Economics, Business and Management Textbooks from Cambridge

Economics, Business and Management Textbooks from Cambridge

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Economics, Business and Management Textbooks from Cambridge

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Contents

ECONOMETRICS, STATISTICS AND MATHEMATICAL ECONOMICS

1 Collecting, Managing, and Assessing Data Using Sample Surveys

2 Applied Nonparametric Econometrics

3 Almost All About Unit Roots

4 A Practitioner’s Guide to Stochastic Frontier Analysis Using Stata

5 Analysis of Panel Data - Third edition

6 Granularity Theory with Applications to Finance and Insurance

MICROECONOMICS

7 The Analytics of Uncertainty and Information - Second edition

INDUSTRIAL ECONOMICS

8 The Innovative Entrepreneur

FINANCE

9 Short Introduction to Accounting Dollar Edition

10 Finance

11 Introductory Econometrics for Finance - Third edition

INTERNATIONAL BUSINESS

13 Dynamics of International Business: Asia-Pacific Business Cases

14 Management across Cultures - Second edition

15 International Business Strategy - Second edition

MARKETING

16 Principles of Integrated Marketing Communications

17 Marketing Strategy Pack

18 Service-Dominant Logic

19 Strategic Customer Management

RESPONSIBLE AND ETHICAL BUSINESS

20 Business Ethics

ENTREPRENEURSHIP AND INNOVATION

21 Sustainable Business Development

22 The Entrepreneurial Arch

MACROECONOMICS AND MONETARY ECONOMICS

12 Principles of Financial Economics

HUMAN RESOURCE MANAGEMENT

23 Managing Employee Performance and Reward

24 Australian Workplace Relations

25 Short Introduction to Strategic Human Resource Management

26 Human Capital and Global Business Strategy

27 International Human Resource Management

MANAGEMENT (GENERAL)

28 Communication Skills for Business Professionals

29 Operations Management

30 Effective Negotiation - Second edition

31 Management Research Methods

32 Problem Solving in Organizations - Second edition

33 Crisis Communication in a Digital World

STRATEGIC MANAGEMENT

34 Innovating Organization and Management

35 Short Introduction to Strategic Management

GOVERNANCE

36 Principles of Contemporary Corporate Governance

ECONOMICS, BUSINESS STUDIES

MANAGEMENT

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1 ECONOMETRICS, STATISTICS AND MATHEMATICAL ECONOMICS

Collecting, Managing, and Assessing Data Using Sample SurveysPeter Stopher, University of Sydney

Requiring no prior knowledge of statistics or surveys, this book provides a thorough, step-

by-step guide to the design and implementation of surveys. It is an excellent introduction to

the use of surveys for graduate students as well as a useful reference work for scholars and

professionals.

• A comprehensive guide to surveys giving readers everything they need to know in one book, from the earliest steps in thinking about a survey right through to the archiving of data

• Brings many aspects of surveys up to date, especially in regard to mobile phones, the Internet, and the possibilities of technological developments in recording data

• Includes step-by-step guides to surveying techniques with additional aids such as a primer on basic statistics, end-of-chapter problems and real examples of good and bad survey design

ContentsList of figures; List of tables; 1. Introduction; 2. Basic statistics and probability; 3. Basic issues in surveys; 4. Ethics of surveys of human populations; 5. Design a survey; 6. Methods for conducting surveys of human populations; 7. Focus groups; 8. Design of survey instruments; 9. Design of questions and question wording; 10. Special issues for qualitative and preference surveys; 11. Design of data collection procedures; 12. Pilot surveys and pretests; 13. Sample design and sampling; 14. Repetitive surveys; 15. Survey economics; 16. Survey implementation; 17. Web-based surveys; 18. Coding and data entry; 19. Data expansion and weighting; 20. Nonresponse; 21. Measuring data quality; 22. Future directions in survey procedures; 23. Documenting and archiving; References; Index.

2012, 247 x 174 mm, 82 b/w illus., 70 tables, 560pp

9780521681872 | AU$96.95 NZ$105.95 PB

9780521863117 | AU$155.00 NZ$167.95 HB

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http://www.cambridge.org/9781107443792

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2ECONOMETRICS, STATISTICS AND MATHEMATICAL ECONOMICS

Applied Nonparametric EconometricsDaniel J. Henderson, University of AlabamaChristopher F. Parmeter, University of Miami

The majority of empirical research in economics ignores the potential benefits of

nonparametric methods, while the majority of advances in nonparametric theory ignore the

problems faced in applied econometrics. This book helps bridge this gap between applied

economists and theoretical nonparametric econometricians, discussing basic to advanced

nonparametric methods with applications.

• Explains nonparametric econometrics at a level most economists can understand

• Discusses how to properly apply nonparametric methods

• Presents new material in what is a rapidly advancing field

Contents1. Introduction; 2. Univariate density estimation; 3. Multivariate density estimation; 4. Inference about the density; 5. Regression; 6. Testing in regression; 7. Smoothing discrete variables; 8. Regression with discrete covariates; 9. Semiparametric methods; 10. Instrumental variables; 11. Panel data; 12. Constrained estimation and inference; Bibliography; Index.


9780521279680 | AU$70.95 NZ$77.95 PB

9781107010253 | AU$190.00 NZ$209.95 HB

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Almost All About Unit RootsFoundations, Developments, and ApplicationsIn Choi, Sogang University, Seoul

Many economic theories depend on the presence or absence of a unit root for their validity,

making familiarity with unit roots extremely important to econometric and statistical theory.

This book introduces the literature on unit roots in a comprehensive manner to empirical and

theoretical researchers in economics and other areas.

• Introduces the literature on unit roots in a comprehensive manner

• Can be taught in graduate-level courses on time series along with conventional textbooks

• The most extensive, up to date and compact among the books that have been written about unit roots so far

Contents1. Introduction; 2. Inference on unit roots: basic methods; 3. Unit root tests under various model specifications; 4. Alternative approaches to inference on unit roots; 5. Other issues related to unit roots; 6. Seasonal unit roots; 7. Panel unit roots.

2015, 228 x 152 mm, 27 tables, 295pp

9781107482500 | AU$56.95 NZ$62.95 PB

9781107097339 | AU$135.00 NZ$147.95 HB

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A Practitioner’s Guide to Stochastic Frontier Analysis Using StataSubal C. Kumbhakar, Binghamton University, State University of New YorkHung-Jen Wang, National Taiwan UniversityAlan P. Horncastle, Oxera Consulting, Oxford UK

A Practitioner’s Guide to Stochastic Frontier Analysis Using Stata provides practitioners with

a step-by-step guide on how to conduct efficiency analysis using the stochastic frontier

approach. Immensely helpful to the applied researcher, it bridges the chasm between theory

and practice, expanding the range of applications in which production frontier analysis may be

implemented.

• Explains nonparametric econometrics at a level most economists can understand

• Discusses how to properly apply nonparametric methods

• Presents new material in what is a rapidly advancing field

Contents1. Introduction; 2. Production, distance, cost, and profit functions; 3. Production frontier models; 4. Cost frontier models; 5. Profit frontier models; 6. Cost system models; 7. Profit system models; 8. Primal cost models; 9. Profit primal models; 10. Panel models; 11. Productivity and profitability; 12. Looking ahead.

2015, 228 x 152 mm, 56 b/w illus., 476pp

9781107609464 | AU$75.95 NZ$83.95 PB

9781107010253 | AU$190.00 NZ$209.95 HB

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Analysis of Panel DataCheng Hsiao, University of Southern California

This book provides a comprehensive, coherent, and intuitive review of panel data methodologies

that are useful for empirical analysis. Substantially revised from the second edition, it includes

two new chapters on modeling cross-sectionally dependent data and dynamic systems of

equations. Some of the more complicated concepts have been further streamlined.

• Comprehensive and coherent analysis of panel data methodologies

• Substantially revised from the second edition, with two new chapters on modeling cross-sectionally dependent data and dynamic systems of equations

• Accessible and intuitively written

Contents1. Introduction; 2. Homogeneity test for linear regression models (analysis of covariance); 3. Simple regression with variable intercepts; 4. Dynamic models with variable intercepts; 5. Simultaneous-equations models; 6. Variable-coefficient models; 7. Discrete data; 8. Truncated and censored data; 9. Cross-sectional dependent panel data; 10. Dynamic system; 11. Incomplete panel data; 12. Miscellaneous topics; 13. A summary view.


9781107657632 | AU$70.95 NZ$83.95 PB

9781107038691 | AU$190.00 NZ$209.95 HB

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Granularity Theory with Applications to Finance and InsurancePatrick Gagliardini, Universita della Svizzera Italiana, SwitzerlandChristian Gouriéroux, University of Toronto

This book provides the first comprehensive overview of the granularity theory applied to risk

analysis in finance and insurance. The granularity principle leads to analytical formulas for risk

analysis that are simple to implement and accurate even when the portfolio size is large.

• A new promising topic

• A key component of financial regulation

• Large field of applicability, including finance, insurance, marketing, big data analysis

Contents1. The standard asymptotic theorems and their limitations; 2. Gaussian static factor; 3. Static qualitative factor model; 4. Nonlinear dynamic panel-data model; 5. Prediction and basket derivative pricing; 6. Granularity for risk measures.


9781107662889 | AU$49.95 NZ$54.95 PB

9781107070837 | AU$130.00 NZ$139.95 HB

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The Analytics of Uncertainty and InformationSushil Bikhchandani, University of California, Los AngelesJack HirshleiferJohn G. Riley, University of California, Los Angeles

There has been explosive progress in the economic theory of uncertainty and information in the

past few decades. This book attempts to unify the subject matter in a simple, accessible manner.

This revised and updated second edition places a greater focus on game theory. New topics

include posted-price markets, mechanism design, common-value auctions, and the one-shot

deviation principle for repeated games.

• Comprehensive coverage of the subject matter in clear, accessible language

• No excessive mathematics

• Updated edition includes significant focus on game theory

ContentsPart I: 1. Elements of decision under uncertainty; 2. Risk-bearing: the optimum of the individual; 3. Comparative statics of the risk-bearing optimum; 4. Market equilibrium under uncertainty; Part II: 5. Information and informational decisions; 6. Information and markets; 7. Strategic uncertainty and equilibrium concepts; 8. Informational asymmetry and contract design; 9. Competition and hidden knowledge; 10. Market institutions; 11. Long-run relationships and the credibility of threats and promises; 12. Information aggregation, transmission, and acquisition.

2013, 228 x 152 mm, 83 b/w illus., 505pp

9780521541961 | AU$84.95 NZ$93.95 PB

9780521834087 | AU$225.00 NZ$247.95 HB

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INDUSTRIAL ECONOMICS

The Innovative EntrepreneurDaniel F. Spulber, Northwestern University, Illinois

Innovative entrepreneurs are the prime movers of the economy. They establish the companies

that move innovations to the market place and drive economic growth. This book introduces

economic analysis that helps to explain the activities of innovative entrepreneurs.

• Provides a general economic analysis of innovative entrepreneurs

• Presents an original theoretical framework that addresses innovation and entrepreneurship

• Highlights the contributions of innovative entrepreneurs by emphasizing individual initiative and creativity

Contents1. Introduction; 2. Entrepreneurial motivation: maximizing life-cycle utility; 3. Innovative advantage: entrepreneurial initiative and incumbent inertia; 4. Competitive pressures and entrepreneurial incentives to innovate; 5. Creative destruction: transaction costs and intellectual property rights; 6. Creative destruction: making new combinations; 7. Creative destruction: tacit knowledge; 8. Creative destruction: asymmetric information; 9. The wealth of nations: international trade and investment; 10. Conclusion.


9781107668119 | AU$56.76 NZ$62.36 PB

9781107047259 | AU$170.00 NZ$186.95 HB



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Short Introduction to Accounting Dollar EditionRichard Barker, Judge Business School, Cambridge

An introduction to the fundamentals of accounting and how it is used that will help students apply accounting as a usable, everyday business tool. It adopts an intuitive, informal approach to describe basic principles – what they are, why they exist and how they are used – to help students see the connections between different parts of accounting and the rest of the business world.

• Learn how financial statements are put together and how accounting information is applied to understand why it is important, as well as how it is done

• Includes questions and worked examples to test the reader’s knowledge as they read

• A glossary of financial terms provides a guide to the language of business

ContentsList of figures; List of tables; Introduction; Part I: Introduction to Part I; 1. A guided tour of the financial statements; 2. The need for financial information; 3. Keeping track of economic activity; 4. Summary of the foundations of accounting; Part II: Introduction to Part II; 5. The accounts as a lens on growth; 6. Measuring value creation; 7. Understanding risk; 8. Building a corporate valuation model; Appendix I. Glossary of accounting terms; Appendix II. Further reading; Index.


9781107610118 | AU$52.95 NZ$57.95 PB

9781107015517 | AU$110.00 NZ$119.95 HB



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FINANCE

FinanceA Quantitative IntroductionNico van der Wijst, Norwegian University of Science and Technology, Trondheim

By providing a solid theoretical basis in finance this textbook introduces modern finance

to readers, with emphasis on investments in real assets and the real options attached

to them, including students in science and technology, who have a good foundation in

quantitative skills.

• Introduces modern finance to students who have a good foundation in quantitative skills, and is an ideal introduction for science and technology students

• Provides a solid theoretical basis in finance with emphasis on investments in real assets and the real options attached to them, so that students study subjects they will meet in practice

• Combines the classical, decision-oriented approach and the traditional organization of corporate finance books with a quantitative approach, which makes finance more transparent and accessible than the more commonly used definition-theorem-proof approach

Contents1. Introduction; 2. Fundamental concepts and techniques; 3. Modern portfolio theory; 4. Market efficiency; 5. Capital structure and dividends; 6. Valuing levered projects; 7. Option pricing in discrete time; 8. Option pricing in continuous time; 9. Real options analysis; 10. Selected option applications; 11. Hedging; 12. Agency problems and governance; Solutions to exercises; Glossary; Index.


9781107029224 | AU$86.95 NZ$95.95 HB

2ND EDITION



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Introductory Econometrics for FinanceChris Brooks, University of Reading

This best-selling textbook is a complete resource for finance students. The third edition has been updated with new data, extensive examples and EViews tutorials. Improved student support includes a new chapter on the basic mathematics underlying econometrics, further reading and a website with freely available student and instructor resources.

• A complete package for finance students - assumes no background in econometrics

• Includes full web support for students and instructors, with data sets, additional chapter questions (with answers provided), lecture slides, support for popular statistical software packages and links to sources of financial data and articles

• Incorporates data, tutorials and screenshots from the latest version of the statistical software EViews

• Includes worked examples on how to conduct events studies and the Fama-MacBeth method, two of the most common empirical approaches in finance, ensuring that students are well-prepared for econometrics in practice

ContentsPreface to the third edition; Acknowledgements; 1. Introduction; 2. Mathematical and statistical foundations; 3. A brief overview of the classical linear regression model; 4. Further development and analysis of the classical linear regression model; 5. Classical linear regression model assumptions and diagnostic tests; 6. Univariate time series modelling and forecasting; 7. Multivariate models; 8. Modelling long-run relationships in finance; 9. Modelling volatility and correlation; 10. Switching models; 11. Panel data; 12. Limited dependent variable models; 13. Simulation methods; 14. Conducting empirical research or doing a project or dissertation in finance; Appendix 1. Sources of data used in this book; Appendix 2. Tables of statistical distributions; Glossary; References; Index.

2014, 247 x 190 mm, 132 colour illus., 70 tables, 740pp

9781107661455 | AU$101.95 NZ$112.95 PB

9781107034662 | AU$215.00 NZ$236.95 HB

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MACROECONOMICS AND MONETARY ECONOMICS

Principles of Financial EconomicsStephen F. LeRoy, University of California, Santa BarbaraJan Werner, University of Minnesota

This new edition provides a rigorous yet accessible graduate-level introduction to financial

economics, retaining its emphasis on the link between financial economics and equilibrium

theory. Updates include more focus on portfolio choice and risk allocations. New chapters

address infinite-time security markets, exploring, among other topics, the possibility of

price bubbles.

• Stresses the link between financial economics and equilibrium theory

• The analysis aims to be comparable in rigor to the best work in microeconomics; at the same time, the authors provide ample discussion and examples that make the ideas readily understandable

ContentsPreface; Part I. Equilibrium and Arbitrage: 1. Equilibrium in security markets; 2. Linear pricing; 3. Arbitrage and positive pricing; Part II. Valuation: 4. Valuation; 5. State prices and risk-neutral probabilities; Part III. Portfolio Restrictions: 6. Portfolio restrictions; 7. Valuation under portfolio restrictions; Part IV. Risk: 8. Expected utility; 9. Risk aversion; 10. Risk; Part V. Optimal Portfolios: 11. Optimal portfolios with one risky security; 12. Comparative statics of optimal portfolios; 13. Optimal portfolios with several risky securities; Part VI. Equilibrium Prices and Allocations: 14. Consumption-based security pricing; 15. Complete markets and Pareto-optimal allocations of risk; 16. Optimality in incomplete markets; Part VII. Mean-Variance Analysis: 17. The expectations and pricing kernels; 18. The mean-variance frontier payoffs; 19. Capital asset pricing model; 20. Factor pricing; Part VIII. Multidate Security Markets: 21. Equilibrium in multidate security markets; 22. Multidate arbitrage and positivity; 23. Dynamically complete markets; 24. Valuation; Part IX. Martingale Property of Security Prices: 25. Event prices, risk-neutral probabilities, and the pricing kernel; 26. Martingale property of gains; 27. Conditional consumption-based security pricing; 28. Conditional beta pricing and the CAPM; Part X. Infinite-Time Security Markets: 29. Equilibrium in infinite-time security markets; 30. Arbitrage, valuation, and price bubbles; 31. Arrow–Debreu equilibrium in infinite time.

2014, 254 x 177 mm, 19 b/w illus., 365pp

9781107673021 | AU$70.95 NZ$77.95 PB

9781107024120 | AU$165.00 NZ$181.95 HB

2ND EDITION



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13 INTERNATIONAL BUSINESS

Dynamics of International Business: Asia-Pacific Business CasesEdited byPrem Ramburuth, University of New South Wales, SydneyChristina Stringer, University of AucklandManuel Serapio, University of Colorado, Denver

Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and

complexities of the contemporary international business environment into the classroom. These

authentic case studies, based on recent research and events, enable students to engage with

the economic, social, political and intercultural factors that impact on international business

and understand how these factors are addressed in the real world.

• Has a strong Asia-Pacific focus, reflecting the growing importance of trade and business ties within this area

• Includes pedagogy such as discussion questions and further reading

• Features current, real-life case studies which draw on a diverse range of business and industries

ContentsPart I. The Environment of International Business: 1. AWB and the Iraqi oil-for-food scandal: just a cost of doing business? Peter K. Ross; 2. Walking the blurry line in China: negotiating deals and staying out of jail Cheryl Rivers; 3. The feasibility of solar energy in el Junco Julie Rowney and Alejandro Cisneros; 4. Colombian coffee: issues of sustainability? Christina Stringer and Adriana Roldán-Pérez; 5. Preserving paradise: Shell’s sustainable development programs in the Philippines Raymund B. Habaradas; Part II. Strategy and Entrepreneurship in International Business: 6. Dewak: the positioning and growth of a born global software firm from a developing country Sascha Fuerst; 7. Qingdao Applied Chemistry Company (Kingking): pivoting into a new global strategy Henry T. Tsuei and Manuel Serapio; 8. Bangkok Dusit Medical Services Public Company Limited: healthy international expansion Pachsiry Chompukum and Chintana Bunbongkarn; 9. The growth and internationalisation of Geely – the Chinese car manufacturer Cindy Qin, Prem Ramburuth and Yue Wang; 10. Parking Creators International Massoud Saghafi; 11. Tasty Southern Seeds Jessica Smart and Andre M. Everett; 12. Introducing innovations in education: the Ateneo Graduate School of Business Asuncion Sebastian; Part III. Managing People in International Business: 13. John Parker’s expatriate experiences in China Cindy Qin and Prem Ramburuth; 14. Dilemmas in working across cultures: Arun in a conundrum Amanda Budde-Sung; 15. Working in Chinese firms Haina Zhang and Andre M. Everett; 16. Losing touch with the context: the story of Ravinaki Resort in Fiji Sally Anne Gaunt and Dan V. Caprar; 17. Foxconn: the complexity of quality control in a Chinese context Shih-wei Hsu, Maris Farquharson and Anders Örtenblad; 18. Quality through culture: organisational development at New American Ice Cream Diana Ruwhiu and Graham Elkin; Part IV. Operation in International Markets: 19. Learning from experience: purchasing industrial machinery from China Sergio Biggemann and Andre M. Everett; 20. Country of origin labelling and the New Zealand seafood industry Glenn Simmons, Christina Stringer and Eugene Rees; 21. Ubisoft: competing in the global video gaming industry Eliseo A. Aurellado; 22. Taobao vs. eBay: the fight between a local nobody and a global giant Zhu Hang, Chai Wenjing, Su Xing and Wu Ziwei; 23. The internationalisation of COSCO and its investment in New Zealand Yan Shi, Christina Stringer and Gloria Lan Ge; 24. Developing education exchanges between China and the West: the case of Bricknowledge and Mericia William X. Wei, Kimberley Howard and Evan Goodwin.

2013, 247 x 174 mm, 15 b/w illus., 2 maps, 264pp

9781107675469 | AU$54.95 NZ$68.95 PB

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INTERNATIONAL BUSINESS

Management across CulturesDeveloping Global CompetenciesRichard M. Steers, University of OregonLuciara Nardon, Carleton University, OttawaCarlos J. Sanchez-Runde, IESE Business School, Barcelona

This popular textbook explores the latest approaches to cross-cultural management, as well as strategies and tactics for managing international assignments and global teams. With a clear emphasis on learning and development, it encourages students to acquire skills in multicultural competence that will be highly valued by their future employers.

• New edition of an already successful textbook that has been updated after extensive market feedback to include new features (applications, student questions, chapter summaries), a new chapter (11: Living and working globally) and revised examples

• Designed to engage with the student by being easy to read and supported by lots of contemporary examples and explanatory figures to illustrate key points

• ‘Applications’ boxes encourage students to develop critical thinking skills and show how real-life management problems can be solved using the theories and concepts discussed in every chapter

• Integrates research from across the social sciences with contemporary management practices for a comprehensive and up-to-date overview of cross-cultural management

ContentsPart I. Challenges for Global Managers: 1. The new global realities; 2. The new global managers; Part II. Developing Global Understanding: 3. The cultural environment; 4. The organizational environment; 5. The situational environment; Part III. Developing Global Management Skills: 6. Communicating across cultures; 7. Negotiating global agreements; 8. Leading global organizations; 9. Managing a global workforce; 10. Working with global teams; 11. Living and working globally; 12. Epilogue: the journey continues.

2013, 245 x 172 mm, 86 b/w illus., 456pp

9781107645912 | AU$73.95 NZ$81.95 PB

9781107030121 | AU$160.00 NZ$176.95 HB

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TINTERNATIONAL BUSINESS

International Business StrategyAlain Verbeke, University of Calgary

This is the first textbook on international business strategy that combines analytical rigour

and true managerial insight on the functioning of large multinational enterprises (MNEs).

With unique commentary on 48 seminal articles, the book shows how these can be applied to

businesses engaged in international expansion, especially in high-distance markets.

• Offers a new perspective into international business strategy that combines analytical rigour and managerial insight on the functioning of large multinational enterprises and provides greater coverage of emerging markets

• Students are supported by improved learning features including ‘management takeaways’, key lessons that can be applied to MNEs, and 30 case studies which illustrate key points

• Online resources available, including weblinks, detailed lecture slides for each chapter, figures from the book, answers to case study questions and additional MCQs

ContentsList of figures; List of case studies; About the author; Foreword Jean-François Hennart; Acknowledgements; List of abbreviations; Walkthrough; Introduction and overview of the book’s framework; Part I. Core Concepts: 1. Conceptual foundations of international business strategy; 2. The critical role of firm-specific advantages; 3. The nature of home country location advantages; 4. The problem with host country location advantages; 5. Combining firm-specific advantages and location advantages in a multinational framework; Part II. Functional Issues: 6. International innovation; 7. International sourcing and production; 8. International finance; 9. International marketing; 10. Managing managers in the multinational enterprise; Part III. Dynamics of Global Strategy: 11. Entry mode dynamics 1: foreign distributors; 12. Entry mode dynamics 2: strategic alliance partners; 13. Entry mode dynamics 3: mergers and acquisitions; 14. The role of emerging economies; 15. Emerging economy multinational enterprises; 16A. International strategies of corporate social responsibility; 16B. International strategies of corporate environmental sustainability; Conclusion. The true foundations of global corporate success; Appendix. Suggested additional readings.

2013, 245 x 174 mm, 61 b/w illus., 611pp

9781107683099 | AU$86.95 NZ$95.95 PB

9781107027893 | AU$205.00 NZ$225.95 HB

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MARKETING

Principles of Integrated Marketing CommunicationsLawrence Ang, Macquarie University, Sydney

Principles of Integrated Marketing Communications explains the principles and practice

of implementing an effective marketing strategy using a variety of channels and techniques.

Designed to introduce IMC in an engaging way, this valuable resource equips students with

the knowledge to develop sophisticated marketing campaigns for contemporary business

environments.

• The book presents topics in light of their underlying theories and principles, to enhance students’ understanding and stimulate thinking and discussion

• It includes case studies adapted from recent, real-world examples (drawn from both Australian and international contexts) throughout to illustrate how the theories and principles are applied in business

• Features a continually updated companion website

Contents1. Communications barriers and planning the Integrated Marketing Communications (IMC); 2. Principles of generating insights; 3. Principles of brand positioning; 4. Principles of media planning and budgeting in advertising; 5. Traditional and digital media; 6. Principles of advertising creativity; 7. Planning and executing the creative appeal; 8. Principles of social influence; 9. Principles of using public relations, corporate reputation and sponsorship; 10. Principles of influence in personal selling; 11. Principles of direct marketing and sales promotion; 12. Principles of advertising: pretesting and campaign tracking; 13. An integrative review.

2014, 247 x 174 mm, 165 colour illus., 400pp

9781107649187 | AU$110.00 NZ$136.95 PB



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Marketing Strategy PackAlvin Lee, Deakin University, VictoriaMark Edwards, University of Western Australia, Perth

This pack contains both the textbook and casebook. Marketing Strategy: A Life-Cycle

Approach teaches students how to devise, implement and monitor strategies for superior

performance in the market. With a matching structure, Marketing Strategy Casebook is

a collection of contemporary case studies designed to develop students’ capacity to analyse

challenging situations and to implement strategies to overcome them.

ContentsPart I. Fundamentals of Strategy, a Starting Point: 1. What is strategy; 2. Corporate and business strategies: a market oriented perspective; Part II. Wearing the Hat of the Strategic Analyst: 3. Where does our future lie?; 4. Who will we share our future with?; 5. The customers we serve; 6. Taking stock of what we have; 7. Decision making – how do we change?; Part III. Wearing the Hat of the Strategic Planner: 8. Introducing a product and creating a market; 9. Growing markets; 10. Mature markets; 11. Markets in decline; Part IV. Articulating, Implementing and Monitoring your Strategy: 12. A system to deliver and measure performance in a market. Introduction Mark Edwards and Alvin Lee; Part I. The Fundamentals of Strategy: 1. Corporate social responsibility, stakeholder theory and climate change: is green the new black for ExxonMobil? Catherine Archer; 2. The true character of Jacob’s Creek Peter Ling; 3. Child brand ambassadors – merely a child’s play for business? Shamsul Kamariah Abdullah; Part II. The Strategic Analyst: 4. Marketing Spanish wine and wine tourism: an unfulfilled potential? Abel Duarte Alonso and Martin O’Neill; 5. Corporate social responsibility (CSR) and professional sports Abel Duarte Alonso and Michelle O’Shea; 6. To toy or not to toy? Claire Lambert and Stephen Fanning; 7. The art of online marketing: linking remote Aboriginal artists with global markets Tim Acker; 8. ThurayaDSL: a product failed in maritime market Imtiaz Sharik Hossain and M. Yunus Ali; 9. Raiders of the lost niche Lara Stocchi; Part III. The Strategic Planner: 10. The ugly truth: customers are not always (exclusively) loyal Lara Stocchi and Arry Tanusondjaja; 11. Air Asia: fulfilling a childhood dream Peter Ling; 12. Marketing in unstable times: new Aboriginal art and enterprise Tim Acker; 13. Daffodil Day: ANZ national bank – cancer society of NZ Nitha Palakshappa and Gabriel Eweje; 14. Why did HP’s Touchpad fail in the consumer market, and Amazon’s Kindle Fire succeed? Ralf Wilden; 15. New product glitters but no glory for Thuraya in high-tech MSS market Imtiaz Sharik Hossain and M. Yunus Ali; Part IV. Implementing and Monitoring Strategy: 16. Do you have a ‘green thumb’ when it comes to growing your brand? Lara Stocchi; 17. Marketing for transformational futures: the case of Marshalls PLC Mark Edwards, Chris Harrop and Alvin Lee.

2013, 247 x 174 mm, 304pp

9781107651302 | AU$104.95 NZ$130.95 PB




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MARKETING

Service-Dominant LogicPremises, Perspectives, PossibilitiesRobert F. Lusch, University of ArizonaStephen L. Vargo, University of Hawaii, Manoa

Keenly anticipated primer on the principles and applications of Lusch and Vargo’s

groundbreaking work, describing the shift from a product-centred view of the firm to a service-

led model. Originating in the field of marketing, the foundational premises of SDL have wider

implications for the future of the organization of the firm.

• First accessible introduction to the concept of Service-Dominant Logic, written by the world-leading authors of this perspective

• Describes an alternative to the neoclassical economics worldview of the production-oriented, profit-maximizing firm

• Presents an organizing framework, employing ten foundational premises • End-of-chapter questions provoke dialogue and reflection

ContentsForeword; Preface; Part I. Premises: 1. The service-dominant mindset; 2. Roots and heritage; 3. Axioms and foundational premises; 4. Service as a guiding framework; Part II. Perspectives: 5. It’s all actor-to-actor (A2A); 6. The nature, scope, and integration of resources; 7. Collaboration; 8. Service ecosystems; Part III. Possibilities: 9. Strategic thinking; 10. Conclusions and considerations; Appendix; Index.

2014, 247 x 174 mm, 31 b/w illus., 248pp

9780521124324 | AU$43.95 NZ$47.95 PB

9780521195676 | AU$160.00 NZ$176.95 HB



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TMARKETING

Strategic Customer ManagementIntegrating Relationship Marketing and CRMAdrian Payne, University of New South Wales, SydneyPennie Frow, University of Sydney

The first textbook to integrate relationship marketing and CRM for a clear roadmap to

excellent customer management. Its up-to-date coverage includes technological issues,

digital marketing and social media. Current examples and case studies from around the world

connect theory with global practice.

• The first textbook to integrate relationship marketing and CRM, providing a clear roadmap to achieving excellence in customer management

• Up-to-date coverage of digital marketing and the use of social media

• A wealth of topical examples and twenty case studies from around the world connect theory with global practice

ContentsPart I. Introduction: 1. Strategic customer management; Part II. Relationship Marketing: 2. Relationship marketing: development and key concepts; Case study 2.1. Myspace – the rise and fall; Case study 2.2. Placemakers – success factors in the building supplies sector; 3. Customer value creation; Case study 3.1. BT (British Telecommunications) – creating new customer value propositions; Case study 3.2. Zurich Financial Services – building value propositions; 4. Building relationships with multiple stakeholders; Case study 4.1. AirAsia spreads its wings; Case study 4.2. The City Car Club, Helsinki – driving sustainable car use; 5. Relationships and technology: digital marketing and social media; Case study 5.1. Hippo in India – using Twitter to manage the supply chain; Case study 5.2. Blendtec – the ‘will it blend’ viral marketing initiative; Part III. Customer Relationship Management: Key Processes: 6. Strategy development; Case study 6.1. Tesco – the relationship strategy superstar; Case study 6.2. Samsung – from low-cost producer to product leadership; 7. Enterprise value creation; Case study 7.1. Coca-Cola in China – bringing fizz to the Chinese beverages market; Case study 7.2. Sydney Opera House – exploring value creation strategies; 8. Multi-channel integration; Case study 8.1. TNT – creating the perfect customer experience; Case study 8.2. Guinness – delivering the ‘Perfect Pint’; 9. Information and technology management; Case study 9.1. Royal Bank of Canada – building client service commitment; Case study 9.2. The DVLA – innovating with CRM in the public sector; 10. Performance assessment; Case study 10.1. Sears – the service profit chain and the Kmart merger; Case study 10.2. The Multinational Software Company – driving results with a metrics dashboard; Part IV. Strategic Customer Management Implementation: 11. Organising for implementation; Annex: the comprehensive CRM audit; Case study 11.1. Nationwide Building Society fulfilling a CRM vision; Case study 11.2. Mercedes-Benz – building strategic customer management capability; Index.


9781107649224 | AU$75.95 NZ$83.95 PB

9781107014961 | AU$185.00 NZ$202.95 HB



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RESPONSIBLE AND ETHICAL BUSINESS

Business EthicsA Contemporary ApproachGael McDonald

Business Ethics introduces students to ethical issues and decision-making in a variety

of contemporary contexts. The book addresses corporate social responsibility, stakeholder

management and sustainability. It develops an awareness of the many ways in which ethical

considerations can manifest in commercial domains, thereby helping prepare students for their

professional careers.

• A highly practical approach that engages student interest and demonstrates the central relevance of ethical issues in the corporate world

• Reflects the broad scope of business ethics today, covering social media and the enforcement of codes of behaviour, corporate social responsibility, stakeholder management and sustainability

• Student resources include review questions, case studies and answer guides

• Instructors will have access to an extensive set of additional resources including tutorial exercises, case studies and assessment test banks

ContentsPart I. Business Ethics Overview: 1. Introduction to business ethics; 2. Ethical terminology; Part II. Business Ethical Issues: 3. Ethical issues in information technology; 4. Ethical issues in human resource management; 5. Ethical issues in marketing; 6. Ethical issues in accounting and finance; 7. Ethical issues in financial entities; 8. Ethical issues in entrepreneurship and small business; 9. Ethical issues in international business; Part III. Business Ethical Theory and Analysis: 10. Ethical theory; 11. Ethical decision-making; Part IV. Personal Ethical Decision-Making: 12. Ethics in organisations.

2014, 247 x 174 mm, 49 b/w illus., 43 colour illus., 1 map, 400pp

9781107674059 | AU$104.95 NZ$130.95 HB



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TENTREPRENEURSHIP AND INNOVATION

Sustainable Business DevelopmentInventing the Future Through Strategy, Innovation, and LeadershipDavid L. Rainey, Renssalaer Polytechnic Institute, Connecticut

In a turbulent business environment, leaders must think more broadly about what a corporation

is and how it can create a richer future. This 2006 book provides a comprehensive sense of

what sustainable business development is and how companies can use it to make a significant

difference.

• Includes case studies of major companies including Nokia, IBM, Siemens, Toyota, BMW, Proctor & Gamble, and BP plc

• A dramatic step forward in discussing the principles, processes, and practices of sustainable business development

• Integrates sustainable development into the heart of business management

ContentsList of figures; List of tables; List of boxes; List of abbreviations; Acknowledgements; Introduction; Part I. Enterprise Thinking, the Driving Forces of Change, and Leadership: 1. Sustainable business development: overview and guiding principles; 2. Enterprise thinking and the strategic logic of strategic business development; 3. Crafting sustainable business strategies and solutions; 4. The driving forces of social-, economic-, and environmental-related change; 5. The driving forces of markets and stakeholders’ connectedness; 6. Crafting a sustainable enterprise through leadership and capabilities; Part II. Innovation Management, Life Cycle Considerations, and Insights: 7. Sustainable technology management and development; 8. Crafting and implementing sustainable business development programs; 9. Life cycle thinking and framework; 10. Formulation of life cycle assessment: initiation and inventory assessment; 11. Implementation of life cycle assessment: impact and improvement assessments; 12. Inventing the future through enterprise thinking and sustainable business development; Glossary; Select bibliography; Index.

2010, 244 x 170 mm, 764pp

9780521148436 | AU$115.00 NZ$126.95 PB



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ENTREPRENEURSHIP AND INNOVATION

The Entrepreneurial ArchA Strategic Framework for Discovering, Developing and Renewing FirmsTimothy L. Faley, University of the Virgin Islands

A concise introduction to entrepreneurship based on a tried-and-tested model developed at

the University of Michigan: the entrepreneurial arch. Using a range of real-world examples, this

book teaches readers how to discover and create a new firm, or grow an existing one, starting

from a firm or team’s capabilities.

• Concise book offering a fresh approach to entrepreneurship based on a tried-and-tested model, the entrepreneurial arch

• Presents a holistic view of entrepreneurship by dividing the business development process into six distinct segments, starting from a firm or team’s capabilities: each segment is self-contained enough to be readily learnable, but presented as part of an integrated picture that connects the methodologies of business discovery, assessment, execution, and renewal

• Introduces four elements of successful business - motive, owner, act, and monetize - showing how these can be perceived from a strategic level all the way to a specific operational level

ContentsPreface; Acknowledgments; 1. Introduction to the entrepreneurial arch; 2. Opportunity identification; 3. Business design; 4. Business assessment; 5. Operationalize the business; 6. Resourcing the business; 7. Strategies for managing growth; 8. Summary; Appendices; References; Index.

2014, 228 x 152 mm, 51 b/w illus., 312pp

9781107424821 | AU$47.95 NZ$52.95 PB

9781107074279 | AU$135.00 NZ$143.95 HB



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THUMAN RESOURCE MANAGEMENT

Managing Employee Performance and RewardConcepts, Practices, StrategiesJohn Shields, University of SydneyMichelle Brown, University of MelbourneSarah Kaine, University of Technology, SydneyCatherine Dolle-Samuel, University of New South Wales, SydneyAndrea North-Samardzic, Deakin University, VictoriaPeter McLean, University of Wollongong, New South WalesRobyn Johns, University of Technology, SydneyPatrick O’Leary, Federation Unviersity, VictoriaGeoff Plimmer, Victoria University of Wellington

Jack Robinson, Victoria University of Wellington

Now in its second edition, Managing Employee Performance and Reward continues to offer comprehensive coverage of employee performance and reward, presenting the material in a conceptually integrated way.

• Substantially updated and revised by a team of specialist contributors

• Written for a global audience, with particular appeal to the Asia-Pacific region

• Continues to be an indispensable resource for exploring two pivotal facets of human resource management

ContentsPart I. The Fundamentals: 1. Performance and reward basics; 2. Managing for engagement; 3. Strategic alignment; Part II. Performance Management in Action: 4. Managing for results; 5. Shaping behaviour; 6. Reviewing and developing employee performance; Part III. Base Pay and Benefits: 7. Base pay purpose, structures and options; 8. Developing position-based base pay systems; 9. Developing person-based base pay systems; 10. Employee benefits; Part IV. Rewarding Employee Performance: 11. Overview of performance-related rewards; 12. Individual performance pay plans; 13. Individual recognition plans; 14. Group incentives; 15. Employee share ownership; 16. Executive incentives; Part V. System change and dynamic alignment: 17. Achieving alignment: system review, change and development.

Available October 2015

2015, 247 x 174 mm mm, 656pp

9781107653535 | AU$99.95 NZ$109.95 PB



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Australian Workplace RelationsEdited byJulian Teicher, Monash University, VictoriaPeter Holland, Monash University, VictoriaRichard Gough, Victoria University of Technology, Melbourne

Australian Workplace Relations explores workplace relations in the twenty-first century,

covering issues relating to trade union membership, occupational health, disadvantaged

workers and surveillance. The book examines the Global Financial Crisis and the Fair Work

Act 2009. Case studies cover health, retail and hospitality, the public sector and motor vehicle

components.

• Case studies provide in-depth explorations of four important sectors of the economy: health, retail and hospitality, the public sector and motor vehicle components

• Each topic is given both an Australian and an international context

• The book gives a comprehensive examination of the Fair Work Act 2009 and the global financial crisis

Contents1. Globalization, economic policy and the labor market Julian Teicher and Dick Bryan; 2. The Australian employment model in an international context Richard Gough; 3. Australian trade unions and international labor movements Marjorie Jerrard and Stephane Le Queux; 4. International employment regulation and labor rights Anne O’Rourke; 5. Australian employment regulation Marilyn Pittard; 6. The changing role of human resources management in the employment relationship Cathy Sheehan, Helen De Cieri and Peter Holland; 7. The dynamics of employee voice in Australia Amanda Pyman, Peter Holland, Julian Teicher and Brian Cooper; 8. Changing patterns of workplace conflict and dispute resolution Bernadine Van Gramberg; 9. Monitoring and surveillance in the employment relationship: the new frontier Peter Holland and Anne O’Rourke; 10. Diversity and disadvantaged workers Santina Bertone and Devaki Monani; 11. The challenge to workplace health and safety and the changing nature of work and the working environment Elsa Underhill; 12. From reactive flexibility to strategic flexibility in retail and hospitality George Lafferty; 13. Restructuring Victorian public hospitals and the implications for work and work organization Richard Gough and Pat Brewer; 14. Global supply chains and workforce flexibility in automotive components Malcolm Macintosh; 15. The Australian public service – the challenges ahead Bernadine Van Gramberg, Julian Teicher and Brad Nash.

2013, 247 x 170 mm, 19 b/w illus., 344pp

9781107664852 | AU$94.95 NZ$117.95 PB



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Short Introduction to Strategic Human Resource ManagementWayne F. Cascio, University of Colorado, DenverJohn W. Boudreau, University of Southern California

This book takes a strategic and risk management approach to human resource management.

It explains how workforce behavior directly influences the success of a company and how

managers can make better strategic decisions about the management of human capital. Fully

illustrated with real business cases from around the world.

• Integrated approach that links human resource management to strategic organization and risk management demonstrating how workforce management directly affects organizational strategy and outcomes

• Numerous examples in every chapter to illustrate key points with real business cases from around the world

• An overview of the elements of HR planning at strategic, operational, unit and functional level to show the similarities and differences at each level

Contents1. What is strategy?; 2. The external environment; 3. HR strategy in context: environmental, organizational, and functional elements; 4. HR strategy through a risk-optimization framework; 5. HR strategy: linkages, anchor points, and outcomes; 6. HR strategy: communication and engagement; 7. Outcomes of successful business and HR strategies; 8. Future forces and trends driving HR strategy.


9781107608832 | AU$41.95 NZ$45.95 PB

9781107027817 | AU$145.00 NZ$159.95 HB



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Human Capital and Global Business StrategyHoward Thomas, Singapore Management UniversityRichard R. Smith, Singapore Management UniversityFermin Diez, Singapore Management University

Human Capital - the performance and the potential of people in an organization - has become

an increasingly important issue. With a strong practitioner focus, this book provides business

leaders and HR professionals with new insights into how to improve business performance

through a unique, strategic approach to human capital.

• Introduces a simple and intuitive model for business success, helping business leaders determine how to address human capital as part of their business strategy

• Conveyed in simple and practical terms with a rich variety of case studies, allowing readers to apply key concepts to their own situations

• Written by three authors with a range of practical world experience from around the globe

ContentsForeword; 1. Introduction; 2. Culture; 3. Leadership; 4. Structure; 5. Talent management; 6. Human capital metrics; 7. Change management; 8. Conclusion; Index.


9781107613287 | AU$68.95 NZ$75.95 PB

9781107033153 | AU$175.00 NZ$192.95 HB



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International Human Resource ManagementEdited by Mustafa Özbilgin, Brunel UniversityDimitria Groutsis, University of SydneyWilliam Harvey, University of Exeter

International Human Resource Management offers a contemporary and multilayered

introduction to international and comparative human resource management for university

study. It critically analyses the core issues and emerging trends in the field, with a consistent

emphasis on real-world scenarios and concerns.

• With contributors drawn from universities across four continents, this book presents a genuinely international perspective on IHRM

• All terms are defined and a glossary of key terms is provided in each chapter

• The book concludes with three extended case studies, each based on a specific region, to help students consolidate their understanding

ContentsIntroduction: a multilevel approach to international human resource management Mustafa F. Özbilgin, Dimitria Groutsis and William S. Harvey; 1. Global trends in international human resource management Yasin Rofcanin, Pinar Imer and Matthew Zingoni; 2. Cross-cultural management and managing cultural diversity Dimitria Groutsis, Eddy Ng and Mustafa Bilgehan Ozturk; 3. Key players in international human resource management Graham Hollinshead, Cynthia Forson, Natalia Rocha-Lawton and Moira Calveley; 4. Recruitment and selection in the international context Kristina Potocnik, Felisa Latorre, Beliz Dereli and Blanka Tacer; 5. Cross-cultural training and development for overseas assignments Aykut Berber, Yasin Rofcanin and Yitzhak Fried; 6. International reward Glenville Jenkins; 7. Employee retention Maria Balta; 8. International labour relations (ILR) Mustafa F. Özbilgin; 9. Reputation in the context of IHRM William S. Harvey; 10. Expatriation and repatriation: case study in the Asia-Pacific Valerie Caven, Susan Kirk and Cindy Wang-Cowham; 11. Balancing inflows and outflows: case study in Europe Joana Vassilopoulou, Barbara Samaluk and Cathrine Seierstad; 12. Understanding self-initiation and lessons for international HR managers: case study insights from North America and Africa Ahu Tatli, Daphne Berry, Gulce Ipek and Kurt April; 13. Conclusion Mustafa F. Özbilgin, Dimitria Groutsis and William S. Harvey.

2014, 247 x 174 mm, 304pp

9781107669543 | AU$79.95 NZ$99.95 PB



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Communication Skills for Business ProfessionalsPhillip Cenere, Notre Dame University, AustraliaRobert Gill, Swinburne University of Technology, VictoriaCeleste Lawson, Central Queensland UniversityMichael Lewis, Macquarie University, Sydney

Communication Skills for Business Professionals is a student-friendly introduction to the

principles and practice of effective communication in the workplace. Engagingly written and full

of real-life examples, it explains the key theories underpinning communication strategies and

encourages students to consider how to apply them in a contemporary business environment.

• Covers all the core topics of standard undergraduate courses but more concisely than competitors

• Has a strong practical focus reinforced by contributions from authors with industry experience

• Includes rich pedagogical resources

ContentsPart I. Understanding Communication: 1. Introduction: communication in organisations; 2. Organisations: structure and culture; 3. Communication as a process; 4. Understanding the audience; 5. Persuasion and influence; 6. Negotiation and conflict management; 7. Working in groups; 8. Intercultural communication; Part II. Communicating in Organisations: 9. Communicating as business professionals; 10. Research and channel selection; 11. Reports and proposals; 12. Correspondence: letters, memos, emails; 13. Writing for the web; 14. Oral presentations; 15. Meetings.

2015, 249 x 176 mm, 456pp

9781107656628 | AU$99.95 NZ$109.95 PB



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TMANAGEMENT (GENERAL)

Operations ManagementAn Integrated ApproachEdited by:Danny Samson, University of MelbournePrakash J. Singh, University of Melbourne

This book details the key frameworks and topics related to the productive systems and

functions of all organisations. It describes how to organise making the firm’s goods and service

most effective.

• Written by the leading experts in the field from Australia and New Zealand

• Includes a dozen case studies

• Comprehensively details the key frameworks and topics related to the productive systems and functions of all organisations

ContentsPart I. Operations within Organisations - Building Blocks: 1. What is operations management and why is it important? Prakash J. Singh; 2. Operating system models David Parker; 3. Key decisions in OM Willem Selen and Danny Samson; 4. Planning and controlling the use of operating assets and resources Sum Chee Chuong; Part II. Approaches to Understanding OM: 5. Strategic approach to operations management Senevi Kiridena and Prakash J. Singh; 6. Processes and systems in operations management Daniel Prajogo, Prakash J. Singh and Danny Samson; 7. Supply chain or network approach to operations management Richard Lane; Part III. Moving Forward with OM - Creating Competitive Advantage: 8. Innovation, technology and knowledge management Paul Hyland and Claudine Soosay; 9. Quality management in operations Lawrie Corbett; 10. Operations excellence Ross Chapman, Terry Sloan and Ron Beckett; Part IV. Challenges and Opportunities in Operations: 11. Managing risk in operations Damien Power and Danny Samson; 12. Sustainability in operations management Suzy Goldsmith and Danny Samson; 13. Operations management in different settings Victoria Hanna; Part V. Case Studies: 1. Innovation in the biotechnology sector: the case of IDT Australia John Morgan; 2. New Zealand King Salmon: value-chain innovation Jay Sankaran; 3. Pilila Clothing Company goes lean David Parker; 4. From Singapore to the world: port management in Singapore Sum Chee Chuong; 5. Striving for operations excellence within Queensland Rail Supply Division Kevin Burgess; 6. Should I stay or should I go? Shiraishi Garments Company Bin Jiang and Patrick J. Murphy; 7. Towards a green supply chain: Toyota Australia Dayna Simpson; 8. Process analyses and improvement at Bartter Enterprises Tom Bevington, Phillip Irvine and Danny Samson; 9. Operations challenges at Firth Industries Limited, Wellington Division Lawrie Corbett and D. Clay Whybark; 10. Ford Motor Company: moving forward in Australia Brett Allen; 11. Technology transfer at Hero Honda R. D. Pathak, Z. Husain, Sushil and Danny Samson; 12. Why is the patient resident time so long?: The case of St Martin’s and Charity Private Hospital Victoria Hanna and Kannan Sethuraman; Index.

2008, 228 x 152 mm, 578pp

9780521700771 | AU$107.95 NZ$140.95 PB



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Effective NegotiationFrom Research to ResultsRay Fells, University of Western Australia, Perth

Effective Negotiation presents useful, applicable strategies and advice on managing

workplace and business negotiations. Fully revised and updated, this comprehensive second

edition features up-to-date case studies, new material on mediation and multiparty negotiations

and a new concluding chapter on being an effective negotiator.

• A completely task-oriented approach that acknowledges the complexity of negotiations and goes beyond regarding negotiation as competitive or co-operative

• Considers the key issues of trust, power and information exchange in cross-cultural negotiations

• Includes useful new features which help students translate theory into practice, such as fundamental skills tips and Negotiator Toolkits

Contents1. An introduction to negotiation: why isn’t negotiation more straightforward?; 2. The essence of negotiation: what is at the core of any negotiation?; 3. The knight’s move: being strategic in negotiation; 4. The process of negotiation: phrases and phases: is there a pattern to negotiation or do I just go with the flow?; 5. A negotiation script and other ways to manage a negotiation; 6. Digging deep and dealing with differences; 7. Exploring options by creating an opportunity for a ‘light bulb’ moment; 8. The end-game exchange; 9. Negotiating on behalf of others; 10. Cross-cultural negotiations: different, but much the same; 11. Becoming an effective negotiator.

2012, 247 x 174 mm, 50 b/w illus., 272pp

9781107605381 | AU$72.95 NZ$94.95 PB

2ND EDITION3rd editionavailableFebruary

2016



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Management Research MethodsPhyllis Tharenou, University of South AustraliaRoss Donohue, Monash University, VictoriaBrian Cooper, Monash University, Victoria

The purpose of this text, first published in 2007, is to provide readers with a comprehensive

understanding of management research processes. It includes a practical guide explaining how

to report research findings and a discussion of the ethical issues in the conduct and practice of

research.

• Provides comprehensive explanations of both qualitative and quantitative analytical techniques

• Addresses important practical issues often overlooked in other management research texts, such as common method variance and how to reduce it, how to conduct historical analysis and the use of multivariate statistics in management research

• Describes how to develop valid and reliable multi-item scales, which is omitted in nearly all management research methods texts

ContentsPreface; 1. The research process; 2. Experimental and quasi-experimental designs; 3. Correlation field study (survey) designs; 4. Case study research design; 5. Action research designs; 6. Asking questions: Questionnaires and interviews; 7. Documentation and observation; 8. Reliability and validity; 9. Scale development; 10. Quantitative data: data set-up and initial analysis; 11. Quantitative data: multivariate data analysis for answering research questions and hypothesis testing; 12. Content/textual data analysis; 13. Writing up a quantitative or qualitative project; 14. Ethical issues and conduct in the practice of research.

2007, 237 x 157 mm, 350pp

9780521694285 | AU$75.95 NZ$98.95 PB



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Problem Solving in OrganizationsA Methodological Handbook for Business and Management StudentsJoan van Aken, Technische Universiteit Eindhoven, HollandHans Berends, Technische Universiteit Eindhoven, HollandHans van der Bij, Rijksuniversiteit Groningen, The Netherlands

An indispensable guide to the design and execution of business improvement projects in

real organizational settings. This new edition contains more illustrative cases and cases for

instruction and has an improved focus on designs and the design process. It is suitable for both

business students and professionals working in organizations.

• Encourages readers to use the theory gained in their disciplinary courses by showing them how to problem solve in fuzzy, ambiguous and politically charged, real-life organizational contexts

• Provides an in-depth explanation of the various aspects of organizational problem-solving, showing how to adapt the approach to specific situations and how to be flexible in scheduling the work

• Suitable for readers with a wide range of learning objectives, including undergraduates and graduates studying business and management, MBA students and professionals working in organizations

ContentsList of figures; List of tables; List of boxes; Preface to the first edition; Preface to the second edition; Part I. Fundamentals: 1. Scope and nature of this handbook; 2. Student projects; 3. Problem-solving projects; 4. Generic design theory; 5. Using problem-solving projects to develop generic theory; Part II. The Problem-solving Project: 6. Intake and orientation; 7. Theory-informed diagnosis of business problems; 8. Solution design; 9. Change plan design and the actual change process; 10. Evaluation, learning and termination; Part III. On Methods: 11. Qualitative research methods; 12. Searching and using scholarly literature; 13. Quality criteria for research; Part IV. Case Material: 14. Cases; References.


9781107619142 | AU$75.95 NZ$83.95 PB

9781107019362 | AU$170.00 NZ$187.95 HB

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Crisis Communication in a Digital WorldEdited byMark Sheehan, Deakin University, VictoriaDeirdre Quinn-Allan, Deakin University, Victoria

Crisis Communication in a Digital World provides an introduction to major crisis

communication theories and issues management. Written by authors with over six decades

combined experience in the public relations field, it is an essential resource for those learning

to apply communications and public relations to crisis situations.

• Explores the role of public relations specialists in different crisis situations

• Uses practical examples from Australia and New Zealand

• Each chapter explores a different aspect of communications

ContentsPart I. Understanding Crisis and Issues Management: 1. Theorising and practising public relations crisis management Steve Mackey; Part II. Industrial Disasters: 2. Outrage management or consensus communication: what is the best way of doing risk communication? Paul Adams; 3. Confronting the reputation risks: New Zealand’s biggest food safety scare Chris Galloway; Part III. Corporate Risks: 4. Crisis communication: when sorry is the hardest word in elite sport Hamish McLean and Maria Hopwood; 5. Corporate responses to a racially framed incident in Malaysia: KFC I-City flight Kiranjit Kaur; 6. Managing issues through cross-sector collaboration: Unilever and Greenpeace Sharyn McDonald; Part IV. Social Media and Crisis: 7. Media targets: when a spark in social media develops into a mainstream media firestorm Kristy Hess and Lisa Waller; 8. Harnessing the power of slacktivism: boom and bust cycle of issues management and crisis Deirdre Quinn-Allan; 9. Social media adoption and risk aversion: Australian not-for-profits Emma Bennett; Part V. Natural Disasters: 10. Communicating during disasters: insights from the 2013 Bundaberg flood Amisha Mehta and Dominique A. Greer; 11. Government roles in emergency communication response Jordi Xifra and Mark Sheehan; 12. Post crisis: rebuilding a company, a reputation, a community Mark Sheehan and Biagio Oppi.

2015, 255 x 190 mm, 350pp

9781107678231 | AU$64.95 NZ$71.95 PB



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STRATEGIC MANAGEMENT

Innovating Organization and ManagementNew Sources of Competitive AdvantageNicolai J. Foss, Copenhagen Business SchoolTorben Pedersen, Copenhagen Business SchoolJacob Pynot, Copenhagen Consulting GroupMajken Schultz, Copenhagen Business School

The search for competitive advantage serves as the basis for organizational strategy. This book

argues that there are four key sources of competitive advantage that have not been given the

attention they deserve. These points are illustrated through case studies of six Danish firms,

including LEGO and Chr. Hansen.

• Directs the attention of management students and practitioners to the importance of management innovations in understanding successful performance at firm level

• Explains the importance of management innovation through real cases, not just as a theoretical concept

• Includes reflection questions and discussions across the cases so that they can form the basis for classroom discussions

ContentsList of figures; List of tables; List of boxes; 1. New sources of competitive advantage; 2. Causes of firm success: from resources to organization and management; 3. LEGO: redefining the boundaries; 4. Vestas: the will to win(d); 5. Coloplast: innovating innovation; 6. Chr. Hansen: collaborative forms under private equity ownership; 7. IC Companys: creative genius and commercial attitudes; 8. NKT Flexibles: global sourcing of R and D innovation; 9. Concluding reflections: innovating organization and management to stay competitive; Index.

2012, 228 x 152 mm, 35 b/w illus., 14 tables 260pp

9781107648227 | AU$65.95 NZ$71.95 PB

9781107011052 | AU$155.00 NZ$167.95 HB



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35M

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TSTRATEGIC MANAGEMENT

Short Introduction to Strategic ManagementTorben Juul Andersen, Copenhagen Business School

An expert account of strategic management and its contemporary challenges, combining

conventional analytical approaches with dynamic strategy making. The author presents key

concepts and theories in an accessible manner, ready to be applied in management practice, and

includes many short real-world examples to illustrate issues in specific business contexts.

• Authoritative yet concise introduction to strategic management, combining conventional analytical approaches with dynamic strategy making

• Special focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets

• Numerous examples, case studies and key references illustrate issues in specific business contexts and promote an integrative approach to strategy making

ContentsPreface; 1. The strategy concept; 2. Strategy formulation; 3. Strategy execution; 4. Integrative strategy; 5. Multinational corporate strategy; 6. Strategic leadership; Index.

2013, 216 x 138 mm, 93 b/w illus., 311pp

9781107671355 | AU$39.95 NZ$42.95 PB

9781107031364 | AU$130.00 NZ$143.95 HB



www.cambridge.org

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GOVERNANCE

Principles of Contemporary Corporate GovernanceJean Jacques Du Plessis, Deakin University, VictoriaAnil Hargovan, University of New South Wales, SydneyMirko Bagaric, Deakin University, VictoriaJason Harris, University of Technology, Sydney

This text is an indispensable resource for academic researchers, students of business and law, and

practitioners wanting a deeper understanding of the underlying principles of corporate governance.

This updated edition includes a new chapter on shareholder activism, coverage of developments in

corporate governance and comparative sections written by specialist contributors.

• New edition includes a chapter on shareholder activism and covers new developments in corporate governance

• Includes comparative sections written by specialist contributors

• The principles of corporate governance systems and their real-world application are explained in an authoritative and engaging manner

ContentsPart I. Basic Concepts, Board Structures and Company Officers: 1. The concept ‘corporate governance’ and ‘essential’ principles of corporate governance; 2. Stakeholders in corporate governance and corporate social responsibility; 3. Board functions and structures; 4. Types of company directors and officers; Part II. Corporate Governance in Australia: 5. Regulation of corporate governance; 6. The role of the regulators: ASIC and ASX; 7. Accounting governance; 8. Auditors and audits; 9. Directors’ duties and liability; 10. Enforcement of directors’ duties; Part III. Corporate Governance in International and Global Contexts: 11. Corporate governance in the USA, the UK, Canada and South Africa; 12. Corporate governance in the EU, the OECD Principles of Corporate Governance, and corporate governance in Germany, Japan, China and Indonesia; 13. Shareholder activism; Part IV. Business Ethics and Future Direction: 14. The ethical obligations of corporations.

2014, 216 x 138 mm, 93 b/w illus., 628pp

9781107432420 | AU$110.00 NZ$136.95 PB

3RD EDITION



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