FREED GROUP

Abel ZhaoFreeD Group

April 2021

Post COVID-19 Digitalization & New Consumer Trend

Travel AI Digitalization Solution

P O S T C O V I D - 1 9 M A R K E T T R E N D

2019: 15%

Commercial

2019: 14%

2019:11%

2019: 48%

Food / Dining

eCommerce

Domestic Activity/Travel

Traditional Travel (cross-border)

Post COVID-19 Consumer Behavioral Changes

2020: 56%

2020: 63%

2020: 44%

2020 – 1%

Data sources: statista.com; www.mxmedia.co; World Bank Report 2019 & 2020; globenewswire.com; businesswire.com

Domestic International Domestic International

2019 2020

16% 84%

41% 59%

30% 70%

15% 85%

13% 87%

21% 79%

80% 20%

68% 32%

62% 38%

61% 39%

41% 59%

63% 37%

S. Korea

Japan

Australia

Vietnam

New Zealand

Thailand

Data period: Flight searches from 1-30 June 2020 vs same period in 2019 for traveling in July -Dec 2020 vs. same period in 2019Data source: ForwardKeys Flight Search Data

MARKET TREND CHANGES: PRE AND POST – COVID19

POST COVID-19 MARKET TREND

A M A R K E T N E E D S C H A N G E

Connecting different parties to collaborate to

maximize benefits for all

E c o s y s t e m A p p r o a c h

80% of traditional travel service providers

focus on flights & hotels. Post COVID-19, travel

providers need more to capture lost revenues

and keep their customers

E n d 2 E n d C o n s o l i d a t e d

S u p p l y & D i s t r i b u t i o n

Travel section requires easy-adoptable and low-

cost IT supports

F l e x i b l e I T S u p p o r t s T o

M e e t D i f f e r e n t N e e d s

Post COVID-19, 85% of existing travel

companies aimed to adopt to Digital

Solutions if not yet

R e s u l t - d r i v e n D i g i t a l

S o l u t i o n s

I N N O V A T I V E T E C H N O L O G Y( p a t e n t e d )

AI Digital Solutions

SMART Distribution System

Personalization Recommendation Engine

AI Marketing Solution

FREED BRINGS POWER AND VALUE BACK TO PARTNERS

P R O P R I E T A R Y B U S I N E S S M O D E L( p e n d i n g f o r p a t e n t )

S2B2C

Solutions + Supplier + Market Data => Business =>

Consumer

E Q U A L V A L U E D , P E R S O N A L I Z E D

D I S T R I B U T I O I N

Consolidate multi-source content with one single

connection and data source with patented AUTO-

VALUING and SMART Recommendation Engine

AI Digitalization For Tourism Industry

• cost-efficient distribution strategy

• Consumer data for improvement

• Major Suppliers + SME

BUSINESS ENABLEMENT & EMPOWERMENT SOLUTION

C R E A T E V A L U E S T O A L L P A R T I E S

Channel Partner:

• Ancillary revenue streams

• Consumer behavior analysis

End consumers :

• Personalized content and service

FREED GROUP

INTELLECTUAL PROPERTY

END2END AI DIGITAL SOLUTION & SERVICES

R E T A I L D I G I T A L T R A N S F O R M A T I O N

SMART Inventory & Distribution System

AI Digital Solution(available on all digital

channels)

GO-TO-Market Strategy(WeChat, LINE, Weibo)

UNO Management Portal

Big-Data Analytics & Reporting

User EngagementWECHAT, WEBSITE,

SOCIAL GAMES, SHOPS. User RetentionDEAL, REVIEW,

GIFT, DAILY EVENT..

User AcquisitionBANNER ADS,

POPUPS, DIGITAL ADSPROMOTIONS

Increased Trust &

Credibility

Higher Engagement

Rates and ROI

Staying Interest of Customer

FREED GROUP

INTELLECTUAL PROPERTY

Industry Application Scenario

Core Tech & Solution

FreeD S2B2C System

Structural Flow

S2B2C MODULIZED CROSS-INDUSTRY SYSTEMATIC SUPPORTING STRUCTURE

Modulized Cross-Industry Data and technology utilization

• Consumer behavioral data analytics capability

• Market trend centric data processing

• Content & Service data cross-supporting functions

• Systematic AI Data processing & utilization

RESULT-DRIVEN INTEGRATED AUTOMATION AI ENGINE

90%AI Recommendation Accuracy

AI Machine Learning Capability Ratio 85%

Overall Repeat User Ratio 36% (2020)

C O N F I D E N T I A L

FreeD MicroService Modular Architecture

B2B Channels

B2B Partners

Kubernetes Services with

managed ISTIO

Continuous Delivery

AI Recommendation Engine

Container Registry

AI & NLP Engine

Data Streaming

EDW – Data Mart

TSCMPOS CRMMarketplace & OLTP

Load Balancers

Event Streams

Scylla DB / Cassandra on K8sCloud - Support

Cloudflare Availability Monitoring

Object Storage

Watson Studio

FREED GROUP

INTELLECTUAL PROPERTY

CONSUMER DATA

o Click-stream data

o Shopping cart data

o Online transaction data

o Chatbot interactions

OUTSIDE DATA CENTER

o Mobile network

o Telecom Location based

o Consumer preference

o Market trend

UNO: ENTERPRISE MACHINE DATA ENGINE

Log Files Settings Messages Alerts Metrics Scripts Changes Tickets

CLOUD• Registry• Event Log• Configuration • File System

Web/App• Web Logs• Log4• .Net Events• Code & Scripts

POS• CRM• Zone Controls

DATABASES• Configurations• Audit/query logs• Tables• Schemas

Networking• Configurations• Syslog• SNMP• Net Flow

Collect & Index data

Search & Investigate

Added knowledgeMonitor &

Albert

Report & analyze

TRADITIONAL BI DATA

o Basic Sales Forecast

o Booking, Billing, Backlog

o Revenue Recognition

o Expense Management

Payable Revenue

Purchase Sales

AI-FIED RESULT

o User behavior metrics

o Qualify of service

o Customer interaction

management

o Supply planning

o Access management

o And more

ARA BIZ: AN EVOLUTIONARY ENE 2 END ENTERPRISE INTEGRATED SOLUTION

ARA Biz Integration

WebMobile Application,

DB EventMessaging

Marketing Events Infrastructure

Website MobileApp

Social Media

Others(RCS)

TO CREATE UNIQUE VALUES REQUIRES UNIQUE TECHNOLOGY & SOLUTIONS

• 15+ patents in key algorithm,

technologies, solutions and business

models

P A T E N T E D

FREED GROUP

FREED GROUP

FREED GROUP

PROPRIETARY TRANSACTIONAL AI cCOM CHATBOTINTERFACE( t e x t + v o i c e )

• 2020 South Korea NIPA ICT

Innovation Of the Year

AwardFREED GROUP COPY

RIGHT

UTIL IZATION OF FREED AI TECHNOLOGY & SOLUTIONS

- Website Domain- MobileApp- Social Media

PLATFORM ENABLEMENT & EMPOWERMENTEnable businesses to generate ancillary revenue by cross-selling

and upselling

- All-in-one consolidated Inventory Management & Distribution

System

- Big-Data Driven Smart Recommendation System

Data Source: FreeD Group clients and affiliates’ platforms revenue performance against 2019 (2019 as 100%)

Travel 7%

Local 11%

Local 62%

Local 7%

eCom 56%

eCom 25%

eCom 100%

0% 20% 40% 60% 80% 100% 120%

OTA

Hospitality

eCom

Portfolio Revenue Performance Comparison2020 vs. 2019

114%87%67%

P O W E R O F K N O W I N G Y O U R C U S T O M E R S

FREED BIG DATA ANALYTICS AND REPORTINGPersonalized

Recommendation

Patented Data

Processing and

Analytics Algorithm

Real-time SAUS data

processing engine

FreeD Data Analytics and reporting capability ensure to

capture client specific and market data for full

understanding of the market trend and consumer

behavior

A L L A R O U N D D A T A

R E P O R T I N G

Consumer Overall Behavior

70% Public

30% Private

30% Local activity

24%Shopping

15%Flight

13%Food

18%Hotel

61%Offline

39%Online

69%Offline

31%Online

Male Female

44% Mid-scale

26% Casual dining

22% Fine dining

3% Cafes

36% Entertainment

22% Recreation

18% Theme Parks

14% OnlineData

10% Excursion

Transportation

Travel (domestic & overseas)

Shopping Behavior

Food & Dine

Local Activity

Data Source: Consolidated data from TravelFlan, ARA and affiliate partners for the period of April 2019 – March 2020

Pubs & Bars5%

CAPABILITY TO UNDERSTAND ALL-AROUND CONSUMER BEHAVIOUR

EXPONENTIAL GROWTH OPPORTUNITY

Launch of 1st gen of AI Digital Travel Assistant Solution;

Development of 1st

pilot B2C solution

Transitioned to S2B2C business model (travel);

Launch of milestone pilot S2B2C projects

Expanded business scope to lifestyle and eCom;

Rapid growth in securing milestone projects with leading business partners worldwide

Continue to grow business coverage to increase market shares in key markets

2015 - 2018 2019 2020 YTD 2021

Development History

Target Markets(China Mobile user base)

Service & Solutions

Smart Merchandising & Supply AI Marketing AI Chatbot

Product Mix (Jan – Dec 2020)

Revenue Performance (US$)

Available SKUs Conversion Rate

2.4%Total Engaged Users

40M+5,000+

$2K $131K

$1.5M $1.6M$1.9M

$340K

$3M

$4M

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020

Travel 49%

eCom 31%

Lifestyle 20%

MAJOR CLIENT

540K

3.7M

7M

9.8M

5M4M

8.6M

13M

Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020

User Acquisition Performance

HKSAR 4.2M

Mainland China 960M

Target Markets(Samsung Market Share)

Service & Solutions

Smart Merchandising & Supply AI MarketingAI Chatbot Big Data BI Engine

Data Mix (Jan – Dec 2020)

Revenue Performance (US$)

Available SKUs Conversion Rate

3%

Travel 40%

eCom35%

Lifestyle 25%

Total Engaged Users (Korea)

32M+3,200+

$800 $35K $38K

$191K$245K

$590K

Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020

MAJOR CLIENT

South Korea 65%Q3 2019

HKSAR 48%Taiwan 45%

Q2 2021

Singapore 35%Q2 2021

Indonesia 25%Q1 2021

Thailand 39%

Malaysia 20%

Vietnam 31%

Philippines 25%

670K

10M 10.3M12M

15M 17M

Q3 2019 Q4 2019 Q1 2020 Q2 2020 Q3 2020 Q4 2020

User Acquisition PerformanceChina 1%Q2 2021

Abel ZHAOCEO & Co-founder

• Airline IT, Amadeus• Regional Head, Travelport• Global Sales & Strategy, Air

Canada• Business Market, Hyatt

Corporation• MBA, Columbia University• EMBA, London Business

School• Bachelors in Hospitality

Management, Switzerland

Kenneth LEECPO & Co-founder

• Project Head, TD Canada Securities

• Project Lead, Canadian Government

• Project Lead, CPP & Manulife

• BS in Computer EngineeringUniversity Of Waterloo

FOUNDING TEAM

$ raised: $465KValuation: $3MTime: 06 / 2016

Seed Round

$ raised: $7MValuation: $27MTime: 11 / 2019Series A

Series B$ raised: $30MValuation: $120MTime: June / 2021

Lead:Follow:

500startups (USA)Radiant Ventures (HK)GWC (USA)Angel Investors

Lead:Follow:

SPK AI Travel Tech Fund (KR)Linear Venture (CN)Radiant Ventures (HK)Artesian Capital (AU)SOSV Capital (USA)The Ventures Co (Korea Government)ITVFC Fund (HK Government)

Lead:Follow: Linear Ventures

SOSV Capital

FUNDRAISING HISTORY

$ raised: $3MValuation: convert to B roundTime: 03 / 2021

Pre – B (CB Round)

Investors: Radiant Ventures SOSVWise AI Holdings

Pre - ALead:Follow:

Linear Venture (CN)Radiant Ventures (HK)Cyberport CMF (HK Government)Zhuhai DHQ Investment (CN)

$ raised: $2.5MValuation: $7MTime: 09 / 2017

2019 Global Start-up Competition (HK)

Winner

2019 SOSV China Accelerator

2020 Facebook Accelerator

HKMOB Award 2020TRAVEL TO SEA Competition Winner

2020(Korea Government)

2019 & 2020 Qianhai InternationalInnovation

Competition Winner

2019 Marriott International

Innovation Challenge Winner

2018 Hong Kong ICT Gold Award

2018 ITB China Start-up Of the

Year

2018 APAC ICT Grand Award

2016 500Startups 2016 GWC CompetitionWinner

2018 South Korea NIPA ICT Grand Award

WORKING HARD TOWARDS OUR GOAL

2021 UNWTO Global StartupCompetition

Winner

THANK YOU

Abel ZhaoT: +852 6773 9323E: abel.zhao@travelflan.comW: www.freed.group