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DIRECTV’S MILLION CUSTOMER REACH 4 Million Monthly Visits Content Updated Weekly DIRECTV Entertainment Blog Grease: Live Social Media Weekly News & Offers Emails Over 6 Million Customers Email Communications Over 5 Million Fans Highest Engagement Rate Amongst the MVPD Category 3 Million Weekly Circulation with a 7.5 Million reach. DIRECTV Circular

Grease LIVE - DIRECTV Promotion

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Page 1: Grease LIVE - DIRECTV Promotion

DIRECTV’S MILLION CUSTOMER REACH!

§  4 Million Monthly Visits §  Content Updated Weekly

DIRECTV Entertainment Blog! Grease: Live!

!Social Media!

!●  Weekly News & Offers Emails ●  Over 6 Million Customers

Email Communications!

!●  Over 5 Million Fans ●  Highest Engagement Rate

Amongst the MVPD Category

!●  3 Million Weekly Circulation with a

7.5 Million reach.

DIRECTV Circular!

Page 2: Grease LIVE - DIRECTV Promotion

Grease Live – Set Visit Social Coverage !

Our 9 “Snaps” had over 15k views!! !!

Page 3: Grease LIVE - DIRECTV Promotion

Grease Live – Set Visit Social Coverage !

Our 4 Vines had over 40k views!! !!

Page 4: Grease LIVE - DIRECTV Promotion

Grease Live – Set Visit Social Coverage !

Our 9 Instagram photos/videos had 3k+ engagements!!

!!

Page 5: Grease LIVE - DIRECTV Promotion

Grease Live – Tune-in Social Coverage !

Our 2 Facebook Posts had 564k video views and 2MM impressions!!

!!

Page 6: Grease LIVE - DIRECTV Promotion

Grease Live – Tune-in Social Coverage !

Page 7: Grease LIVE - DIRECTV Promotion

Grease Live – Tune-in Social Coverage !

Page 8: Grease LIVE - DIRECTV Promotion

Grease Live – Tune-in Social Coverage !

Page 9: Grease LIVE - DIRECTV Promotion

Grease Live – Circular Feature !

Page 10: Grease LIVE - DIRECTV Promotion

Grease Live – Circular Feature !

Page 11: Grease LIVE - DIRECTV Promotion

Grease Live – Email Feature !

Page 12: Grease LIVE - DIRECTV Promotion

Grease Live – Blog Feature !