FREE WEBCAST: SOCIAL MEDIA –

FROM TACTICS TO STRATEGY

February 1, 2012 :: 1:00 – 2:00 p.m.EST

WEB CONFERENCE

FREE!

FREE WEBCAST: SOCIAL MEDIA – FROM TACTICS TO STRATEGY FEBRUARY 1, 2012 :: 1:00 – 2:00 P.M.EST

2WEB CONFERENCE

FREE!

OVERVIEWTo make effective use of social media, you don’t need a new “social media strategy”; you just need to identify how these new tools can enhance your existing strategy. Can Facebook help you extend the reach of your current recruiting efforts? Can Twitter help you boost student engagement in large lecture halls? Social media represents an expansion of your tool kit for addressing perennial challenges.

Colleges and universities that have seen success with social media have also resisted the urge to centralize or restrict these new channels; they have instead focused on empowering users through centralized support and education.

Join us for this free webcast and:

• Receive a free copy of our recent edition of Higher Ed Impact: Monthly Diagnostic, providing a succinct overview of what an effective approach to social media looks like• Submit your questions prior to the webcast to a panel of expert contributors from the Monthly Diagnostic• Attend a Q&A panel with several of the contributors

• Receive a free transcript of the panel after the event

LEARNING OUTCOMEAfter participating in this webcast, you will be able to use an institutional perspective toward developing and integrating sustainability on your campus.

WHO SHOULD ATTENDAcross the institution, it’s critical to look at how uses of social media can supplement or complement your current efforts to reach very specific goals for your division.

Admissions, advancement (including alumni relations), communication, and marketing professionals charged with overseeing social media efforts will benefit from this panel’s tips for integrating social media efforts across campus.

Faculty developers will also benefit from tips for helping faculty make use of social media in ways that address real challenges in teaching and learning.

AGENDAThis expert Q&A panel will offer tips on how to provide centralized support and guidance for decentralized uses of social media across your institution:

• What 2-3 key efforts are needed to ensure that you can harness social media communications across your institution effectively? What steps can you take on low or no budget?

• How do you integrate social media into a multi-channel campaign to recruit students or engage alumni in ways that lead to real impact?

• What support do faculty need in order to integrate social media successfully into their classes?

Rethink how social media can help your institution boost yield, improve student learning, or engage alumni.

FREE WEBCAST: SOCIAL MEDIA – FROM TACTICS TO STRATEGY FEBRUARY 1, 2012 :: 1:00 – 2:00 P.M.EST

3WEB CONFERENCE

FREE!

INSTRUCTORSAlisa Cooper, Assistant Chair and Professor of English, Glendale Community CollegeIn her role as assistant chair and e-courses coordinator for the English department at Glendale Community College, Alisa works with faculty to create and improve online and blended courses. She currently serves as a technology specialist for the Maricopa District, providing a podcasting and vodcasting series and teaching with technology and mobile learning workshops for the Maricopa Center for Learning and Instruction. Alisa previously served as interim instructional technologist for the Title V grant

at Phoenix College.

Patrick Powers, Director, Digital Marketing and Communications, Webster UniversityPatrick provides leadership for the development and implementation of integrated marketing and communications strategies designed to attract students and enhance the university’s reputation through the Web and new media. Previously, he served as the interactive media manager for six years and established and maintained Webster’s presence on social media networks such as Facebook, LinkedIn, Twitter, and YouTube.

Jason Simon, Director, Marketing and Communication Services, University of California SystemJason joined the University of California System in 2009, managing the reorganization of its communication group. He oversees the system’s marketing efforts and manages a group tasked with branding, advocacy, recruitment, and Web/outreach strategies. Prior to joining the UC System, Jason was the executive director of marketing and creative services at North Carolina State University. There he oversaw the launch of an integrated branding campaign, a new enrollment strategy, and the launch of a

billion-dollar capital campaign.

FREE RESOURCEHIGHER ED IMPACT: MONTHLY DIAGNOSTIC

Get an overview of what moving investments in social media from ad hoc tactics to integrated strategy looks like. The webcast will consist of a Q&A panel of several contributors from this edition.

FREE WEBCAST: SOCIAL MEDIA – FROM TACTICS TO STRATEGY FEBRUARY 1, 2012 :: 1:00 – 2:00 P.M.EST

4WEB CONFERENCE

FREE!

LOGGING IN TO THE WEBCASTAfter registration, each registrant will receive an email with appropriate login information and more information regarding the event a few days prior to the start of the event. The day before the webcast, you will receive another email with the same information. To participate, you will need a computer with a high-speed Internet connection. You will have the option to receive audio via your computer speakers or telephone.

WHAT IS A SINGLE SITE CONNECTION?A site connection allows a single connection to the Web conferencing software and teleconference. We encourage you to set the event up in a conference room or classroom from a single computer in order to allow multiple stakeholders from your campus to participate. Remember, as long as only a single computer connects, you can bring as many people as you want to the event. Please note that you will have the option to receive audio via your computer speakers or telephone.

If an interested party cannot participate at the designated time, or if someone would like to view the presentation again, an archived copy of the event will be available for 60 days. If you have any technical or purchasing questions, please contact us at 720.488.6800.

FREE WEBCAST: SOCIAL MEDIA – FROM TACTICS TO STRATEGY FEBRUARY 1, 2012 :: 1:00 – 2:00 P.M.EST

5WEB CONFERENCE

FREE!

Questions about the event? Call us at 720.488.6800 to help determine if this event is right for you.

REGISTRATION FORMMake the most of the presentation: invite your whole team to participate from a single location at no additional cost.Questions about the event? Call us at 720.488.6800 to help determine if this event is right for you.

Register online at www.academicimpressions.com

FREE HIGHER ED NEWS AND ANALYSISAcademic Impressions is happy to offer Higher Ed Impact, a free industry scan of news, trends, and fresh research on higher education, delivered in an easy-to-scan email.

Sign me up for HEI: Daily Pulse – impactful news, trends, and practices, sent daily Sign me up for HEI: Weekly Scan – the week’s most critical news, with analysis of top stories and trends, sent on Fridays Sign me up for HEI: Monthly Diagnostic – practical takeaways addressing a strategic challenge facing institutions of higher ed, sent 9-12 times/year

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