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FPGAs:: Is Acromag the Best? By: Rowland S. Demko Date: Sept’2011

FPGAs:: Is Acromag the Best?

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FPGAs:: Is Acromag the Best?. By: Rowland S. Demko Date: Sept’2011. What Does Best Mean?. Experience Scalability & Flexibility Re-Useable Knowledge Base Software Support Availability Price. Experience. Think: ACROMAG…. Established 1957… Great Reputation… Made in-house… - PowerPoint PPT Presentation

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Page 1: FPGAs:: Is Acromag the Best?

FPGAs:: Is Acromag the Best?

By: Rowland S. Demko

Date: Sept’2011

Page 2: FPGAs:: Is Acromag the Best?

What Does Best Mean?

• Experience• Scalability & Flexibility• Re-Useable Knowledge Base• Software Support• Availability• Price

Page 3: FPGAs:: Is Acromag the Best?

Experience

FPGA Module with Integrated I/O

When you think about FPGAs….

Think:

ACROMAG….

Established 1957…Great Reputation…Made in-house…Made in the USA…Best Support…FPGAs since 2001…Quick Delivery…

Acromag has been around a long time….longer than most of our competition.

We know how to Keep Customers and Grow with them.

Page 4: FPGAs:: Is Acromag the Best?

Family Concept: Scalability & Flexibility

Continuum of FPGA Sizes

PMC-LX60

PMC-SLC150

IP-EP200

PMC-SX35

PMC-LX40

PMC-VLX110

PMC-VSX95

PMC-VLX85

PMC-VLX155

PMC-VFX70

XMC-SLX150

Purchase only the needed capabilities rather than….

Spending more for what you will not use…

XMC-VLX155

XMC-VLX110

XMC-VLX85 Most of Acromag’s Competitors have fewer choices driving the price up ….

ALSO, for similar capabilities, they may be charging 2X, 3X…

Page 5: FPGAs:: Is Acromag the Best?

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I/O Flexibility: Mezzanine Modules – AXM-D02 30 Differential – AXM-D03 22 Differential 16 CMOS– AXM-D04 30 LVDS– AXM-A30 2 x 105MHz ADC– AXM-EDK JTAG & LVTTL– CUSTOM

Family Concept: Scalability & Flexibility

Same FPGA supports Wide Variety of COTS I/O

Open Spec Interface enables ANYONE to build a Custom I/O Interface.

Page 6: FPGAs:: Is Acromag the Best?

Re-Useable Knowledge Base

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Do you mean I can Re-Use my FPGA and I/O Experience ?

With Acromag:

YES YOU CAN !!!

Save Development Cost (Tools & Learning), Reduce Scheduled Development Time (Re-Use Knowledge Base)

Page 7: FPGAs:: Is Acromag the Best?

Software Support - EDK

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Engineering Design KitAcromag The Competition

Generalized Approach Application Specific

Keeps the Cost Low Charge $10K or More per specialty

Comprehensive but leaves the Application Design to the Customer.

Comprehensive to the Application.

Coupled inexpensively to Board Support Sample Design

Coupled to Board Support by Application with More to Pay

Page 8: FPGAs:: Is Acromag the Best?

Board Support

Target Hardware

LINUX

Windows

Other

VxWorks

- 8 -

Demonstrates all functions in FPGA Sample Design.

Enables Customer to Prove within 15 minutes that Acromag Provided a Working Solution:

1. Acromag HW Interfaces to System2. Acromag HW Interfaces to Application

Page 9: FPGAs:: Is Acromag the Best?

Software Support – Warm Body

• The Acromag FPGA EDK and OS Support packages work perfectly 95% of the time

• Should any issues arise…. Call

- 9 -

We Will Help

Page 10: FPGAs:: Is Acromag the Best?

Availability

Product Lead Times can mean the difference between your Customer getting the Project and watching the opportunity go….

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STOCK to THREE WEEKS

Page 11: FPGAs:: Is Acromag the Best?

Price

• Have you ever had an Acromag Customer complain about Price?

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Performance

Cost

• Acromag’s Bottom Up Strategy Keeps the Cost Low and the on the rise.

Page 12: FPGAs:: Is Acromag the Best?

So What Does the Best Mean?

• If it means having the latest of everything, very high end Analog Interfaces, and working with the Bleeding Edge….it’s probably not Acromag.

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• If, however, it means High MTBF, Great Support, Lots of Re-Useable Knowledge and Product Experience, Low Customer Frustration, Product On-the-Shelf or Quickly Shipped, and all that with Reasonable Prices (Lowest Cost of Ownership around)……then by far, Acromag is the Best.

That’s US !

Page 13: FPGAs:: Is Acromag the Best?

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ACROMAG

THE END