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PETRONASWORLD OF MOTOR SPORTS

A PROPOSAL FOR THE LAUNCH AND MANAGEMENT OF ASHOWROOM IN LONDON FOR PETROLIAM NASIONAL BERHAD

by Kendali Tower Sdn Bhd

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Kendali Tower Sdn Bhd

Executive SummaryThe purpose of this proposal is to uniquely set up and manage Petronas world ofmotor sports Boutique Gallery in London, England.

Through this set up the Boutique Gallery will be building its unique brandingimage by marketing all types of merchandise produce by Petronas and the theirracing partners.To emphasis main feature that will be focusing on the FP1 motorcycle developedby Sauber Petronas Engineering.Strategically London will be an suitable candidate as a hub forPetronas to marketand creating an international exposure for themselves due to:

Foggy Petronas team are based in England.London is the worlds best gateway to international markets, including the 450 millionpeople in the European Union, the biggest single market in the world. Many of theinternational companies who locate in the capital use it as their launch point for Europeanor global expansion.London is Europes financial capital, with nearly 2,000 UK headquartered companies listedon the London markets producing an aggregate market capitalization of nearly 1.4 trillion($2.5 trillion).Consistently ranked by independent studies as the best place to locate a business inEurope, one third of the Fortune Global 500 have their European headquarters in LondonAll major international motorsports events are hold in England and also organise areputable local superbike circuit.England also hold a world class expo on automotives (Birmingham and London, alternateyears)

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London - Geography

South London is a place where international retailers can make their mark onLondons sophisticated consumer market. Home to three out of the top four London

retail centers - Kingston, Croydon, and Bromley it is the largest commercialcentre outside of central London itself

East London is an area of contrasts. It is home to thriving residential and commercial centers in outlying boroughs, such asRomford and Lewisham. The high-profile, award-winning office towers of Canary Wharf are only a short distance from the industrial andwarehouse facilities of its well-developed manufacturing, R&D, logistics and distribution hub. Internationalmanufacturing companies of prominence, such as Ford, Tate & Lyle and Carlsberg are situated there.

North London with a population of 1.1million has one of the largest concentrations both of overseasresidents and commuters alike. Its strong cultural identity is a contributing factor to a growing creativecluster, developing a contrast with the more traditional industrial estates. It offers an established retail marketthrough its famous Brent Cross shopping centre, perfectly balanced by the new, contemporary vision of itsCricklewood development. On top of its accessibility to Londons internal transport infrastructure, NorthLondon has leveraged its unique advantage of proximity to the M1, M11 and M25 to become a significantmanufacturing, logistics and distribution hub. International companies such as Merck, Sharp & Dohme,Johnson Matthey, Exel and GE Lighting highlight the importance of north London as a base for overseasexpansion.

West London situated between the economic epicenter of central London and the entrepreneurial high growth businesses of theThames Valley region, west London offers a unique combination of diversity, tradition and innovation. Blue chip corporate sit side-by-side withfast-paced knowledge-driven enterprises and international manufacturing giants. Heathrows influence in west London extends well -beyond itsappeal for international travel. It has created a unique business offer for international companies in manufacturing, logistics and hightechnology industries. Diageo, IBM and Glaxosmithkline have all established successful operations in west London.

Central London sits at the very heart of a 24 hour, global city. Encompassing the City of London and surrounding

areas, it is home to nearly half of Londons businesses. It is the capitals epicenter of financial and professional servicesactivity; it has the largest concentration of media companies in Europe, and is the focal point for Londons tourist, leisure andentertainment industries. When international companies think London, more often than not they think central. Central London isthe ultimate place to do business. It is the best connected region, in the best connected city, in Europe. It offers the broadestpossible appeal to international business. Superb internal and external transport links provide unrivalled access to local,national and international business and consumer markets. Its well-established business infrastructure ensures that top qualityservices and suppliers can be obtained locally at competitive prices. It offers prestigious and modest property options in equalabundance - from Mayfair headquarters to fully-serviced offices. Central London has the right style, at the right price, to meetall budgets.

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Proposed Business ConceptProposed Concept

Introduction of Motor racing Boutique Gallery concept is due tohigh quality of merchandising.

The Boutique Gallery also will illustrate Petronas commitmentand involvement in motor sports from the early years to current,both the international and domestic.The Boutique will accommodate:

Petronas involvement and achievement in the world of motorsports;

Superbike, F1, Rally and others.

Petronas research and development products such asthe 2.0litre engine produce with Sauber.

Proposed Merchandise and Exhibition Items

FP 1 Motorcycle and accessories.Foggy Petronas items.Sauber Petronas items.Petronas related products such asengine and lubricants.

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Proposed Merchandise FP1 Motorcycle

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Proposed Petronas Sauber MerchandiseT Shirts

Jackets

Bags

Umbrella

BeltMug

Spectacles

Pen

Team Banners

Head Gears

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Proposed Foggy Petronas Merchandise

T Shirts

JacketsBags

Umbrella Key Chain Head Gears

Wallets

Team Banners MugsRound Neck

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Proposed Racing Art Merchandise

Wing Table

Occasional Table

Card Holder Wing Table

Pen Holder

Pen Holder Light - Brake

Coat RackCandle Holder

Box

Salon Table

Wine Holder

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Petronas LubricantsPETRONAS Lubricant providesbasic information regarding ourrange of lubricant products toassist our present and potentialcustomers. For easy reference,it groups lubricant productsproduced by PETRONAS into 5categories:

Passenger Car Motor Oil

Motorcycle Motor OilHeavy Duty Engine Oil

Industrial/Marine Oil

Automatic TransmissionFluid/Gear Oil

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Proposed Locations

1

2

3

4

5

6

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Rental price:60,000 Per AnnumType:

High StreetSize:1,879 sq ft (175 sqm)

The subject premises are arranged overthe ground floor and basement and benefitfrom having high ceilings, original periodfeatures and a frontage onto GoldenSquare.The space available is approx:Ground Floor Sales: 577 sq ftGround Rear Office: 140 sq ftBasement: 716 sq ftRear Store: 134 sq ftVaults: 312 sq ftThis property is located on the south sideof Golden Square within the Soho district ofLondon. A renowned leisure destination,Soho has become a trendy businesslocation, particularly in the media sector.The property benefits from good

communications, being within easy reachof Central Line Underground Stations atOxford Circus and Tottenham Court Road,while Piccadilly Circus is also within a fiveminute walk.

Proposed Location 1

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Rental Price:

Type:High StreetSize:1,356 sq ft (126 sqm)

Shop to let arranged on the ground floorand basement of this period building. Thespace consists of approx 638 sq ft on theground floor area and 718 sq ft on thebasement.The premises are located within the area ofVictoria and situated on Lower GrosvenorPlace near to its junction with BuckinghamPalace Road. The property benefits frombeing within a short walking distance fromVictoria station.

Proposed Location 2

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Rental price:45,000 Per AnnumType:ShowroomSize:3,100 Sq Ft (288 sq m)

This showroom/office is on the groundfloor and basement of this 1970's builtproperty. On the ground floor the propertyconsists of a reception area, 2 WC's akitchen and a further two rooms.The ground floor measures approximately1250 sq ft and a basement provides afurther 1850 sq ft of useable space.The property is situated on the east side ofLisson Street, close to its junction with BellStreet in the Lisson Grove area and iscurrently outside the congestion charge zone.Transport facilities are good withMarylebone main line and London

Underground station (Chiltern main line andBakerloo line) lying approximately 0.23miles to the east. Edgware Road LondonUnderground station (Bakerloo, Circle andHammersmith & City lines) liesapproximately 0.08 miles to the west.

Proposed Location 3

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Rental price:45,000 Per AnnumType:High StreetSize:3,550 SQ Feet (330 sqm)

A1 retail premises to let on theground floor and basement ofthis attractive period property.The space consists of approx1850 sq ft on the ground floorand 1700 sq ft on thebasement.

The property is well located onOld Street (the A5201), whichis a major route into the City ofLondon. Old Street Londonunderground and rail station iswithin easy walking distance.

Proposed Location 4

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Rental price:75,000 Per AnnumType:Not specified

Size:3,294 sq ft (306 sqm)

Extensive Mayfair shop premises to belet on new lease.Just a few steps from Piccadilly close toKOREAN AIR and LADBROKES,opposite CAF NERO, STARBUCKS,BENJYS, Pakistan InternationalAIRWAYS and many fine art galleries

Proposed Location 5

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Proposed Location 6Rental: 29,000 Per AnnumType:Office/Showroom/Retail

Size:1625 sq ft (150 sqm)

The building is prominently located onDawes Road near the junction of FilmerRoad. Fulham Broadway is the closestunderground station (District line) beingapproximately 10 minutes walk away. TheDawes Road is a busy route linking FulhamPalace Road and Hammersmith to the

Fulham Broadway area where the newshopping centre has recently beenconstructed.The building benefits from a large doublefronted window frontage and further returnfrontage to the side. Well suited for office,retail or showroom uses subject toplanning. The space is approximately1,625 sq ft over the ground and basementfloors (subject to final design andcompletion of works). The property isundergoing an extensive architect designedrefurbishment including creating a largelightwell between the floors. Floor plansand specification are available

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1

2

3 4

5

6

Dealer & Proposed Location

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Dealers and ManufacturersLocation Manufacturers Dealer

A Rexx Judd Ltd

B Colin Colins Group*

C Daytona Motorcycles

D Motorcycle Service Centre

E Motorcycle Store

F South Ducati

G BMW Parklane*

H Bike Smart

I Greyhound Motorcycle

J In Moto Motorcycle Ltd

K Wandworth

L Premiere Motorcycle Ltd*

M Warr*

N Motoden*O Johns of Romford

P Woodford Motorcycle

Q Metropolis Motorcycle

* preview of showroom

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BMW Park LanePark Lane, Mayfair stocks the latest BMWMotorcycle range and has immediateaccess to over 50 BMW approved usedmotorcycles in Park Lane underground

showroom

Location:68 Park LaneMayfair London

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Harley Davidson - WarrEurope's oldest Harley

Davidson dealership. Bike

hire, sales and servicing

Location:

611 King's RdLondon SW6 2EL

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Honda - MotodenMotoden is the newest,largest Honda motorcycleshowroom in the UK.

Full range of Hondamotorcycles on displayfrom 100cc Lead to the1800cc Goldwing. Largeclothing store and a 5bench workshop in house

Location:41-49 Kingsland RoadLondon E2 8AG

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Suzuki Premiere MotorcyclesPremier Motorcycles are voted the SouthEast's leading Suzuki dealers for new andused bikes. Specializing in top qualitysales, after sales service and a vast

selection of clothing and accessoriesLocation:131 133, High StreetWest WickhamKent BR4 0LU

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Multi Franchise Colin Collins GroupMotorcycle, scooter andHyundai car dealers. Maindealers for ten motorcyclemanufacturers. Motorcycle

training specialists

Location:HarrowLetchworthWatford

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Other Boutiques - FERRARI

Las Vegas

Shanghai

Maranello

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Major Motoring Events United KingdomInternational Racing Events

MotoGP 2006

02 July (Round 9) DoningtonPark

Formula 1 2006

11 June (Round ) Silverstone

Superbike World

Championship 2006

28 May (Round 5) Silverstone

06 August (Round 8) BrandsHatch

International Expo Events

London Motor Expo

22nd to 28th May CanaryWharf

Local Racing Events

British Superbike

Championship 200626 Mar (Opening Round) -Brands Hatch

08 Oct (Final Round) BrandsHatch

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Proposed Ground EventsMarch 06

Launch of Boutique coinciding with opening round of British SuperbikeChampionship.

May 06

Cocktail reception coinciding with Superbike World Championship and LondonMotor Expo.

June 06

Cocktail reception coinciding with Formula 1.

July 06

Cocktail reception coinciding with MotoGP.

Oct 06

End of season cocktail reception for Foggy Petronas & Sauber Petronaspremier fan.

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Ground Event ComponentsCocktails

Demonstrations

Live broadcast of eventsIndoor Racing Games Competition (X Box)

Door gifts

Talks by professionals (e.g. Carl Fogarty)

Discussion sessions

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Pre Operating CostNo Description Value

1 Documentations (Local council submissionetc.)

5,000.00

2 Renovation (50/psf, target min 1500 sf) 75,000.00

3 Fixtures & Fittings 25,000.00

4 Miscellaneous (Point of Sales Equipment,Security System etc.)

15,000.00

Total Estimation 120,000.00

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Operating CostNo Description Value

1 Salary & Wages (1 Sales & Service Advisorand 2 Sales Promoter) 6,500.00

2 Rental (Average for 1500 sf, not includingbusiness rates and service tax payableyearly)

6,000.00

3 Miscellaneous 1,500.00


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Advertising & Promotion Cost

No Description Value

1 Launching Event 10,000.00

2 World Superbike & London Motor ExpoEvents *

7,000.00

3 Formula 1 Event * 5,000.00

4 Moto GP Event * 5,000.00

5 End of Season Event * 7,000.00


* proposed permanent events (24,000 Per Annum)

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APPENDIXES

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About Kendali Tower Sdn Bhd

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Kinexus Sdn Bhd

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About UK PartnerDato Paduka Aiddie A Ghazlan

(DPTJ), 44

CURRENT ADDRESS:

No 6, Lorong Kuda, 55100 Kuala Lumpur,Telephone : +6016 313 5325Email : [email protected]

PERMANENT ADDRESS:2 Coryton Path, London, W9 3DNTelephone : +44 7984 439 213Email : [email protected]

Date of Birth:3rd January 1964.

Marital Status:

Presently married with 3 Children.EDUCATIONAL BACKGROUND:Bachelor's Degree in Music from Goldsmith College,University of London in 1985Diploma in Film & TV Production from Brixton Film

Academy, in 1996

WORK EXPERIENCE:

2004 PresentCurrently residing in the UK

2000-2003General Manager

Sentimas KL Sdn Bhd, a dealer of Perodua Cars.

Primary responsibility was to develop the salesplan for Perodua Cars and also to implement it.Responsible to manage and ensure the branchmet with the various budget set by the companyand at the same time ensuring the branchcomplied with the policies of the company andoverall health of the branch.

Ensuring the operational aspect of the branch is complyingwith the group policies.Managing the administrative aspect of the branch such ashuman resource, administrative and accounting is incompliance with the company policies and procedure

Represent the majority shareholder. Among theresponsibilities was to ensure the financial aspects of thecompany is kept in tandem with the budget, policies arebeing standardized throughout the whole group, raisingworking capital and identifying potential business for thegroup and identifying investments. Communication betweenlawyers, accountant and bankers are also part of thefunction. Ensuring reports are prepared accurately andtimely, plus reviewing such reports prior to presentation tothe Board of Directors.Chairman of the working committee where decisions haveto be made and recommended to the Board of Directors.Preparing proposals to Board of Directors for approval and

decision.Ensuring the Office is operated efficiently and within thecompany policies.

Owner/Rider of Ducati motor racing team in Malaysia Mack3Racing, won the Johor Race series in 1999 riding a Ducati916SPS, won the inaugural Sepang International Merdekarace in 2000. Participate in 2002 Asia Road RacingChampionship in Supersports Category also was invited toparticipate 3 U. S Club Championship races under CaliforniaSuperbike School.Others:

Currently holding a PermanentResidence in the UK.
mailto:[email protected]:[email protected]:[email protected]:[email protected]

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