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on The Participation of the Czech Republic at The EXPO 2015 Milano 1. The Universal Exposition 2. The Participation of the Czech Republic a, the conditions of participation b, investment distribution - PPP c, complex and partial solutions 3. Partnership and participation a, the acquirer of the national pavilion b, general partner c, general supplier d, general partner to the exposition e, partner to the exposition - exhibitor f, regional partner g, expected performance level 4. Marketing services a, presentation through pavilion construction b, presentation through the exposition c, presentation through support programs d, presentation through media partners e, services of the General Commissioners office 5. Schedule a, three realization phases b, contractual guarantees The Universal Exposition The Universal exposition Expo first took place in the year 1851 (London) and has been considered since beginning a platform, where the participants (countries, but also private companies or global organisations) present their peak products in the areas of art, science and technology on an international level. In the year 1904 (Louisiana) in the United States the EXPO changed from installations in the centers of host cities to spacious parks, where the participants can build their own pavilions. Since the year 2000 (Hannover) it takes place in a regular interval of 5 years. The Czech Republic has a unique relationship to the EXPO Czechoslovakia first participated on the EXPO as the sole successing state of the former Austro-Hungarian Empire in the year 1920 (Brazil), in the year 1958 (Brussels), it surprisingly won the

first prize and the pavilion kept on gaining high recognition in the following years. (1967 Montreal, 1970 Osaka). While the last participation in the year 2010 (Shanghai) earned independent Czech Republic a silver prize in the rented pavilion category. EXPO 2015 is hosted by North Italian Milano in the region of Lombardy, a major region in the areas of design, modern technologies, architecture and industrial and agricultural production.` The topic of the exposition is Feeding the Planet, Energy for Life and for their expositions, participating states may build original pavilions, rent prefabricated modules or share theme clusters. 1. The participation of the Czech Republic On 20th December 2012 the Government of the Czech Republic decided to start the preparations for their participation on the EXPO 2015 given that the draft coming from a tender is supposed to have three phases, the decision to appoint the Commissioner General (Ji Frantiek Potunk) and start the activities of the office of the General Commissioner of the Czech Republics participation on the Universal Exposition EXPO 2015 Milan (KGK), does not guarantee a definitive decision to participate on the EXPO 2015. a, the conditions of participation The basic condition of Czech participation on the EXPO 2015 is engaging the private sector in a way, which would immediately show that the national exposition in Milan is not an exposition for the sake of itself and that the costs wont only be paid by the state. The goal is to create presentational platforms for entities, whose activities leads to products that are capable of competing on an international scale and for those, who can aid the creation of the exposition both financially and in content. b, investment distribution PPP The cofunding of Czech participation on the EXPO 2015, funded by the system PPP, a combination of public and private funds, is based on the assumption, that the national pavilion on the EXPO 2015 will be created with regards to the owner and its use after the end of the exposition. The structure, with the expected size of 870 meters squared, must be dismantleable and adapted to the uses of its future owner-investor. The second ambition of the new approach is successfully addressing companies, that are capable of partaking in the creation of the national pavilion with a free or low-cost supply of building materials, technologies and services in exchange for providing marketing and media placement and services of the KGK and its media partners. The third goal is to open the exposition to companies whose activities and products make the topic Feeding the Planet, Energy for Life attractive for them, companies that have business interests in Northern Italy or provide space on an exposition of global

extent for companies whose global business strategy or corporate social responsibilities require presentation in either world or national media. c, complex and partial solutions Thus, the realization of Czech participation on the EXPO 2015 has two possible solutions. - A complex one, which will create a tender and its winner will be he, who in his offer connects the main investors (i.e. co-contractors of the construction, runners of the pavilion during EXPO 2015 and the owner after the end of the exposition) and will prove, along with the size of his donation, that he is capable of performing such a task. - A partial one in which the KGK will collect offers for partial participation on the creation of the building for EXPO 2015 and will create tenders with individual subjects and coordinate their activities. The form of the solution will be determined at the end of the first (three month long) realization phase, whose function is determining the real interest of the private sector, in participating in the creation of the national pavilion and the exposition the predicted date is late March/early April 2013.

2. Partnership and participation Private firms, but also institutions and organisations or regions and statutory cities, will be able to partake in Czech participation on the EXPO 2015 in several ways> a, the acquirer of the national pavilion a subject considering the construction of a building, whose size and functionality correspond with the conditions of the national pavilion on the EXPO 2015 and after the end intends to acquire a modern building with a world/wode reputation for a fraction of its price. Interest is expected from universities, educational or fun parks, larger companies, statutory cities etc. b, general partner is a subject, who does not necessarily need to acquire the pavilion, but due to the size of his donation for its realization (financial or material investment) becomes the only partner of the first category, a partner with the largest marketing space and PR services. Interest is expected from larger companies, who seek to draw attention to themselves on a national scale or in the region of EXPO 2015. c, general supplier is a subject who wishes to gain exclusivity and create a marketing and PR platform for supplying cheap or free construction materials and services, whose quality and quantity will suit the needs of the pavilion.

Interest is expected from companies who manage major constructions, companies that create construction materials or technologies etc d, general partner to the exposition is a subject, whose activities and results have a larger added value on a global scale, they have a causal link to the name Feeding the Planet, Energy for Life and have the ambition to use this to create a permanent exhibit inside the pavilion. Interest is expected from creators of technology for agricultural, food production, chemicals, drugs etc. e, partner to the exposition (exhibitor) is a subject, who wants to present the results of his work in a limited area or time period or with another subject and for whom the participation on the EXP 2015 can be likened to similar theme expositions or market fairs. Interest is anticipated from creators of technology for agricultural, food production, chemicals, drugs etc f, regional partner is a subject, that connects his presentation with the presentation of his region of interest and thus does not need to become a direct partner of the pavilion or the exposition, but of the reigon. The region will then have a set term (two weeks) to present itself on the EXPO 2015. Interest is expected from regional food produce companies and companies whose products are protected by genuine brands, quality, origin etc Based on experiences brought by the EXPO 2010 Shanghai an estimate price can be assigned to each category. Status Length nad size Price the acquirer of the national pavilion Permanent pavilion, media 15-50 million CZK general partner Throughout the EXPO pavilion, media 5-15 million CZK general supplier Throughout the EXPO pavilion, media 5-15 million CZK general partner to the exposition Throughout the EXPO exposition, media 2-5 million CZK partner to the exposition - exhibitor Based on contract exposition, media 100 000.-2mil. CZK regional partner Based on region exposition, media 50-500 thousand. CZK

KGK intends to create a marketing and business space for companies, which will not directly become partners of Czech participation on the EXPO 2015, but wish to conduct their business meetings and presentations inside the pavilion, due to the attractivity of the location. Based on the services required the prize will start at 50. 000 CZK (per day with basic services) and end at 750. 000 CZK (for a week with complex services). The value and range of mutual performances will always be decided individually based on meetings and contracts between KGK and the partner subject, the current offer being preliminary. 4. Marketing services The office of the General Commissioner for EXPO 2015 Milan (KGK) offers potential partners of Czech participation an exclusive and significant marketing and PR platform in both the Czech republic and Italy. Individual services can be combined or specified based on the objectives of the partner. a, presentation through pavilion construction the name and the activities of the subject will be shown on the building (during the exhibit according to the organisers, after the exhibit according to the owner), in all publications made by the KGK and on the platforms of media partners (valued like commercial ads at tens of millions CZK) b, presentation through the exposition the name and the activities of the subject will presented as part of the inside exhibit (as designated by EXPO organisers), in all publications made by KGK on the platforms of media partners (valued like commercial ads at tens of millions CZK) c, presentation through support programs the name and the activities of the subject will be presented along the support programs, on publications reffering to the given program and in media materials related to the program. d, presentation through media partners the name and the activities of the subject will be a part of all news outputs realized by media partners, i.e. public TV, radio station and a print media. e, services of the General Commissioners office the partner will gain logistical support of the KGK, assisted access to EXPO 2015, room for presentation and official meetings, luch and dinner parties in the pavilion.

5. Schedule a, three realization phases

The project of Czech participation on the EXPO 2015 relies on three realization phases: - phase one about three months, during which the KGK will address potential partners and a wide business sphere, gathering offers for cooperation. Based on that a tender will be formed to choose the realizator of the national pavilion. - second phase three months during which contracts will be prepared for the partners, including the drafts for mutual performances. And a tender for the realizator of the national pavilion and for the auther of the idea design for the exposition will be created. - third phase - after ending the proper tender of the realizator (including the appeal periods) and signing binding contracts with the partners the construction of the national pavilion and the EXPO 2015 exhibit will commence. b, contractual guarantees The concept for Czech participation on the EXPO 2015, which won the tender created by the Ministry of foreign affairs, then approved by the Government, assumes a new form of co-financing called PPP and none of the former participations on Universal Expositions presents a precedent for the contracts. That is why the KGK has began preparing contracts, which will , within current legislative - especially binding rules for working with public finances enable the realization of the above mentioned assumptions. Subjects showing interest in participating on the EXPO 2015, as well as the workings of the ministry, will consult as well as regularly inform KGK of their progress.