http://www.youtube.com/watch?v=ANjenc4W1_Q

Anggi JasitaCandy

TherrashuttikulKenneth DanielMartita KarimTrinh Nguyen

cholesterolheart issue

arthritis

GEORGE

MATILDA

Retired

Prepare lunch for sons everyday

Her dedicationSave money

MATILDA

Individual Chars.•Stable income•Health•Physical activity•Hormones/emotions•Caloric preferences•Genetics•Attitudes

Food Chars.•Portion•Fat & cholesterol•Convenience•Other nutritional benefits•Chemical clashes

Environment•Economic stability•Home location•Restaurant location•Social groups•Seasons•Diet trends

Food Properties•Physiological•Sensory (TSS)

Preference Consumption

George & Matilda

Children

Habit and culture

Convenient and simple

Cheap ingredients

Preference

George & Matilda

Simple food

Age

Leisure time

Children Expenses

Save money and time

Lack of cooking skills

Family time

More time to prepare food

Recommend the public health

Acknowledge of the guidelines in nutrition

Make the right choices

Effective packaging & labelling