trains 463,000 $ 6.25 30% FY 1998 - 2019 (21-year improvement) 275% 284% 508% 100%

Ridership

Revenue

1,304

1,410 1,441 1,404 1,419 1,474

1,561 1,607

1,707 1,777

800

1,000

1,200

1,400

1,600

1,800

2,000

FY2010

FY2011

FY2012

FY2013

FY2014

FY2015

FY2016

FY2017

FY2018

FY2019

FY 10-FY19Ridership (in thousands)

$24.37 $27.18

$29.60 $29.20 $29.18 $30.09 $32.18 $33.97 $36.22 $38.03

FY2010

FY2011

FY2012

FY2013

FY2014

FY2015

FY2016

FY2017

FY2018

FY2019

FY 10-FY 19Revenue ($ millions)

On Time Performance

Farebox

93.1%94.9% 93.9% 95.0% 95.2%

93.1% 94%91% 90% 89%

80.0%82.0%84.0%86.0%88.0%90.0%92.0%94.0%96.0%98.0%

100.0%

FY2010

FY2011

FY2012

FY2013

FY2014

FY2015

FY2016

FY2017

FY2018

FY2019

FY 10-FY19On-Time Performance

47%49% 50% 51% 50%

52%55%

57%59% 60%

30%

35%

40%

45%

50%

55%

60%

FY2010

FY2011

FY2012

FY2013

FY2014

FY2015

FY2016

FY2017

FY2018

FY2019

Rev

enue

to C

ost R

atio

(%)

FY 10-FY19Farebox Ratio

State Standard 50%

Customer Satisfaction

Ticket Type

80%

82%

84%

86%

88%

90%

92%

94%

96%

98%

100%

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

FY2000

FY2001

FY2002

FY2003

FY2004

FY2005

FY2006

FY2007

FY2008

FY2009

FY2010

FY2011

FY2012

FY2013

FY2014

FY2015

FY2016

FY2017

FY2018

FY2019

Overall Customer SastisfactionCCJPA Biannual Surveys and Amtrak CSI Scores (since2003)

Average CSI Scores Linear (Average) Linear (CSI Scores)

Round-trip/One-

way50%10-Ride

18%

Monthly32%

Ticket Type - FFY19

Round-trip/One-way 10-Ride Monthly

Rider Profile

Mode Split

67%

15%

12%

3%2% 1%

Rider Profile - FFY19

Work/Business Family/Friends Leisure/Recreation School Vacation Other

11%

26%

32%

1%

17%

14%

Mode Split

Bike

Drive Alone

Drop/Pickup

Other

Transit

Walk

1

Item V.8

Date: November 15, 2019

From: Robert Padgette

To: CCJPA Board of Directors

Subject: Managing Director’s Report – November 2019

Service Performance Overview Kicking off Fiscal Year 20 (FY 20), the Capitol Corridor carried 162,476 passengers in October 2019, consistent with October 2018. Average weekday ridership increased by 2% and average weekend ridership decreased by 4% as compared to October 2018. (There was one less NFL game in October 2019.) Revenue for October 2019 was $3,291,038, a slight increase over October 2018. The System Operating Ratio for the month was 58%. End-point and Passenger On-Time Performance (OTP) were both lower than the 90% standard due in large part to several trespasser incidents, impacts from area fires, and signal delays due to the Public Safety Power Shutdown events during the month. Customer Satisfaction scores are not yet available for October 2019.

Standard Oct 2019 Oct 2018 YTD vs. Prior YTD vs. FY20 Business Plan

Ridership 162,476 0.0% 162,476 0.0% 8.0% Revenue $3,291,038 0.3% $3,291,038 0.3% 2.7% Operating Ratio 58% 65% 58% -3.3% 11.9% End-Point OTP 83% 91% 83% -7.9% -7.3% Passenger OTP 86% 91% 86% -4.7% -4.4% Customer Satisfaction n/a 93 n/a n/a n/a

State and Federal Legislation and Funding/Regulatory Action Proposed Federal FY 20 Budget On May 22, 2019, the House Transportation, Housing and Urban Development (THUD) Subcommittee marked up its spending plan which includes the various accounts for Intercity Passenger Rail (IPR) services (see table). The Senate THUD Subcommittee approved recommendations for FY 20 on September 17, 2019 as shown below. The Federal budget for FY 20 remains under a continuing resolution that continues through November 21, 2019.

2

Rail System Safety Rule On June 11, 2019, the Federal Railroad Administration (FRA) issued a Notice of Proposed Rulemaking that would make changes to the Rail System Safety Rule and expand the definition of railroads to include states that act as a financial sponsor of service. As such, these states would bear the responsibility for the development of a System Safety Plan. CCJPA submitted comments on August 12, 2019, jointly with Indiana Department of Transportation, the LOSSAN Rail Corridor Agency, and the San Joaquin Joint Powers Authority (SJJPA) outlining our concerns about this proposed change. CCJPA also supported a submission of comments by the States for Passenger Rail Coalition (SPRC) to coordinate our efforts with other sponsors of rail service. We are now awaiting a final rulemaking from the FRA. Updates

• Our Transbay Temporary Terminal Bus Stop relocated to the Salesforce Plaza. On Monday, October

28, 2019, we commenced servicing the Salesforce Transit Center at a new on-street, unstaffed, bus stop next to Salesforce Plaza, at the corner of Mission and Fremont streets in downtown San Francisco. The Salesforce Plaza stop (SFC) connects with our three other on-street and heavily-used San Francisco bus stops. The Transbay Temporary Terminal will close soon after our move. A new bus schedule also went into effect on October 28.

• Capitol Corridor was able to maintain uninterrupted service through multiple Public Safety Power

Shutoff (PSPS) events that affected portions of our service area thanks to the extraordinary efforts of our partners at Union Pacific (UP). Although all of our signal systems and railroad crossings maintain battery backups for short term power outages, the extended duration of these events require generators to ensure that operation continues uninterrupted. Though only a few specific locations lost power during these events, UP prepared for a wider outage given the uncertainty of where outages would occur. We extend our sincere appreciation to UP. On Sunday, October 27 when there were multiple PSPS events and fires that limited freeway access, we safely carried in excess of 600 passengers to/from the San Francisco 49ers football game at Levi’s Stadium in Santa Clara.

• On Tuesday, September 24, the Capitol Corridor joined California Operation Lifesaver (CAOL), Amtrak, Union Pacific, the City of Berkeley, and local law enforcement for Operation Clear Track, an event to raise awareness about rail safety. After a Proclamation delivered by the City of Berkeley’s Vice Mayor, Susan Wengraff, as well as remarks from our Managing Director, Rob Padgette, and CAOL Executive Director, Nancy Sheehan, rail officials and members of the media from SF Chronicle, Fox TV KTVU, and KCBS, boarded a special “safety train” to demonstrate enforcement exercises at rail crossings between Richmond and Emeryville.

• As a part of our ongoing effort to maintain a safe and clear railroad right-of-way, the Union Pacific

Railroad and Capitol Corridor partnered with San Francisco Bay Area Rapid Transit (BART) on a multi-day effort to remove encampments, illegal dumping, and vegetation adjacent to BART’s Richmond Yard. The area of this cleanup is located to the north of the Richmond Station, extended for nearly a mile in length and resulted in excess of fifteen tons of debris removal. Fencing was installed behind the BART Richmond Yard Tower to provide additional security in this location.

• On November 4th, we welcomed our newest team member, Leo Sanchez, as the CCJPA’s new Deputy Managing Director. Leo has worked for Union Pacific for the past ten years and was most recently based in Roseville. He brings a wide range of railroad experience with a mechanical engineering degree from Texas A&M. Welcome Leo!

• We are now in the design phase for the next generation onboard Wi-Fi system. The first prototype installation is expected in February 2020 with a subsequent upgrade to the remainder of the fleet. We expect improved system function, more up-time, and skilled diagnostic reporting.

3

• The South Bay Connect (Oakland to San Jose Phase 2A) project is at the end of the project definition phase in preparation for the start of the environmental process in early 2020. A Project Definition Report has been completed, and three Project Development Team meetings have been hosted to gather key stakeholder input during the project definition phase.

Outlook We expect that Capitol Corridor will continue its strong performance into the next fiscal year with increased ridership and revenue and improved On-Time Performance. We are only a few months away from the initiation of our upgraded WiFi service, with other exciting technology projects to follow including electronic menu boards in our café car and a new Passenger Information Display System. We have started design on a new siding in Santa Clara to improve reliability south of Oakland along the single-track section of our service. We also continue our progress on long-term improvements including the Sacramento to Roseville Third Track project and South Bay Connect.

Capitol Corridor FY 19 Performance MeasuresOct 2018 – Sept 2019

Ridership Revenue

On Time Performance

End-point

On Time Performance

Passenger

System Operating

RatioCustomer

SatisfactionActual 1,777,136 38,109,114$ 89% 87% 60% 90.4Business Plan 1,670,400 35,300,000$ 90% 90% 52% 92.5Actual vs Businss Plan % Diff 6% 8% -1% -3% 16% -2%Previous YTD % Diff 4% 5% -1% -3% 2% 6%

Marketing and Communications Update

Marketing Partnerships

MARKETING ACTIVITIES REPORTOctober 2019

PARTNERSHIP HIGHLIGHTSOperation LifesaverRail Safety initiatives are pursued throughout the year, with a special emphasis on September, which is Rail Safety Month. Our partnership with Operation Lifesaver offers an opportunity to activate a variety of channels to do Rail Safety outreach.

Contests and PromotionsThe Capitol Corridor has kept the fall season full of excitement with promotions from partners. The Exploratorium offered tickets for 4, which garnered 500+ entrants, with a 52.23% conversion form the contest landing page. Currently running, is the SF Travel Holiday Sweepstakes, offering participants a weekend package in San Francisco including a hotel stay, theater tickets, dinner and more! This contest received 600+ entrants in the first few days.

Rail Safety Month

SF Holiday Sweepstakes

Exploratorium

Marketing and Communications Update

Public Relations & Rider Experience: September & October 2019

Thomas Hannigan Station Renaming Stride on Board – College Promotion

New creative for the Stride On Board program, which is targeting college students, and features a variety of student fare options as well as a new loyalty program.

The 49ers are having a stellar season and the Raiders have been in playoff contention throughout their final season in Oakland; this, combined with our proactive rescheduling and promotion of “game trains,” has led to high ridership on game days. On 10/27, the last 49er home game brought in 600+ riders taking the train to and from the game. Future rescheduled trains include the Raiders 11/7 game as well as the 49ers 11/11 game.

September 27 dedication in honor of the late Assembly-Member Thomas Hannigan at the Fairfield-Vacaville staiton. Program highlights included a speech from former Managing Director, David Kutrosky as well as an unveiling of the plaque in honoring Thomas Hannigan.

Oakland Raiders/ SF 49ers Special Trains Rob & Good Day Sacramento

Managing Director, Rob Padgette interview for Good Day Sacramento, promoting the train as an option to Sacramento Valley and Solano County residents, highlighting on board amenities such as the Café Car, and to discussing the Stride On Board campaign. This opportunity was done in partnership with Solano Transportation Authority.

Marketing and Communications Update

Communications: Social Media, Service Alerts, CC Rail Mail and Blog

Followers as of 11/06/19 October 1 – 31, 2019Net New Subscribers Total Subscribers Engagement Rate

CC Rail Mail 18 5,296 47%

Weekday Service Alerts 60 4,790 42%

Weekend Service Alerts 149 328 38%

Get on Board -42 1,536 44%2,64497

Earned Media Reporting – October 2019

Number of News Stories: 393 Number of Broadcast Stories: 14

Earned Value (AVE): $3.66M

6,05737

15,773 89

Website - September 2019

CapitolCorridor.orgVisits: 62,731 Sessions

15,232 Referrals to Amtrak.com from

CapitolCorridor.org

Percentage of Visits Via Mobile %: 62%

4,737 Bookings on Amtrak.com initiated from

CapitolCorridor.org

Marketing and Communications Update

July BOGO Weekends – Buy One, Get One Senior Midweek - 50% Off Rescheduled Train for Paul McCartney

concert (7/10) Rescheduled Train for Queen + Adam

Lambert concert (7/14) Café Car Menu Refresh (6/26) IVR – Twilio Launch (7/13) New Platform Signage for 47x47

frames Exploratorium partnership kickoff A’s/Giants VIP contest launch Finalize Crisis Communications Plan

and Press room on website

August Group Travel Planning for FY20 Rail Safety Month kickoff event Rescheduled train for Rolling Stones

concert (8/18) Football season promotions (Raiders

25% and 49ers) Promotion kickoff for Anastasia (SHN

Theatre) Install New Platform Signage 47x47 College/University

Promotion/Outreach

September• 2020 Transit Transfers, Placer Step-Up

Coupons• Review Transit Transfer Program

Options• Rail Safety Month• Safety Month & Safety

Train/Proclamation (9/24) • CHP Wellness and Transportation Fair• Fall Timetable Planning• Raiders 25% discount begins• Evergreen Station Signs• Hannigan Fairfield-Vacaville Train

Station Dedication Event 9/27

October Begin design/production of FY19

Annual report Cappy Hour – “Cappy Halloween”

10/30 Fall Menu Update Managing Director onboard “meet

and greet” with passengers Fall Timetable Change (10/28) Salesforce Plaza Service (10/28) Verb Surgical Employee Fair (10/29) Station Access Survey

November• Thanksgiving service communications• California Everyday Discounts (Renew)• Capitol Corridor Company Store

Relaunch• SF Travel holiday shopper promotion

launch

December• Holiday card• Holiday travel communications

January• Annual Performance Report• Business Plan workshops• Visit Oakland Restaurant Week

promotion

February• Stitch ‘n’ Ride Discount to Stitches

West Expo in Santa Clara• Valentine’s Day Cappy Hour

March• Oakland A’s promotion/25% discount

April• Earth Day events and promotions

including onboard Cappy Hour• Contract/Vendor planning for FY21• Spring Timetable Planning

May• Bike to Work/Bike East Bay

partnership – onboard Cappy Hours and tabling at Capitol Bike Fest

June• Group fares renewal• Contract vendor planning for FY21

FY20 Marketing and Communications Overview