Embed Size (px)
Citation preview
Isilon Sales Play Tool for EMC Partners
ISILON SALES PLAY TOOL FOR EMC PARTNERS HOW TO USE THIS TOOL
Step 1: Choose your focus area
• Scale-Out NAS for IT• Vertical Solutions• Analytics
Step 2: Select the Sales Play within your focus area that best aligns to your business
Step 3: Review the material presented in the Sales Play you chose. Informa-tion includes Market Opportunity, Com-petitive Info, Isilon Value, Messaging, etc. Please also see the applicable Use Cases (top blue bar).
Step 4: Access the Resources that you will need to successfully execute the play. These will include play specific customer decks, marketing materials, demos and other valuable links. Links to general Isilon resources will also be useful and are listed in the bottom blue bar.
Step by Step Instructions to Use This GuideThis guide is designed to be a collection of one-page sales plays. While there are many plays in this document, it is recommended that you use the menu on page 3 to select a single play to focus on.
Find the FileIsilon is purpose built for the kind of unstructured digital information most organizations use: office docs, videos, photos, audio, engineering files or webpages.
Converged InfrastructureAdding Isilon to VCE Vblock/VxBlock Systems optimizes customers’ infrastructure for both block and file-based workloads.
NetApp TakeoutThe transition to Data ONTAP Cluster-mode is difficult, complicated, disruptive, and REQUIRED of Netapp customers. Isilon is a more scalable, cost effective and future proof alternative.
Scale-Out NAS for IT
ISILON SALES PLAY TOOL FOR EMC PARTNERSWHICH PLAY IS RIGHT FOR US?
*Please click on the appropriate Sales Play above for full Play information.
SplunkEMC provides a compelling alternative to DAS storage for Splunk environments: better simplicity, agility, scalability, security and consistent high performance.
Media & Entertainment
Hortonworks Enterprise Data Warehouse (EDW) OffloadJoint solution designed for customers looking to extend and optimize the value of their EDW.
Analytics
Vertical Solutions
A single play will focus sales efforts, so pick the right one!Use the guide below for help identifying which sales play best aligns to your business. Are you seeing success with VCE and want to add additional revenue to your opportunities? Are your Netapp customers asking for alternative solutions? Do you specialize in a particular vertical? Does your organization have skills in Hadoop or Splunk? Or, do you simply see opportunity in your install base to position Scale-Out NAS to the IT buyers you have relationships with? The answers to these questions will help guide you to one play that best fits your business.
Life Sciences
Healthcare
State, Local Government & Education (SLED)
Dat
a La
ke S
trat
egy
Isilon was built from the ground up to simplify the creation, processing, delivery, and archival of media assets.
Isilon enables life sciences organizations to respond to scientific and business requirements while minimizing the need to re-architect their infrastructure.
Isilon enables healthcare providers to turn their data into an asset by consolidating without sacrificing performance.
Isilon provides SLED organizations a simple, proven, and versatile storage solution that addresses performance and capacity workflows, allowing customers to do more with less.
Market Opportunity
Find the File - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSFIND THE FILE
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
AnalyticsArchiveHome Directory Video/Audio
• ••
••
Unstructured data is growing at 3x the rate of structured75% of storage purchased globally is for unstructured dataIsilon grew $200M to $1.3B in the 5 years since being acquired by EMCAverage new customer spends $200k in yr 1 and 2x in yr 2 95% of deals running 3+ workloads aren’t competitive
Think of Isilon as an infinitely scalable C: drive that gets faster as it gets bigger. Purpose built for digital information that does not reside in a traditional database – office documents, videos, photos, audio files, engineering files or web pages of all shapes and sizes.
Competitive Positioning/Differentiation• •
EMC is #1 in Scale Out NAS according to IDC, Gartner80% win rate vs. network appliance
Isilon Delivers:
• • ••••
Isilon allows customers to consolidate their unstructured data onto a single platform that scales beyond 50PB, improves their utilization to over 80% and supports all protocols for unstructured data.Simple to manage and scale within a single file system Efficient with better than 80% storage utilization Scale-Out Architecture is purpose built for unstructured data Scalable 16TB to 50PB and beyond Resilient with enterprise grade data protection Flexible: Supports SMB,NFS,FTP,NDMP,HTTP,SWIFT,REST, HDFS
Customer Pain Points•• • •
Difficulty with scaling to meet enormous data growth Poor utilization of storage assets (<30%)Complications supporting new web, mobile, cloud apps Shadow IT – Customers LOB’s are storing their sensitive data in the cloud rather than using corporate systems
Questions to Ask:• ••
••
Where does the unstructured data live in your environment? Which unstructured workloads are critical? Growing fastest? Are there any apps being developed, tested or evaluated which you see becoming business critical in the next 12-24 months? What’s happening outside of IT’s purview? (Cloud, shadow IT)Do you use analytics? Splunk? Hadoop? Which distribution?
Find the File Resources• ••
Customer Showcase: AzbilFind the File Sales KitDirect Contact: [email protected]
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation: • C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
Market Opportunity
Converged Infrastructure - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSCONVERGED INFRASTRUCTURE
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
AnalyticsArchiveHome Directory VDI User Data
• ••••
50% annualized growth in VCE CI businessAggressive discounts when Isilon is purchased with VblockMore than 2,500 Vblock installations, ideal Isilon opportunityAverage Isilon deal size when attach Vblock/VxBlock ~ $350K. Channel involved in 77% of Isilon with Vblock bookings
Adding Isilon to VCE Vblock/VxBlock Systems optimizes customers’ infrastructure for both block and file-based workloads by providing a scale-out NAS platform for all of their unstructured data. The VCE Technology Extension for Isilon provides customers with the support and VCE Experience – built, delivered and supported by VCE as one product. Vblock plus Isilon, with the VCE Experience, provides customers faster infrastructure deployments, greater infrastructure agility and lower OPEX.
Competitive Positioning/Differentiation• •
EMC is #1 in Scale Out NAS according to IDC, Gartner80% win rate vs. Network appliance
VCE Tech Ext for Isilon Delivers:
• •
Isilon allows customers to cost-effectively consolidate and manage unstructured data on a single platform that scales beyond 50PB, improves utilization to over 80%, and supports all protocols for unstructured data.Seamless integration that allows quick deployments, simple operations and architectural consistency with VCE CIOptimized TCO for pool of storage resources within existing or new VCE CI environments
Customer Pain Points•• •
Complex environments that are difficult to manage & maintain Poor utilization of storage assets (<30%)Unable to linearly and independently, scale capacity and performance
Questions to Ask:• ••
•••
Where does the unstructured data live in your environment? Which unstructured workloads are most critical? Growing? Are there any compelling events and issues such as Windows 7 migration, mobile users, BYOD and/or 3rd party access? Are underutilized IT assets affecting your bus. & bottom-line?Do you use analytics? Splunk? Hadoop? Which distribution?When are you scheduled to refresh your compute or storage?
Converged Infrastructure Resources• •••••
Isilon for Vblock 101 Sales PresentationIsilon for Vblock Technical PresentationIsilon, XtremIO & Vblock for VDI Solution OverviewCustomer Showcase: Melbourne AirportCustomer Showcase: PrescientDirect Contact: [email protected]
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation:• C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
Market Opportunity
NetApp Takeout - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSNETAPP TAKEOUT
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
AnalyticsArchiveHome Directory Video/Audio
• •
17% of NetApp customers have migrated to Cluster-mode.48% of NetApp customers plan to cut NetApp spending
NetApp has made life challenging for their customers by no longer supporting 7-mode clusters. The transition from 7-mode clusters to Data ONTAP Cluster-mode (c-mode) is difficult, complicated and disruptive. NetApp Takeout is focused on using this opportunity to deliver the value of Isilon Data Lake 2.0 and offering worry-free migration services to customers who move from NetApp to Isilon.
Competitive Positioning/Differentiation• •
EMC is #1 in Scale Out NAS according to IDC, Gartner80% win rate vs. network appliance
Isilon Delivers:
• • ••••
NetApp Takeout enables customers to deploy the Isilon Scale-Out Data Lake. Worry-free migration of customer’s data with no-charge data migration services. They get the benefits of data lake, multi-protocol name-space and enterprise features. Isilon allows customers to consolidate their unstructured data onto a single platform that scales beyond 50PB, improves their utilization to over 80% and supports all protocols for unstructured data.Simple to manage and scale within a single file system Efficient with better than 80% storage utilization Scale Out Architecture is purpose built for unstructured data Scalable 16TB to 50PB and beyond Resilient with enterprise grade data protection Flexible: Supports SMB,NFS,FTP,NDMP,HTTP,SWIFT,REST, HDFS
Customer Pain Points• • •
Facing downtime for CDOT Migration (NDO/NDU, outage required)Requires a new cluster and/or data migration for dataSilo’d storage environment due to NTAP’s poor scalability
Questions to Ask:•
•••
•
Are you facing an outage, data migration, or the purchase of new cluster(s) because of impending CDOT Migration?Where does the unstructured data live in your environment? Which unstructured workloads are most critical? Growing? Are there any apps being developed, tested or evaluated which you see becoming business critical in the next 12-24 months? Do you use analytics? Splunk? Hadoop? Which Distribution?
NetApp Resources• •
Isilon vs. Netapp Technical PresentationDirect Contact: [email protected]
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation:• C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
Market Opportunity
Media & Entertainment - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSMEDIA & ENTERTAINMENT
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
AnalyticsRenderingVisual Effects Editing
• •••
Media & Entertainment data is growing at 20% YoYThe 2016 M&E total addressable market is $1.6BAverage new customer spends $200k in yr 1 and 2x in yr 2 Opportunities in multiple customer segments: Content Creation, Broadcast, Content Delivery and Enterprise Media
Isilon provides M&E organizations a simple, proven and versatile storage solution that addresses performance and capacity work-flows. Purpose built for media work-flows Isilon NAS and ECS Object were built from the ground up to simplify the creation, processing, delivery and archive of media assets.
Competitive Positioning/Differentiation• •
EMC is #1 in Scale Out NAS according to IDC, GartnerIsilon is used by 1700+ M&E customers running Media workloads Isilon Delivers:
• • ••••
Isilon allows customers to consolidate their unstructured data onto a single platform that scales beyond 50PB, improves their utilization to over 80% and supports all protocols for unstructured data.Simple to manage and scale within a single file system Efficient with better than 80% storage utilization Scale Out Architecture is purpose built for unstructured data Scalable 16TB to 50PB and beyond Resilient with enterprise grade data protection Flexible: Supports SMB,NFS,FTP,NDMP,HTTP,SWIFT,REST, HDFS
Customer Pain Points•• •
Difficulty with scaling to meet enormous data growth Poor utilization of storage assets (<30%)Difficulty supporting performance, processing and large archives
Questions to Ask:• ••
Where solution do you use to manage you data today? Which media workloads are most critical? Growing fastest? What work-flows and applications are being developed, tested, or evaluated which you see becoming business critical in the next 12-24 months?
Media & Entertainment Resources• ••• •••
Isilon for M&E 101 PresentationIsilon for M&E 201 Technical PresentationCustomer Showcase: Soho VFXCustomer Showcase: Showtime NetworksTop Reasons: Isilon in M&EIsilon M&E FastpassDirect Contact: [email protected]
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation:• C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
Market Opportunity
Life Science - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSLIFE SCIENCES
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
AnalyticsTechnical ComputingSequencing Microscopy
• •••
•
•
Life Sciences (aka Genomics) data is growing at 20% YoYThe Life Sciences TAM is $800MCustomers typically start around ~500TB average deal $398kOpportunities in multiple customer segments: academic medical centers, biotech, pharma, research and universitiesCustomers with “omics” workloads grow and maintain environments that range from 3 to 10 PBUniversities, pharma and academic medical centers offer expansion via other workloads like PACS imaging and analytics
Isilon provides life sciences organizations a simple, proven, and versatile storage solution that addresses performance and capacity work-flows. Compared to alternative storage solutions, Isilon enables organizations to respond to scientific and business requirements while minimizing the need to re-architect their infrastructure.
Competitive Positioning/Differentiation• Isilon is used by 300+ life sciences customers running
genomics workloads
Isilon Delivers:
• • ••••
Isilon allows customers to consolidate unstructured data on a single platform that scales >50PB, improves their utilization to over 80% and supports all protocols for unstructured data.Simple to manage and scale within a single file system Efficient with better than 80% storage utilization Scale Out Architecture is purpose built for unstructured data Scalable 16TB to 50PB and beyond Resilient with enterprise grade data protection Flexible: Supports SMB,NFS,FTP,NDMP,HTTP,SWIFT,REST, HDFS
Customer Pain Points•
•
• •
Long term capacity challenge. Latest lab instrumentation can generate 1 PB+ of raw data per year at full utilization.Analysis. Raw data only valuable if it can be analyzed and performance is top of mind.Orgs run with a lean staff so solutions must be easy to manage Reliable. IT organizations need to live up to “science never stops” SLAs and there’s little tolerance for outages or lost data.
Questions to Ask:•
•
•
Data: What kind of data will your organization produce? What will you keep? How will you move the data? Are there multiple sources for data generation (i.e., writes)?Environment: One lab instrument or many? Type of instrumentation? Is there one lab/core or many? Can you tell me about your data life cycle?
Life Sciences Resources•
•
•
Isilon & Cloudera in Life Science - Technical PresentationIsilon for LS & Isilon with Cloudera Solution OverviewTuning NAS for NGS White Paper
•
••
Customer Showcase: Sesvanderhave &Malaysia Genome InstituteTop Reasons: Isilon for LSMail: [email protected]
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation:• C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
Market Opportunity
Healthcare - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSHEALTHCARE
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
AnalyticsStorage ConsolidationMedical Imaging Data Lake
• ••
$902M TAM in 2016 , expected CAGR 2015-2018: 6.5%$300k avg sale price, $300k subsequent avg annual spendCustomers often continue to buy more to consolidate other use cases. New customers usually start with a healthcare application such as PACS or VNA due to the sizable footprint.
Isilon makes it easy to manage data growth by consolidating data onto one platform without sacrificing performance, so healthcare providers can turn their data into an asset.
Competitive Positioning/Differentiation•
•
•
Isilon gives healthcare organizations a consolidated storage system across multiple healthcare applications and IT workloads that scales quickly and easily to manage growth without downtime or sacrificing performance.Isilon is certified by the leading healthcare application vendors and is flexible and easy to layer in next generation technology without having to replace your existing investment.Customers need to derive insight from their data to more effectively treat their patients at a lower cost without sacrificing quality, Isilon’s native support for the Hadoop Distributed File System (HDFS) helps them turn their data into an asset.
Customer Pain Points••
•
•
Growth: customers are dealing with 48% YoY data growthMultiple Storage Silo’s: A typical hospital has over 100 applications—each with their own silos of storage. Archive: Healthcare customers need to keep data at least 6 years—and in many cases as long as the life of the patient depending on the use case.Security: Losing data or allowing unauthorized access to data can result in patient harm or costly lawsuits or fines.
Questions to Ask:• ••
•
What products and versions are you using? Do you have multiple silos of storage?Do you have at least 100TB of archive storage or expect rapid growth? What is your imaging strategy?Are you migrating to a new PACS or VNA?
Healthcare Resources• ••••
Isilon for Healthcare 101 Sales PresentationCustomer Showcase: Tokushima University HospitalCustomer Showcase: Lafayette General HealthIsilon for Healthcare Message MapDirect Contact: [email protected]
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation:• C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
Market Opportunity
State/Local Government & Education - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSSLED
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
AnalyticsCampus SecurityPublic Safety Video Surveillance
• ••
•
•
The 2016 EMC TAM for SLED is $3.0BYoY Growth of 47% in Isilon within SLEDOpportunities in segments across SLED including: Public Safety & Campus Security, SLED IT Transformation, SLED End User Computing, and SLED Data UseEMC has a dedicated SLED Team and 100+ procurement contracts60% of Video Surveillance investment will be spent in Public Sector
Isilon provides SLED organizations a simple, proven, and versatile storage solution that addresses performance and capacity work-flows. The overall simplicity and ease of use thrives in both segments within organizations that are constantly being asked to do more with less resources.
Competitive Positioning/Differentiation• •
EMC is #1 in Scale Out NAS according to IDC, GartnerIsilon is used by 3500 + SLED customers running a variety of workloads
Isilon Delivers:
• • ••••
Isilon allows customers to consolidate their unstructured data onto a single platform that scales beyond 50PB, improves their utilization to over 80% and supports all protocols for unstructured data.Simple to manage and scale within a single file system Efficient with better than 80% storage utilization Scale Out Architecture is purpose built for unstructured data Scalable 16TB to 50PB and beyond Resilient with enterprise grade data protection Flexible: Supports SMB,NFS,FTP,NDMP,HTTP,SWIFT,REST, HDFS
Customer Pain Points•• • •
Difficulty with scaling to meet enormous data growth Poor utilization of storage assets (<30%) and costConsolidation scenariosDifficulty supporting performance, processing and large archives
Questions to Ask:• ••
Which solution do you use to manage your data today? Which workloads are most critical? Growing fastest? What work-flows and applications are being developed, tested, or evaluated which you see becoming business critical in the next 12-24 months?
SLED Resources• ••
Isilon for Higher Education Solution OverviewCustomer Showcase: Miami-Dade Public LibraryDirect Contact: [email protected]
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation:• C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
Splunk - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSSPLUNK
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
Sensor Data/IOTSecurityOperational Intelligence App Delivery & Mgmt
Splunk enables organizations to collect data from anywhere, search and analyze it and gain real time intelligence. Many Splunk environments store their massive volumes of Splunk data on DAS, but this presents major challenges (detailed below). The EMC alternative is an efficient and high performance storage platform that brings simplicity, agility, scalability, security and consistently high performance to a Splunk environment.
EMC Delivers:
•
•
•
EMC’s solution for Splunk includes XtremIO all flash storage for hot buckets along with Isilon for cold and frozen buckets. This combination of Isilon, XtremIO & ScaleIO provides superior infrastructure to maximize the value of SplunkOptimized Storage Data Tiering – align storage to hot, warm, cold and frozen Splunk data requirements with high retention and performanceCost-Effective & Flexible Scale-Out – scale-out capacity and compute independently or as a single, converged platform Powerful Data Services – including secure encryption, compression & deduplication of indexes and fast, efficient snapshots for protection
Market Opportunity• • ••
Splunk has 11,000 customers in over 110 countries globally, including 80 of the Fortune 100Splunk did $668M in revenue in 2015 (49% YOY growth)For every $1 of Splunk sold, there is $3 of opp to sell storageEMC & Splunk average deal size: $1.5M
Questions to Ask:• •
•••
Do you collect data on your operations and customers?How large is your IT Infrastructure? What size are your machine generated data files? Are you able to mine data to spot trends? Are YOU using Splunk? How do you store the Splunk indexes? Will you index and unearth insights from disparate systems?Can we show you EMC’s reference architecture for Splunk?
Splunk Resources• ••••
EMC for Splunk 101 Sales PresentationEMC for Splunk Solution OverviewEMC for Splunk Reference ArchitectureSplunk Sales Kit & Splunk Storage SizerDirect Contact: [email protected]
Customer Pain Points:• •••••
Dedicated Storage Infrastructure: silo that only runs SplunkCompromised Availability: SSDs & servers fail, Index rebuildsLack of Data Protection: no Snapshots, DR, CompliancePoor Storage Efficiency: multiple copies of dataNon-Optimized Growth: fixed compute to storage ratioManagement Complexity: multiple management points
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation:• C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
Enterprise Data Warehouse (EDW) Offload - Simplifying the Message
ISILON SALES PLAY TOOL FOR EMC PARTNERSEDW OFFLOAD
www.emc.com/auth/rpage/ec-for-isilon.htm emc.com/isilon
Data DiscoveryActive ArchiveETL Onboard Data Enrichment
The rapid growth of unstructured data represents a major challenge for organizations with traditional (and costly) Enterprise Data Warehouses (EDWs). The EMC/Hortonworks solution is designed for customers looking to extend and optimize the value of their existing EDW by offloading lower value ETL/ELT processes and cold data storage to Isilon scale-out NAS with Hadoop. It significantly lowers costs and EDW resources focus on high-value processes.
EMC & Hortonworks Deliver:•
•
•
••
Active Archive: Optimize EDW by archiving less active data and analyzing it in-place on Isilon with HadoopETL/ELT Offload: Improve EDW performance by offloading ETL/ELT to Isilon and reducing cost of data managementEnrich EDW with new data types: gain new insight to fuel business decisions and expand opportunities by leveraging new data sourcesEnterprise-grade data management at Hadoop economicsMulti-protocol access: Enable a range of applications and workloads to access data using NFS, SMB, HTTP, Swift etc.
Making $$$•• •
Hortonworks has over 1,000 customers in over 20 countries. Every $1 of Hortonworks sold = $8-10 of storage opportunityEMC & Hortonworks average deal size: ~$750k
Questions to Ask:• •
••••
•
•
What EDW platform do you use? Which Hadoop vendor?How much data is in your EDW? Over what time period? What do you do with older data? How quickly is data growing?What kind of data is in your EDW? What data do you want in it?What is your per-GB (or TB) costs to store data in your EDW?Any EDW expansion plans? When will you reach capacity?Are there data protection, backup, DR or security requirements for data in EDW? What % of data in EDW has this requirement? How do IT Applications access data in the EDW today? Are all IT applications able to access EDW data as needed ? If not, why?What level of audit/tracking is needed for EDW offloaded data?
EDW Offload Resources• •
Isilon for Hadoop 201 Technical PresentationDirect Contact: [email protected]
Customer Pain Points•• ••
Enterprise Data Growth: 40% YoY vs. IT budgets growth 5%Data Storage: storing cold data or throwing data awayProcessing Capacity: using cycles on low value workloadsNew Data Sources: unable to capture and use new data
Isilo
n Li
nks
Isilon Enablement Center
MiTrend Assessment Portal (Instructions)
ROI Tool (Instructions)
Proposal Template (Tools)
Vision Presentation:• C Level
• Director Level
Isilon Data Sheet
Analyst Report: IDC, ESG & Gartner
Isilon Sizing Wizard (Instructions)
Promotions: • Find the $$$
• Accelerate Data Lake
Demo: Isilon Video& EMC vLab
$
