FPBR_2011Predictions

8/13/2019 FPBR_2011Predictions

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The Year Of EN-GEN

Predictions from

EN-GEN Erais neither female nor male.Just Human. As America continues to fight about

politics and culture, there is one zone of combat that

has become - and will remain - stunningly peaceful.

And that's the Gender Wars.

In fact, we are predicting for 2011, and for the decades to come,

that we will enter an unprecedented period marked by the end

of our traditional gender divide. Or - as we call it EN-GEN.

Consider: We have a president who cares about community

and consensus, who is nutrition-obsessed and body-conscious.

And we have a former governor of Alaska whos sexy, but who

hunts and fishes and welcomes polarization and division.

There's a tectonic coming-together.

Women are becoming more influential, powerful and

in control of the Culture. And, men are becoming more

sensitive, collaborative and connected.

As Mars becomes more Venus like and Venus-versa we're

far less combat ready. Indeed, we have other enemies to fight

beside each other: Greedy and corrupt politicians and corporate

executives, ethics-free polluters and a litany of moral offenders.

read on

P Faith in the Future: The Gender Wars are Over.

20llThe EN-GEN (End Of Gender) Revolution Begins

20llEN-GENDERPOINTS

1. The Merger of Artistry

and Technology

2. Beyond the Bento Box

3. Electric Shock

4. Recession Lift

5. Veganomics

6. Robot Frenzy

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The Year Of EN-GEN Predictions fro

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EN-GEN by the numbers:

Women hold 51% of managerial and

professional jobs

Four in ten mothers are primary

breadwinners; working wives are coming

close to bringing in half of householdincome

Single, childless women under 30 earn

8% more than their male peers

The number of women earning six figure salaries

has increased 14% in the last two years

Women are even assuming the health burde

of their male counterparts:

The American Heart Association reports that

women in jobs with strict deadlines and little

time to relax increase the chance of a heart atta

by 88%. Further, high-pressured women were

43% more likely to have heart surgery, including

by-pass operations

The stay-at-home dad has emerged;

according to the most recent US Census (2008)

the number has increased by 62% from 2003

There's been a 40% increase in male time devot

to household chores, and a three-fold increase i

average male time devoted to cooking

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December 20

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What's more,

EN-GEN isn't just cultural.

It's biological.

Although the sad state of male employment is well-know

what hasn't been analyzed are the gender impacts of this"forced feminization." Economic pressures are acting as

an accelerator to the EN-GENdering of America.

Further, endocrine disrupters like BPA - banned in Canad

and increasingly under the gun here - are linked to reduc

testosterone and sperm counts in men.

Meanwhile, an aging female population, loaded with

free testosterone, doesn't have to be nice and

polite anymore.

All of this means that the voice of the future

rings loud and clear to the ears tuned to listen

Male-dominated fields like construction and

manufacturing will shrivel, and predominantly

female sectors -- education, healthcare,

social services -- will expand.

Men, confused, unemployed and undereducated,will be forced to adapt to this woman-friendly world.

Or they will end up, according to one economist

"surly, lonely, and hard-drinking -- or worse,

historically obsolete."


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December 20

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It's The EN-GEN Era.

Gender-free, Hence More Free.

The EN-GEN Era is neither female nor male. Just Human.

Here are the gender turning points to watch:

1. The Merger of Artistry and Technology

Remember when products for women were pink and products for

guys grunted with a macho, four-wheel drive aesthetic? The new

norm is Apple simple, elegant, EN-GEN design that pays attention

to every single detail, thats brilliantly modest. Nespresso is another

example. And thats just the beginning as other categories will eschew

the conventional male/female design divide.

2. Beyond the Bento Box

Traditionally, men and women have kept the genders as separate as

the way food is served in a walled-off bento box. But in an EN-GEN

world men and women will be liberated to experiment with interests

and ideas normally associated with the opposite sex. In Japan

where many Trends originate men are starting to arrange flowers,

a classically female activity to reduce stress. Well be seeing a

burst of this women finally entering the male worlds of math and

engineering in big numbers and men taking on more caregiver

roles, the Mitch Albom Effect.

3. Electric Shock

The electric vehicle is an EN-GEN car because it combines the more

female values of environmentalism and concern for the world, with ma

love of technology and innovation. For that reason, its 2011 sales will

surprise even the most optimistic forecasters.

4. Recession Lift

The liberating forces of EN-GEN, combined with the brutal economy

that makes it difficult for older men even 45+ men to compete will

come together and trigger a 2011 boom in male plastic surgery.


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It's The EN-GEN Era.

More gender turning points to watch:

5. Veganomics

As EN-GEN creates more sensitivity to the sources of our food and the

consumer products we buy, expect a dramatic growth in vegan values

and not just in food. Vegan-friendly retailing, including fashion and

home furnishings, will emerge. MooShoes, a store in New Yorks

Lower East Side is selling cruelty free,animal friendlyvegan shoes

and accessories. Sudu, a store with a similar product range is

opening in Boston soon.

On the flip side, STK, in New Yorks trendy Meatpacking District intendto break down the barriers of a normal steakhouse by losing the overly

masculine vibe that has long been the trademark of its genre. And,

theres Julie Powell, of Julie and Julia fame, discussing her recent

book Cleaving in a Slate Magazine interview, saying: Butchery is

definitely a mans worldits part of what attracted me to it. Ive alway

aspired to being one of the guys, to shed my femininity for a while and

be valued for, say, my ability to wield a knife or tell a dirty joke.

6. Robot Frenzy

Robots, of course, are the ultimate genderless technology.Long promised, 2011 will be the year of robotic breakthrough in

medicine, manufacturing, prosthetic devices, the military, and more.

Research is already being done on technology that will turn

battlefield decisions over to robot troops.

Welcome to 2011, the year of the ultimate

gender bender.

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FPBR_2011Predictions