© 2017 Prof. Dr. Michael Braungart

FROM CRADLE TO CRADLE

Fondazione Cariplo

23-5-2017

Beyond Circular Economy

Prof. Dr. Michael Braungart

HUMAN DEVELOPMENT INDEX

ECOLOGICAL FOOTPRINT (GHA. PER CAPITA)

http://www.greenprojectmanagement.fi/images/ecological_footprint_and

_human_development.jpg

OUTDOOR AIR QUALITY

Theguardian.com

12.05.2016

OUTDOOR AIR QUALITY

OUTDOOR AIR QUALITY - EUROPE

“Within the European Union (EU), more than

430,000 people died prematurely due to

PM2.5 in 2013, the most recent year with

figures available.

According to the EEA's Air quality in Europe -

2016 report, the toxic gas nitrogen dioxide

(NO2) - released by vehicles and central

heating boilers - has an impact equivalent to

71,000 premature deaths a year.”

INDOOR AIR QUALITY

FINE DUST POLLUTION

INDOOR AIR POLLUTION

OFF-GASSING: WALLPAPER

OFF-GASSING: CARPET (SYNTHETIC FIBER)

OFF-GASSING: CARPET (NATURAL FIBER)

EFFICIENCY THINKING

PVC

ANALYSIS: STYROFOAM

4,700

BREAST MILK

AIR QUALITY - MOLD

PASSIVE HOUSES

PREVIOUS DESIGN PARADIGM

FROM CRADLE TO GRAVE

PLASTIC ISLANDS

PLASTIC = FOOD?

LOSS OF SOIL

LOSS OF TOPSOIL

COPPER SCARCITY

PHOSPHORUS SCARCITY

http://diepresse.com/home/science/621869/Erdwissenschaften_Als-Fische-die-Sahara-kreuzten

http://www.welt.de/dieweltbewegen/article13585089/Am-Phosphor-haengt-das-Schicksal-der-Menschheit.html

http://www.remondis.de/uploads/tx_3sdownloadlibrary/REM_aktuell_1_2

013_DE_Online.pdf

http://unternehmenskapital.com/Uran_aus_Duenger-

Gefahr_fuer_Grundwasser.pdf

Uranium Content in Phosphorus Ores

Uranium content in phosphate rocks per region

(AL-SHAWI &DAHL 1995)

Phosphate Rocks Uranium [ppm]

Khourigba, Marocco 100

Florida, USA 120

Western region, USA 660

Palabora rock, S. Afrika 9

Kola, Russia 3

No regulation for uranium in fertilizers!

4 Countries control 80% of the global phosphorus reserves

4 Countries control 80% of the global phosphorus reserves

PRIMITIVE RECYCLING

Mobile phones contain 41 elements

Only 9 are being recycled

PRIMITIVE RECYCLING

A car has at least 40 different alloys

PRIMITIVE RECYCLING

NON-FERROUS METALS

Nickel, Cobalt, Manganese, Molybdenum, Vanadium, Palladium,

Chromium, Copper, Titanium, Bismuth, Antimony, Tungsten

LOW QUALITY BUILDING STEEL

Earthquake Turkey 17. August 1999

SIMPLY SUSTAINABLE?

CIRCULAR ECONOMY 1.0 – MATERIALS?

CIRCULAR ECONOMY 2.0 – NUTRIENTS!

http://www.ellenmacarthurfoundation.org/assets/downloads/publications

/Ellen-MacArthur-Foundation-Towards-the-Circular-Economy-vol.1.pdf

CIRCULAR ECONOMY 3.0 – MANAGEMENT?

http://www.ellenmacarthurfoundation.org/assets/downloads/publications

/Ellen-MacArthur-Foundation-Towards-the-Circular-Economy-vol.1.pdf

http://media.timeout.com/images/100644443/660/370/image.jpg

http://dicasdeferias.com/wp-

content/uploads/2016/05/inauguracao_museu_do_amanha_2.jpg

OFF-GASSING: SHOE

OFF-GASSING: TOYS

HEAVY METALLS IN TOYS

CONTAMINATION: SILICONE BAKING PAN

FRYING PAN

POLLUTANTS– TOILET PAPER

HUI - Hamburger Umweltinstitut

Detected in Toilet Paper mg/kg

Organic Chlorine 367

Organic Fluoride 73

Zinc 29

Titanium 9

Copper 13

Chrome 1,8

Lead 1,8

Nickel 1,2

Antimony <1,0

This paper builds

toilets worldwide.

More information

VIVACONAGUA.ORG

ANALYSIS - MAGAZINE

Detected in the magazine Stern

In mg/kg

Organic Chlorine 0.021

Organic Fluorine 0.024

Zinc 27

Titanium 36

Copper 36

Chromium 2.6

Lead 15

Nickel <1.0

Antimony < 1.0

CONTAMINATION - PIZZA

ELECTRIC SHAVER (CHINA)

HUI – Poor Design Practices, 1997

ELECTRIC SHAVER (GERMANY)

HUI – Poor Design Practices, 1997

ANTIMONY – 500PPM

FREE OF ASBESTOS?

Elektronenmikroskopische Bilder von Bremstaub

O. von Uexküll and Michael Braungart et al. /

Journal of Cleaner Production 13 (2005) 19–31

“LONGLASTING” TIRES

GLOBAL CARBON FLOWS

A Year In The Life Of Earth’s CO2 (NASA, 2014)

CLIMATE NEUTRALITY?

ZERO

http://disurbanism.files.wordpress.com/2013/09/banner_newsletter.jpg,

https://fbcdn-sphotos-c-a.akamaihd.net/hphotos-ak-

frc3/p180x540/1267496_668433279843194_1298697786_o.jpg

CO2 NEUTRAL?

ENVIRONMENTAL FRIENDLY HAIRCUTS?

Silvio Berlusconi Monica Bellucci

Δ 7000 Liter Warm Water

aim: zero emissions

PALMOIL

CARBON CAPTURE IN SOIL

EPEA 2007 – Nahrungsmittel als Kraftstoffe

RAINFORREST AND OIL PALM PLANTATION -MALAYSIA

http://www.etawau.com/Life/Gallery/OilPalm_Plantation/OilPalmPlantati

on3_small.jpg

7.000 t C/ha 70 t C/ha

IS IT BETTER NOT TO EXIST?

“The greenest house is the

one that is never built“

— Whit Faulconer, GreenBlue

ARE WE TOO MANY?

„ No goal is more

crucial to healing the

global environment,

than stabilizing human

population“

Al Gore

NOT WELCOME?

NOT WELCOME ON THE PLANET?

…are they too many?

Are we too many?

CRADLE TO GRAVETARGET IS ZERO HARMFULNESS

Reduction

Avoidance

Minimisation

PreventionResources

Materials

Water

Emissions

Energy

ECO-EFFICIENCY

CRADLE TO CRADLE®ALL-ENCOMPASSING QUALITY AND USEFULNESS

time

Product Quality

ECO-EFFECTIVENESS

ECO-EFFECTIVENESS & ECO-EFFICIENCY

Eco-effectiveness

Eco-efficiency

CRADLE TO CRADLE® - DESIGN PROCESS

EFFECTIVENESS

CRADLE TO CRADLE® PARADIGM

Nutrients are nutrients

Using renewable

energy

Celebrating diversity

Biosphere Technosphere

TRIPLE TOP LINE

Cradle to Cradle Culture

Circular Economy

Eco-efficiency

Society

Environment

EconomyCorporate Social

Responsibility

THE C2C CERTIFICATION CRITERIA