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From Startup to Success:
Characteristics of
an Effective Entrepreneur
Nina Pickell
Beyond Intent, ninapickell.com
© 2016 Nina Pickell
Is Entrepreneurship for You?
What are
your
opinions,
attitudes,
beliefs?
What is
your
current
mindset?
Have an
open mind.
Start a
venture on
facts vs.
opinions or
emotion.
Knowledge is power.
© 2016 Nina Pickell
• Types of ventures, income, systems.
• How your strengths can work for you.
• How to bridge gaps with the right resources.
• How to set yourself up for success.
The Facts
• It IS easier — but that doesn’t mean it’s easy.
• Failure rates are high. They don’t have to be.
• 70% of small businesses are owned and
operated by a single person.
• Few understand financial leverage and business
models – much less themselves – beforehand.
• Many feel trapped for life in a traditional system.
“Turning your passion into your job is easier than finding
a job that matches your passion.” – Seth Godin
Trends: The Time is Right
28.8 million SMB’s in the U.S., which is
99.7% of all U.S. businesses
“Contingent [“gig”] workers
represented 29% of all
US workers last year,
or 44 million people.”- Staffing Industry Analysts, 2016
© 2016 Nina Pickell
Trends: The Time is Right
“What the sharing economy is doing is
giving the power of
the corporation to the individual.”- Robin Chase, Zipcar co-Founder
Technology, the Internet, and mobile enable
disintermediation and instant access.
And, there are positive industry trends.
© 2016 Nina Pickell
Entrepreneurs: Motivation
Understanding Yourself
• 360º assessment
• Self-assessment tools - strengths/weaknesses
• Identify what you enjoy and don’t enjoy as well
as non-negotiables
• Professional coach
• Books, videos, workshops
• Meditation
• Writing/Journaling
© 2016 Nina Pickell
Exercise: Let’s Get Real
• Divide a piece of paper into 4 sections as shown.
• Fill out the sections.
• Consider your responses.
• Determine action plan and bridge gaps with
resources.Strengths Weaknesses
Likes Dislikes
© 2016 Nina Pickell
You Can Create What You Want
• What do you enjoy and want?
• Do you want time freedom?
• How involved do you want to be?
• What do you want to earn now? Future?
• What are security, risk, freedom to you?
E = Employee B = Business Owner
S = Self-Employed I = Investor
No Leverage:
You are trading your
time for money.
Leverage:
People make money
for you or money
makes money for you.
© 2016 Nina Pickell
Highly Successful Entrepreneurs are
Relentlessly Committed
Be better than typical.© 2016 Nina Pickell
Highly Successful Entrepreneurs
are Resilient
“Fall down 7 times.
Get up 8.”- Japanese Proverb
© 2016 Nina Pickell
Highly Successful Entrepreneurs are
Obsessively Open-Minded
• You don't have to be good at everything.
• We all evolve as do our likes, goals, dreams.
• You can reinvent yourself and your business
many times.
• Trying it on is one way to know if it is for you.
• You can let go of fears. Be bold! Believe.
• Seek input and ideas everywhere. Don’t do all.
• Adapt, grow, innovate!
© 2016 Nina Pickell
The Most Successful
Entrepreneurs…
• Take time to understand entrepreneurship,
financial options, and themselves.
• Align what they value, enjoy and
want in life with a business model.
• Invest in systems, not just products.
• Act more on facts than opinions
or emotions.
• Assemble the right team, advisors.
• Create a winning game plan. Innovate.
The only way
to do great
work is to
love what
you do.
– Steve Jobs
Why Small Businesses Fail
Investing in a
product or
service,
not a system
Investing with
friends without due
diligence & planning
Lacking the right
resources:
money, people
Lack of
preparation:
research,
assessment,
analysis
Lacking a Good Plan:
"Lack of direction, not lack
of time, is the problem.
We all have 24-hour
days."
- Zig Ziglar
Lack of
knowledge or
info about
business
models
© 2016 Nina Pickell
Keys to Success
• Set goals and develop an action plan.
• Be consistent – daily activities.
• Focus on increasing your skills,
abilities and knowledge.
• Manage your thoughts and keep
positive people around you.
• Use effective branding and all
available tools (e.g. CRM).
• Remember marketing, sales, 360 view!
© 2016 Nina Pickell
What’s Next?
• Study entrepreneurship, models, options.
• Decide what you want out
of your life and career.
• Assess your strengths,
weaknesses, assets.
• Get input. Assemble a team.
• Develop a game plan.
• Start, monitor, learn, evolve.
You have to
expect things
of yourself
before
you can do
them.
- Michael Jordan
“Abundance is not
something we acquire.
It is something
we tune into.”
– Dr. Wayne Dyer
Thoughts to Live By
© 2016 Nina Pickell
© 2016 Nina Pickell
If Not Now, When?