7/31/2019 Food PR

1/16

Food PublicityGet A Bigger Slice of the Media Pie

7/31/2019 Food PR

2/16

Reach millions morehomeowners where they livewith community newspapersThe best and brightest PR teams in America are extending the reach of their programs beyond the top 500 daily

newspapers to 1,000 more daily newspapers and 8,500 weekly newspapers throughout the U.S. Consumers across

America who turn to their local hometown newspapers, primarily in wealthy suburbs, are reading NAPS articles,

with beautiful color photographs, about nutritional information, simple, quick, easy and delicious recipes and

informative Web sites. Savvy marketers are getting the word out to people where they live by covering these

additional newspapers and by distributing radio feature releases to 6,500 radio stations and video feature releases

to 1,000 TV stations through NAPS.

Examples of some of the most highly read articles that NAPS has placed for some of the most successful PR people

in America are here in this booklet. Each release includes an impressive color usage report showing which editors

or broadcasters used the material, colorful graphs showing demographic information, and equivalent ad space cost,

which is far greater than the cost of using NAPS to get the same coverage.

7/31/2019 Food PR

3/16

7/31/2019 Food PR

4/16

Healthy RecipesLewis & Neale for Mushroom Information Centeroffered nutritional

information to consumers in this tasty burger recipe to create an

awareness of a heart-healthy and cancer-fighting alternative.

Ketchum for Quaker Oats recommended Six Simple Steps to a Healthy

Heart, including nutrition and exercise counsel that people can follow

throughout the day. Survey results were used to make the message more

compelling by showing that nearly two-thirds of adults would do

anything to keep their hearts healthy.

Torme Lauricelle PR for California Walnuts used a byline format from

an expert on nutrition and a photo of a walnut cut in half with the heart

shape of the nut showing to illustrate the heart-healthy benefits of this

special type of good fat food.

7/31/2019 Food PR

5/16

7/31/2019 Food PR

6/16

Continental Mills got over 1,300 placements with this simple recipe for

Cinnamon Apple Bars, which were positioned as the alternative to apple pie.

Valley Fig Growers offered a Chocolate Fig Bon Bons recipe for delightful

treats that are almost as easy to create as they are fun to eat. Readers

were directed to look for brand labels of Blue Ribbon Orchard Choice and

Sun-Maid for the premium quality figs.

Lewis & Neale for The U.S. Highbush Blueberry Council offered this tasty,

nutritious and quick-to-make recipe that transforms waffles into a dessert.

Golin/Harris for Nestl offered an easy Peanut Butter Chocolate Cheesecake

Pie recipe, comparing the combination of chocolate and peanut butter to the

classic combination of Ginger Rogers and Fred Astaire. Tips from the National

Peanut Board were included for some tried-and-true (and some new!)

chocolate-peanut butter combinations.

Desserts

7/31/2019 Food PR

7/16

Fleishman-Hillard for Tootsie Roll Industries offered

this recipe for Marbled Brownies with Andes Candies

as baking chips. More tasty recipes were offered on

the Web site.

Pacific Northwest Canned Pears offered a convenient

way to add sweet flavor to cozy candlelight cuisine or

enhance an exquisite entertaining event with a recipe

for Pear-Lemon Cake with Raspberry Drizzle.

BCF for Reynolds used a Q & A format with expert

tips and a recipe from Pat and Betty, who responded

to letters from consumers.

7/31/2019 Food PR

8/16

Kids in the KitchenLewis & Neale for Blueberries offered a fun, healthy recipe for kids.

McDowell & Piasecki for Quaker Oats offered tips to parents on handmade

gifts that kids can create for their grandparents and teachers using ingredients

commonly found in kitchens. A meatloaf boat recipe that helps teach kids

hoe to cook was used to attract attention of mother across the U.S.

Fleischmanns Yeast promised a fun time with family, creating great shapesout of dough for some Sweet Doodle Bread delights, just in time for Family

Fun Month in February. Tips were offered for kitchen success.

7/31/2019 Food PR

9/16

Motts Snapple Beverage offered a recipe for healthy snacks that taste

delicious, are easy to make and get high grades from both parents and kids.

FamilyFun.com created an awareness of a site that offers fun activity ideas

and is filled with tons of unique Valentines Day gifts for loved ones and

classroom pals.

Edelman for ConAgra Foods offered tips to parents on healthy foods forkids to eat for lunch and on preventing food poisoning from perishable

foods. The results of a survey conducted by The American Dietetic

Association and the ConAgra Foods Foundation were revealed and the

ADA/ConAgra Foods Home Safety program was described. Readers were

directed to a helpful Web site.

The National Soft Drink Association suggested more physical activity is

the prescription for fighting obesity and staying fit. Compelling statistics

show that too little exercise, not overeating, is responsible for obesity

among adolescents. Expert opinions gave credibility to the story and tips

were given for some easy ways to be more active.

7/31/2019 Food PR

10/16

HolidaysFleischmanns Yeast offered a recipe for Cinnamon Swirl

Cookie Crisps shaped into a C for Christmas or Chanukah.

Blattner Brunnerfor Knouse Foods offered three simple

recipes for traditional holiday favorites.

Goltz for Great Lakes Kraut included nutritional information

about sauerkraut and referred to the information from theU.S. Dept. of Health and Human Services, which indicates

that cruciferous vegetables, like kraut, can reduce the risk of

colon cancer. The article created an awareness of the belief

by many cultures that it is good luck to eat sauerkraut with

pork on New Years Day.

7/31/2019 Food PR

11/16

7/31/2019 Food PR

12/16

Family StyleGeneral Mills for Pillsbury Grands! buttermilk biscuits offered this family-style

Chicken and Biscuits Casserole recipe.

Hunter PR for Campbells Soup offered tips on sharing a delicious, home-cooked

meal with family with this quick and simple recipe for Chicken Broccoli Divan.

General Mills for Original Bisquick mix suggested a great way for families to

start the day with this classic breakfast recipe.

Hershey Foods offered a romantic, sweet idea for an easy-to-make scones recipe

to say I Love You to a favorite someone.

7/31/2019 Food PR

13/16

BeveragesStarbucks Coffee created an awareness of the Grounds

for Your Garden program, which helps keep coffee

grounds out of landfills and helps gardeners who claim

coffee as their key to success for lush gardens,

flourishing flowers and high-producing vegetables.

This article got over 1,100 placements.

Dr Pepper/7UP offered tips to help readers make it

easier to follow through on New Years resolutions. One

strategy offered was stocking up on low-calorie snack

foods or diet beverages such as Diet Rite, Diet Dr

Pepper or Diet Snapple Lemon Tea.

Beringer Blass got tons of coverage on this recipe

release. The fish stew is made with Chilean Chardonnay.

Richartz Fliss Clark & Pope for Salada Tea Company

used expert testimonial to create an awareness of recent

findings regarding the health benefits of green tea.

Expert tips were offered for perfectly brewed green tea.

7/31/2019 Food PR

14/16

Fast FoodTaco Bell offered healthy lifestyle tips. An awareness

was created of the Fresco Style offered at Taco Bell,

which cuts fat and calories by replacing the standard

cheese and sauce toppings with a zesty, freshly prepared

Fiesta Salsa.

Jack in the Box created an awareness of its new entre-

size salads with quotes and tips from a nutrition expert

for dieters who made New Years resolutions to shape up

and eat right.

Cooking SuppliesPampered Chef, the premier direct seller of high-quality kitchen tools,

suggested hosting a Gifts to Go! Celebration Kitchen Show with in-home

cooking demonstrations by expert consultants, who share great gift ideas,

complete with clever packaging options.

Rowland Communications Worldwide for DuPont Sure Lock Air Tight Seal

packaging offered romantic ideas about heart-healthy food and serving salmon.

7/31/2019 Food PR

15/16

Radio and TVEdelman for Hershey Foods offered tips to listeners who want their

kids to eat nutritious snacks and know that kids will love the taste. An

awareness was created of the added nourishment, including calcium,

iron and seven other essential vitamins, in the newly introduced snack

foods such as Hersheys Snack Barz, Hersheys Chocolate Crme,

Reeses Peanut Butter, and Smores Marshmallow Creme.

Manning, Selvage & Lee

for Nestl used celebrity

spokesperson Shaquille

ONeal to create an

awareness of the Hot

Shots contest for teenage

basketball players

across the country.

Nestl USA for Guava Libbys Kerns All Nectar and

Carnation Evaporated Fat Free Milk offered tips in Spanish

to parents for a healthy and refreshing drink for kids and

information on entering a contest to win $1,000.

National Chicken Council and U.S. Poultry and

Egg Association directed readers of African-American

newspapers to a Web site for chicken recipes and

preparation tips. Creative cooks were informed about

the National Chicken Cooking Contest, with a chance

to win the grand prize of $100,000.

African-Americanand Hispanic Media

7/31/2019 Food PR

16/16

Turn Your Feature intoIncreased RecognitionNAPS provides an easy, cost-effective method of getting

your series of stories out to nearly every newspaper in the

country. We cover

Americas

newspapers: 1,500

dailies and 8,500

weeklies are

on our media list.

We also cover 6,500

radio stations and

1,000 TV stations.

NAPS has a long-

standing relationship

with editors and broadcasters.

Most of them are hungry for goodfeature releases in camera-

ready or computer-ready copy

form. Your distribution is not

to a media list from a

directory but to NAPS

contacts who use these

releases and who take the

time to send usage cards. You

extend the reach of your

communications programs to millions of

additional readers, listeners and viewers when

your information gets 100 to 400 newspaper

placements, 100 to 150 TV placements and 300

to 400 radio placements. You go on the Internet

free with each story you have NAPS send to

newspapersnot just somewhere on the Net but on the

NAPS Web site, trusted by the worlds editors.

Distributing your releases to all 10,000 newspapers across

the U.S. includes our supplying the writing, art, production,

mailing, postage, clippings, 100

repro proofs, tracking and a

computerized usage report showing

the circulation and major market

area of each clip as well as

audience data for broadcast.

You save time and money because

NAPS is like an overnight package

delivery service: You get fast,

efficient delivery at low cost.

FREE Let us offer youa free proposal: Our

writers and artists are

happy to offer copy, art

and layout suggestions

based on your background

material, press releases,

VNR, brochures, Web

pages, annual reports, position

papers or whatever else you have on hand.

There is no cost or obligation for this.

Guarantee: Youll love the results of each

release or you get another one free.

North American Precis Syndicate, Inc.New York Washington Chicago

Los Angeles San Francisco Atlanta

www.napsinfo.com

North

American

P

recisSyndicate,Inc.

415

Madison

Ave

nue

New

York,NY

10017

AddressCorrectio

nRequested

PRESORTSTANDARD

U.S.POSTAGE

PAID

NORTH

AMERICAN

PRECISSYNDICATE,INC.

415 Madison Ave., New York, NY 10017

1819 L St., NW, Washington, DC 20036

303 East Wacker Dr., Chicago, IL 60601

1801 Ave. of the Stars, Los Angeles, CA 90067

235 Montgomery St., San Francisco, CA 94104

1031 Burton, NE, Atlanta, GA 30329

(212) 867-9000

(202) 347-5000

(312) 856-9000

(310) 552-8000

(415) 837-0500

(404) 888-0400