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FOOD HUBS: A Snapshot of the IOWA EXPERIENCE
Jan Libbey, Healthy Harvest of North Iowa & Dr. Mark Edelman, ISU Community Vitality Center
Food Hub Types1. Location Auctions & Farmers Markets2. Internet Markets & Central Delivery Sites3. Non-profit Market Distribution Models4. Profit-driven Wholesale & Retail Networks5. Producer-driven Coops/LLCs6. Retail Local Food Grocery Coops7. Shared-Kitchen Facility Networks8. Year-Round City Markets & Food Incubators
Hub Types
•Cedar Valley Produce Auction•Local Farmers Markets
• Location sponsored markets
20 Farmers Markets across North Iowa
Nationwide, Iowa ranks top in number of farmers markets per capita
2005 study – Iowa farmers markets generate an estimated $20.8 million in sales and more than 325 jobs for the Iowa economy.
Hub Types
Internet Based Markets
Market Maker (ISUE AgMRC)
With Central Delivery Sites
Iowa Food CoopIowa Valley Food Coop
Connecting willing markets and quality sources of food from farm and fisheries to fork in Iowa.
The essential business of the IFC is to provide a web-based marketplace of Iowa-grown food for willing buyers and sellers.
At no time does the cooperative take title to any of the products.
We have no inventory.
The products that go through our distribution system are owned by our producer members, who then sell these products directly to our consumer members
4 Delivery sitesDM
WDMAnkenyAmes
IVFC acts as a facilitator, providing a marketplace for all types of local producers, processing orders and payments, and facilitating delivery to consumer members.
Cedar Rapids, IA
Hub Types
•Red Tomato•Northern Iowa Food & Farm Partnership
• Non-profit driven model
Map of Iowa’s Regional Food System Working Groups
•printed and an online Buy Fresh, Buy Local directory •marketing resource to local growers, food businesses,
and institutions•Promoting farmers markets•organizing farm tours
•sponsoring regional food festivals and related events.
Cedar Falls
Hub Types
Local Food Grocery Networks (HyVee, Fareway, Dahls)
Local Food Restaurant Networks(Hawkeye Food Service/Local Harvest Supply)
• Profit-driven, Wholesale/Retail
Hawkeye Foodservice Distribution, Inc.
3rd generation, family- owned,
wholesale distribution business with
over $200 million in annualized sales.
large Midwest region facilitated
four warehouses
•use of the facilities at Hawkeye’s auxiliary warehouse 14,000 square feet.
•Local Harvest Supply deliveries would be made with Hawkeye Foodservice trucks on routes already established
•For the grower, we offer pick up service in a refrigerated truck, marketing tools, affordable packaging an opportunity to extend market reach.
Coralville
Hub Types
GROWN Locally
Scenic Valley Producers
• Producer-driven Coops/LLCs/Networks
30 producers
A cooperative of small, local farms in Northeast Iowa dedicated to providing fresh, high quality foods to local food service institutions.
Decorah
Hub Types
Wheatsfield Grocery Coop (Ames)New Pioneer Food Coop (Iowa City) Fresh Connections Coop, AlgonaTallgrass Grocery Coop (W. Des Moines)Dubuque Food CoopStratford Food Center (Coop)Oneota Food Coop, DecorahGrinnell Local Foods Coop
• Retail Grocery Store Coops
DubuqueOpening Fall 2012!
100% member-owned full service grocery store
local, organic, and natural
Located in Historic Millwork District … resurrecting the forgotten strategy that connects people, planet, and profit in a mixed-use neighborhood.
cooperatively-owned grocery store specializing in organic, local, and sustainably produced products since 1974.
Our Focus: Good Food, Sustainable FoodThe vast majority of the food we sell is either locally grown,
organic, or fair trade.
Decorah
Grinnell Local Foods Coop•monthly orders
•produce, grains, honey, herbs, certified Organic products and more!
•pick up behind Main Hall on the southeast corner of campus.
Hub Types
Cedar Rapids Area (IFPC)
Ames Area (IFPC)
Fairfield: Food Innovation Center Concept
• Shared-Kitchen Incubator Networks
Hub Types
NewBo City Market, Cedar Rapids
Ottumwa City Market
Quad Cities Market Hub
• Year-Round City Markets & Incubators
The mission of the NewBo City Market includes:
Jobs: Create new entrepreneurial job opportunities for displaced workers and others through the leasing of low-cost stalls Economic Development: Stimulate small business development and economic activity in a flood impacted area Health: Provide an easily accessible venue to obtain and learn about healthy foodQuality of Life: Provide a central meeting place for residents of Cedar Rapids and visitors to meet, greet, and of course, eat
Cedar Rapids
The NewBo City Market will help transform and secure the vitality of New Bohemia neighborhood, ravaged from the flood of 2008.
Key take away points:
Diverse strategies - 8 Types with over 2 dozen entities plus farmers markets
Different structures for project specific needs & goals
Coops that grew out of buying club in the 70’s Coop committed to serving 40 mile radius Use of electronic medium to bridge much large distances Repossessing buildings and positioning food systems prominently as
strategy of community revitalization
It’s not ONE answer, but the collective lessons offered
across the various models.