Presentation on sALES analysis

Horlicks foodless (noodles without no)

PRESENTED BY:

Ankita sharmaAnsheeta sharma

Bipasha niyogiDeepika motwani

Introduction of our product

About Horlicks:Horlicks is the leading Health Food drink in India. It

is a malted milk powder, that you mix with the milk to make a drink.

Horlicks is the highly respected brand of GlaxoSmithKline.

GSKCH is one of the largest players in the Health Food drinks industry in India.

Horlicks is manufactured by GSKCH in various market like United Kingdom, South Africa, New Zealand, Bangladesh, India, Pakistan and Jamaica, Philippines and Malaysia.

The largest market for Horlicks are the UK, India and Malaysia.

Contd..

Horlicks is sold in a number of countries, but its biggest market is India.

As India has the biggest market of Horlicks, thus, new products have been developed specifically for India, such as alternative flavors and special formulations for young children and breast-feeding mothers

Such as Horlicks Ninja, Junior Horlicks, Mothers' Horlicks, Horlicks Lite, Horlicks Biscuits.

Junior Horlicks 1-2-3 is a large extension that is specially designed for pre-school children.

Horlicks foodles –“noodles” w/o “no”

From Market Research, It has been found that mothers wouldn’t allow their kids to enjoy NOODLES too because of the Maida-clad noodles.

Taking clue from this fact, GSK decided to tap this bigger opportunity to position itself differently and to provide healthy snack foods.

Thus, Horlicks kick-off the Foodles offerings in two healthy variants:

Regular Multi Grain.

Product design

DESIGNING OF THE PRODUCT Horlicks has launched a new extension in the noodles category . The extension has the brand name Foodles and is endorsed by Horlicks.

Foodles is positioned as a healthy noodles. The brand has launched two variants of noodles. - Regular and Multi-grain.

The main USP of Foodles is the " Health Maker" sachet which comes along with the noodles pack. The health maker sachet contains the essentials of 5 vitamins.

Foodles is not going to revolutionize noodles market in India. All the noodles brands are now on the health plank and having a vitamin sachet is not going to do big things for Foodles.

HORLICKS FOODLES TARGETED AS:-“Good taste is the excuse I’ve always given for leading such a bad life” Oscar Wilde.

The health drink brand from GSKCH – Horlicks – which has been traditionally targeted as a ‘great family nourisher,’ has entered into the highly competitive segment of instant noodles through its newly introduced Horlicks Foodles, aimed to explore the category of salty snack food market.

Maggi, an undisputed leader in instant food, noodles. Reasons :

Easily available, Easy to make, Pinches the pocket softly and Above all the taste.

The magical tastemaker which makes all the difference, given a KO to all its competitors. Funniest was, when they tried to improve on and experimented with their tastemaker and failed badly, and had to re-launch the product telling consumer, the old Maggi is back.

Green Packet – Ala Masala

Noodles : Wheat 75%, Rice 1.2%, Corn 1.2%, Ragi 1.2%, Edible vegetable oil, minerals and salt.

Orange Packet – Crazy Curry

Noodles : Wheat Flour, Edible Vegetable oil, minerals and salt.

Tastemaker is different for both the variants. But no MSG, artificial colours or added preservatives.

Preparation method is more or less same as any other instant food, though takes a little longer to cook as compared to maggi.

FOODLES HAS TWO VARIANTS-:

Marketing strategies

Noodles without NO= foodles

health conscious parents

Made with nutritious grains like Rice, Ragi, Wheat and Corn.

It’s a different product made with multi grains, something which Indian market has not seen yet.

Reason for decrease in sale The biggest rivalry is “ MAGGI”, The most

selling product.There are some diffrentiation between maggi

and foodles.The slow down was not coz of quality of

product but also due to ‘Brand loyalty’ that consumer have towards Maggi.

There were many innovation that foodle came up with but some how it was fail to capture market share.

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