From Pioneer to Brand Leader

Craig SamsPresident

Green & Black’s Organic ChocolateJuly 8 2010

Brown Rice 1971-1979

20% Branded Market Share

Maya Gold -Britain’s First Fairtrade-marked Product March 1994

The Fairtrade Mark

Poyonaam Women’s Group

Herbicide-free rivers

More canopy habitat = more migratory birds

Kentucky Warbler

Entrepreneurial Culture

Cirila Cho - the next Green & Black’s?

Protected mangrove - Tarpon habitat

FirstBar1991

1999 2007

Concept1991

1995

1991A Dream

2010 - £150m brand

10% UK Market share

30% annual growth

Changing the World - One Chocolate Bar at a Time

From Pioneer to Brand Leader

Craig SamsPresident

Green & Black’s Organic ChocolateJuly 8 2010