carleton.ca/fpa-professionalinstitute

FPA Professional Institute

Register Now!

Digital and Social Media Communications StrategiesIn an age when everyone can be a publisher, this course is In an age when everyone can be a publisher, this course is geared to communications professionals who are looking to create their own highly-shareable content through text, visuals and captivating video. It is the next step for those who have established a communications strategy and are ready to learn how to move it into the implementation phase by taking control of their own media channels. Learn how to tell your story, use visuals and go social. story, use visuals and go social. Dates: June 2-3Price: $495.00 plus HST per person, early bird rate until April 28.

Telling Your Story with DataJoin two of Canada’s leading data journalists, CBC’s David McKie and CTV’s Glen McGregor, for intensive hands-on instruction with the essential tools for working with electronic records. Participants will learn to use spreadsheets, mapping and other software to turn raw data into stories. The course will emphasize the particular skills needed to develop innovative and intriguing ways to use data. Participants will leave with a long list of ideas for data stories they can take leave with a long list of ideas for data stories they can take back to their organizations.Dates: June 24*-26 *evening onlyPrice: $500.00 plus HST per person, early bird rate until April 28 (student rate available).

Workshops for industry professionals

Register Now!Spaces are limited. FPA Professional Institute

carleton.ca/fpa-professionalinstituteRegister Now!Spaces are limited

Dealing with the Media: Practical Training for LawyersThis is an intensive half-day, hands-on media training workshop This is an intensive half-day, hands-on media training workshop based in the television studios of the School of Journalism and Communication. Each participant will be involved in two different simulated media situations, a scrum and a double-ender/talkback interview. Through this hands-on learning approach, lawyers will learn how to develop relationships with journalists, respond to media requests, develop a message, avoid legalese, appear comfortable on camera, and conduct interviews during a comfortable on camera, and conduct interviews during a publication ban.Date: April 23Price: $325 plus HST per person.

The Active Shooter: Risk and Reward of Social Media EngagementNo organization is immune to the risk of an active shooter No organization is immune to the risk of an active shooter scenario. This workshop will explore the latest research and case study analysis towards helping participants develop practical strategies on the use of social media during serious security events such as an active shooter, a bomb threat, or an attack. Participants will take part in interactive scenarios and exercises and organizers will employ audience feedback technology to support discussion about the strategic, technology to support discussion about the strategic, operational, and ethical issues faced by an organization in this situation. Date: May 12Price: $350.00 plus HST per person, early bird rate until March 31 (A journalist rate is available).

Advanced Strategic Communication Planning for Non-Profit OrganizationsThis workshop will provide tools to maximize your This workshop will provide tools to maximize your communication effectiveness, identify opportunities and plan strategically given the unique challenges of the sector. In this workshop, you will learn best practices in media relations, social media use, websites, lobbying, fundraising, events, crisis management and internal/member communications. This workshop is for small to medium sized non-profit organizations seeking to be more effective in their communication practices. seeking to be more effective in their communication practices. Dates: April 26-27Price: $400.00 plus HST per person, early bird rate until March 31.

Strategic Corporate ResearchThis workshop will equip participants with corporate research skills that may be used for organizing, collective bargaining, and community campaigns, as well as for academic research. Using the framework and material from this workshop, participants will be able to more easily access and use public domain information be able to more easily access and use public domain information to build profiles of corporate identities, resources and activities. Participants will also learn to identify and utilize key primary documents, explore a variety of employers in-depth over a number of sessions, build a basic corporate profile, and learn and apply the principles of financial analysis.Dates: April 22-23 Price: $400.00 plus HST per person (A student rate is available).Price: $400.00 plus HST per person (A student rate is available).

Register Now!Spaces are limited. FPA Professional Institute

carleton.ca/fpa-professionalinstituteRegister Now!Spaces are limited

Dealing with the Media: Practical Training for LawyersThis is an intensive half-day, hands-on media training workshop This is an intensive half-day, hands-on media training workshop based in the television studios of the School of Journalism and Communication. Each participant will be involved in two different simulated media situations, a scrum and a double-ender/talkback interview. Through this hands-on learning approach, lawyers will learn how to develop relationships with journalists, respond to media requests, develop a message, avoid legalese, appear comfortable on camera, and conduct interviews during a comfortable on camera, and conduct interviews during a publication ban.Date: April 23Price: $325 plus HST per person.

The Active Shooter: Risk and Reward of Social Media EngagementNo organization is immune to the risk of an active shooter No organization is immune to the risk of an active shooter scenario. This workshop will explore the latest research and case study analysis towards helping participants develop practical strategies on the use of social media during serious security events such as an active shooter, a bomb threat, or an attack. Participants will take part in interactive scenarios and exercises and organizers will employ audience feedback technology to support discussion about the strategic, technology to support discussion about the strategic, operational, and ethical issues faced by an organization in this situation. Date: May 12Price: $350.00 plus HST per person, early bird rate until March 31 (A journalist rate is available).

Advanced Strategic Communication Planning for Non-Profit OrganizationsThis workshop will provide tools to maximize your This workshop will provide tools to maximize your communication effectiveness, identify opportunities and plan strategically given the unique challenges of the sector. In this workshop, you will learn best practices in media relations, social media use, websites, lobbying, fundraising, events, crisis management and internal/member communications. This workshop is for small to medium sized non-profit organizations seeking to be more effective in their communication practices. seeking to be more effective in their communication practices. Dates: April 26-27Price: $400.00 plus HST per person, early bird rate until March 31.

Strategic Corporate ResearchThis workshop will equip participants with corporate research skills that may be used for organizing, collective bargaining, and community campaigns, as well as for academic research. Using the framework and material from this workshop, participants will be able to more easily access and use public domain information be able to more easily access and use public domain information to build profiles of corporate identities, resources and activities. Participants will also learn to identify and utilize key primary documents, explore a variety of employers in-depth over a number of sessions, build a basic corporate profile, and learn and apply the principles of financial analysis.Dates: April 22-23 Price: $400.00 plus HST per person (A student rate is available).Price: $400.00 plus HST per person (A student rate is available).

carleton.ca/fpa-professionalinstitute

FPA Professional Institute

Register Now!

Digital and Social Media Communications StrategiesIn an age when everyone can be a publisher, this course is In an age when everyone can be a publisher, this course is geared to communications professionals who are looking to create their own highly-shareable content through text, visuals and captivating video. It is the next step for those who have established a communications strategy and are ready to learn how to move it into the implementation phase by taking control of their own media channels. Learn how to tell your story, use visuals and go social. story, use visuals and go social. Dates: June 2-3Price: $495.00 plus HST per person, early bird rate until April 28.

Telling Your Story with DataJoin two of Canada’s leading data journalists, CBC’s David McKie and CTV’s Glen McGregor, for intensive hands-on instruction with the essential tools for working with electronic records. Participants will learn to use spreadsheets, mapping and other software to turn raw data into stories. The course will emphasize the particular skills needed to develop innovative and intriguing ways to use data. Participants will leave with a long list of ideas for data stories they can take leave with a long list of ideas for data stories they can take back to their organizations.Dates: June 24*-26 *evening onlyPrice: $500.00 plus HST per person, early bird rate until April 28 (student rate available).

Workshops for industry professionals