Foundations Hospitality Overview Brochure

Main Office:

121 S Orange Avenue Suite 1500 Orlando, Florida 32801 Tel: +1.407.377.6648 Web: www.FoundationsHospitality.com Regional Offices:

Memphis, TN; Myrtle Beach, SC

Development Contacts:

Kevin Boudreaux Chief Executive Officer Cell: +1.407.579.7878 Email: [email protected] Mike Adkins Chief Operating Officer Cell: +1.901.605.9819 Email: [email protected]

Thank you for taking time to learn more about the exciting services we have to offer here at Foundations Hospitality. Whether you are a hotel owner, a developer, or an owner of a single vacation property, Foundations Hospitality, LLC has a management solution for you! Our dedicated team of hospitality professionals will tailor each management program to YOUR needs, ensuring success. Our team is committed to the overall success of our clients in all areas of the business. Nothing demonstrates this more than the dynamic portfolio of services that we have to offer. From hotel management, accounting, human resources, purchasing, owner services, information technology and so much more, Foundations Hospitality is your complete source for all of your property management needs. I invite you to now explore the world of Foundations Hospitality and see for yourself why, every day, Team Foundations is making the extraordinary happen for our clients! Respectfully,

Kevin L. Boudreaux Co-Founder and CEO Foundations Hospitality

Welcome.

Learn More at www.FoundationsHospitality.com

If an organization's cornerstone is the culture, then the mission and vision statements are the foundation upon which the cornerstone rests. Many companies either do not have these critical parts of their culture or they are not well thought out. Our background at Foundations Hospitality has taught us one thing and that is culture is critical. A large portion of our co-founder's background comes from working with brands like Hampton Hotels. The Hampton brand, along with other greats like Starbucks and Harley-Davidson to name a few, are considered "lighthouse" brands. They are brands that signify quality and service to their customers. The Hampton brand has been able to establish themselves as a lighthouse brand and maintain that status for nearly 30-years. They have done this through their unique ability to instill their culture of “Hamptonality” in everyone of their nearly 2,000-locations around the globe. How do they do it? Their mission and vision is clear. They communicate it on an ongoing basis. Their culture is not just words on paper… it is WHO THEY ARE. At Foundations Hospitality, our goal is to always be considered a lighthouse brand among hotel management companies. With that in mind, our culture is who we are. Below, you will find our mission statement. A statement about what we do every day with our owners, our guests, and our team members. You will also find our vision statement below. It is our long-term vision for our company. We now invite you to explore the culture that is Foundations Hospitality. THE FOUNDATIONS HOSPITALITY MISSION: We proactively enable hoteliers to provide exceptional guest experiences through elevating the level of team member and guest engagement. THE FOUNDATIONS HOSPITALITY VISION: We will universally elevate the art of hospitality by empowering today’s hoteliers and engaging the future leaders of our industry.

Our Culture


OU

R T

EA

M

Combined, our leadership brings to the table over 100-years of experience in the hospitality industry. Here is a look at our experience:

Our Experience

100 Total Years of Combined Experience

37 Years of Multi-Property Leadership Experience

24 Years of Experience with Corporate Brand Teams

23 Years of Independent Hotel Leadership Experience

19 Years of Commercial Association Management

9 World-Class Brands Operated

6 Years of Brand Education Delivery

Kevin Boudreaux is a seasoned Operations, Training & Sales Professional with nearly 20-years of experience in Hospitality, Training, Motivational Speaking, Operations, Employee Engagement, Team Building, Sales, Management and Development. Kevin has developed a reputation for taking underperforming operations and teams and turning them into success stories. From a small 94-room hotel to a multi-property leadership role responsible for over 1,000-rooms to overseeing leadership training for over 3,900-hotels around the globe, Kevin has done it all. His background includes working for prestigious organizations such as The Walt Disney Company, Hilton Worldwide University, Hampton Hotels, Hilton Garden Inns, Homewood Suites by Hilton, and Sleep Inns. Throughout his career, Kevin has become the go-to person for challenges big and small. Hotel owners have turned to Kevin to have him help turn failing operations around, take disengaged teams and turn them into engaged and connected teams, and taking tarnished public brand images and creating a positive image. Kevin also had the distinguished honor of serving as the Regional Manager of Learning for Hilton Worldwide University’s Hotel and Owners College. There he led the Hampton GM Leader, Hilton Garden Inn University, and Homewood GM Leader programs where he certified over 1,000-new General Managers. During his time in this role, Kevin partnered closely with senior brand leadership to ensure that the programs delivered on each brand’s promise to instill their unique culture. Kevin is a native of New Orleans, Louisiana where he attended Southeastern Louisiana University. He currently resides in Orlando, Florida and is Vice-President of the Florida Chapter of the American Association of Inside Sales Professionals. Kevin is also a member of the American Society of Training & Development and an active member of the Metropolitan Business Association of Orlando.

Kevin Boudreaux >> Chief Executive Officer


Mike brings to the table over 20-years of hospitality and leadership experience. With a background as a General Manager, Internal Auditor, and Task Force Team Manager in charge of special projects, Mike understands what it takes to build a team that delivers world-class service. His specialty is transforming troubled hotel operations into top performers by going to the root cause of deficiencies, then strategizing to improve, and motivating team members to deliver their very best. For the past six years, Mike has held various positions within the Hampton brand team from supporting over 125-hotels in the Mid-Atlantic region to being part of the centralized BPS team that supported all 1,900-Hampton Hotels around the world in the areas of product and service. During his tenure with Hilton Worldwide, Mike won the prestigious “Spirit of Hampton” award, the 2nd highest honor a team member can receive, after being nominated by one of his General Managers. Mike has also served as the primary facilitator of the Guest Loyalty segment in Hampton GM Leader program for the past 4 years. It was during this time that Mike won “Phil’s Award” from Phil Cordell, Global Head of Focused Service Hotels, for his work in delivering Hampton GM Leader to general managers at their host hotel during a massive ice storm. Prior to joining the Hilton Worldwide team, Mike worked with multiple brands including Marriott, IHG and Choice flags. Whether serving as a hotel General Manager, task force leader, or management company internal auditor, Mike was always counted on by senior leadership and team members alike as the go-to person to help fix any problem a hotel faced. With experience in more than 10 hotel brands with Hilton, Marriott, IHG, and Choice, Mike understands the relationship dynamics between franchisee and franchisor. His proven track record in delivering results that expand market share and increase customer satisfaction comes with a passion for success.

Mike Adkins >> Chief Operating Officer


Kathleen Williams >> President

Kathleen Williams brings to the table nearly 25-years of hospitality experience. She started her career in hospitality as a front desk clerk. Her leaders quickly saw what an amazing talent she had and up the ladder she started to climb. In her early career, Kathleen held various positions including Night Manager, Executive Housekeeper, and General Manager. In 1994, Kathleen began her 17-year career with LQ Management. Her first role with LQ Management was as the General Manager for a 224-room La Quinta Inn & Suites in Las Vegas. There she increased revenues by 23% while increasing profits by 48%. During her spare time she also collected over $300,000 in past due receivables for the hotel. Clearly seeing that they had a natural born leader, LQ leadership promoted Kathleen to a Regional Manager in the Dallas market. From there she quickly rose to the role of Regional Vice President of the Pacific Northwest where she was responsible for the operations of 10-hotels. During her time as the leader of this region, it was the #1 region in the company. Once she had conquered the Pacific Northwest, LQ again turned to Kathleen to turn around another troubled region. She was sent to Chicago to turn around a portfolio of 21-hotels. The region was underperforming in top line revenue and profit percentages. She was able to increase revenue to hit budget through development of her existing management team. As a direct result of her efforts, the region went from one of the worst performing regions to the #3 region in less than a year. Once Chicago was turned around, you can guess what happened next. LQ again asked Kathleen to help out with another troubled and larger territory. Kathleen took over the Carolina region of the company and was responsible for overseeing 25-hotels. During her tenure as the Regional Vice President of the Carolina Region, it consistently performed in the top three for quality, lowest turnover, expense management and STR performance. Since leaving LQ Management in 2011, Kathleen has been focused on operating her two childcare centers in the Augusta, Georgia area along with launching an online training company for the childcare industry. Her childcare centers, Cornerstone Academy, have received awards for quality in childcare from the "Bright from the Start" program.


Michelle Wood >> Chief Sales and Marketing Officer


Michelle is a dynamic, innovative Sales and Marketing leader with proven ability to grow average daily rate and occupancy, thus increasing revenue per available room. She has achieved this by shifting the market mix through building and maintaining a loyal base of consistent backyard corporate business, negotiating and securing preferred status with national corporate accounts, and growing higher rated group and convention bookings. Most importantly, Michelle has inspired solid team participation throughout all departments to assist with the overall property sales strategy. Michelle began her career in sales as a multi property Sales Manager for Homestead Studio Suites where she delivered results not seen before at her hotels. After a few years of land-sales, she shifted her focus to sales for the SunCruz Casio cruise ship in Port Canaveral. Michelle was responsible for all Central Florida area sales for the cruise line. She partnered with local hoteliers to build value-added packages for hotel guests, which set the standard for referral programs in the area. After leaving SunCruz in 2004, Michelle turned her attention to the brand she loves most, Hilton Worldwide. She assumed the position of the Hilton Garden Inn at SeaWorld, the brand’s 100th hotel. As the Senior Sales Manager (without a Director in place) Michelle went to work to deliver amazing results. The hotel exceeded it’s sales goal by 140% during Michelle’s first year as a result of her booking over $2.4MM in group bookings and an additional $500K in BTS. During her tenure at the hotel, it saw each and every one of its business goals not only met, but also exceeded. Double-digit growth is the name of Michelle’s game. The hotel saw double-digit growth in RevPAR index year over year and against the comp set. In 2010, Michelle took on her next challenge as the Director of Sales for the Hilton Garden Inn Orlando International Drive North. There, Michelle went to work turning the hotel’s sales operations around and delivering a 30% year over year revenue growth, mostly as a direct result of group bookings and targeting underperforming market segments. Michelle went on to take on even more challenges as the Area Director of Sales for the HGI & Homewood Suites Orlando/Lake Buena Vista where she achieved a combined RevPAR index of 134% in 2011 and a 168.5% RevPAR index in 2012. Hotels under Michelle’s leadership have always ranked in the top 10 within their perspective regions for RevPAR index as well as YOY RevPAR index growth.

Steve Mathison >> Executive Vice President – Strategic Development


Steve Mathison serves as Foundations Hospitality’s Executive Vice President of Strategic Development where he oversees the expansion of our portfolio of hotels through 3rd party management contracts and development of an owned and managed portfolio. Steve began his career, not in hospitality, but in retail. Steve worked for the largest retailer in the world, Walmart, and quickly rose through the ranks to management. However, something was missing in his life and he answered his calling to switch fields and enter the world of hospitality. Steve started his hotel career over a decade ago where he was part of the development team for Mike Ditka Resorts. Mr. Ditka was interested in getting into the hotel industry and looked to Florida for his first properties. Steve was one of the first team members brought on board to develop the concept and open the first two resorts. After a successful launch of the two resorts, he was looking for a new challenge. That is when he met Kevin Boudreaux, our CEO. Kevin brought Steve on board as an Operations Manager for Synergy Hospitality. Steve proved himself as a talented business development professional and he was quickly promoted to Vice President of Operations & Business Development. In 2009, Steve assumed the role of Director of Business Development for Advantage Services Professional Property Management where he was tasked with growing the company’s business by refocusing and rebranding the company. Steve set out to create a new identity for the organization and began to secure new contracts. Steve leveraged the power of the Internet along with his relationships to help ASPPM grow their business by 28% during his first year. Most recently Steve worked with the Wyndham Exchange and Rentals division where he oversaw operations for their vacation resorts in Myrtle Beach, SC where he also currently resides. Steve is a graduate of University of Wisconsin and is an active member of the hospitality community in South Carolina. Steve also previously held a seat on the Board of Directors for the Florida Restaurant and Lodging Association.

OU

R S

OL

UT

ION

S.

Focused service hotels require targeted and efficient hotel management strategies to consistently exceed expectations in revenue growth, guest satisfaction and cost controls. They also require a solid infrastructure of resources that property level managers can call upon at a moment’s notice, and Foundations Hospitality’s leaders are equipped to handle this need. Foundations Hospitality is a hotel management company that was built around the needs of our customer, owners of hotels. Each and every day our focus is on YOU. Our senior leadership team brings to the table over 100-years of hotel management experience both at the property level and at the regional/corporate level. Our backgrounds include operations, sales, marketing, public relations, revenue management, and adult learning. In fact, our CEO served as the lead facilitator for Hilton Worldwide's focused service general manager leadership classes where he trained nearly 1,000 hotel general managers. Our Hotel Management Solutions Include:

⎯ Hotel Operations ⎯ Revenue Management ⎯ Sales & Marketing ⎯ Social Media ⎯ Accounting & Finance ⎯ Human Resources ⎯ Payroll Services

To learn more details about our hotel management solutions, we invite you to visit our website at www.FoundationsHospitality.com.

Our Solutions


Operations Foundations Hospitality maintains a balanced focus on hotel quality and margin enhancement. We provide each individual property with customized support, and have received numerous awards for operational excellence from a number of leading brands. Our proprietary business analytics and labor and expense management tools drive our operational capabilities. Through our comprehensive on-boarding process, we build teams with knowledge, skills and behaviors critical to delivering operational excellence. We support that delivery with the use of comprehensive internal audit inspections and risk-reducing programs. Revenue Management A key strategic priority for Foundations Hospitality is driving the highest profitable revenue, resulting in continuous market share growth across our portfolio. Our award winning Revenue Management team has pioneered an innovative and detailed approach to driving results that includes strategic identification, dynamic pricing, and advanced inventory capabilities across all segments. Working in concert with our Sales, Marketing, and e-Commerce professionals, our Revenue Management team leverages the strength of our brands with our in-house optimization tools that allow for in depth strategic winning strategies across our full service, select service, independent and extended stay brands. Sales & Marketing Top-line revenue sets the stage for hotel profitability. Foundations Hospitality builds revenue from the ground up, beginning with an intense recruitment and selection process to engage sales associates at the property level, supported by national sales leadership and strategic revenue management. Our portfolio consistently achieves superior RevPAR market share by identifying niche segments that leverage each hotel’s distinct strengths. From Search Engine Optimization to Internet Wholesaler Partnerships and eCommerce direct marketing, Foundations Hospitality has been ahead of the curve by establishing an eCommerce marketing team to optimize the potential of all Internet distribution channels.

Our Solutions


Social Media Management The rapid expansion and popularity of social media networks and review sites has placed the perception of your property into the hands of consumers. Our social media management services are completely customized and always include direct participation at the property level. Our goal is to launch and manage a comprehensive social media and reputation management campaign that sets you apart from the competition. Over time, your property's social media manager will be able to generate and implement the creative ideas and techniques required to retain and grow your campaign. Accounting & Finance Our finance and accounting teams operate with complete transparency. Over our many years in the business, we have developed consistent, streamlined reporting systems and built strong relationships with a diverse base of loyal investors and lenders. Human Resources We know to drive best-in-class results we must attract and retain top talent in the industry and we do this by our stellar reputation as AN EMPLOYER OF CHOICE. Foundations Hospitality delivers quality training for professional development and career advancement; we offer competitive wages and progressive benefits; we celebrate our collective success; we are socially and environmentally responsible and we have FUN! We ARE Foundations Hospitality and people who are the best want to be a part of our team! Payroll Services Foundations Hospitality processes payroll on a biweekly basis for all properties and also files all mandatory payroll tax returns and generates W-2’s. The Accounting Department is also responsible for the filing and payment of state and local sales taxes. Foundations Hospitality operates with the accrual basis of accounting, providing our managers and operations personnel with a timely and accurate financial statement to help them to be more effective managers with current and up-to-date information. Foundations Hospitality's centralized accounting system is more efficient and allows us operate with fewer accounting/administrative personnel on property, saving payroll costs.

Our Solutions


121 S Orange Avenue Suite 1500

Orlando, Florida 32801

Tel: +1.407.377.6648 Web: www.FoundationsHospitality.com

Thank You! Thank you for taking the time to learn more about the

solutions that Foundations Hospitality offers. At the end of the day we are simply hoteliers serving hoteliers. This is our passion and we look forward to exploring with you how

Foundations Hospitality can make a difference in your hotel.

Documents

Foundations Hospitality Overview Brochure