VIV China

VIV ASIA

VIV EUROPE

VIV MEA

VIV Leadership Forum India

Poultry Africa

VIV worldwide is the business network linking professionals from Feed to Food. The combination of VIV trade shows, VIV online 24/7 and VIV trade summits create the unique platform that offers boundless opportunities to the animal protein supply chain players. Started in the Netherlands, VIV developed with dedication a worldwide network through 40 years of experience and interactions with the industry, becoming today the leading platform in the most important markets of the world.

VIV is multispecies: the network and its events include poultry broilers and layers, pigs, cattle and calves and aquaculture

WWW.VIV.NET

since 1993• 46000 Visits

• 1200 Exhibitors

since 2016• 6700 Visits

• 368 Exhibitors

since 1978• 18400 Visits

• 500 Exhibitors

since 2000• 16000 Visits

• 500 Exhibitors

Consumption

Pork 6,4 million t.

Chicken 6,7 million t.

Shrimp 3,7 million t.

2,2 million t.Beef

Eggs 3,5 million t.

Production

4,5 million t.Pork

Eggs 456,000 t.

Beef 4,7 million t.

Shrimp 3,5 million t.

Chicken 7,35 million t.2,7 trillion $

GDP

641,775,797

Equipment

$18 billion expected to increase to $29 billion by 2022 +8,7%

Retail valueCAGR rate

$324,1 billion by 2027

Cambodia, Indonesia, Laos,Malaysia, Myanmar, Philippines,Singapore, Thailand, Vietnam, Brunei

IndiaPakistan,ChinaJapanSouth Korea

Production

54,6 million t.Pork

Dairy 215,1 million t.

Beef 10,2 million t.

Seafood 69,6 million t.

Chicken 18,6 million t.

3,074,450,000

Consumption

Dairy

Chicken

Seafood 143 kg capita/year

14,8 million t.Beef

Eggs 95,5 kg capita/year

48,5 million t.

19,8 million t.

MeatFresh, chilled, frozen

$745 million

Processed MeatSausages, meatballs, cured, canned

$2,6 billion

DairyMilk products, concentrated or not

$550 million

Eggswith/without shell, processed etc.

$137 million

SeafoodFresh, chilled, frozen, processed

$8,6 billion

EXPO

RTS

EXPORTS

Meat Fresh, chilled, frozen

$1,6 billion

Processed Meat Sausages, meatballs, cured, etc.

$300 million

Eggs with/without shell, processed

$127 million

Dairy (milk) Products, concentrated/not

$1,7 billion

SeafoodFresh, chilled, frozen & processed

$4,8 billion

IMPO

RTS

IMPORTS

17% Production cost

• Accounts for processing lines

7,5% exports• Forecast increase for 2019.

Stable development rate• Opportunities for consolidation

& automated lines

2,1 million tons• Seafood sales.

24% trade• Stays in the ASEAN family.

$245 million• Ready-meals sales

that may use meat/seafood

$535 million• Meat sales in Thailand (fresh,

chilled, frozen)

$2,8 billion• Dairy-product sales in

Thailand 2017-2018

Brand

Value-added products

Value-added animal protein

Premium protein

Standard protein

High

Low

Margin

Recognized manufacturers i.e. Nestle, Kraft

Product assortment lines that may use proteins

Foodservice chains i.e. KFC, McDonalds

Chill/frozen specialty protein i.e. organic, omega-3 feed etc.

Chill/frozen basic protein

60% Top RetailersControl the mobile & online

shopping with own-apps

Retail Trends

Sausages

Meatballs

Ready-made meals

Slices of ham, bacon

Dairy products (milk)

Family size.Smaller families due to increasing child bearing cost

51%Active

smartphone users shopping

online

54% Urban GDPMore than half of the region’s population & GDP resides in urban cities

$12400 Indonesia

$16600 China

$18000 Thailand

$29000 Malaysia

$90000 Singapore

19%of income is spent in food & beverages

Urbanized lifestyle.Apartments, quality life,

purchasing fmcg products due to higher incomes

AffluenceThe 5 most affluent consumers in SE Asia per capita *excl. Japan, South Korea

Retail /E-tail FoodserviceImportersExporters

Traders

ConsumerSecondary Processing

Cutting, grinding, chopping

Mixing & Blending: brine,

massage, tumbler

Forming & Stuffing

Refrigeration / Storage

Distribution

Animal Supply

Crates & containers

Mechanical

Harvesting

Transport to plants

Unloading to belt

Further Processing

Ingredients/Marinating

Smoking

Cooking/Heating

Cooling

Peeling

Slicing

Packaging

Labelling

Refrigeration / Storage

Distribution

Primary Processing

Stunning-bleeding

Scalding-defeathering

feet & oil gland removal

Evisceration

Head, neck, lung

removal

Washing

Chilling & Weighing &

Grading

Portioning & Packaging

Refrigeration / Storage

Distribution

“How many reasons do you need to join VIV ASIA?”

Network

1250 totalexhibitors waiting to exchange ideas & collaborate

Launch

New products, services & brands to the highest growing market

Educate

Conference & technical seminars hungry for case studies, trends & developments

Develop

Your business exposure level with our promotion plans prior, during, post show

Trade

With 7000+ visitors focusing on Food Engineering

Generate

New leads from domestic & nearby markets hungry for business deals