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From the vineyard to the market
Cornelis Van Leeuwen
Bordeaux Sciences Agro
Ph.D
Research Scien st
Professor Vi culture
Editor in Chief of
The Open Access journal
Jérémy Cukierman
KEDGE Business School
Master of Wine
Director of Kedge Wine & Spirits
Academy
Wine Advisor All Nippon Airways
Wine journalist
Georgia Lytra
Bordeaux Sciences Agro
Ph.D
Research Scien st
Associate Professor Enology
Mark Pygo
KEDGE Business School
Master of Wine
Director of Sniff Wine Ltd
Wine consultant
Marc Greven
Bordeaux Sciences Agro
Ph.D
Research Scien st
Associate Professor
Dr. Marie‐Laure Badet
Bordeaux Sciences Agro
Ph.D
Enologist
Consultant Professor,
Associated manager
Jean‐Christophe Barbe
Bordeaux Sciences Agro
Ph.D
Research Scien st
Professor Enology
Course goals
Understand wine essen als from the vineyard to the market
Understand how vi cultural and winemaking condi ons and prac ces impact wine style
Discuss wine quality markers
Learn how to taste accurately and to pair food and wines
Develop a global view of the market place, the major wine markets and their specifici es
Understand how to best enter the major export markets and to develop a successful export
strategy
Examine and discuss major wine marke ng tools & wine marke ng strategies
Speakers
Cer fica on 5 days English 2000€ Bordeaux
€
Who should take this course?
Wine company managers/directors, Wine producers, Wine buyers,
Export managers, Sales managers, Students, etc.
Wine and food pairing
Overview of the major wine markets:
‐ France and Gemany
‐ UK and USA
‐ Scandinavia
Export strategy
Wine marke ng essen als
Soil and climate as terroir factors
Vi cultural management
Wine making
Fermenta on process
Aroma c quality markers
Wine and wood
Vi culture and Winemaking
Wine Business and Wine Marke ng
Each unit will include tas ngs
Assessment: MCQ + Open ques ons + Tas ng
With Bordeaux Sciences Agro
With KEDGE Business School
Dates first session: 18‐22 Nov 2019
Eligible CPF
KEDGE Business School
Wine and Spirits Academy
Execu ve Educa on
13 degree courses
71 cer ficates
35 short courses
3 campuses
680 Cours de la Libéra on
33405 Talence, France
h ps://execu ve.kedge.edu/
Bordeaux Sciences Agro
Engineering degree in Vi culture and Enology
Master of Science in
Vineyard and Winery Management (en)
Bachelor in Vi culture and Enology (en)
Short courses in vi culture and enology (en)
1 Cours du Général de Gaulle
33170 Gradignan, France
h ps://www.agro‐bordeaux.fr/
How to apply?
Contact:
Stéphanie SASSIER‐PETIT
(+33) 556 84 22 00
