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2016 Sustainability Report
LEADINGPOSITIVE CHANGES
LEADINGPOSITIVE CHANGES
LEADINGPOSITIVE CHANGES
2016 Sustainability Report
2016 Sustainability Report
LEADING POSITIVE CHANGES
This report has been translated from its original language.
DIRECTV Colombia
Annual Sustainability Report
|
Occupational health
and safety 36
Change leaders 42
Involvement in public
affairs 19
Acountability and
transparency 20
2016 Sustainability report
SUMMARY
REPORT PARAMETERS
WE PRESERVE WE SHARE WE INTEGRATE WE COOPERATE WE ENTERTAIN WE ARE SUSTAINABLE
WE ARE COMMITTED
4 The chain value 39 Dynamism and
diversity for the sake
of growth 27
We are committed to
the future 49
DIRECTV
Generation 44
A360º management 15 Product-related
accountability and
ethics 22 Our suppliers 40
WELCOME LETTE FROM OUR CEO
Ongoing education 31 Efficient resource
management 51 Tracking satisfaction
levels 25
Strengthening ties with
our stakeholders
groups 16
5 Bussiness benefits and
flexibility 33
Keys to a lasting
relationship 41
What is DIRECTV? 7
DIRECTV Colombia
LTDA. 8
Our essence 9
At the forefront of
technology 10
Business integrity and
ethics 11
EXHIBIT
DIRECTV 2016
Sustainability Report -
Table of contents 52
4
2016 Sustainabillity Report
REPORT PARAMETERS
Conducting a transparent operation and maintaining a
fluid communication with all our stakeholders’ groups
is paramount to DIRECTV Colombia.
That is the reason behind our decision to issue this
first sustainability report, which allows us to account
for our management in the social, financial and
environmental arenas. This edition therefore erects
as the initial Corporate Citizenship and
Sustainability report issued by this DIRECTV
subsidiary.
The information contained herein is laid out in
accordance with the essential “conformance” to the
GRI (Global Reporting Initiative) G4 guidelines and
was drafted by DIRECTV Colombia’s Corporate
Social Responsibility area in cooperation with all of
the company’s areas, whose engagement in
delivering the required information was vital.
All opinions, suggestions, enquiries or comments
related to this report are highly welcomed and may be
addressed to the following e-mail address:
OR YOU MAY CONTACT US BY
WRITING TO:
Luis Guillermo Hernández
Corporate Social Responsibility area,
DIRECTV Colombia Ltda., Bogotá, Colombia.
5
WE ARE COMMITTED 2016 Sustainability report
A MESSAGE FROM DIRECTV COLOMBIA’s CEO
DIRECTV has been a part of the AT&T family since
2015, and that has earned us both the
acknowledgement for our high quality, product and
service standards as well as increased customer
reliability on our company. In addition, this
cooperation allows us to expand our market, as the
company currently serves over 26 million customers
in the US, along with over 19 million in Latin
America, including Mexico and the Caribbean region.
All DIRECTV areas are committed to the quest for
new opportunities that may bring an enhanced
experience and maximize the potential of our staff, our
community and our environment as the underpinning
for present and future development. Thus, each link in
our value chain is paramount to the fulfillment of our
mission: provide Colombian households with the most
outstanding entertainment offer.
Since our arrival in Colombia, we have been at the
forefront of content and technology implementations.
We have two digital platforms available which allow
us to reach out to any corner of the globe through
mobile devices, tablets and computers.
We have taken the concept of television to a higher
stage, based on the premise that DIRECT will always
be present in any place with a view of the sky, by
reaching out to both urban and rural areas of the
country in order to bring them a quality, service and
innovation offer based on a self-installed prepaid
product. Moreover, our post-paid, customized
packages indulge our customers in the most
outstanding quality content and our exclusive
movies, series and sports events.
On the other hand, as of 2014, our service portfolio
has been expanded to include access to Internet
connection for our users with which we are reaching
out to over 120000 subscribers around 215
municipalities, thus contributing to boosting
connectivity in the country’s most remote regions.
Our growing trend has gone hand-in-hand with our
also growing commitment to the country development,
embodied by social investment programs intended to
contribute a hopeful future outlook to the most
vulnerable communities, while also managing the
required resources sustainably in order to avoid
compromising our future generations’ needs.
DIRECTV Colombia operates on the basis of
transparency and maintains an open communication
with its stakeholders’ groups and that is the reason
behind the issuance of this first sustainability
report, which allows us to account for our
management in the social, financial and
environmental arenas.
Michael Bowling
CEO
DIRECTV Colombia
01
We are committed
What is DIRECTV?
Our essence
At the forefront of technology
Business integrity and ethics
7
WE ARE COMMITTED 2016 Sustainability report
WHA IS DIRECTV?
We stand as the largest satellite pay-TV operator
worldwide, providing coverage to 25.3 million users
in the US and 12.5 million in Latin America. We were
a fully publicly-traded company listed on New York’s
NASDAQ until July 2015, when we merged with
AT&T to become an integral part of it.
8
WE ARE COMMITTED 2016 Sustainability report
DIRECTV COLOMBIA LTDA.
Headquartered in the city of Bogotá, DIRECTV
Colombia erects as a 100% privately-held “limited”
partnership made up by two main partners: DIRECTV
Latinoamérica LLC and Galaxy Latinoamérica
Investment LLC.
From this headquarters, cable tv service is provided to
over 1200000 households, including both post-paid
and prepaid customers. Our goal is to offer an
outstanding entertainment experience anytime,
anywhere. Our service provides top-quality digital
sound and image to customers subscribed to monthly
invoice-based payments (post-paid packages) and to
those only able to pay for a minimum day-based TV
service (prepaid).
Our headcount currently features 930 own
employees, with 494 out of them being male and 436
being female.
AN INDEPENDENT ORGANIZATION
DIRECTV Colombia does not receive any
governmental funding for any of its programs or
operations or for the implementation of its Corporate
Social Responsibility strategy. Neither does it
outsource the implementation of regional programs or
make cash donations or receive funding from public
or private institutions.
LANDMRK FIGURES
930
1238992
Own employees
MALE 494
FEMALE 436
Customers
PREPAID: 697080
POSTPAID: 541912
6 regions
CUSTOMER BASE AS OFDECEMBER 2016
TV NET
Post-paid Prepaid 90 Post-paid Prepaid 90
Bogota 165.926 29.982 500 2
Central region 99.330 120.623 21.506 3.325
Western region 88.525 106.975 19.397 2.877
Northwestern region
71.296 166.076 12.140 4.218
North region 75.656 208.678 20.977 19.972
Eastern region 41.179 64.746 9.002 2.550
TOTAL 541.912 697.080 83.522 32.944
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WE ARE COMMITTED 2016 Sustainability report
OUR ESSENCE
We aim to becoming the most outstanding
entertainment experience anytime, anywhere. And
how will we go about it? By offering exclusive and
engaging content coupled with state-of-the-art sound
and image technology and quality service to those
users relying on us.
Our values:
Leadership
Innovation
Determination
Agility
Teamwork
Integrity
OUR BUSINESS OBJECTIVES
1. Provide our customers with WOW experience.
2. Achieve further growth in our three market
segments.
3. Streamline the organization efficiency and be an
inspiration.
4. Commit ourselves to our employees and our
community.
10
WE ARE COMMITTED 2016 Sustainability report
AT THE FOREFRONT OF TECHNOLOGY
All DIRECTV areas are committed to the quest for
new opportunities that may bring an enhanced
experience and outstanding service.
DIRECTV Colombia provides prepaid TV, post-paid
TV and Internet services, three areas where we strive
to identify opportunities tending to enhancing
financial performance while also sticking to our
pledge to offer top product quality, excelling
channel content and outstanding customer
service.
At DIRECTV, technological innovation is not
incumbent upon one single company area. Contrarily,
it consists in an attitude and behavior observed by
all our employees on their daily performance,
whenever they identify opportunities to enhance our
customers’ experience, our business processes, our
financial performance and traded products’ quality.
For instance, in 2016, DIRECTV tackled the challenge
of launching a new prepaid TV business model
intended to increase product profitability. This initiative
was endorsed by all the company areas, which were
actively engaged in the record-time design of a new
content, sales and customer service proposal to
include digital technology-supported self-service tools.
All of these measures enabled us to reach out to major
segments of Colombia’s population not subscribed to
pay-TV services before.
Among other technological initiatives implemented in
previous years and yielding a competitive advantage
during 2016 are the following:
The launch of high-capacity satellites for HD TV
channels broadcasting,
The development of exclusive tools in the industry
to enable technicians to qualitatively activate TV
services, thereby avoiding future technical visits,
The implementation of platforms for viewing TV
anytime and anywhere, among the most
outstanding ones.
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WE ARE COMMITTED 2016 Sustainability report
BUSINESS INTEGRITY AND ETHICS
We are convinced that, in order to be best-in-class, our
business should be guided by the highest integrity and
ethics standards, which shall erect into the pillars to
offer customers an enrichening experience, consolidate
our fruitful relationships with our partners and build a
robust corporate culture.
CORPORATE GOVERNANCE
Our governance structure consists of our general
manager and vice-presidents, entrusted with
outlining the main business course of action, as well
as with establishing key strategies and processes
and the Sustainability and Corporate Social
Responsibility guidelines.
Governance body: • 7 members • 3 men y 4 women • 6 in the 30-50 age group, and 1 over 50 • 6 Colombian citizens (86%) and 1 American citizen
DIRECTV COLOMBIA’s GOVERNANCE STRUCTURE
DTV COLOMBIA DECEMBER 2016
Micheael Bowling
President Regional
Bogotá, Colombia PHONE: 6516000 EXT. 1001
NATIONAL LEADERS VERTICAL LEADERS
ESTEBAN TELLEZ
Marketing VP
Bogotá, Colombia PHONE: 6516000 EXT. 1147
ROBERTO CASTRO
Customer Experience VP
Bogotá, Colombia PHONE: 6516000 EXT. 1300
CAROLINA GARCIA
Finance VP
Bogotá, Colombia PHONE: 6516000 EXT. 1000
JUAN CAMILO CASTRO
Legal Affairs Director
Bogotá, Colombia PHONE: 6516000 EXT. 1043
MARIA E. RESTREPO Sales VP Bogotá, Colombia PHONE: 6516000 EXT. 1161
ENRIQUE PINEDO Field Operations SR. Director Bogotá, Colombia PHONE: 6516000 EXT. 1012
NATALIA IREGUI Institutional Relations VP Bogotá, Colombia PHONE: 6516000 EXT. 1030
EDGARDO MOSCA Broadcast Center Director Bogotá, Colombia PHONE: 6516000 EXT. 1310
OLGA LUCIA GIRALDO Human Capital Management VP Bogotá, Colombia PHONE: 6516000 EXT. 1022
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WE ARE COMMITTED 2016 Sustainability report
APOYO INSTITUCIONAL
DIRECTV Colombia apoya iniciativas
externas en el ámbito de la educación, la
reconciliación y la paz a través de una
alianza con el Ministerio de Educación
Nacional, y del trabajo con Gobiernos
regionales y locales, la Agencia para la
Normalización y Reincorporación y la
Asociación Nacional de Industriales (ANDI).
INSTITUTIONAL SUPPORT
DIRECTV Colombia endorses external
initiatives in the areas of education,
reconciliation and peace in cooperation with
the National Department of Education and
the regional and local governments, as well
as with the Agency for Reincorporation and
Normalization and the National Businesses
Association (ANDI).
EVERYONE UNDER ASSESSMENT
Just as is the case of company employees, the
governing body members are jointly assessed twice a
year by the CEO and the Human Resources
Management area in a process seeking to ensure that
each Vice-president may be aligned with the internal
requirements necessary for the adoption of measures,
where appropriate.
CODE OF ETHICS
DIRECTV’s Board of Directors adopted the Code of
Business Ethics and Conduct, designed to promote
an honest, ethical and law-abiding conduct. Any
employee who may know or learn about an
infringement to this code shall have to promptly report
it to his/her supervisor or to the company help desk.
Ethics Point
USA: 1-800-385-9470
For reporting outside the USA: 1-800-385-9470 /
1-503- 748-0500
www.ethicspoint.com
ANTI-CORRUPTION POLICIES
As DIRECTV is an integral part of AT&T, a publicly-
traded company listed on the the New York Stock
Exchange, DIRECT Colombia’s anti-corruption
policies abide by the American FCPA standard
(Foreign Corrupt Practices Act), which strictly bans
the authorization, offering or pledging on behalf of
the company of any direct or indirect benefit to public
officers intended to being awarded or retaining a
business or somehow generate an undue advantage.
In addition, the aforementioned act provides
guidelines to manage any expenses linked to
governmental officers or agencies, including
expenses caps, frequency, etc.
These anti-corruption policies are applicable to all of
DIRECTV Colombia’s employees. It is incumbent
upon the Human Resources area to verify that none
of our employees may be listed on the OFAC’s (Office
of Foreign Assets Control) records of individuals and
companies having infringed any of the US
Department of Treasury’s regulations.
On the other hand, any company interested in serving
as a DIRECTV supplier is caused to undergo a due
diligence process before being hired, consisting in a
reputation review (based on documentation
requested, lists and public information verification) by
the Procurement area, in cooperation with an
independent assessment company contracted by
such Procurement area. In the event of unfavorable
results turned out for such prospective supplier
concerning asset laundering, terrorist activities
funding, asset recovery or their source crime, such
company is not to be added to the company supplier
base. 100% of prospective suppliers are checked on
different lists before moving into the contracting stage.
This review is conducted on a regular basis in order to
mitigate the risk of any suppliers incurring in
objectionable or corrupt behaviors.
The Internal Control area conducts a similar process
of review of all our customers by verifying they may
not appear on the OFAC lists or on any other relevant
ones1.
During 2016 no corruption cases were reported at
DIRECTV Colombia.
NO DISCRIMINATION
DIRECTV Colombia applies a no-discrimation and
no-harassment policy to all of the company staff
1 For further information, please refer to the self-control and asset laundering and
terrorist activity funding management manual of procedures, SAGRALFT.
13
WE ARE COMMITTED 2106 Sustainability report
TRAINING ON ANTI-CORRUPTION
RELATED STANDARDS
FCPA-related policies are communicated to
100% percent of the company staff, and so is
the Code of Ethics. At DIRECTV Colombia
there is an officer serving at the Corporate
Compliance area who is entrusted with
providing annual trainings on this isue to all
the company staff.
These trainings are provided on annual basis
to employees in the “Head of department”
category or upwards.
There have been no legal actions brought for
corruption cases againts the organization or
its employees.
IFor this purpose, communication channels are
provided so that employees may report this type of
behavior, such as:
Ethics point
Community Committee, established as per the legal
requirement contained in the 1010 Workplace
harassment Act enacted in 2006.
There were no reports of discrimination cases in
2016, on the basis of the human resources area
criteria applied for gender equality and inclusiveness
in terms of sexuality, ethnicity and religion.
DIRECTV Colombia does not currently earmark
specific funds for training on Human Rights related
issues. As of 2016, this issue has not been included
in our scope of management.
EMPLOYMENT PRACTICES RELATED
CLAIMS
DIRECTV Colombia is concerned with the claims
arising from two groups: own employees and third-
party employees. AS regards own employees, we
implement a preventive approach by aiming to fully
complying with all legal provisions.
During the course of annual auditing processes in
employment and occupational health and safety, we
apply a strict surveillance scheme to the issue of
employment compliance and we additionally prepare
an annual comparative management report and an
action plan for the adjustment of weak performing
ítems. Among other goals, this is intended to bring
companies into the formal spectrum and we also
resort to working panels.
Below there is a outline of the present status of all
employment related legal actions brought within
January 1, 2016 and December 31st, 2016:
5 claims were brought and dealt with.
3 were settled.
02
We are Sustainable
A 360º management
Strengthening ties with oru focus
groups
Involvement in Public Affairs
Acountability and transparency
15
WE ARE SUSTAINABLE 2016 Sustainability report
A 360º MANAGEMENT
We are convinced that investing in empowering
people, the community and the environment
surrounding us is the underpinning for our
present and future development. Why? Because
the only way we may build a long-term future for
the company is to achieve a type of growth that
brings about a positive impact.
DIRECTV interacts with its stakeholders groups
through different inclusiveness and liaisoning
strategies both at internal and external level:
customer service, cooperation with governments,
social community investment, conversations with
dealers and suppliers.
Offering national coverage TV and Internet
service entails interacting with dealers,
communities and governments on a continuous
basis and, in addition, we seek to ensure their
involvement in business decision-making and
operation processes.
DIRECT Colombia’s full Social Responsibility strategy is managed and endorsed by the National Government’s Deparment of Education, the Colombian Agency for Reintegration (ARN) and the regional and local governments.
16
WE ARE SUSTAINABLE 2016 Sustainability report
STRENGTHENING TIES WITH STAKEHOLDERS GROUPS
As we see it, sustainability goes hand in hand with
caring for our stakeholders groups’ expectations and
concerns and making them integral to our daily
management.
HERE ARE OUR STAKEHOLDERS GROUPS:
CUSTOMERS EMPLOYEES OUR VALUE CHAIN
THE COMMUNITY THE GOVERNMENT Who stand at the core of all our activities and as our source of
inspiration
Whose work leads to the fulfilment of our mission: offer the
best-in-class entertainment experience.
as a whole, with whom we have forged a mutual support
relationship we seek to further foster.
At national and local level, in order to ensure an adequate
regulatory environment and the implementation of Social
Responsibilitystrategies in the framework of public-private
partnerships.
including our suppliers and dealers, who help us ensure a top product quality, from their deslgn stage
until delivered at our customers’.
17
WE ARE SUSTAINABLE 2016 Sustainability report
Our stakeholders groups are tied to the development
and expansion of the TV and Internet business. Our
mutual relationship aims to allowing them to grow and
generate shared value. Our goal is to provide our
partners throughout the different regions with installed
capacity, given that this is the pillar for our further
development.
COMMUNICATION WITH OUR STAKEHOLDERS
GROUPS
At DIRECTV, we believe in communication being
an essential component in the Social
Responsibility management model. We therefore
provide for non-conventional ways and accountability
stages to bring company and business evolution
information to our stakeholders groups.
This is achieved by means of direct channels, such as
our website, our intranet, our social media,
applications, points of sales countrywide, printed
media and TV content, in addition to a straightforward
press strategy designed to reach out to opinion
makers and fora, as well as to events and
congresses.
As concerns our customers, communication is
channeled as follows:
Inbound telephone service, managed on the
basis of quality and satisfaction standards
Direct SMS or Voice Push marketing
campaigns, targeted to segmented databases and
defined on a product-category basis. This contact
process abides by the Habeas Data policy, meaning
customer data is only used if duly authorized by the
relevant customer.
Web-based, self-management channels,
mobile applications, SMS and phone menus provide
agile solutions for our subscribers’ enquiries to be
taken care of anytime, anywhere.
Supported by our Regulatory Affairs area, we
establish positive relationships with all stakeholders
(including governmental agencies and competitors) in
order to promote changes in ICT and audiovisual
public policymaking, such as amendments to
regulatory standards and regulations governing the
services rendered by DIRECTV.
In this framewrok, the following achievements were
made during 2016:
Representation to the Government and our
competitors of the need for amending Colombia’s
audiovisual public policy.
Representation to the regulatory authorities of the
need to conduct an impact assessment on different
related regulations.
Establishing links with Colombian authorities, such
as ProColombia, the Ministry of Industry, Trade and
Toursim (MINCIT), the National Planning Department
(DNP) and the President’s office, in order to raise
their awareness as to the regulatory amendments
required to encourage the flow of investments into the
country.
18
WE ARE SUSTAINABLE 2016 Sustainability report
ESTABLISHING DIALOGUES IN THE QUEST
FOR GROWTH
As a result of a series of mechanisms implemented,
such as communication channels, working panels
and accountability stages, DIRECTV Colombia
maintains an ongoing flow of feedback about its
performance with its stakeholders groups. Their
expectations and concerns are taken into
consideration as a key input for business-related
planning, deployment and decision-making. Four
rounds of talks with stakeholders were hosted: with
suppliers and employees respectively and 2 one-to-
one sessions with our partners at the MInistry of
Education and the Agency for Reincorporation and
Normalization (ARN).
In the pursuit of responsiveness and of critical input for
a continuously improving relationship with our
stakeholders groups, DIRECTV hosted the first round
of talks with key stakeholders attended by own
employees, suppliers and partners. These rounds
focused on the company’s sustainable management
(related to material aspects) as well as on the
socialization of the Social Responsibility strategy, a
concerted identification of triple bottomline
risks/opportunities, and the internal review of
inclusiveness and Human Rights iniatives.
On the one hand, the rounds of talks emphasized the
importance attached by the participating
stakeholders groups to the social investment
strategy and the volunteering initiatives, which
have been consolidated into immediate positive
result projects in the beneficiary communities and
have been widely endorsed by the company staff. On
the other hand, improvement opportunities have
been identified in terms of internal communication
and of the gradual incorporation of educational
initiatives with a view to enhancing inclusiveness and
diversity.
As regards dialogue with suppliers, all of those
surveyed replied positively about the company’s
sustainability management, while also highlighted that
the supplier-customer interaction goes far beyond the
mere transactional concept. Moreover, it was
sustained that the proximity and disposition of the
DIRECTV staff they interact with is adequate in terms
of their willingness to cooperate, kindness and
readiness for a mutually beneficial collaboration.
When it comes to improvement opportunities, a
further socialization of the channels for ethical and
environmental misconduct reporting was identified; in
the latter case, suggestion was brought to generate
opportunities in the field of set-top boxes packaging
material management and use and in the
measurement of the environmental impact generated
by suppliers.
The talks with DIRECTV partners were held with
our main aids in the field of Social Responsibility
management: Colombia’s Agency for Reincopration
(ARN) and the Ministry of Education (MEN). Both
entities remarked how strategic the partnership with
our company has been, as they have shown the
relevance of public-private partnership mangement
when it comes to key issues for the country, such as
education and the impact and transformation they
may bring about.
Even though we currently have no official impact
measurement, as of 2017 DIRECTV is to undertake
this measuring process in order to have a clear
picture of the impact brought by these partnerships
and the programs set up in their framework.
“I should highlight how trustworthy and
credible DIRECTV is for us at the ARN, as they took the required time to
thoroughly review the Project and, upon deciding to participate, they fearlessly
stepped up the plate. This is a company engaged in enhancing the
reincorporation process and enormously willing to contribute.””
María Virginia Guzmán, Specialized
Corresponsibility group officer –ARN
“I must emphasize the transforming
power of these shared effort
partnerships in transforming this
country. Companies in the style of
DIRECTV have undertaken a real
commitment to peace in Colombia and,
even though this is a cross-sectoral
endeavor, DIRECTV was able to
understand what needed to be done.”
Miguel Suárez, Strategi Partnerships
Consultant – ARN.
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WE ARE SUSTAINABLE 2016 Sustenainability report
INVOLVEMENT IN PUBLIC POLICY
Our interaction with the public sector is a core part of
our corporate citizenship. We become intertwined with
other social stakeholders in order to maximize
accountability efficiency, streamline the performance of
the industry as a whole and contribute positively to the
country development.
We are members of the following organizations:
Colombian Information Technology and
Telecommunications Chamber (CCIT)
National Businesses Association (ANDI)
Colombian-American Chamber of Commerce
(AMCHAM)
Interamerican Association of Telecommunications
Companies (ASIET)
2 0
WE ARE SUSTAINABLE 2016 Sustainability report
ACCOUNTABILITY AND TRANSPARENCY
In order to become a sustainably performing
company, it is essential that we may define the
relevant goals, measure our results and eventually
report them. This initial Sustainability Report is aimed
to accounting for our activities and their impact on our
environment and, in the process, inspiring others.
Aimed to strengthening the reporting culture across
the region, a materiality exercise was conducted in
order to report the most remarkable sustainability
outcomes and achievements throughout the
regional operations. This allowed identifying those
issues where the company was achieving an
outstanding performance or a meaningful influence in
connection with our stakeholders groups.
In line with DIRECTV Colombia’s operational context,
Social Responsibility management and with the
outcomes of the discussions with our stakeholders
groups, triple bottomline issues were prioritized and
those locally applicable, in addition to regionally
recommended ones were identified. In turn, the
following alignment table was produced:
This table reflecting the alignment of
DIRECT Colombia’s materiality issues to
the Sustainable Development Goals
stands as an introductory step to future
reports, where a more thorough
description of the contribution t o each
identified and prioritized goal is to be
provided.
MATERIAL ISSUE RELATED SDG (SUSTAINABLE DEVELOPMENT
GOAL)
RELATED SDG
(TARGET) SCOPE OF COVERAGE
Quality and Customer Service
Corporate Governance, ethics and transparency
5. Gender equality 16: Peace, justice and robust institutions
5.1, 16.5
Technological Innovation 9. Industry, innovation and infrastructure 12. Responsible consumption and production
9.1, 9.4, 12.5 Internal and external
Diversity, inclusiveness and employability
5. Gender equality 8. Decent work and economic growth 10. Reduced inequalities
5.5, 8.5,10.2
Talent management
4. 4. Quality education 5. Gender equality 8. Decent work and economic growth
4.3, 4.4, 4.5, 5.5, 8.5
internal
Financial peformance and impact in Colombia
8. Decent work and economic growth 8. 9. Industry, innovation and infrastructure 8.1, 9.1 Internal and external
Business-related environmental impact management
12. Responsible consumption and production internal
Social inclusiveness 10. Reduced inequalities 10.2
Information security 16. Peace, justice and robust institutions 16.10
Internal and external
Technological Inclusiveness 10. Reduced inequalities 11. Sustainable cities and communities
10.2 External
Products and services information
Social investment programs
4: Quality education 8. Decent work and economic growth 9. Industry, innovation and infrastructure 11. Sustainable cities and communities
4.4, 4.5, 8.2, 8.5,
9.1, 9.2
Internal and external
Occupational Health and safety 8. Decent work and economic growth 8.8 internal
Value chain dvelopment 9. Industry, innovation and infrastructure
12. Responsible consumption and production 9.1, 9.4, 12.5
Channels for communication with stakeholders groups
16: Peace, justice and robust institutions 16.5 16.7
Plural content 4: Quality education 4.1, 4.3, 4.5, 4.6, 4.7, 4.10 Internal and external
Volunteerring programs
4: Quality education 8. Decent work and economic growth 9. Industry, innovation and infrastructure
11. Sustainable cities and communities
4.4, 4.5, 4,8, 4,10, 8.2, 9.1
National Industry development 8. Decent work and economic growth
9. Industry, innovation and infrastructure 8.1, 9.1
03
We entertain
Product-related accountability and ethics
Tracking satisfaction levels
22
WE ENTERTAIN 2016 Sustainbility report
We implement a transparent, honest and inclusive
commercial communication policy, which also
involves adequate product labeling. Additionally, we
are committed to the protection of customers’
personal data and to monitoring satisfaction levels as
a means of achieving day-to-day improvement.
DIRECTV:
Is against any measleading, offensive or
inappropriate message and we foster fair competition,
without either discrediting or scorning our competitors.
Is engaged in advertising self-regulation. In
turn, supported by our Legal Affairs department, we
review all the communication pieces to be issued by
the different company departments and assess both
content and monetary-related aspects.
Communicates any amendment in contractual
modalities, benefits or promotions in an advanced,
thorough and detailed fashion. When it comes to price
increases, changes in the invoicing cycles and the
programming grid, we issue special communications.
UNFAIR COMPETITION PRACTICES
All of the company legal affairs, including the issue
of unfair competition, are dealt with by our Legal
Affairs Department, which in turn appoints an
external legal counsel to take care of the case, on
the basis of the Procurement department policies
applicable to suppliers’ selection. Occasionally,
whenever appropriate in light of the legal proceeding
conditions, legal counseling services may be hired
outside the scope of the aforementioned policies,
provided the requirements for this type of hiring may
be complied with.
On a quarterly basis, a contingency report, called
Litigation Report, is submitted with the corporate
governance body.
Below, there is a summary of the 2016 litigation
cases, both pending and closed:
1. Metrotel vs. DIRECTV:
In 2015, Metrotel brought a complaint against
DIRECTV on the grounds of unfair competition
derived from the use of the orange color on the
Internet. In December last year the Superintendence
of Industry and Commerce issued its judgment in
repeal of Metrotel claims, and ordered that they may
pay all legal costs.
2. Caracol/RCN vs. DIRECTV:
In 2013, the Caracol and RCN TV channels sued all
subscription-TV operators on the grounds of the
latter’s broadcasting of their TV signals on the
operators’ programming grids with no monetary
compensation. In that concern, operators replied that
such broadcasting was enshrined on the legal must-
carry principle and in related case-law. In September
2016, the Superintendence of Industry and
Commerce issued a judgment in favor of TV channels
by sustaining that authorization on their side is
required for broadcasting their signals. However, in
March 2017, the Justice of Appeals revoked the initial
judgment and acknowledged the must-carry principle
as an exception to copyright, thereby confirming the
position of all subscription-TV operators, including
DIRECTV.
No cases of breach of regulations
or voluntary codes regarding
marketing communications were
recorded during 2016.
.
INFORMATION AND LABELING
All of DIRECTV Colombia set-top boxes labels
indicate the place of manufacturing though no
content information, given that there are no
hazardous substances included. The boxes come
with a manual containing information about safety
and maintenance aspects as well as
functionalities information. No indicator linked to
this process is currently available.
PRODUCT-RELATED ACCOUNTABILITY AND ETHICS
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MARKETING COMMUNICATIONS
Any claims brought by customers concering
misleading product advertising, promotions and offers
are initially dealt with by the Customer Service area,
including those received from Surveillance agencies,
such as the Superintendence of Industry and
Commerce (SIC) or the National Television Authority
(ANTV). However, when it comes to administrative
investigation cases undertaken by the SIC, the case
is dealt with by our Legal Affairs department.
CUSTOMERS PRIVACY
DIRECTV is highly mindful of customers’ and
employees’ data protection and therefore risk
management related to such information abides by
security frameworks and policies, such as PCI DSS,
SANS 20 Critical Security Controls, Sarbanes-Oxley
and the 1581 Personal Data Protection Act enacted in
2012. This security approach is based upon a
continuous improvement cycle and is intended to
ensure data confidentiality, integrity and availability
through work plans and actions in the fields of
prevention, detection, response and compliance.
DATA RELIABILITY, INTEGRITY AND
AVAILABILITY
We count on a qualified team, able to manage, ensure
and control information, which is divided into the
following areas: governance, risks and compliance;
security operations; security architecture, which is led
by the Chief Information Security Officer (CISO),
entrusted with identifying company risks, needs and
priorities in order to coordinate the successful
execution of data security and protection plans.
DIRECTV has set up internal and external auditing
processes, such as measures intended to the
maintenance and control of the security plans
implemented in our operations. Likewise, we have a
project in place for the implementation and follow-up
of standards regulating personal data protection
issues, which has so far have involved the following
actions:
1. Company risks related to data use and treatment
were identified.
2. The results were reported to the company top
authorities and the decision was made to organize
training sessions to raise employees’ awareness on
this issue.
3. The company’s data use and treatment policy was
reviewed.
4. The company staff members responsible for the
use of data were identified.
5. The project task force is made up by staff from the
Legal, Information Security and Processes/Projects
departments, thereby allowing the implementation of
relevant processes as the company needs in terms of
data use are reviewed.
6. The database report was submitted with the SIC.
7. A tool named NIMITY was acquired to allow, on the
one hand, tracing project development, and, on the
other, reviewing our compliance level vis-a-vis other
companies across different industries.
A customer’s claim related to undue use of personal data,
We were fined on the grounds of undue use of personal data,
A case of a sales representative who had created a parallel database containing information about his customers.
DURING 2016, WE FACED THE FOLLOWING DATA-RELATED EVENTS:
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REGULATORY COMPLIANCE
All fines are relevant to DIRECTV, as their payment
is born by the area having presumably incurred in a
mistaken action.. All cases of fines imposed on the
company are notified to the Legal Affairs department,
which analyzes each case in order to prepare a
defense, identify the prospective mistake and define
the area or cost center that should bear the payment
of the fine.
In 2016, DIRECTV was fined only once on the
grounds of breach of service supply and use
regulations and legislation, in an amount of
$68945500. Fines have been now reduced as a result
of the measures adopted by the company to mitigate
those risks likely to lead to fines.
In January 2016, DIRECTV was ordered to pay a fine
in the amount of 118998142 Colombian pesos on the
grounds of the infringement of environmental
legislation related to visual outdoors advertising,
when it placed 2010 World Cup sponsoring posters in
public areas.
RISK IDENTIFICATION
ACQUSITION OF THE DE NIMITY TOOL FOR
PERFORMANCE MONITOING
REPORTING TO THE TOP
EXECTUVIES AND TRAINING
DATABASES REPORT SUBMITTTED WITH
SIC
DATA USE AND TREATEMENT
POLICY REVIEWED
IDENTIFICATION OF INTERNAL
RESPONSIBLE STAFF
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2016 RESULTS
19% Non-resolution rate (unresolved query)3
16% Dissatisfaction:2
47% NPS1 telephone channel
Our key strategic mission is to provide all our customers
with an outstanding experience. Aimed to measuring
their satisfaction and therefore efficiency of our
management, we perform a variety of monitoring
operations.
We strive to offer our customers a defect-free, timely
service in a friendly and kind fashion and are committed
to satisfying their needs and requirements in a level of
excellence.
A service that may be:
Defect-free: we work hand-in-hand with the
business areas in the quest of continuous
improvement in the design of agile, streamlined and
transparent processes for our customers.
Timely: related to the call center attention and
management time indicators.
Friendly and kind: this is ensured through a
service representatives’ monitoring system aimed to
focusing their performance on serving our subscribers’
needs in an empathic, close and personal fashion.
Committed to an excellent satifaction of our
customers’ needs and requirements: this is ensured
by means of processes tending to streamline request
management and settlement on the side of customer
service representatives, based on quality and compliance
standards. In addition, we prioritize the design of digital
functionalities and platforms, such as our MIDIRECTV
channel, where our customers may access to simple and
dynamic solutions anytime, anywhere.
All of these service pillars are monitored on the basis of
a series of indicators, the most outstanding of them
being our service survey, %Service Level, hang-ups,
Calls Per Subs, Repet Calls.
TRACKING SATISFACTION LEVELS
1 Net Promoter Score: Indicator intended to measure
customer loayalty in a 0-10 scale in response to the
following specific question: How likely are you to
recommend the product or service to a friend or
relative? Responders allocating a 9 or 10 score are
considered promoters; those allocating 7 o 8 are
classified as passive and those allocating 6 or lower
scores are regarded detractors. For a result, the
detractor rate is deducted from the promoter one,
thereby obtaining a percentage to measure service
quality .
2 Level of customer’s dissatisfaction with the
telephone attention provided by our representative
during the call
3 Customers are asked if their query was settled
during the call.
4 Percentage of calls answered before the time
deadline.
5 Percentage of calls where the customer hanged up
before the call was answered by a representative
6 Number of calls made by a subscriber within a time
frame (a month) Calls offered/subscriber base.
7 Number of repeat calls made by subscribers within
a time frame (a month).
1. Service survey results
2. %Service Level4:
64 in 30
5. % Overall hang-ups5:
8.5
3. Calls per Subs6:
0.28
4. Repet Calls7:
37%
04
Business benefits and flexibility
Occupational health and safety
We cooperate
Dynamism and diversity for the sake of
growth
Development and mobility
Ongoing education
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The DIRECTV Colombia team is made up by 930 staff
members, 494 male and 436 female. Though most of
them are based in Bogotá, we also operate in the
Central, North, Western and Eastern regions of the
country.
DYNAMISM AND DIVERSITY FOR THE SAKE OF GROWTH
Note: all the staff members included in this breakdown are own
employees.
HEADCOUNT
BREAKDOWN GRAND TOTAL
BOGOTÁ NORTH REGION
WESTERN REGION CENTRAL REGION
NORTHESTERN REGION OCCIDENTE
EASTERN REGION
MEN WOMEN MEN
WOMEN
MEN
WOMEN
MEN
WOMEN
MEN WOMEN
MEN WOMEN
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PAYROLL NUMBER OF EMPLOYEES RATIO NUMBER OF EMPLOYEES RATIO
Total Categoria 1 0.11% 11 1.18%
CATEGORY PRESIDENT
VICE-PRESIDENT AND SENIOR DIRECTORS
Gender-based breakdown
Men 1 100.00% 6 54.55%
Women 0 0.00% 5 45.45%
Age group-based breakdown
Below 30 0 0.00% 0 0,.00%
Between 30 and 50 1 100.00% 8 72.73%
Over 50 0 0.00% 3 27.27%
For DIRECTV, counting on a diverse workforce is
paramount in order to achieve an enriched work
environment and to ensure an inclusive culture that
cherishes differences. That is why our code of Ethics,
as well as all our internal policies and our Leadership
Model (ELM) strongly emphasize our commitment to
promoting the policy of equality and fostering diversity
and inclusiveness, by recognizing the value of
differences and being respectful of them.
This is additionally intended to guarantee a fair and
equitable treatment of all our employees, regardless
of their position at the company, gender, sexual
orientation, political affiliation, age, race, religion, etc.
Inclusive culture Fair and equitable treatment
NUMBER OF EMPLOYEES
RATIO NUMBER OF EMPLOYEES
RATIO NUMBER OF EMPLOYEES
RATIO
40 4.30% 140 15.05% 358 38.49%
Directors and managers Managers and heads of
department Analysts, senior analysts
23 57.50% 84 60.00% 176 49.16%
17 42.,50% 56 40.00% 182 50.84%
0 0.00% 9 6.43% 116 32.40%
38 95.00% 130 9.86% 241 67.32%
2 5.00% 1 0.71% 1 0.28%
NUMBER OF EMPLOYEES RATIO NUMBER OF EMPLOYEES RATIO
380 40,86% 930 100,00%
Sales representatives and CSR (Technical positions) TOTAL
204 53.68% 494 53%
176 46.32% 436 47%
133 35.00% 258 27.7%
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AGE <26 26 - 30 31 -35 36 - 40 41 - 45 > 45
M W M W M W M W M W M W
# of leaves 17 16 49 52 60 47 38 24 14 7 14 2
# of returns 16 16 34 29 22 24 18 14 7 3 2 1
2016 2015
M W M W
Total payroll, broken down on a gender basis 494 436 586 493
Total number of employees requesting a parental leave during 2016 26 24 22 38
Total number of employees who returned to work after expiration of parental leave period during 2016 26 24 22 35
Total number of employees remaining at work 12 months after having returned to work from a parental leave 9 19 13 19
Rate of return to work after parental leave during 2016 M W M W
Maternity leave N/A 6% N/A 8%
Paternity leave 5% N/A 4% N/A
Rate of retention of employees on parental leave during 2016 35% 79% 59% 54%
BALANCE AND TOLERANCE
Underpinned by our Human Resources policies, we
strive to help our employees strike a professional
and family life balance. Some of the related benefits
we offer are reduced post-maternity working hours,
teleworking and flexible working hours.
At DIRECTV we support recent parents from our
workforce so that they may return to work upon
completion of their parental leave if they are willing
to. Parental leaves stand as a right enshrined in the
currently effective legislation.
The entire company workforce is covered by the
effective legislation, which provides for right to
parental leaves.
In 2016, 100% of the male and female employees requesting a parental leave returned to work upon expiration of their leave period.
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INSPIRATION AND COMMITMENT
The business agenda talent stands as a priority among
the Company strategic goals.
2016 GOAL: Inspire our employees and our community and be committed to them.
In order to comply with this goal, the Human Capital
Mangement Vice-presidency’s Strategic Plan ensures
that the training and education processes may be
effectively focused on attracting, retaining and
developing talent as the the most vital company.
During 2016, 93.98% of the Company employees were assessed.
Investing in these processes is a key. Yet,
notwithstanding our budget allocations, we are on an
ongoing process of reviewing our programs so that
they may be aligned with the current needs. An
illustration of this is our “Ruta de Profesionales”
(Professional Track) program set up in 2016 in
response to our employee’s perception arising from
the eNPS (Employee Net Promoter Score).
2016 EMPLOYEE ASSESSMENTS
EMPLOYMENT CATEGORY BREAKDOWN
PERCENTAGE OF EMPLOYEES ASSESSED
TOTAL PAYROLL EMPLOYEES ASSESSED
LEADERS TEAMS REPRESENTATIVES
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ONGOING EDUCATION
Aimed to allowing our employees to maximize their
performance, DIRECTV offers them the chance to
experience new challenges, in addition to providing
them with a broad range of business-aligned training
and skill-development opportunities.
Based on a variety of training programs, we support
our staff members so that they may discover and tap
their talent, excel themselves and manage their
careers. During 2016, we provided almost 60000 hours
of training to all our employees.
CATEGORY-BASED BREAKDOWN
HC HOURS AVERAGE
Employees’ training hours 930 59302 62,6
Leaders’ training hours 192 7712 41,4
Teams’ training hours 480 6566 47,0
Representatives’ training hs. 258 45024 174,5
Note: The above figures include temporary staff of DIRECTV partners’ who
collaborate with the business on a direct basis in the following areas: sales,
operations and administration.
Here are some of the skill development, training and
career management programs in place:
Corporate Training Path: it is intended to
support and reinforce employees’ knowledge about
DIRECTV since recruitment, as a means to seize
the organizational culture and to develop a
competence-based model and business-related
knowledge. Included in this category are initiatives
in the style of corporate induction, which is
addressed to all new recruits; or virtual courses to
provide all employees with further business-related
knowledge; VOC (the voice of the customer), an
on-site escorting program for newly hired
employees to experience real product sales or
installation situations; product training targeted to
all employees under the “Yo sumo” (I contribute)
and the “Passionate about service” workshop
intended to strengthen one of the company’s core
value pledges.
Targeted training: an external training process
aimed to strengthening the technical knowledge and
abilities required for each relevant position in specific
area-related issues. This program is only targeted to
employees requiring this type of training for their
specific task. To apply for this type of training,
employees should fill in a request form with a review
of the relevant conditions and have it duly approved
by their line managerand subsequently verified along
with the requesting area for budgeting and eventually
submitted with the Development Management for final
approval.
Leadership path: it is intended to consolidate the
Extraordinary Leader Model (ELM) on the basis of
competence-based training programs and aims to
getting team leaders to manage their teams in ways
that may boost their development and high-
performance results through collaboration, in order to
achieve better results and grow their career. The
Leadership Path consists of a range of modules
designed to reinforce technical knowledge and
abilities depending on each relevant position.
My Performance Plan: it stands as a
performance management process targeted to all
Company employees and conceived to align
individual goals with the Company priorities, goals
and success as a means to boost both individual and
organizational performance. The process fosters the
idea of employees’ continuous improvement and
development through the establishment of clear
targets and expectations, feedback-rich culture,
coaching, open dialogue, progress asessment and
acknowledgment.
Oustanding prospects: this program is
targeted to those employees whose outstanding
level of performance, commitment, amibition and
capacity evidence their chances of performing
successfully in a higher position within a shorter
time frame than other employees. Participants are
selected on the basis of the scheme defined by the
Company for this purpose and included in a
customized development plan.
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Commercial training: this training program is
aimed to training commercial representatives in skill
development and product knowledge. Some
flagships in this category are the “Escuela Comercial”
(Commercial themes school) and the “Sendero del
conocimiento” (Path of Knowledge).
Outplacement: this is a career transition
support process for those employees whose
employment is terminated, either because of a
company decision or as a result of an internal
downsizing processs, and is applicable only to
employees terminated as a consequence of
restructuring issues. The transition process is led by
an external supplier.
CATEGORY PROGRAM MODALITY IH INTRODUCED IN 2016?
Corporate training path
VOC (Voice of the Customer) Program On-site 8 NO
Business indicators virtual course Virtual 1 NO
“Doing what’s right” virtual course Virtual 1 YES
Corporate induction program On-site 8 NO
“Passionate about service” workshop On-site 8 NO
Product-related training (Install your dish - Yo Sumo – I contribute) On-site 3 YES
Ethics-related virtual course Virtual 1 NO
Targeted training Targeted training On-site 170 NO
Leadership path
Experience days On-site 2 YES
“Push your team’s limits” talk On-site 2 YES
“Leading new generations” talk On-site 2 YES
“The power of a good start” talk On-site 2 YES
“Leadership basics” workshop On-site 5 NO
“Follow-up and feedback” workshop On-site 5 NO
“Leadership & coaching basics” workshop On-site 16 NO
“Change management 1” workshop On-site 4 NO
“Change management 2” workshop On-site 4 YES
“Staff management” workshop On-site 8 NO
Performance management My Performance Plan (virtual) workshop Virtual 1 YES
My Performance Plan (on-site) workshop On-site 2 YES
Outstanding prospects Premium Talent training On-site 20 YES
Commercial training
Corporate induction program (Commercial representatives) Mixed 72 NO
The path of knowledge On-site 4 YES
Commercial themes school (entry level) Mixed 20 NO
Product knowledge consolidation for old staff is included in the Commercial Training
category
On-site 4 NO
Outplacement Career transition support On-site 27 NO
11 new training programs were implemented during 2016.
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We are in the thought that every company achievement
is even more significant when shared with those who
make it happen. Therefore, we remunerate our
employees on the basis of an equitable, competitive and
performance-aligned scheme as well as of an array of
benefits especially designed to meet their interests and
needs.
REMUNERATION POLICY
DIRECTV Colombia’s wage parameters are defined in
accordance with an established methodology: each
position is reviewed in terms of impact, knowledge and
ability, with a view to achieving the equality and
competitiveness defined on the company’s
compensation strategy.
On average, our wages are 146% higher than the minimum statutory one.
GENDER EQUALITY
DIRECTV Colombia fosters gender equality and thus
our gender-homogeneous workforce. The wage level
is defined on the basis of the weight of the position
and its related responsibilities, rather on the
employee’s gender.
In turn, administrative misconducts are notified by
means on warning notices that are attached to the
relevant employee’s file.
TOTAL NUMBER OF EMPLOYEES RATIO TO TOTAL
Vice-president and Senior Directors.
Women 5
Men 6
Directors and managers
Women 17
Hombres 23
Managers and heads of department
Women 56
Men 84
Analysts, Senior analysts
Women 182
Men 176
Sales representatives and CSR (Technical positions)
Women 176
Men 204
Grand total 930
2016 Minimum statutory
wage $689454
Men Women
Lowest base wages $ 1000000 $ 1020000
Ratio 145.0% 147.9%
BENEFITS AND FLEXIBILITY
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FRINGE BENEFITS PLAN
DIRECTV Colombia offers its employees a diferential
fringe benefits package designed to cover several key
aspects for the employee: in addition to containing
purely monetary components, emotional rewards and
life-work quality are cherished. This benefits package
is in line with the company’s financial resources so as
to make it sustainable over time.
PLATINUM BENEFITS 1
Life insurance
DIRECTV pays 100% of the life insurance policy.
Medical disability derived from general disease2
DIRECTV acknowledges disability as of day four up to
180 days maximum, and pays the amount not
recognized by the social security system until taking
the disability monetary assistance up to 100% of the
base wage.
Prepaid medical assistance
program/Complementary Plan. DIRECTV offers
prepaid medical assistance or a complementary plan
to employees and their primary families in an amount
up to 50% of the monthly value (with a cap of 40% of
minimum statutory wage). Such assistance may be
requested at any of the healthcare centers the
Company operates with.
Optical assistance
DIRECTV helps employees acquire or repair
prescription eyeglasses through an assistance
program in the form of reimbursement paid along with
wages.
Funeral Service Insurance
DIRECTV bears 100% of the insurance in the event of
death of the employee or a member of their primary
family, in accordance with the insurance Company’s
parameters and conditions.
Extra-legal vacation bonus
Upon completion of the vacation period, DIRECTV
gives employees an extra-legal vacation bonus equal
to 15 monthly base wages days upon request, so that
theu may enjoy at least a 7-working-day vacation
during the relevant period.
Extra-legal Christmas bonus
DIRECTV gives employees an extra-legal Christmas
bonus equal to 15 monthly base wages days for a full
year of work or the number of days proportional to the
period of work, as long as their starting date may
have been prior to October 3 of the relevant year.
Marriage leave
DIRECTV grants 2 remunerated working days
mutually agreed upon by the employees and their line
managers for whose purpose the employee is to
submit a marriage certificate.
Quinquennium
DIRECTV awards its employees a special benefit in
the form of payment of days of wage every five years
of continuous employment with the Company.
DIRECTV signal
DIRECTV provides to the employee the installation of
a digital set-top box with one primary programming
signal and the monthly rental cost for free, in
accordance with the effective policy.
Education loans
DIRECTV awards educational loans according to a
semester- and educational level-based scheme, as
follows:
Undergraduate level courses:
Semester I to VI: 40% of the tuition fees per semester
*up to a maximum of 5 minimum statutory wages.
1. Platinum benefits apply to all employees on a direct, indefinite-duration
employment agreement with the company who may comply with the Company
conditions.
2. The medical disability derived from general disease applies to all
employees on a direct, indefinite-duration employment agreement with the
company provided that “whenever an employee may be disabled as a result
of a general disease lasting more than 3 days, as established by a
healthcare institution, the Company shall acknowledge disability as of day
four up to 180 days maximum, andshall pay the amount not recognized by the
social security system until taking the disability monetary assistance up to 100%
of the base wage.”. According to what provied on the Colombian legislation,
the Company is not bound to pay 100% of the wages in the event of disability
but only to 66% of such wage amount.
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Semester VII to X: 50% of the tuition fees per
semester *up to a maximum of 5 minimum statutory
wages.
Diploma courses
50% of the tuition fees per semester *up to a
máximum of 4 minimum statutory wages
Graduate level courses:
50% of the tuition fees per semester, *up to a
máximum of 6 minimum statutory wages.
Scholarships for employees’ children
DIRECTV grants this benefit to outstanding
employees’ children of excelling academic
performance in the form of monetary education
support.
HD LIFE3
Flexible working hours
DIRECTV offers employees in administration areas 3
working hours options they may choose from in
coordination with their line managers, ensuring that
the operation may remain unaffected.
Flexible Fridays
DIRECTV offers employees in administration areas a
7am-3pm working day with a half-hour lunch time
they can use 2 Fridays a month.
Birthday off
DIRECTV gives employees a remunerated day off to
be agreed upon with their line managers and enjoyed
during the month of their birthday.
Vacation days
DIRECTV grants 2 additional vacation days per
employment year, thereby making up a 17-day
annual vacation period.
MAX PARTNERS
Corporate agreements
DIRECTV gives employees the chance to enjoy the
differential products and services offered by the
institutions they are partnered with.
3. HD LIFE stands as one of the components of the Company’s fringe
benefits package intended tofoster a family-work life balance that may
contribute to enhancing our employees’ quality of life.
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DIRECTV Colombia features the following health-
related indicators:
Our employees’ quality of life erects as a priority to
DIRECTV and we are therefore very serious about all
occupational health and safety initiatives.
The Company is currently implementing the
Occupational Health and Safety Mangement System
pursuant to what required on Executive order no.
1072/2015, which provides for system planning
requirements, including the implementation of an
Occupational Health and Safety policy, which is
commitment on the side of the Company direction.
The human, technical and financial resources
required for the implementation of activities have
been allocated, while, in addition, a full-time
employee who collaborates with the Labor Risk
Insurer has been appointed the and a budget for the
execution of related activities has been earmarked.
OCCUPATIONAL HEALTH AND SAFETY
Indicator M W M W
Total number of employees, broken down by gender
494 436 586 493
Number of occupational accidents 17 6 11 10
Number of occupational diseases 0 1 0 2
Number of lost days 129 16 137 50
Number of death cases 0 0 0 0
Injury rate 3,44% 1,38% 1,88% 2,03%
Lost days rate 0,07% 0,01% 0,06% 0,03%
Occupational disease rate 0,00% 0,23% 0,00% 0,41%
Absenteeism rate Cases Days Cases Days
-25% -3% -1% -20%
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The Colombian legislation requires the identification
and weighting of the quantitative and qualitative
risks linked to employees’ daily tasks, on the basis of
a specifically approved methodology. In turn,
DIRECTV Colombia uses ICONTEC’s (Colombian
Institute of Technical Standards) guidelines for the
purpose of this weighting. By means of a risk matrix,
those hazards that may lead to an occupational
accident or disease are identified on a process, task
or position basis.
Here are some of the most relevant risks:
Work-at-heights risks
Road-related risks (road accidents)
Biomechanical or ergonomic risks (postures,
recurrent movements, load handling)
Psychosocial risk (work and non-work factors that
may cause labor stress)
Nature-related risks (earthquakes, fires, floods,
among others)
In order to mitigate these risks, different activities are
in place, such as training, implementation of safety
and management procedures and mandatory use of
personal protection equipment. Three (3) Health
and Safety groups or committes have been
established, namely:
COPASST (Joint Occupational Health and Safety
Committee, entrusted with managing the
organization’s preventive activities)
Workplace Community Committee (entrusted with
reviewing alleged workplace harassment cases and
with defining actions to promote the concept of the
workplace as a community)
Emergency brigade (a group supporting primary
attention in the event of an emergency, such as
providing first aid or serving as evacuation leaders).
At the Bogotá headquarters medical attention and breast-feeding facilities are available.
05
WE INTEGRATE
The chain value
Our suppliers
Keys to a lasting relationship
Change leaders
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Each link in our value chain is paramount to the
fulfillment of our mission: provide Colombian households
with the most outstanding entertainment offer.
THE CHAIN VALUE
SIGNAL
ENABLEMENT
IDENTIFY SALES PROSPECT
CLOSE SALE
TRANSACTION
CREATE WORK
ORDER
SALES ADMINISTRATION
SCHEDULING CLOSE ON-SITE
SERVICE
PROVIDE ON-SITE SERVICE
UPDATE SALES STATUS UPDATE WORK ORDER STATUS
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OUR SUPPLIERS
We aimed to forging robust, long-lasting ties with our
products’ and services’ suppliers, underpinned by the
values of honesty, integrity, fair treatment and
freedom of competition.
So far, procurement operations have been performed
in compliance with the local policy but, as of 2017, the
effective regional procurement policy shall serve as
basis for DIRECTV’s goods and services acquisition
processes.
The scope of procurement operations involves all tasks
related to the management and addition of goods’
and services’ suppliers, except for:
Commercial representatives and distributors
Utilities
Confidential services
SIM / SMART cards
Direct procurement operations
(STB, remote controls, antennas, etc.)
Content (programming)
All purchase orders and their related invoices undergo
an approval process based on AT&T’s and DIRECTV
LATAM / SKY Brazil’s Schemes of Authorization
(SOA) applicable to the employees based in each
country of the region1.
LOCAL SUPPLIERS FIRST
DIRECTV currently counts on a 1700 active
supplier base which, during 2016, accounted
for 96-million US dollar expenditure. Most non-
productive2 inputs purchase requests are
channeled through Head Office requesters3 to
supply the whole country, Expenditures related
to local suppliers and to major operation sites
amounted to 49000 US dollars4, most of them
classified as petty cash or authorization of
traveling expenses. In 2016, 99.9% of our
suppliers were local.
1 All purchases not reaching customers directly (Operation support services
required for service provision: STB transportation, sales force, security
service, cleaning, invoicing, among others).
2 Requesters: a group of staff entrusted with generating requests for quotation on
the in-house system in order to enable purchasing processes based on the
needs of each Vice-presidency.
3 Data provided by the Accounts payable area: petty cash or authorization of
traveling expenses.
4 Data provided by the Accounts payable area: petty cash or authorization of
traveling expenses.
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WE INTEGRATE 2016 Sustainability report
To us, getting to know the people serving at DIRECTV on a
daily basis and forging a bond based on proximity and trust
is paramount.
Moreover, it is vital to ensure legal compliance on the side of
our suppliers, for whose purpose we conduct audits and
assessments of all employment-impactful legal processes on
an annual basis.
D
E
E
L
L
BREACHED THEIR COMMITMENTS AND THEIR
CONTRACTS WERE TERMINATED AT THE END
OF 2016 (52.5%)
Assessment criteria
Employment practices.
Occupational health and safety practices
Negative incidents (such as verbal, psychological or
physical abuse, in the form of coercion or harassment)
Employment relations
Wages and remuneratiOn
schemes
Working hours.
It is incumbent upon the Regional Office to qualify product
installation suppliers. The qualification process stands as a
stage of review of adherance to processes, positive
relationships, communication and priorities, strategy,
feedback and feedforward, as well as ethics.
In late 2016, 21 agreements with dealers were terminated as
a result of a so-called “Zonification” process executed by
DIRECTV Colombia Ltda, which led to the termination of the
contractual relationship on the basis of the following factors:
Adherance to processes
Expeditiously and timely implements new processes upon
the request of DIRECTV (for instance: MRV Audit, Test
benches, TST_OK, Incentives, etc.):
Decides on the need to change, inspire and encourage
working teams.
Provides a clear explanation of the benefits of change at
individual and team level.
Positive relationships
Is respectful, honest and treats internal and external
customers adequately.
Seeks a win-win scenario when interacting with customers,
peers, leaders, etc.
Behaves in ways that lead to preserving relationships,
even under tough circumstances.
Communication and priorities
Uses a cascading approach for communicating
organizational priorities.
Defines clear and challenging goals in line with the
organizational strategy.
Admits mistakes and proceeds to the required
adjustments.
Resorts to operational metrics in order to drive team
results up.
Strategy
Anticipates future challenges and opportunities and
amends plans accordingly (e.g.: Self-installable prepaid
service).
Removes any obstacles in order to ensure results
achievement.
Browses for new ideas inside and outside the
organization.
Actively seeks improvement opportunities to find better
ways to perform the work, by prioritizing the customer’s
interest and the organization goals.
Feedback and feedforward
Sets an enviroment that fosters learning and continuous
development in their teams (technical/structural).
Provides timely, constructive and action-oriented feedback
intended to contribute to increasing individuals’ and teams’
performance.
Raises talent level on a continuous basis, by measuring
performance and promoting accountability.
Uses two-way approach for communication between the
Company and the regional offices.
Ethics
Displays a high degree of integrity, honesty and fairness.
Erects into a Company value’s role model for others (e.g.:
fraud cases prevention and management).
KEYS TO A LASTING RELATIONSHIP
40
21
NEW AGREEMENTS EXECUTED WITH
DEALERS
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WE INTEGRATE 2016 Sustainability report
Aware of our role in the development of the
country, we invest in the infrastructure required to
provide an enhanced service level.
DIRECTV Colombia operates on the basis of a
business model which involes inbound and outbound
logistics, marketing and sales, among other activities,
with positive indirect impacts on the economies of
communities across all of the country regions.
Internet as our main area of investment
In 2016, in the framework of the 4G LTE coverage
project designed to offer residential Internet services,
DIRECTV invested $6.6 million US dollars in
expanding its network, in particular to reach out to
areas with limited or no Internet access options,
thereby eventually allowing us to provide coverage to
547900 households.
And such investment was self-funded.
Both investment and coverage levels were increased
by 50% vis-a-vis the preceding period, given that
during 2015 and 2016 the Internet access networks
were built and optimized in order crowd in more
subscribers.
This stands as the flagship infrastructure investment
made by DIRECTV Colombia. Although satellites are our
main area of investment, in this case it is unrelated to the
local market. In addition, we have boosted the creation
of 7000 indirect jobs through 20 of our service trading
companies and distributors.
There are currently 3000 corporate customers using
our services and benefiting from the entertainment and
enjoyment our products bring. We operate with 1200
associate suppliers whose business relies on the
service they provide to us.
Our Internet network
expansion investment
amounted to: $6.6 million US
dollars and was self-funded.
CHANGE LEADERS
06
We share
DIRECTV Generation
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WE SHARE 2016 Sustainability report
On the basis of our Social Responsibility strategy we
contribute to the most vulnerable communities or to
those most badly hit by the armed conflict. Some
ways of contribution involve the inclusion of
technology in education, the positive influence of our
programming and the high-impact volunteering
component.
The reintegration1 process is unlikely to succed if it
is to be under the umbrella of the State only.
Therefore, the engagement of the private sector in
endorsing initiatives leading to a successful and
sustainable reconciliation is paramount. Thus,
DIRECTV’s offer of Social Responsibility programs
made availble for the benefit of the country.
Our Social Responsibility programs involve people in
process of Reintegration (former combatants) who,
supported by employees, communities, foundations,
mass media, and the National and local governments
aim to rebuilding the social fabric in the areas affected
by the armed conflict, through actions tending to
transform schools, parks and sports facilities, among
others.
DIRECTV endorses ARN’s (Agency for
Reincorporation and Normalization) path of
Reintegration, through volunteering platforms, which
bring together individuals involved in the armed
conflict and support them in the development of their
abilities for social life. This program is expected to
help people in the process of Reintegration to believe
that realizing their life dreams within the law is
feasible.
AWARDS AND ACKNOWLEDGEMENTS:
Portafolio2 Awards:
Category: Corporate Social Responsibility
Colombian Agency for Reintegration: Category:
Corporate Social Responsibility innovation in
Colombia’s reconciliation process.
1The Reintegration process is a mechanism offered by the State to Armed
Groups demobilized individuals willing to become reintegrated into social and
economic life.
2 Honorable mention.
DIRECTV GENERARATION
Our programs are implemented across the 6 regions where DIRECTV Colombia operates.
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WE SHARE 2016 Sustainability report
INVESTING TO HEAL
An illustration of DIRECTV actions during 2016 is the
rebuiling of a sports facility and a public school in
Quibdó so that children and teenagers residing in the
area may benefi from education and sports. Luz Marina
Palacio, a victim of the armed conflict explains how she
felt in seeing the new court and school where he son
can attend: “it is a wonderful thing”, she said.
“Why Quibdó? Here we found an empowered
community willing to move forward. In addition, the
local government is well organized and in good terms
with the community and they were highly welcoming
with us regarding the implementation of this project”,
argued Luis Guillermo Hernández, DIRECTV’s Social
Responsibility department manager.
PROYECTOS DESARROLLADOS:
“Piedra, Papel, Tijera” Volunteering program
We introduced a high-impact volunteering program
involving the national and local governments, as well
as foundations, communities and individuals in the
reincorporation process, thereby sending out a
message of peace and reconciliation throughout the
country. We have transformed schools, parks and
sports facilities from disadvantaged communities or
those hit by the armed conflict.
3843 BENEFICIARIES
460 DIRECT
VOLUNTEERS
S DIRECTOS
+500 INDIRECT VOLUNTEERS
(COMMUNITY)
6 Projects:
3301 Hours
PARTNERS: COLOMBIAN AGENCY FOR
REINCORPORATION AND NORMALIZATION (ARN) AND
THE NATIONAL MINISTRY OF EDUCATION
$192150000 VOLUNTEERING HOURS IN PESOS
BENEFITED REGIONS: SOLEDAD - ATLÁNTICO; QUIBDÓ -
CHOCO; VEREDA LOS KILÓMETROS, LETICIA –
AMAZONAS; BOGOTÁ, TABIO Y CHÍA- CUNDINAMARCA;
RIOHACHA – GUAJIRA; DOS QUEBRADAS - RISARALDA;
CÚCUTA – NORTE DE SANTANDER; CALI - VALLE DEL
CAUCA; TURBO Y APARTADÓ – ANTIOQUIA; TUMACO –
NARIÑO; SANTA MARTA – MAGDALENA;
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WE SHARE 2016 Sustainability report
Escuela+
This is a Satellite TV project including educational
content intended to support teachers and students’
needs in over 2300 public schools located in rural and
extra-rural areas, as well as in peripheral urban
ones. It is aimed to contributing, supplementing and
enrichening educational content for primary and
secondary education schools on the basis of
DIRECTV’s geographically unlimited ESCUELA+
technology: through satellite technology it reaches out
to the farthest away corners of the Colombian
geography. In collaboration with the national
Government we can reduce the digital divide
between the urban and rural areas.
Content production partners: Discovery Channel,
Fundación Torneos, National Geographic and
Colombia’s National MInistry of Education.
Partners:
a) National Ministry of Education:
Cooperation Agreement no. 256 dated 2013 provides
for the Ministry of Education and DIRECTV to develop
the ESCUELA+ Program. This key partnership has
led to the following advancements between 2008 and
2016:
2332 public education institutions equipped with
ESCUELA+ throughout the country, at no cost ever for
the installation of the satellite antenna, the STB or the
supply of high-quality educational content and
pedagogical use guidelines.
Over 600000 students from public schools
have been benefitied by this program countrywide.
41 Bureaus of Education also benefited:
Amazonas, Antioquia, Apartadó, Armenia,
Barrancabermeja, Barranquilla, Bogotá, Bolívar,
Boyacá, Caldas, Cartagena, Cali, Cauca, Cesar,
Chía, Chocó, Córdoba, Cúcuta, Cundinamarca,
Dosquebradas, Duitama, Itagüí, Manizales, Medellín,
Meta, Montería, Nariño, Neiva, Palmira, Pasto,
Pereira, Putumayo, Quibdó, Riohacha, Risaralda,
Santa Marta, Soledad, Tumaco, Turbo, Valledupar,
Vichada and some special interventions in Nuquí (SE
Chocó) and Tabio (SE Cundinamarca).
b) Colombian Agency for Reintegration: ESCUELA+
benefits educational institutions located in areas
historically affected by the armed conflict and to
populations included in the Path of Reintegration4.
3For more information visit: http://escuelaplus.com/web 4 The Path of Reintegration is defined as a “set of conditions, benefits,
strategies, methodologies and actions established by the Agency for the
Normalization and Reincorporation of Armed Individuals and Groups, in
concert with the person involved in the reintegration process, in order to
help them develop skills, overcome vulnerability and exercise their
citizenship independently” (Resolution 1356 of 2016).
So far, 3900 teachers and principals were trained at no cost for the Ministry of Education.3
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WE SHARE 2016 Sustainability report
THE FORUM
By bringing together our TV channels and social
media, we provide opportunities for NGOs to publicize
their social and environmental initiatives. Our
technology helps to massively disseminate the work of
these organizations so that they reach out to millions
of people.
THE FORUM FIGURES
MEDIA:
On-air channels: Exhibition of the spot on
DIRECTV’s exclusive channels.
Social media: DIRECTV oficial accounts for Latin
America reach out to over 2 million fans.
EXHIBITIONS ON AIR TV
BENEFICIARY ORGANIZATIONS
522
7
08
We preserve
We are committed to the future
Efficient resource management
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WE PRESERVE 2016 Sustainability report
WE ARE COMMITTED TO THE FUTURE
Engaging in sustainable management also entails
preserving the relevant resources, without
compromising the needs of the future generations.
Reducing energy comsumption, encouranging
efficient waste management and pushing these
values in our suppliers and agents are some of the
related concrete actions.
At DIRECTV, we endeavour for the benefit of
environmental sustainability, which, among other
things, means that we:
Boost reduced consumption of resources such
as energy, paper and water or those inputs which
may directly or indirectly affect the environment of
the population’s health.
Manage waste efficiently by fostering the
reduction, reuse and recycling of the waste
generated, particularly hazardous waste.
Encourage all our value chain to comply with these
environmental standards.
Although all of the company areas are invited to
contribute to environmental protection, those
making the bulk of contributions are: Marketing, with
outdoors visual advertising, and Supply Chain, based
on the retrieval of equipment units no longer used.
WASTE AND WASTEWATER
At DIRECTV, our goal is to adequately manage the
final disposition of industrial surplus material,
electronic waste and non-processable material
generated by our supply chain operation in order to
maximize their use and ensure an adequate
disposition of the waste we handle.
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WE PRESERVE 2016 Sustainability report
YEAR 2015 2016 2017
MONTH CONSUMPTION kwh
TOTAL VALUE CONSUMPTION kwh TOTAL VALUE CONSUMPTION kwh TOTAL VALUE
JANUARY 76.961 Kwh $31.199.141 78.839 Kwh $ 36.205.799 81.341 kwh $ 39.665.081
FEBRUARY 71.956 Kwh $29.105.800 75.084 Kwh $ 42.551.411 72.581 kwh $ 34.187.985
MARCH 69.453 Kwh $28.085.746 76.335 Kwh $ 36.763.348 73.207 kwh $35.059.254
APRIL 76.335 Kwh $31.577.164 64.447 Kwh $27.771.688 72.581 kwh $ 35.303.615
MAY 66.950 Kwh $27.038.825 70.704 Kwh $ 32.783.608 0 kwh $ 0
JUNE 76.335 Kwh $31.629.761 75.084 Kwh $ 35.100.368 0 kwh $ 0
JULY 76.335 Kwh $32.267.230 70.078 Kwh $ 32.214.915 0 kwh $ 0
AGOSTO 71.330 Kwh $29.536.369 71.330 Kwh $ 33.462.874 0 kwh $ 0
SEPTEMBER 73.207 Kwh $30.882.931 76.335 Kwh $ 36.400.692 0 kwh $ 0
OCTOBER 82.592 Kwh $35.648.651 75.084 Kwh $ 35.795.809 0 kwh $ 0
NOVEMBER 70.704 Kwh $31.049.906 73.833 Kwh $ 34.168.845 0 kwh $ 0
DECEMBER 75.084 Kwh $34.210.798 79.464 Kwh $ 37.656.303 0 kwh $ 0
TOTAL 887.243 Kwh $372.232.321 886.617 Kwh $ 420.875.660 299.710 Kwh $ 144.215.936
SAVINGS 13% -66%
YEAR IN KWH IN MONETARY
VALUE
2015 73.937 Kwh $ 31.019.360
2016 73.885 Kwh $ 35.072.972
2017 24.976 Kwh $ 12.017.995
Unrecoverable material, obsolete STBs and waste
collected during DIRECTV’s retrieval operation are
classified on a regular basis at the refurbishing and
logistics center. Next, the material is logistically
prepared for transportation to the recycling company.
After that, it is segregated and sent for an adequate,
environmentally-friendly final disposition tending to
achieving 100% reuse rate. DIRECTV makes an
income from the sale and adequate handling of its
waste.
RESPONSIBLE RESOURCE CONSUMPTION
We endeavor on a daily basis to achieve an ongoing
reduction in our resource consumption levels,
electricity included. To this effect, DIRECT Colombia
has implemented an electricity-saving policy to
encourage employees to turn lights off when not
necessary.
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WE PRESERVE 2016 Sustainability report
ELECTRONIC WASTE
In the understanding that our responsibility over the
products we trade remains even after they reach
households, we encourage the retrieval and recycling
of set-top boxes and their packaging material at the
end of their lifecycle.
For that purpose, we have in place a system to
retrieve post-paid equipment when customers
unsubscribe from the service or whenever we replace
it on the grounds of a technical failure or a
technological upgrade.The devices are examined by
own and outsourced laboratories which perform three
types of repair: (1) reuse, (2) aesthetic refurbishing
and (3) technical refurbishing. In those cases where
none of these options is applicable, the device is
disposed of.
EFFICIENT WASTE MANAGEMENT
OF ELECTRICAL AND ELECTRONIC DEVICES
WASTE
OF DEVICES (SD AND DVR&HD) REUSED
OF PRODUCTS AND PACKAGING RECYCLED
Total weight in grams 713702.10
DECODIFICADORES
REACONDICIONADOS1
RECYCLED SET-
TOP BOXES2
14%
Waste type 2016
Total (in Kg/tn) 870409
Waste electrical and electronic equipment
Technology Unit weight o Cantidad Peso total
SD 830 566427 470134410
DVR&HD 4.000 60892 243568000
92%
870409 tons
713702 kg
Total weight in kg 713702
870409
Refurbished set-top boxes: [(Reused set-top boxes) / (STBs delivered
on loan + STBs sold during the period)] x 100.
2 Recycled set-top boxes: [(Recycled set-top boxes) / (STBs delivered
on loan + STBs sold during the period)] x 100.
77%
09
EXHIBIT
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EXHIBIT 2016 Sustainability report
2016 SUSTAINABILITY REPORT – TABLE OF CONTENTS
General report aspects Page/Response Ommission PDF page
Strategy and analysis G4.1 Statement by the organization’s top decision-maker about the relevance of sustainability for the organization. “Welcome letter from our CEO” section
N/A 5
G4.2 Description of main impacts, risks and opportunities
Organization profile
G4.3 Organization business name “We are committed” section - What is DIRECTV? N/A 7
G4.4 Main brands, products and services “We are committed” section - At the forefront of technology N/A 8
G4.5 Hadquarters’ location “We are committed” section - What is DIRECTV? N/A 7
G4.6 Number of countries where the organizatin operates and name of the countries where the largest operations or those relevant to this report sustainability issues are located.
“We are committed” section - What is DIRECTV? N/A 8
G4.7 Proprietary and legal status issues “We are committed” section - Our essence N/A 8
G4.8 Markets served (including breakdown of the geographical areas served and customer types) “We are committed” section - What is DIRECTV? N/A 8
G4.9 Organization scale, including:
- Headcount. - Total number of operations. - Net sales or income.
- Number of products or services offered.
“We are committed” section What is DIRECTV?
N/A 8
G4.10 Employment aspects:
- Total number of full employees and their gender. - Total number of employees per region and gender.
“We cooperate” section - Dyamism and diversity for the sake of growth” N/A 27-29
G4.12 Organization’s supply chain. “We integrate” section – The chain value N/A 40
G4.14 Description of the organization´s precautionary approach or principle. “We are committed” section - At the forefront of technology N/A 40 – 41
G4.15 Social, environmental and economic principles or programs developed externally, as well as other initiatives adhered to or endorsed by the organization.
As of 2016, DIRECTV Colombia endorses external initiatives in the field of education, reconciliation and peace through a partnership with the National Ministry of Education, the regional and local governments, the Colombian Agency for Reintegration (ACT) and National Businesses Asssociation (ANDI).
N/A GRI TABLE
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EXHIBIT 2016 Sustainability report
General report aspects Page/Response Ommission PDF page
G4.16 Main memberships (such as indutrial associations) and/or national and international entities endorsed by the organization.
“We are sustainable – Involvement in Public Affairs” section N/A 19
Identification of material aspects and limits
G4.17 Entities included in the consolidated financial statements, along with reference to the fact that any of such entities may not be included in the sustainability report.
The entity listed on our financial statements is DIRECTV Colombia Limitada. N/A GRI table
G4.18 Account of the process to define the report content and related reporting aspects. “We are sustainable – Accountability and transparency” section N/A 4
G4.19 List of material aspects identified in the process of defining the report content. N/A 20
G4.20 Report if each material aspect is applicable across the organization. If not, indicate the aspects not considered material for any of the entities making up the organization.
N/A 20
G4.21 Report if each material aspect remains so outside the organization as well. N/A 20
G4.22 Description of the effect of preceding annual reports restated information, along with the grounds for reinstatement.
This information is not applicable as this is the initial sustainability report N/A N/A
G4.23 Substantial changes in scope, coverage or weighing methods applied to the report vis-a-vis preceding periods.
N/A N/A
Stakeholders groups
G4.24 List of stakeholders groups the organization liaisons with. “We are sustainable – Strengthening ties with our stakeholders groups” section N/A 16
G4.25 Report of the bases for the identification and selection of the stakehoders groups the organization liaisons with.
“We are sustainable – Strengthening ties with our stakeholders groups” section N/A 17
G4.26 Approaches employed in the dialogue with stakeholers groups, including frequency per stakeholder group. Indicate if any of the dialogue rounds occurred in the context of the report preparation process.
“We are sustainable – a 360o management” section N/A 17, 18
G4.27 Main concerns and interests arising from the rounds of talks with the stakeholders groups and inclusion of a response of the organization to those issues in the report. Report of the stakeholders groups and the issues they reported as relevant.
“We are sustainable – Strengthening ties with our stakeholders groups” section N/A 18
Report profile
G4.28 Period covered by the information contained in this report “Report parameters” section N/A 4
G4.29 Date of the immediately preceding report. N/A 4
G4.30 Reporting frequency (Annual-Biannual). N/A 4
G4.31 Point of contact for issues related to the report or its content. N/A 4
G4.32 Report of the option of “Conformance” to the organization’s selected GRI methodology (Core- Comprehensive). Report of the GRI table of contents.
N/A 4
G4.33 Report of the organization’s policy or approach to select an external auditing of the report. DIRECTV Colombia does have its report to be externally verified. N/A GRI table
Governance
G4.34 Organization governance structure, including description of the top governance body. Identification of any committees entrusted with supervising economic, social and environmental issues.
“We are committed – At the forefront of technology” section N/A 11
Ethics and integrity
G4.56 Description of the organizational values, principles, standards and rules of behavior, such as codes of conduct or codes of ethics.
“We are committed – Our essence” section N/A 9
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EXHIBIT 2016 Sustainability report
Relevant issues/aspects Related GRI aspect GRI / Own indicators Ommission Page/Response PDF page
Quality and Customer Satisfaction Product labeling PR5. Results of customer satisfaction surveys N/A “We entertain – Product-related accountability and ethics” section
22
Corporate governance, ethics and transparency
Regulatory compliance (pr) PR9. Monetary value of substantial fines arising from breach of regulations related to products and services supply and use
N/A “We entertain – Product-related accountability and ethics” section
22-25
Regulatory compliance EN29. Monetary value of substantial fines and number of non-monetary sanctions arising from breach of environmental legislation and regulations
N/A “We entertain – Product-related accountability and ethics” section
22-25
Struggle against corruption
SO3. Number and percentage of centers where corruption-related risks have been assessed and significant risks identified
The significant corruption-related risks identified during the assessments are not included in this report
“We are committed – business integrity and ethics” section
12
SO4. Anti-corruption policies and communication-training procedures No employment category or region information breakdown
is provided. “We are committed – business integrity and ethics” section
12 y 13
SO5. Confirmed cases of corruption and related measures adopted N/A “We are committed – business integrity and ethics” section
12
Unfair competition practices
SO7. Number of ligitation cases related to monopolistic or competition-restrictive practices and their outcomes
N/A “We entertain – Product-related accountability and ethics” section
22
Mechanisms for claims over employment practices
LA16.Number of claims over employment practices brought, dealt with and settled through formal claim mechanisms
N/A “We are committed – business integrity and ethics” section
13
Technological innovation Not applicable No own indicator related to this isue is currently avaiable N/A N/A N/A
Diversity, inclusiveness and employability
Employment
LA1.Total number of contracts of employment and average staff turnover rate, by age group, gender and region
No gender or region information breakdown is provided. Turnover rate: 36.6%
“We cooperate - Dynamism and diversity for the sake of growth” section
27 y 28
LA2. Social benefits offered to full-time employees only, but not offered to temporary or part-time employees, by major operation site
Life insurance, Medical disability derived from general disease, Health insurance/Complementary program, Optical assistance, Funeral service insurance, Extra-legal vacation
bonus, Extra-legal Christmas bonus, Marriage leave,
Quinquennium, DIRECTV service package
“We cooperate - Benefits and flexibility”
section 34
LA3. Gender-based breakdown of the rate of return to work and retention following a parental leave
N/A “We cooperate - Dynamism and diversity for the sake of growth” section
29
Diversity- equal opportunities
LA12. Governance bodies composition and breakdown of payroll by professional category, gender, age, minority group, and other diversity indicators
There is no diversity indicators breakdown, as these are not managed by the organization.
“We cooperate - Dynamism and diversity for the sake of growth” section
11
No discrimination HR3. Number of discrimination cases and corrective measures adopted N/A “We are committed – business integrity and ethics” section
13
Male-female employees remuneration levels
LA13. Male-female employees base wage ratio, by major operation site There is no major operation site breakdown of
information
“We cooperate - Benefits and flexibility”
section 33
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EXHIBIT 2016 Sustainability report
Relevant issues/aspects Related GRI aspect GRI / Own indicators Ommission Page/Response PDF page
Talent management
Training and education
LA9. Breakdown of average annual training hours on a gender and employment category basis.
No gender-based information breakdown is provided. “We cooperate – continuous education” section
31
LA10. Skill management and continuous training programs fostering workforce employability and completion of undergraduate courses.
N/A “We cooperate – continuous education” section
31
LA11. Breakdown of employees percentage taking regular performance and profesional development tests, on a gender and employment category basis.
The gender-based breakdown is not available “We cooperate – continuous education” section
30
Investment HR2. Hours of workforce training on human rights policies and procedures related to their tasks, including percentage of staff members trained.
No training schemes on human rights related policies and procedures are available.
“We are committed – Business integrity and ethics” section
31
Market presence
EC5.Gender-based starting wage/minimum statutory local wage ratio in major operation sites.
Minimum local statutory wage: 689455 COP. We cooperate – Benefits and flexibility” section
33
EC6. Percentage of top executive directors from local communities in major operation sites
N/A “We are committed – Business integrity and ethics” section
11
Financial performance and related impact on Colombia
Indirect financial impacts EC7.Progress and impact of infrastructure investment and types of services N/A “We integrate – Change leaders” section 42
EC8. Significant indirect financial impacts and their effects N/A “We integrate – Change leaders” section 42
Financial performance EC4. Governmental grants awarded N/A “We are commmitted - DIRECTV Colombia section
8
Business-related environmental impact management
Waste and wastewater EN23. Total weight of waste managed, by type and treatment method N/A “We preserve – we are committed to the future” section
51
Energy
EN3. Internal energy consumption N/A “We preserve – we are committed to the future” section
55
EN4. External energy consumption This indicator is not managed. N/A N/A
EN6. Rate of energy consumption reduction N/A “We preserve – we are committed to the future” section
50
EN7. Reduced products’ and services’ energy requirements This indicator is not managed N/A N/A
Emissions
EN15. Direct greenhouse gases emissions (scope 1) N/A N/A
EN16. Indirect greenhouse gases emissions during the course of energy generation (scope 2)
This indicator is not managed N/A N/A
EN17. Other Indirect greenhouse gases emissions (scope 3) N/A N/A
EN19. Reduced greenhouse gases emissions N/A N/A
Social inclusivenes Not applicable DMA N/A “We share – DIRECTV generation” section 44
Information security Customers’ privacy PR8. Number of complaints related to breach of privacy and customers’ data leakage
N/A “We entertain – Product-related accountability and ethics” section
23
Technological inclusiveness Not applicable DMA N/A “We share – DIRECTV generation” section 44
57
EXHIBIT 2016 Sustainability report
Relevant issues/aspects Related GRI aspect GRI / Own indicators Ommission Page/Response PDF page
Information on products and services
Products’ and services’ labeling
PR3. Type of information required by the organization procedures regarding products’ and services’ data and labeling, and percentage of major products and services categories under such requirements
N/A “We entertain – Product-related accountability and ethics” section
25
PR3. Number of breaches of regulations or voluntary codes related to products’ and services’ data and labeling, and breakdown of their outcomes
This indicator is not managed N/A N/A
PR3. Results of customer satisfaction surveys “We entertain – Tracking satisfaction levels” – section
25
Marketing communications PR7. Number of breaches of regulations and voluntary codes related to marketing communications, such as advertising, promotions and sponsorship, among others, and breakdown of their outcomes
N/A “We entertain – Product-related accountability and ethics” section
23
Products and services
EN27. Mitigation of products’ and services’ environmental impact This indicator is not managed N/A N/A
EN27. Percentage of products sold and their packaging material retrieved at the end of their lifecycle, by category
N/A “We preserve – we are committed to the future” section
49 - 51
Social investment programs Local communities SO1. Percentage of operations where development programs, impact assessment and local community involvement schemes have been put in place
N/A “We share – DIRECTV generation” section 45
Occupational health and safety Occupational health and safety
LA6. Type and rate of injuries, occupational diseases, lost days, absenteeism and work-related deaths, by region and gender
N/A “We cooperate – Occupational health and safety” section
36
LA7. Workers whose profession entail a high occupational disease risk or incidence
N/A “We cooperate – Occupational health and safety” section
37
LA8. Health and safety issues included in formal agreements with unions There are no unions operating at DIRECTV Colombia “We cooperate – Occupational health and safety” section
N/A
Chain value development
Asessment of suppliers’ employment practices
LA14. Percentage of new suppliers assessed for employment practices N/A “We integrate – keys to a lasting relationship” section
41
LA15. Significant, real and potential employment practices impacts on the supply chain and related measures
N/A “We integrate – keys to a lasting relationship” section
41
Asessment of suppliers’ environmental practices
EN32. Percentage of new suppliers assessed in terms of their environmental practices
This indicator is not managed N/A N/A
EN33. Significant, real and potential environmental practices impacts on the
supply chain and related measures This indicator is not managed N/A N/A
Channels of communication with stakeholders groups
Channels of communication with stakeholders groups
DMA “We are sustainable – Strengthening ties with our stakeholders groups”
15 -18
Channels of communication with stakeholders groups
Channels of communication with stakeholders groups
DMA N/A N/A N/A
Plural content Plural content DMA “We share – DIRECTV generation” section 45
Volunteering programs Procurement practices EC9. Percentage of major operation sites spending corresponding to local suppliers
The amount, rather the spending percentage, is reported. “We integrate – our suppliers” section 40