Forge a comprehensive employee experience to drive ROI 6 September 2018InterContinental Hotel Shanghai Pudong www.hrds-sh.com POST CONFERENCE REPORT

Of the executives surveyed in Deloitte’s 2017 Global Human Capital Trends, 80% believed that focusing on “employee experience” was important. The leading companies such as GE and Adobe add C-level positions to focus on their employee experience. The third edition HR Directors Summit Shanghai was organised with its theme “Forge a comprehensive employee experience to drive ROI”. 121 elites and 16 speakers from leading companies attended the event. Deloitte发布的《2017德勤全球人力资本趋势报

告》显示，80%的受访高管相信，着眼于“员工

体验”十分关键。目前，通用电气和Adobe等企

业已设有专门负责员工体验的管理岗位。

为此，我们开启了以“员工体验，企业创收之

道”为主题的HRD上海高峰会议。峰会现场聚集

了来自领军企业的121位高管和精英及16位演讲

嘉宾，并在人力资源领域取得了巨大反响。

The event dealt with the three areas of employee experience, and explored the effective solutions for Chinese companies to enhance employee experience and boost productivity:

• Workplace environment

• Technology

• Culture

本次会议围绕员工体验的三方面，探讨了中国

企业如何设计一套卓有成效的员工体验方案来

激发员工工作动力，实现企业创收：

• 办公环境

• 数字技术

• 企业文化

Conference overview会议概览

Program highlights会议要点

Knowledge partner 学术支持

Strategic partner 战略支持

Media partners 合作媒体

Speakers and attendees from leading companies

• Avery Dennison Corporation• BASF Greater China• BlueFocus• Bunge Limited• Chongqing Sokon Industry Group Stock Co Ltd• ICONIQ Motors• Kao (China)• Melaleuca (China)• Metro• Newell Brands• Rémy Cointreau• Thyssenkrupp Elevator (China)• Steinway• Wanda Group• WeWork

• 艾利丹尼森公司• 巴斯夫化工大中华区• 蓝色光标• 邦吉公司• 小康工业集团• 艾康尼克• 花王（中国）投资有限公司• 美乐家中国• 麦德龙• 美国纽威品牌集团• 人头马君度• 蒂森克虏伯电梯（中国）• 施坦威• 万达• WeWork

Total attendees 121 出席人数 121

Participating companies 92参与企业 92

演讲嘉宾及参会嘉宾企业

Industry distribution 行业分布 Job title distribution 职称分布

Industrial manufacturing 制造业

Retail & FMCG 快消零售行业

Information technology 信息技术

Automotive 汽车业

Finance 金融业

Others 其它

Manager 经理

Director 总监

CEO / GM / VP 总裁/总经理/副总裁

A

B

C

D

EF

A: 29% Industrial manufacturing 制造业

B: 27% Retail & FMCG 快消零售行业

C: 15% Information technology 信息技术

D: 11% Automotive 汽车业

E: 3% Finance 金融业

F: 11% Others 其它

29%11%

27%

15%

A

B

CA: 31% Manager 经理

B: 45% Director 总监

C: 24% CEO / GM / VP

总裁 / 总经理 / 副总裁

29%

27%

15%

11%

3%

Chatbot Henk-E can engage and convert the candidate as the connector between candidate and employer: handles enquires – directs traffic, describes company culture, creates momentum, converts “enquirer” to applicant.

– Anne-Marie McCaughan, Asia Pacific Head of Employer Branding and Recruiting at Henkel

The WHY of workplace = culture. Culture is an output, and the input is not ping-pong tables, nap pods, or free food. They are also systemic, integrated, and working with one another to create a multiplier effect.

– Lily Yang, Greater China VP of People Team at WeWork

Prefect employee experience should be established on the first day of on-boarding, and different methods of employee management will shape different personalities. At the same time, HR should attach importance to the four key dates for new employees: the first day, the first month, the third month and the sixth month.

– Dora Hang, HR Director APAC at Steinway

办公环境的WHY=文化。文化是一种产出，而投入并不是提供乒乓球桌、午睡间或免费食物，同样是有系统的、综合的，同事间彼此合作以产生乘数效应。

– WeWork 大中华区人力资源副总裁杨莉莉

从员工入职第一天开始建立良好的工作体验，不同的员工管理方式将

塑造性格各异的员工。同时，HR应重视新员工入职后的四个关键日期：第一天、第一个月、第三个月以及第六个月。

– 施坦威亚太区HR总监杭焉

聊天机器人Henk-E能够吸引和转换候选人，是连接候选人与雇主之间的纽带：查询处理 – 指引招聘职位、传递企业文化、创造动力、将“询问者”转换为工作申请人。

– 汉高雇主品牌与招聘亚太区总监Anne-Marie McCaughan

3C principle of Graco to select talents: Competency, the skills and knowledge to finish the job well; Contribution, contribute the skills and knowledge to the daily work; Commitment, sustainable improve the corporate performance in a long-term.

– Ellen Zhang, Director of Human Resource Asia Pacific at Graco Fluid Equipment (Shanghai) Co Ltd

固瑞克采用3C原则挑选人才：能力，是否具有做好这份工作的技能和知识点；贡献，是否能将所拥有的技能和知识点贡献在日常工作中；承诺，是否愿意长期可持续地对公司业绩的提升有贡献。

– 固瑞克流体设备（上海）有限公司亚太区HR总监张莉华

Positive psychology – a tool to improve employee experience: guidance of cognition for positive attitude, timely recognition for self motivation, arousing positive mood for happy experience, building healthy psychological atmosphere for work enjoyment.

– Willie Ye, Senior HR Practitioner at MBA Centre of Shanghai University

积极心理学 – 可以有效优化员工体验：积极态度的认知引导；及时的自我激励；唤起员工的积极情绪，享受愉悦的工作体验；营造健康的心理氛围，让员工享受工作。

– 上海大学MBA中心资深HR实践者叶诚为

The 70s / 80s / 90s employees have differences in leadership, industry choice, overtime, job-hopping, workplace style, and workplace demands. Their managers should not preach but practice sincerely, and create perfect employee experience from 360 degrees.

– Daisy Dai, Senior HR Practitioner at Sunmi

70 / 80 / 90后员工在领导、行业选择、加班、职场跳槽、职场风格、

职场诉求等方面有着关键性的不同，管理者应切忌说教、真诚践行，

从360度打造员工体验。

– 商米资深HR实践者戴青

Richard Chen, HR Director at Kone China, Jenny Xu, Executive Director Human Resources at ICONIQ Motors, Victor Chu, Co-founder & CEO at AMPOS, and Simon Xu, HR Director APAC at Newell Brands participated in the panel discussion, and focused on performance management and new generation employees. They shared their future management plans, and pointed out that communication between managers and employees is important. In addition, data interoperability with IT departments is also critical.

通力（中国）HR总监陈亮、艾康尼克HR执行总监徐晶艺、AMPOS联合创始人兼CEO朱维彬及美国纽威品牌集团亚太区HR总监徐亦

兵围绕着话题在绩效管理、新生代员工方面展开了精彩探讨。他们

分享了未来的管理计划，认为管理者和员工的及时沟通很重要，此

外，与IT部门间的数据互通也十分关键。

FFT culture building phases:

• FFT culture confirmation: Kick off meeting, interview and refining, confirmation on vision / mission / key values

• FFT culture promotion: culture promotion, culture activity to have awareness

• FFT culture behavior implementation: awareness transfers to behavior, behavior shapes habit, habit decides the career, FFT’s soft competitive power

– Helen Fang, Asia HR Director at FFT Production Systems (Shanghai) Co Ltd

爱孚迪的企业文化建设阶段： • 文化确认：文化启动会议、访谈提炼、确定内容 • 文化推广：组织文化宣讲、增强文化意识 • 文化行为落地：意识转化成行为、行为养成了习惯、习惯成就事 业、打造竞争软实力

– 爱孚迪（上海）制造系统工程有限公司亚洲区HR总监房让青

Contributing sponsor 特邀赞助 Speech sponsors 演讲赞助

“There were many highlights at this summit. The presentations provided a broader perspective for the role of HR in different industries. Nowadays, HR management is not only part of the six major functions of management, but is also an important part of company operations. I also love the design of the brochure, which is concise and easy to read.”

– HR Director at BlueFocus

“整体来说，这场峰会有许多亮点，为不同行业的HR提供了更

广阔视角。现今HR管理不应该局限于管理学的六大模块，也应了

解公司经营层面的内容。此外，峰会手册的设计简洁明了，能够

十分清晰地阅读所需内容。”

– 蓝色光标HR总监

“This summit gave us inspirations and ideas for improving employee motivation and recruitment practices. This provides us with a better understanding of how to operate in the market for younger employees.”

– Senior HR Supervisor at Rémy Cointreau

“这场峰会在员工激励、招聘等方面给予我们许多启发，让我们

知道如何在现今年轻人的世界中立足。”

– 人头马君度高级人力资源主管

“Some speeches were impressive and provided us with lots of practical information.”

– Project Director at Chongqing Sokon

Industry Group Stock Co Ltd

“我们对演讲嘉宾的演讲印象深刻，充满干货，意犹未尽。”

– 小康工业集团项目总监

Positive reviews from engaged attendees 部分嘉宾反馈

Messe Frankfurt (Shanghai) Co Ltd法兰克福展览（上海）有限公司Room 1001, Office Tower 1 Century Metropolis 1229 Century Avenue, Pudong New Area Shanghai, China中国上海浦东新区世纪大道1229号世纪大都会1号楼1001室Fred Li: +86 21 6160 8489Email: fred.li@china.messefrankfurt.com

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“The event is excellent. I would like to join again next year to learn about the applications of the Internet, as well as how to lead and manage the new generation of employees.”

– HR Director at Kone

“峰会非常棒！下一届我希望能够聆听到关于例如互联网+的应

用，或是对于新生代员工的领导和管理方面的内容。”

– 通力电梯HR总监

“We are very happy to have cooperated with this summit. Thank you to the organiser for such professional service. The LED screens produced stunning visual effects, which helped to promote our products.”

– AMPOS (Contributing sponsor)

“这次合作很高兴！工作人员的服务很专业，现场两块LED大屏的

视觉效果很震撼，这对我们的产品塑造帮助很大。”

– AMPOS（特邀赞助商）