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Innovating online car classifieds with the launch of PTX Live July 2016 For personal use only

For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

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Page 1: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Innovating online car classifieds

with the launch of PTX LiveJuly 2016

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Page 2: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Important Notice and Disclaimer

2

This presentation has been prepared by LatAm Autos Limited (ACN 169 063 414) (LatAm Autos or the Company). The information contained in this presentation is current at the date of this presentation. The information is a summary overview of the current activities of the Company and does not purport to be all inclusive or to contain all the information that a prospective investor may require in evaluating a possible investment. This presentation is for general information purposes and is not intended to be and does not constitute a prospectus, product disclosure statement, pathfinder document or other disclosure document for the purposes of the Corporations Act 2001 (Cth) (Corporations Act) and has not been, and is not required to be lodged with the Australian Securities & Investments Commission. lt is to be read in conjunction with the Company's disclosures lodged with the Australian Securities Exchange, including the Company's full year results lodged with the Australian Securities Exchange on 29 February 2016.

The material contained in this presentation is not, and should not be considered as, financial product or investment advice. This presentation is not (and nothing in it should be construed as) an offer, invitation, solicitation or recommendation with respect to the subscription for, purchase or sale of any security in any jurisdiction, and neither this document nor anything in it shall form the basis of any contract or commitment. This presentation is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of any particular investor which need to be considered, with or without professional advice, when deciding whether or not an investment is appropriate.

This presentation contains information as to past performance of the Company. Such information is given for illustrative purposes only, and is not — and should not be relied upon as — an indication of future performance of the Company. The historical information in this presentation is, or is based upon, information contained in previous announcements made by the Company to the market.

Forward looking statements

This document contains certain "forward-looking statements". The words "anticipate, "believe", "expect, "project', "forecast", "estimate", "outlook", "upside", "likely”, "intend", "should",” could", "may", "target", "plan" and other similar expressions are intended to identify forward-looking statements. Indications of, and guidance on, future earnings and financial position and performance, including LatAm Autos' FY16 outlook, are also forward-looking statements, as are statements regarding LatAm Autos' plans and strategies and the development of the market.

Such forward-looking statements are not guarantees of future performance and involve known and unknown risks, uncertainties and other factors, many of which are beyond the control of LatAm Autos, which may cause actual results to differ materially from those expressed or implied in such statements.

LatAm Autos cannot give any assurance or guarantee that the assumptions upon which management based its forward-looking statements will prove to be correct or exhaustive beyond the date of its making, or that LatAm Autos' business and operations will not be affected by other factors not currently foreseeable by management or beyond its control. Such forward-looking statements only speak as at the date of this announcement and LatAm Autos assumes no obligation to update such information. The release, publication or distribution of this presentation in jurisdictions outside Australia may be restricted by law. Any failure to comply with such restrictions may constitute a violation of applicable securities laws.

Non- IFRS Information

This presentation includes certain financial measures that are not recognised under Australian Accounting Standards (AAS) or International Financial Reporting Standards (IFRS). Such non- IFRS financial measures do not have a standardised meaning prescribed by AAS or IFRS and may not be comparable to similarly titled measures presented by other entities, and should not be construed as an alternative to other financial measures determined in accordance with AAS or IFRS. The information is presented to assist in making appropriate comparisons with prior periods and to assess the operating performance of the business. LatAm Autos uses these measures to assess the performance of the business and believes that information is useful to investors. Revenues, EBITDA, and EBIT have not been audited or reviewed. Recipients are cautioned not to place undue reliance on any non-lFRS financial measures included in this presentation.

All references to dollars are to Australian currency unless otherwise stated.

To the maximum extent permitted by law, LatAm Autos makes no representation or warranty (express or implied) as to the accuracy, reliability or completeness of any information contained in this document. To the maximum extent permitted by law, LatAm Autos shall have no liability (including liability to any person by reason of negligence or negligent misrepresentation) for any statements, opinions or information (express or implied), arising out of, contained in or derived from, or for any omissions from this document, except liability under statute that cannot be excluded.

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Page 3: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

LatAm Autos (LAA) is committed to providing

leading edge mobile technology solutions to

its users

70% of smart phone users (and growing) in

Latin America use instant messaging apps, the

highest rate in the world

Through PTX Live, LAA now has live chat

functionality among its portfolio of

websites to revolutionize how marketplace

users interact in real time

In Mexico, by 2020 75% of all digital advertising

is forecast to be mobile advertising

Messaging apps have 4.7x the daily sessions

of other regular apps

Six of the top ten most popular mobile Apps are now messaging apps

Source: Schibsted Media Group - “Future Report. Outlook: 2016: People, Technology and Business”, eMarketer, “Chasing in on Chat Apps” – BI Intelligence|

LatAm Autos launches PTX Live

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Page 4: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

LatAm Autos is innovating the vertical classifieds industry with revolutionary

technology

PTX Live has five main technological competitive advantages:

Detailed search capabilities – google style open search capabilities including predictive autocomplete and fuzzy search

capabilities

User experience – a more intuitive way for buyers to search for cars and dealers to upload and manager their inventory

Online presence – car buyers can now see when car sellers are actually online, promoting real time communication

Speed of site – utilizing elastic search functionality the speed of both the desktop sites and the apps are considerable faster than the

old PTX versions

Real time communication – via app, mobile or desktop, buyers and sellers can now communicate with each other in real time,

with a user experience similar to that of WhatsApp

LatAm Autos launches PTX Live

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Page 5: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

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Benefits for LatAm Autos with PTX Live

Accelerate Market Share and Monetization– With PTX Live we expect an even higher engagement and interest from our

users leading to an increase in dealers, market share and monetization

Better User Experience– With an enhanced user experience an increase in car buyers and sellers will use our sites, raising the

overall user engagement

Increased Organic Traffic– Through a better user experience and a seamless way for car buyers and sellers to close transactions,

we expect to increase our platform’s engagement across leads, time on site, and page views per visit

Mobile Focused Strategy– LAA now has a unique mobile product offering in the most prominent messaging app market in the

world

Higher Value Leads– Real time conversations offer sellers the opportunity to close transactions more rapidly when a lead is at its

most valuable pointFor

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Page 6: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

The Advantages of PTX Live6

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Page 7: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

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Engagement Metrics - 2016

Buyers and sellers presence on PTX Real Time

(Weekly)1 Real Time chats per week1

37K 34K 24MVehicles have been negotiated during 2

months through PTX Real TimeUsers have chatted Minutes in chat sessions

April June

Sources: Company Analysis1. Ecuador only

1,311

3,889

5,3065,586 5,715 5,781

5,271

5,785

6,1736,521

6,716 6,767

166511

8551,127

1,3901,652

1,879 1,978 2,1042,293 2,435 2,466

347607

769978 1,089 1,202 1,246 1,282

1,461 1,597 1,556

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

Desktop Android iOS

539

2,075

2,670

2,961

4,613

4,232

3,8534,028

4,2674,471

5,098

4,660

105

467

986 9271,057

1,192 1,292 1,259 1,183 1,214 1,3071,155

387 384 345604 520 557 505 518 556

689 608

-500

500

1,500

2,500

3,500

4,500

5,500

Desktop Android iOS

April June

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Page 8: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Optimized for mobile usage, faster and friendlier

New home page with expandable content

Google-friendly design

New interactive side bar to manage chat, favorites and other functionalities

New header with “megamenus” and SEO Optimized

New listings view, with lateral smart filters and simplified view

PTX Live Functionalities – Design

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Page 9: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Open search “Google-style”

Predictive autocomplete, registers all searches

Fuzzy search and anti-typos search

Filter match: intelligently associates open searches with available filters

Friendly routing for SEO, matching with searches

PTX Live Functionalities – Super Search

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Page 10: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

we measured

in secondsBeforewe measure in

millisecondsNow

10

PTX Live increased the speed of our platform considerably

PTX Live Functionalities – Speed

Response Time: 4 seconds Response Time: 0.2 seconds

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Page 11: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Dealer’sconversationApp

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Online / offline detection

Buyer´sconversation box

PTX Live Functionalities – LiveF

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Page 12: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Motor Dealer App allows dealers to upload their inventory and mange it effortlessly

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PTX Live Functionalities – ApplicationsF

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Page 13: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

With the Motor Chat App dealers can seamlessly chat with prospects in real time

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PTX Live Functionalities – ApplicationsF

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Page 14: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Latin America leading mobile and messaging trendsPhoto: Mexico City

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Page 15: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Sources: eMarketer, Statista, LAA estimations for Panama, Bolivia and Ecuador

Latin America’s messaging app’s penetration is the highest worldwide

70.4%67.2%

61.6%59.2%

56.5%

40.8%

0.0%

20.0%

40.0%

60.0%

80.0%

Latin America Asia-Pacific North America WesternEurope

Central &EasternEurope

Middle East &Africa

With 70.4%, Latin America is the leading region in messaging app’s users

LAA’s markets’ have a huge mobile user base, 8.0x larger than Australia’s

As of 2016, one out of ten dollars in total ad spending will go to mobile ad spending

By 2020, 75% of total digital ad spending will be mobile

Mobile phone

messaging apps user

penetration, by region1

Mobile phone users

In Latin America

Mobile phone ad spending

in Mexico (US$ billion)3

Latin America leading mobile and

messaging trends

2

140146 152 156 160 163

0

20

40

60

80

100

120

140

160

180

2013 2014 2015 2016 2017 2018

Mexico Argentina Peru

Panama Bolivia Ecuador

0.2

0.3

0.5

0.7

0.9

1.1

1.4

23%

33%

42%

51%

59%

68%

75%

0%

10%

20%

30%

40%

50%

60%

70%

80%

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

2014 2015 2016 2017 2018 2019 2020

Mobile Ad Spending

% of Digital Ad Spending

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Page 16: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

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24%30%

43% 46%

57%62%

75% 76%

90% 91%

0%

25%

50%

75%

100%

Gettingdirections

Watchingvideos ormovies

Reading Listening tomusic

Playinggames

Gettingnews alerts

SocialNetworking

Searching onthe Internet

TextMessaging

AccessingEmail

Texting Is At The Heart Of The Mobile Experience

Sources: Schibsted Media Group, “Future Report. Outlook: 2016: People, Technology and Business”, Global Web Index, Wearesocial.com, Business Insider - “Cashing in Online Apps” 1. As a % of mobile phone internet users

Global mobile and messaging trendsF

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Page 17: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Young and growing population is using messaging apps

49%

37%

24%

18-29

30-49

50+

Messaging apps Daily session frequency vs. average apps

4.7x

17%

10%8%

7%

5%4% 4% 4%

3% 3%2% 2%

0%

5%

9%

14%

18%

Facebook Socialmessaging

Utilities AppleSafari

Googlebrowser

YouTube Enter-tainment

Produc-tivity

News Other(browser)

Other (app) Twitter

1.1

1.41.6

1.82.0

2.2

0.00

0.55

1.10

1.65

2.20

2.75

2014 2015 2016 2017 2018 2019

15.4% CAGR

Worldwide mobile phone messaging app users

1%3%

6%

11%

17%

29%33%

39%

0%

10%

20%

30%

40%

50%

2009 2010 2011 2012 2013 2014 2015 2016

Global mobile’s share of web traffic

rapidly growing

Social messaging #2 in time spent on

connected IOS and androids

Global mobile and messaging trends

Sources: Schibsted Media Group, “Future Report. Outlook: 2016: People, Technology and Business”, Global Web Index, Wearesocial.com, Business Insider - “Cashing in Online Apps”

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Billions

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Page 18: For personal use only - Australian Securities Exchange · For personal use only. LatAm Autos (LAA) is committed to providing leading edge mobile technology solutions to its users

Sources: Business Insider “Cashing in Online Apps” Report

0

100

200

300

400

500

600

700

800

900

1000

WhatsApp Messenger WeChat Viber LINE Snapchat Tango Kik KakaoTalk

~3 billion

Social & messaging app’s

companies are experiencing strong growth

Top 4 messaging companies accumulate ~3 billion monthly active users

Top messaging apps users growth1Top messaging app’s monthly active users global,

Q3 20151

0

100

200

300

400

500

600

700

800

900

1,000

4Q

11

1Q

12

2Q

12

3Q

12

4Q

12

1Q

13

2Q

13

3Q

13

4Q

13

1Q

14

2Q

14

3Q

14

4Q

14

1Q

15

2Q

15

3Q

15

Mill

ion

s O

f M

on

thly

Act

ive

Use

rs

WhatsApp

FacebookMessenger

WeChat

Viber

LINE

Snapchat

Tango

Kik

KakaoTalk

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