From Textbooks to eBooks…

Presented by: Anne Antunes HawsDir., Academic PublishingUniversity of Phoenix

Agenda

University of Phoenix Innovative Learning Tools eBooks vs. Textbooks Perspectives Summary

University of Phoenix

Largest private university in N. A. - 275,000 students (working adults)- 20,000 faculty (practitioners)- Focus on collaborative learning- 170+ campuses (U.S., Puerto Rico,

and British Columbia)- Online campus (Worldwide)

8 Colleges- 70+ Programs- Degree and Certificate

Innovative Learning Tools

rEsource/UOP electronic portal

eBook Collection

Virtual Organizations

Simulations

Inside Stories

eBook vs. Textbook

General level of acceptance- 3 years- Switchover students most

resistant. Print eBook - pervasive Transition to online reading

- Website

User Perspective

Captive audience Students pay rEsource fee Choices

- Browser view- PDF- Buy text

Less than 1% buy hardcopy

UOP Perspective

Advantages for students- Avoid high cost of textbooks- Ability to search electronically- Cut/Paste into summary docs- Choices in content access

DRM- Publishers require it- Students don’t want it

Summary

Shifting to world of digital content

Balancing act - Protecting publishers (licensed

content).- Adding value to end user

experience.