Franchise Council of Australia NFC13...Franchise Council of Australia NFC13 5 For more information contact Angie Cooksey, Corporate Engagement and Partnerships [email protected]

Franchise Council of Australia NFC13

1 For more information contact Angie Cooksey, Corporate Engagement and Partnerships

[email protected] (03) 9508 0811 +61 412 102 596

National Franchise Convention 2013

NFC13

Sponsorship and Exhibitor Prospectus



[email protected] (03) 9508 0811 +61 412 102 596

Contents

Key dates 3

Commercial opportunities 3

Reasons to invest 4

Convention information 5-6

Convention sponsorships available 7-23

Exhibitors 24

Individual award sponsorships available 25-26

About Franchise Council of Australia

The national franchise sector is a thriving segment of

small business in Australia with $128 billion in annual

turnover.

This sector employs in excess of 700,000 individuals,

represents 70,000 franchisees and more than 1,200

franchise systems.

The Franchise Council of Australia (FCA) is a not-for-

profit, non-government, membership-based

organisation representing Australia’s franchise sector.

The FCA engages with its members through a variety of

high-visibility mediums including more than 180 nation-

wide industry events per year, trusted electronic

communication such as regular newsletters and political

updates, as well as traditional channels including hard

copy mailing and publications.

Incorporated in 1984, FCA is the country’s only peak

body representing the franchise sector. With a head

office based in Melbourne and a team of 12 experienced

staff, including advocates working with members at the

highest level of federal and state parliament, all the way

through to our highly creative and professional events

team, the FCA provides a comprehensive range of

valuable benefits to its members.

About the NFC 13

The National Franchise Convention 2013 (NFC13) is the

must attend event on the Australian franchising

calendar. Attendees include franchisors, franchisees and

suppliers to the sector. NFC13 will begin with a legal

symposium and culminate in the FCA Excellence in

Franchising Awards 2013 gala dinner, the peak

recognition of Australian franchising excellence.



[email protected] (03) 9508 0811 +61 412 102 596

Key dates

Sunday 20 October

Legal Symposium

Welcome Reception evening

Monday 21 October

Conference, exhibition and networking evening

Tuesday 22 October

Conference and exhibition

Excellence in Franchising Awards night

Conference Location

Jupiters Hotels and Casino

Casino Drive

Broadbeach

QLD 4218

Commercial opportunities

Category Quantity Investment Page

Legal Symposium 1 $20,000 7

Platinum 1 $24,500 8

Gold 1 $22,000 9

Silver 1 $20,000 10

Networking Night 1 $18,000 11

Delegate Bag 1 $13,000 12

Internet 1 SOLD 13

Keynote Speaker 4 $10,000 14

Catering 1 $10,000 15

Fleet Car 1 $10,000 16

Lanyard 1 $10,000 17

Espresso Café 1 $9,000 18

Health and Wellness 1 $8,000 19

Photo Booth 1 $8,000 20

Welcome Reception Sponsor 1 $7,000 21

Breakfast Sponsor 2 $6,500 22

Conference Notebook 1 $3,500 - $6,000 23

Exhibitor $5,000 - $5,300 24

Individual Awards 11 $2,500 25-26



[email protected] (03) 9508 0811 +61 412 102 596

Key reasons to invest in the NFC13

The NFC13 is the largest annual franchise event in Australia.

Sponsors and exhibitors are given access to a range of franchisors, franchisees and

suppliers to the franchise sector.

• Significant brand exposure to the FCA database which consists of franchisors,

franchisees and suppliers to the franchise sector across Australia through FCA’s

integrated marketing campaign

• Affiliation with a credible and reputable event that is widely regarded as the

franchise event of the year

• Excellent networking potential with conference delegates, speakers and

exhibitors

• The perfect way to gain face-to-face contact with potential partners and clients

• Maximise your time and resources by showcasing your product to more than 600

people in the franchise industry throughout the duration of the convention

• Take full advantage of networking and customer awareness opportunities with a

real-time gauge of product success or interest

• Stay abreast of current developments – what are the key issues for the franchise

sector? How can your organisation assist?

• Generate new leads, develop your brand or launch a new product via the

exhibition.

Testimonials

Partnering with the FCA and associating ourselves with their message has allowed us to

establish ourselves as an active, committed member and participant in the sector and the

thought leader in franchise banking. The opportunities this kind of close contact created

with such a large sector have proven to be invaluable and this single partnership has

provided us with numerous relationships with individual systems and suppliers that

continues to grow from strength to strength.

Darryn McAuliffe

National Manager - Franchise Banking, Specialised Services

National Australia Bank

Since we took on a major sponsorship role with the FCA, the profile of our Finn Franchise

Brokers brand has increased substantially within the franchising sector. We also obtain a

lot of value from the regular networking and educational events organised by the FCA

across all states of Australia.

Steve Finn – Director

Finn Franchise Brokers

Attendance at the National Franchise Convention 2012 exceeded our expectations. The

engagement from the delegates was great and the ability to network and meet some of

the most entrepreneurial people in Australia was well worth it. Aon are proud to be the

FCA's insurance partner and we look forward to NFC 2013.

Chris Ristevski – Sales Manager

Aon Risk Services Australia Ltd



[email protected] (03) 9508 0811 +61 412 102 596

Legal Symposium 20 October

With over 100 delegates attending in 2012, the NFC13 Legal Symposium is the must

attend event for legal practitioners in the franchise sector. Leading commentators will

discuss legislative developments in franchise law and offer insight into emerging trends

in technology affecting privacy and data security. The Legal Symposium provides a

number of sessions over the course of the day, covering a diverse range of topics,

facilitated by some of the brightest legal franchise minds in the country.

Concurrent Sessions 21 & 22 October

NFC13 provides delegates the opportunity to focus their attention on topics relevant to

their position within the sector through concurrent sessions. With three sessions per day,

offering four separate streams, delegates can focus their attention on finance,

marketing, recruitment or operations, as well as franchisee, franchisor and supplier-

focused topics. This provides relevant content for all attendees as well as a significant

opportunity to tap into a highly qualified audience for the appropriate sponsor.

NFC13 Breakfast Series 21 & 22nd October

The NFC13 breakfast series provides entertainment and education to all delegates. With

one breakfast each day, the series boasts engaging, expert speakers in a friendly,

informal atmosphere.

The Excellence in Franchising Awards Gala Dinner

The awards evening will be held on 22 October.

The FCA Excellence in Franchising Awards 2013 is the biggest franchising awards

competition in the southern hemisphere and the black tie gala dinner is the most

prestigious event on the franchising calendar.

The awards bring together the best of the best in Australian franchising, recognise and

reward excellence, and provide a platform for companies and individuals to showcase the

amazing work they are doing in the franchise sector.



[email protected] (03) 9508 0811 +61 412 102 596

Marketing Mediums

NFC13 Website

The NFC13 has a dedicated website where delegates can

register for all the events, read biographies of keynote

speakers, view the program and venue details and

review all other NFC13 information. The website is the

main resource for delegates in the lead up to the event.

Links to the NFC13 website have prominent position on

all sections of the FCA website and rank as the top three

hits on Google. Online press in the lead up to the event

links readers directly to the NFC13 website.

NFC13 Delegate Booklet

The delegate booklet is distributed to attendees as they

arrive at the convention. It contains all the important

information for the event including the event program,

speaker information, venue maps and facilities,

networking event information, sponsor and exhibitor

company logos and profiles. It serves as a valuable

keepsake following the convention. The Delegate Book

will also be available as an e-book on the NFC13 website

following the convention.

Online

In the lead up to NFC13 delegates, potential delegates

and the general FCA member base receives regular

email communication regarding NFC13 speakers,

venues, ticketing and other important information

relating to their registration.

The Franchise Review

The Franchise Review (TFR) is a full-colour digital journal

published three times per year. TFR features news,

issues and commentary aimed at increasing the

knowledge base and informing the decision-making

processes of those within the sector.

With an initial distribution to 7,000 FCA Members, TFR is

seen by senior managers, stakeholders and decision-

makers. Total readership is estimated to be beyond

10,000.

Key 2013 Marketing Dates

NFC Website

Material deadline: Monday 25 March

Live date: Monday 1 April

NFC13 Delegate Booklet

Material deadline: Friday 23 August

Distribution date: From Sunday 20 October

(Delegate booklet will also be available online as an

e-book)

The Franchise Review Edition one

Material deadline: Monday 25 February

Distribution date: Early April

The Franchise Review Edition Two

Material deadline: Monday 5 August

Distribution date: Early September

The Franchise Review Edition Three

Material deadline: Monday 1 October

Distribution date: Early December



[email protected] (03) 9508 0811 +61 412 102 596

Legal Symposium Sponsor $20,000.00 ex GST

Pre-convention

• Acknowledgement as the Legal Symposium

Sponsor for the NFC13 - Exclusive

• Sponsor acknowledgement and colour logo

inclusion on the NFC13 website

• Sponsor colour logo on all pre-event marketing for

the national conference

• Organisation name, logo and a 250-word company

profile with hyperlink on the NFC13 website

• Sponsor will be provided with the Franchise Council

of Australia proud sponsor of NFC13 logo which can

be used for their own marketing purposes (subject

to approval from the FCA)

Convention

• Five minute speaking opportunity at the official

opening of the Legal Symposium - Exclusive

• One full page colour advertisement in conference

delegate booklet

• Organisation name, logo and 250 word company

profile in the conference delegate booklet

• Opportunity to place one A4 promotional insert in

conference delegate satchels (inserts provided by

sponsor)

• Complimentary 3x2m exhibition booth including:

- Fascia board on each exposed aisle

- 4 x 150 watt spotlights

- 2 x power points

- Complimentary breakfast at the

breakfast sessions for 2 attendees per

day (must pre-register for the

breakfasts)

- Morning tea for 2 attendees per day

- Lunch for 2 attendees per day

- Afternoon tea for 2 attendees per day

- Opening cocktail Reception for 2

attendees

- Networking night for 2 attendees

• Sponsor acknowledgements during the conference

• Sponsor logo on presentation slides at the

conference (where available)

Post- convention

• Sponsor acknowledgement in The Franchise Review

publication following the NFC13

• Photos of the event will be displayed on the NFC13

website until the end of 2013

• Organisation name, logo and 250-word company

profile on the conference website until the end of

2013

• Company hyperlink on the NFC13 website until the

end of 2013

• Conference delegate booklet will be available as an

e-book on the NFC13 website

• First right of refusal for the Legal Symposium

sponsorship at NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Platinum Sponsor - $24,500.00 ex GST

Pre-convention

• Acknowledgement as the Platinum Sponsor for

NFC13 - Exclusive











Convention

• Joint branding with FCA logo and sponsor logo as

the platinum sponsor on the front page of the

delegate book – Exclusive

• Five minute speaking opportunity at the Official

opening of NFC13 - Exclusive

• Inside back cover full page advertisement in the

NFC13 Delegate Booklet Exclusive



• Opportunity to introduce a keynote speaker (to be

chosen by FCA )

• Opportunity to place two A4 promotional inserts in


sponsor)


• Fascia board on each exposed aisle


- 2 x power points



day ( must pre-register for the

breakfasts)





attendees


• Four registrations to FCA Excellence in Franchising

Awards 2013 gala dinner




Post- convention

• Sponsor acknowledgement in the Franchise Review





profile on the NFC13 website until the end of 2013


end of 2013


e-book on the NFC13website

• First right of refusal for the Platinum sponsorship at

NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Gold Sponsor - $22,000 ex GST

Pre-convention

• Acknowledgement as the Gold Sponsor for NFC13 -

Exclusive



• Sponsor colour logo on all pre- event marketing for








Convention

• Opportunity to speak or provide a speaker at a

concurrent session at the convention ( subject to

content approval)


delegate booklet





sponsor)




- 2 x power points

- Complimentary breakfasts at the



breakfasts)




- Opening Cocktail Reception for 6

attendees


• Four registrations to FCA Excellence in Franchising





Post- convention




until the end of 2013




end of 2013



• First right of refusal for the Gold sponsorship at

NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Silver Sponsor - $20,000.00 ex GST

Pre-convention

• Acknowledgement as the Silver Sponsor for NFC13 -

Exclusive











Convention

• Opportunity to speak or provide a speaker at a

concurrent session at the convention ( subject to

content approval)


delegate booklet





sponsor)




- 2 x power points




breakfasts)





attendees


• Two registrations to FCA Excellence in Franchising





Post- convention








end of 2013



• First right of refusal for the Silver sponsorship at

NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Networking Night Sponsor -$18,000.00 ex GST

Pre-convention

• Acknowledgement as the Networking Night

Sponsor for the NFC13 - Exclusive





• Organisation name, logo and a 150 -word company






Convention

• Joint naming rights with the FCA 2013 Networking

Event - Exclusive

• Five minute welcome speech to address the

delegates at the networking night – Exclusive

• Opportunity to place banners in the networking

room ( sponsor to provide) – Exclusive

• Opportunity to distribute collateral at the

Networking Event at the entrance ( sponsor to

provide FCA to approve) - Exclusive


delegate booklet





Sponsor)

• 8 registrations to the networking event

• Two registrations to the NFC13




breakfasts)


- Lunches for 2 attendees per day

- Afternoon teas for 2 attendees per day


attendees






Post- convention



• Photos of the event will be displayed on the

conference website until the end of 2013




end of 2013



• First right of refusal for the Networking Night

sponsor at NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Delegate Bag Sponsor - $13,000.00 ex GST

Pre-convention

• Acknowledgement as the Delegate Bag Sponsor for

NFC13 - Exclusive





• Organisation name, logo and a 200 word company






Convention

• Logo inclusion on delegate bag co-branded with

FCA- Exclusive


delegate booklet





sponsor)




- 2 x power points




breakfasts)





attendees







Post- convention








end of 2013



• First right of refusal for the Delegate Bag




[email protected] (03) 9508 0811 +61 412 102 596

Internet Sponsor

Pre-convention

• Acknowledgement as the Internet Sponsor for

NFC13 - Exclusive











Convention

• Rights to exclusively run the internet booth –

Exclusive


delegate booklet





sponsor)

• Complimentary 6 x 2m exhibition booth including:



- 2 x power points




breakfasts)





attendees







Post- convention






profile on the NFC13website until the end of 2013


end of 2013



• First right of refusal for the Internet sponsorship at

NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Keynote Speaker Sponsor X 4 - $10,000.00 ex GST

Pre-convention

• Acknowledgement as a Keynote Speaker Sponsor

for the NFC13 (keynote speakers will be chosen by

FCA)











Convention

• Opportunity to introduce the key note speaker

• Opportunity to place banners on stage with the

sponsored key note speaker (sponsor to provide)

• One half page colour advertisement in conference

delegate booklet





sponsor)




- 2 x power points




breakfasts)





attendees







Post- convention







2013


end of 2013



• First right of refusal for the Keynote Speaker




[email protected] (03) 9508 0811 +61 412 102 596

Catering Sponsor - $10,000.00 ex GST

Pre-convention

• Acknowledgement as the Catering Sponsor for

NFC13 - Exclusive











Convention

• Opportunity to display collateral on catering

stations in the exhibition hall – Exclusive

• Opportunity to supply branded items to be placed

on catering stations in the exhibition hall during the

convention for example water bottles, napkins

(approved by FCA) - Exclusive


delegate booklet





sponsor)




- 2 x power points




breakfasts)





attendees







Post- convention








end of 2013



• First right of refusal for the Catering sponsorship at

NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Fleet Car Sponsor - $10,000 ex GST

Pre-convention

• Acknowledgement as the Fleet Car Sponsor for

NFC13 - Exclusive











Convention

• Opportunity to display a vehicle in the exhibition

hall near the exhibition entrance - Exclusive


delegate booklet





sponsor)




- 2 x power points




breakfasts)





attendees





Post- convention


publication following NFC13






end of 2013



• First right of refusal for the Fleet Car sponsorship at

NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Lanyard Sponsor -$10,000 ex GST

Pre-convention

• Acknowledgement as the Lanyard Sponsor for

NFC13 - Exclusive






profile with hyperlink on the NFC13website





Convention

• Joint branding with the FCA on the convention

lanyards- Exclusive


delegate booklet





Sponsor)




- 2 x power points




breakfasts)

- Morning Tea for 2 attendees per day

- Lunches for 2 attendees per day

- Afternoon teas for 2 attendees per day


attendees







Post- convention








end of 2013



• First right of refusal for the Lanyard sponsorship at

NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Espresso Café Sponsor - $9,000.00 ex GST

Pre-convention

• Acknowledgement as the Espresso Cafe Sponsor for

the NFC13 - Exclusive











Convention

• Exclusive rights to run the Espresso Café. Coffee

machine and distribution must comply with venue

policies ( coffee cart, staff and costs to be organised

and supplied by the sponsor) – Exclusive

• Opportunity to brand seating area opposite the

Espresso Café ( banners, signage and seating to be

supplied by the sponsor) – Exclusive

• Opportunity to brand coffee cups with the sponsor’s

logo (to be supplied by the sponsor) - Exclusive

• The sponsors exhibition booth will be placed

alongside the café cart


delegate booklet





sponsor)




- 2 x power points




breakfasts)





attendees







Post- convention








end of 2013



• First right of refusal for the Espresso Cafe




[email protected] (03) 9508 0811 +61 412 102 596

Health and Wellness Sponsor - $8,000 ex GST

Pre-convention

• Acknowledgement as the Health and Wellness

sponsor for NFC13 - Exclusive











Convention

• Opportunity to provide complementary services

and information to assist with day to day health and

wellness in the workplace - Exclusive


delegate booklet





sponsor)




- 2 x power points




breakfasts)





attendees







Post- convention








end of 2013



• First right of refusal for the Health and Wellness




[email protected] (03) 9508 0811 +61 412 102 596

Photo Booth Sponsor - $8,000.00 ex GST

Pre-convention

• Acknowledgement as the Photo Booth Sponsor for

NFC13 - Exclusive




the NFC13







Convention

• Joint logo branding with the FCA on the printed

photographs taken in the booth- Exclusive

• Opportunity to place sponsor banners next to the

photo booth (sponsor to provide) - Exclusive


delegate booklet





sponsor)




- 2 x power points




breakfasts)





attendees







Post- convention

• Sponsor acknowledgement in The Franchise

Review publication following the NFC13


NFC13website until the end of 2013




end of 2013



• First right of refusal for the Photo Booth




[email protected] (03) 9508 0811 +61 412 102 596

Welcome Reception Sponsor- $7,000.00 ex GST

Pre-convention

• Acknowledgement as the Welcome Reception

Sponsor for NFC13 - Exclusive




NFC13







Convention

• Opportunity to provide a five minute welcome

speech at the opening of the Welcome Reception-

Exclusive

• Opportunity to place banners where the Welcome

Reception is being held ( sponsor to provide) –

Exclusive

• Opportunity to distribute collateral at the entrance

to the reception ( sponsor to provide FCA to

approve) - Exclusive


delegate booklet





Sponsor)




- 2 x power points




breakfasts)




- Welcome Reception for 6 attendees







Post- convention







2013


end of 2013



• First right of refusal for the Welcome Reception




[email protected] (03) 9508 0811 +61 412 102 596

Breakfast Sponsor - $6,500.00 ex GST

Pre-convention

• Acknowledgement as the Breakfast Sponsor for

NFC13











Convention

• Sponsor acknowledgement at the Breakfast

• Joint opportunity with FCA to place banners on the

stage at the breakfast ( sponsor to provide) –

Exclusive

• Opportunity to distribute collateral at the entrance

to the Breakfast( sponsor to provide FCA to

approve)

• Photo opportunity with the presenter on the stage

prior/post Breakfast


delegate booklet





sponsor)

• Two complimentary convention registrations

including:




breakfasts)





attendees







Post- convention







• Company hyperlink on the state conference website




• First right of refusal for the Breakfast sponsorship at

NFC14



[email protected] (03) 9508 0811 +61 412 102 596

Conference Notebook without exhibition booth -

$3,500.00 ex GST (sponsor must supply notebooks

and incur any printing costs)

Conference Notebook with exhibition booth -

$6,000.00 ex GST (sponsor must supply notebooks

and incur any printing costs)

Let the world take note of your brand by placing it on

the cover and on every page of the NFC13

conference notebook. The notebook sponsor also

has the opportunity to include a full-colour, inside

front-cover page ad for increased messaging and an

opportunity to drive booth traffic. Every time

attendees use this popular item to record or review

sessions and meeting notes, they see your company

logo, not just on site, but back at the office too.

Pre-convention

• Acknowledgement as the Conference Notebook

Sponsor for NFC13











Convention


delegate booklet



• Two complimentary convention registrations (if the

exhibitor booth is taken) including:




breakfasts)





attendees







Post- convention







• Company hyperlink on the state conference website






[email protected] (03) 9508 0811 +61 412 102 596

Exhibitors

$5,000.00 ex GST for current FCA members

$5,300.00 ex GST for non- members

Pre-convention

• Acknowledgement as an exhibitor for NFC13

• Exhibitor colour logo inclusion on the NFC13website



• Exhibitors have the opportunity to attend the FCA

Excellence in Franchising Awards 2013 evening and

will receive a 10% discount off the ticket cost if they

pre-register before the convention

Convention






- 2 x power points




breakfasts)





attendees


• Exhibitor logo on presentation slides at the


Post- convention





2013


end of 2013



• First right of refusal for the Exhibition opportunities

at NFC14



[email protected] (03) 9508 0811 +61 412 102 596

FCA Excellence in Franchising Awards 2013 Gala Dinner

Tuesday 22nd

October 2013 7pm

Individual Awards sponsorship $2,500 ex GST

The FCA Excellence in Franchising Awards 2013 is the biggest franchising awards

competition in the southern hemisphere and the black tie gala dinner is the most

prestigious event on the franchising calendar.

The awards bring together the best of the best in Australian franchising, recognise and

reward excellence, and provide a platform for companies and individuals to showcase the

amazing work they are doing in the franchise sector.

The below link will take you to 2012 awards photos and awards annual.

http://www.franchise.org.au/2012-awards.html

Individual Awards Categories available to sponsor:

Established Franchisor of the Year

Emerging Franchisor of the Year

Multi-Unit Franchisee of the Year

Single Unit Franchisees of the Year (less than two staff / two or more staff)

Franchise Woman of the Year

Field Manager of the Year

Excellence in Marketing

International Franchising

Supplier of the Year

Franchisee Community Service

Franchisor Social Responsibility



[email protected] (03) 9508 0811 +61 412 102 596

Individual Award Sponsorship - $2,500.00 ex GST

Pre-convention

• Acknowledgement as the sponsor for the individual

award that was selected NFC13




the NFC13



Convention

• Photo opportunity with the winner post the award

• Sponsor acknowledgement during the presentation

of the award







Post- convention







2013


end of 2013



• First right of refusal for the Established Franchisor

of the Year sponsorship at NFC14

Documents

Franchise Council of Australia NFC13...Franchise Council of Australia NFC13 5 For more information contact Angie Cooksey, Corporate Engagement and Partnerships [email protected]