FOUNDRY...Amazon Web Services (AWS) infrastructure and services, it is a 100% serverless, cloud-based solution. Organizations using Foundry experience the full benets of the AWS cloud

Solution Brief

Copyright © 2017 ThingLogix, Inc. All rights reserved

F O U N D R Y

ThingLogix Foundry

Removing the Complexity of Bringing

Innovative and Sustainable

IoT Solutions to Market

www.thinglogix.com

The Internet of Things (IoT) – a network of devices

and systems operating in synchronicity to achieve

purposeful, coordinated outcomes – is not a new

concept. Early visions for IoT blended the

longstanding principles of distributed computing

with distributed physical infrastructure to transform

physical objects into “smart infrastructure”.

While much of the early thinking about IoT business

models focused on embedding sensors and

automated controls in large installations of

distributed infrastructure, a variety of business and

technical factors has expanded society’s

understanding of potential applications for IoT to

encompass many other realms. Innovative

businesses in a wide variety of industries, as well as

clever non-business organizations, are

demonstrating the viability of IoT across an

increasing number of use cases in a diverse range of

settings. Even after ?ltering out the hype that new technology advances inevitably create, the IoT

opportunity remains highly compelling.

Industry analyst Gartner quanti?ed the global installed base of IoT-enabled devices at 4.9 billion

units in 2015, and projects that this will grow to 20.4

billion units by the end of 2020 – representing an

annual growth rate of 33%.

Gartner: “Forecast: Internet of Things – Endpoints and Associated Services, Worldwide, 2016”;

G00321441, December 29, 2016.

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Within business categories, Gartner projects that

the top three cross-industry segments will be energy

(+89%), buildings/facilities (+79%), and automotive

(+68%), while the top three vertical-

speci?c segments will be retail and wholesale (+62%), education (+47%), and government (+27%).

Within consumer categories, Gartner projects that

the top three segments will be home energy

management (+90%), home automation (+78%), and

home security and safety (+63%).

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(unit growth in %, 2015 – 2020)

Consumer IoT Device Installed Base

90%

65%

78%

58%

19%

16%

Home Energy Management

Home Automation/Other

Home Security and Safety

Automotive

Health and Fitness

Information and Entertainment

(unit growth in %, 2015 – 2020)

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Business IoT Device Installed Base: Cross-industry

89%

68%

79%

57%

26%

12%

Energy

Building or FacilitiesAutomation / Other

Automotive

Safety

Physical Security

Information

(unit growth in %, 2015 – 2020)

1Business IoT Device Installed Base: Vertical-speci?c

27%

20%

24%

62%

47%

20%

16%

4%

Government

Education

Utilities

Retail & Wholesale Trade

Healthcare Providers

Transportation

Manufacturing & NaturalResources

Banking & Securities

Utilize IoT to Create New Sources of Value

THE OPPORTUNITY:

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CHALLENGE #1:

Despite the promise of IoT, the challenges in bridging

the gap between IoT vision and functional IoT

solution, not to mention a technically reliable and

market-viable solution, remain daunting.

Complicating factors include:

Designing: structuring a solution that

offers compelling functionality, while

delivering performance, reliability,

scalability, extensibility, and security

Developing and testing: rapidly

assembling functional prototypes that

integrate application software, device OS,

plaform-layer functionality, and core

infrastructure (compute, network, storage)

capabilities

Deploying: quickly ?elding the solution – both hardware and software elements – in a

live ?eld setting at scale, while ensuring that the solution performs as well as it did in the

test environment

Integrating: ensuring that critical internal

and external devices, data @ows, and systems engage with each other, at the right time, in

the right way, and with the desired result

Operating: running the solution as an

integral part of the business, scaling up and

down as necessary, while remaining highly

available and secure

Maintaining: proactively making

adjustments, preventing issues, and rapidly

responding to unforeseen problems to

deliver reliable functionality at the device,

application, platform, and infrastructure

layers

Evolving: adding features and

functionality, adapting to changes in hosted

infrastructure services, incorporating

third-party data and capabilities


Rapidly Bring Innovative, Sustainable, Enterprise-grade IoT Solutions to Market

Bringing an IoT solution to market is no simple

matter. It implies not a one-time event, but instead a

full-lifecycle approach, from concept to launch, to

evolution, and onward to the next generation that

replaces it. Solution design must emphasize

adaptability and extensibility, so that the solution

does not become a static “point solution” that

ultimately becomes obsolete. Engineering and

product teams that rush a solution to market without

planning for the full lifecycle often waste the

organization’s time and resources, as their efforts

tend to yield “stranded assets” in terms of their

interoperability, extensibility, and practical life span.

To be attractive to end-customers and sustainable in

the market, the solution must be enterprise-grade:

high-performance, reliable, scalable, extensible, and

secure. Market-facing features and functionality

must drive real value and create meaningful

differentiation. Back-end technology enablers must

be con?gured and continuously managed to ensure that the solution meets or exceeds end-customer

expectations, as well as the expectations of the

business owners.

Few organizations possess the capabilities to make

all of this happen, and even for those that do, it

remains a challenge to support these requirements

sustainably. IoT can be a game-changer, but

supporting it can’t be an afterthought, an “additional

duty”, or something that individuals struggle to

manage when they aren’t doing their “day job”.

What if there was a way for every organization to

focus on what it does best, while enabling

compelling IoT solutions in a simple, painless, and

sustainable way?

CHALLENGE #2:

Forward-thinking organizations have already

embraced the cloud to enable critical business

capabilities and thrive in the digital economy. Many

of these organizations have adopted Amazon Web

Services (AWS) to provide core cloud infrastructure

and services. AWS has earned its reputation as the

world’s leading cloud infrastructure and services

provider because it delivers a wide range of

powerful, enterprise-grade capabilities that help

businesses and other types of organizations succeed

in a world increasingly governed by digital

technologies. Organizations seeking to create

differentiated, high-performance, high-availability

IoT solutions are wise to select AWS for core

infrastructure and services.

Yet many such organizations neglect to consider the

complexity of weaving together various AWS

products and orchestrating functionality across

them to deliver the desired functionality in

market-facing IoT solutions.

No solution architected on AWS “just happens”. AWS

offers nearly 50 products that are relevant for IoT

solutions. Developers need to understand the

individual AWS products necessary to deliver the

required IoT solution functionality, how these AWS

products interoperate to enable the IoT solution,

how the various AWS products affect solution

performance in different deployment scenarios, and

how AWS product changes affect the market-facing

IoT solution. This is a complicated set of variables to

master.

Even in large organizations that have ample IT

budgets and highly experienced engineering staff,

devoting time and resources to navigating the

intricacies of AWS may not be practical.

Extrapolating this time and resource commitment

over the full lifecycle of an IoT solution, IT

organizations must face the question of which

activities generate the most value.

Which set of activities drives the most market

differentiation and value – innovating on front-end,

market-facing IoT solutions at the application layer? –

or devoting substantial time and resources to stitching

together core functionality at the infrastructure layer

and ensuring that the various pieces interoperate

properly?

Focus on Engineering the IoT Solution, Not the Underlying Architecture

Market-facing IoT Solutions

Infrastructure and Services

Test

Development

Deployment

Integration

Orchestration

Performance

Security

Upgrades

Evolution

Retire

Challenges

Alexa Voice Svcs

API Gateway

Athena

Cognito

Dynamo DB

EC2

Elastic Beanstalk

Elastic File System

ElasticSearch

EMR

Greengrass

IoT

Kinesis

Lambda

Machine Learning

RDS

S3

...and more

Compute

Network

Storage

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What is Foundry?

Foundry is a cloud-based solution development and

management platform (PaaS) that offers critical core

functionality for managing the entire lifecycle

of IoT solutions.

Create, deploy, manage, and evolve

connected solutions, quickly and easily

Access and utilize essential functionality for

any market-facing IoT solution

Incorporate specialized IoT functionality for

speci?c use cases Optimize the serverless IT environment of

Amazon Web Services (AWS)

THE SOLUTION:

ThingLogix has developed a way to quickly and reliably

bring enterprise-grade IoT solutions to market, not

just once, but on a sustainable basis, with full-lifecycle

management as a standard feature. Our approach also

harnesses the power of AWS without requiring

developers and product teams to spend their time

focusing on AWS technologies, allowing a pure focus

on developing market-facing IoT solutions.

We call it Foundry.

Foundry is an IoT solution development and

management platform optimized for rapid

time-to-market, ease-of-use, limitless scalability and

extensibility, and reliable, secure, sustainable

operations over time. With its platform-as-a-service

(PaaS) architecture and its tight integration with

Amazon Web Services (AWS) infrastructure and

services, it is a 100% serverless, cloud-based

solution. Organizations using Foundry experience

the full bene?ts of the AWS cloud – in?nitescalability, simple and modular extensibility, high

availability, high performance, security, and cost

ef?ciency – while also accessing a dynamic platform purpose-built for the unique requirements of

creating and managing IoT solutions.

ThingLogix was originally part of the company that

became AWS IoT, so we are intimately familiar with

AWS functionality as it applies to IoT – both at the

individual product level and across products that

function in tandem with each other. This knowledge

is critical for understanding how to optimize AWS

resources for the unique requirements of

IoT solutions.


An IoT PaaS, Optimized for the Serverless IT Environment

USE CASES

Industries Business Functions Integrations

FUNCTIONAL CAPABILITIES

User

Management

Account

Management

Asset

Management

Development &

Debugging tools

Work@owManagement

Event

Management

Data

TransformationOrchestration

Compute Network Storage

F O U N D R Y

FoundryPackages

Foundry

Infrastructure

Market-facingIoT Solutions

Connected Vehicle Systems

Smart Buildings

Consumer Products

Other IoT Solutions

Automotive & Logistics

Construction & Real Estate

Consumer Products

Healthcare

Manufacturing

Oil & Gas

Utilities

Other

Augmented Reality

Auto Replenishment

Firmware Management

Fluid Metering & Leak Detection

Licensing

Predictive Maintenance

Usage & Billing

Vehicle Monitoring

Voice Capabilities

Other IoT Functionality

Connected Field Services

CRM

ERP

Industries Business Functions Integrations

Foundry Packages

Foundry

Provide specialized technical capabilities

to de?ne and power a market-facing IoT solution

Enable industry-speci?c IoT functionality Include business operations and

application management functionality

Support integration with key enterprise

systems (CRM, ERP) and third-party IoT

services

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We at ThingLogix know that developing and ?elding a viable IoT solution based on underlying AWS

technology is about much more than stitching

together the various discrete AWS products. It is also

about creating a sustainable, truly enterprise-grade

solution rather than just an ad hoc development

project, simplifying the developer experience,

maximizing the developer’s creative capabilities, and

enabling operating capabilities to support the

solution.

So, how does Foundry help? It…

By simplifying the way that development teams work

with AWS and providing the basis for holistic IoT

solutions, Foundry extracts the developer from the

tedium of writing custom code to make AWS work,

and transforms the developer role into something

more akin to a creative artist blended with a system

administrator. Foundry allows developers and

product teams to focus on making their IoT solutions

better.

Creates a platform layer between core

infrastructure and market-facing

applications

Abstracts the complexity of the underlying

AWS infrastructure and services

Simpli?es the user experience for developing, testing, ?elding, and managing IoT solutions, dramatically accelerating

time-to-market

Gives developers the power to write simple

queries that answer essential questions,

and renders the question “where do I even

put my code?” obsolete

Transforms the experience of working with

serverless computing from a state of

constant searching for answers to “how do

these cloud services even work?” to “how

do I make my IoT solution even better for

my customers?”

Provides the operations functionality that

engineering teams sometimes neglect to

adequately consider, such as account

management, user management, asset

management, and interfaces with ?nancial systems

With Foundry, engineering and product management

teams can collaborate more effectively, specialize in

innovation activities that drive real value, and increase

the pace and volume of IoT innovation. More time

spent on IoT innovation = more solutions, better

solutions, and better business results.


What are Foundry Packages?

Foundry Packages are sets of composite IoT

functionality packaged to enable speci?c use cases.

Foundry

Core IoT

Functional

Capabilities

Foundry Packages

Fluid Metering& Leak Detection

FirmwareManagement

PredictiveMaintenance

ConnectedField Services

ERP

SolutionOwner IP

Market-facingSolution

Example: IoT Solution for Oil & Gas

Simple and fast

Highly customizable

Rapid time-to-value

CustomFirmware

DeviceCon?guration

Pipeline Monitoring

Solution for Oil & GasProprietary

System Design

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Develop Better IoT Solutions

Get Them to Market Faster

Manage Them More Effectively

Choose Your Functionality

Select Your Requirements Integrate

Your IP

Build Your Solution

Deploy Your Solution

Manage and Evolve Your

Solution

Business Technical

Foundry Packages:Component Functionality

FoundryPlatform Capabilities

Actuate Regulate

MonitorAnalyzeFeatures

Ecosystem

Performance

Functionality

Footprint Compliance

HOW FOUNDRY HELPS Foundry: Fast, Extensible, Reliable, Secure

Bringing an IoT solution to market is not a one-time

event, but instead, requires a commitment to

managing that solution across its entire lifecycle.

Foundry makes that possible, while also making it

simple and fast.

Foundry provides a complete, full-lifecycle

managed platform for market-facing IoT solutions.

It consists of 8 modules that offer essential, core

functionality for any market-facing IoT solution. To

meet the business and technical requirements of

speci?c IoT use cases, Foundry interfacesseamlessly with a series of component applications

that provide specialized functionality. These

component applications are called Foundry

Packages.

The composite architecture of Foundry Packages

allows engineering and product teams to select the

functionality that they need to power speci?c industry use cases, enable differentiating features,

and integrate with critical internal and third-party

systems.


ThingLogix is a provider of Internet of Things (IoT) solutions, solution components, and advisory services. We offer Foundry, a proprietary cloud platform architected on Amazon Web Services (AWS), and Foundry Packages, a series of related component applications, to enable IoT solutions for multiple industries and use cases. Our technology enables sophisticated functionality, rapid time-to-market, simpli?ed solutionevolution over time, and extreme cost ef?ciency. ThingLogix is a certi?ed AWS Advanced Technology Partner. We operate globally from our of?ces inSan Francisco, The Hague, and Dubai. For more information, visit us at: www.thinglogix.com

About ThingLogix

100% cloud-based, full application stack

for IoT

o Core PaaS functionality for managing

the entire lifecycle of IoT solutions

o Composite IoT functionality

packaged to enable speci?c use cases o Optimized for AWS, including all

AWS products relevant to IoT

solutions

Application development by clicking,

not coding

Completely technology-agnostic (platform,

protocol, device), to support any IoT

environment

Integrates with key enterprise systems

(CRM, ERP), including most legacy systems

and third-party IoT services

Supports the MQTT and HTTP/S

connectivity protocols

Includes advanced data management

capabilities:

o Processes and analyzes real-time

streaming data

o Integrates and combines data with

enterprise data stores and machine

learning tools

Includes debugging tools

Simple to use. Abstracts the complexity of

architecting IoT solutions on AWS and

orchestrating functionality across multiple

AWS products.

Elevates developer focus. Allows

developers and product teams to focus on

engineering the market-facing solution, not

the underlying cloud architecture that

enables it.

Increases engagement. Easily monitor,

update, and interact with your market-

facing IoT applications and devices.

Scalable and extensible. A true PaaS

architected on the world’s leading cloud

infrastructure delivers all the scale bene?ts of enterprise-grade cloud, while modular

platform architecture enables simple and

rapid expansion, even across multiple

device types.

Fast time-to-value for IoT. Simpli?ed user experience puts IoT solutions into the

market faster, so that they can begin

generating value faster.

Larger ROI from IoT. Organizations spend

time driving business value rather than

developing and maintaining core technology

for IoT, while simpli?ed user experience reduces cost associated with solution

development and maintenance.

KEY FEATURES KEY BENEFITS

IoT COMPETENCY

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FOUNDRY...Amazon Web Services (AWS) infrastructure and services, it is a 100% serverless, cloud-based solution. Organizations using Foundry experience the full benets of the AWS cloud