Fms35

®

Copyright 2008 Adobe Systems Incorporated. All rights reserved.

Flash Media Server Overview

Cornel CreangaPlatform evangelist

®


What is Flash Media Server? Why 2 versions?

Adobe® Flash® Media Interactive Server 3.5 High volume streaming

Interactive – multi-way social media experiences – 2 Way

Lean Forward experiences

Adobe® Flash® Media Streaming Server 3.5 For simple streaming – Live or On-

Demand – 1 Way

Next step up from progressive download

®


Adobe® Flash® Media Server 3.5

A scalable, real-time media server

HD video quality

Dynamic Streaming (new!)

Protected Content Delivery (upgrade!)

Live audio and video

DVR Functionality (new!)

Integrated Web Server (new!)

Deep activity logs

Scalable Deployment (Edge Caching)

3

Adobe® Flash® Media Server

Deliver Video EVERYWHERE

Publish once - Reach everyone

Flash Player(Browser)

Adobe Integrated Runtime (AIR)(Desktop)

Flash Lite 3(Mobile & Devices)

Adobe Media Player

®



Benefits Quick start video

Highest quality video for hardware

Smooth switch to the best bitrate

No disruption in media flow

No special encoding required

Good BandwidthBandwidth TroubleGood Bandwidth

The Flash difference Automatic Bandwidth detection

Dynamic Streaming

Industry standard H.264 and VP6 support

Support for Live (Flash Media Live Encoder supports Dynamic Streaming up to 3 bitrates)

Developer has control

Custom QOS monitoring

Dynamic Streaming

®


Benefits Pause and Seek within a live stream

Catch up to real time

Monetize through advertising

Deploy with massive scale

Protect the media


LIVE!

The Flash difference CDN Support

Support for Advertising

Works on ALL Flash players

Supports all live streams

Support for playlists

DVR Functionality

®



Delivery via HTTP protocol Useful for

Rental or Purchase models

Ad-supported content (with AMP)

Benefits

Offline playback

High bitrate (beyond 2Mbps)

Limitations

Large files take a long time to deliver

Client-side tracking only

Access controls are static

Delivery via RTMP protocol Useful for

Online viewing experiences

Ad-supported content

Benefits

Seeking around large files

No client cache

More efficient use of networks

Server side tracking

Real-time Access controls

Dynamic Streaming (MBR)

Limitations

No offline playback

Media Delivery

®


Video On Demand

Live Interactive Multi-Screen

Partner Programs

Technology

Encode

LicensePrograms

Protect Deliver Optimize

Flash Video Streaming Service, Encoding, Digital Rights Management

Flash Media Encoding Server, Flash Media

Live Encoder

Flash Media Rights Management Server

Flash Media Streaming Server; Flash Media Interactive Server

Peer to Peer(P2P)

RTMP, RTMPe, RTMFP, HTTP

Real Time Media Protocol SDK,Real Time Media Protocol Specification

Flash Media Solutions

Adobe® Flash® Media Family

®


Customer Case Studies

®


Broadcast and Media

Problem Faced:Need for cross-platform, cross-browser, high quality online playback of broadcast content

Benefits:

Developed and launched in less than 10 weeks

Volume and viewership jumped 8x in first month

BBC Launches Video On Demand Service Powered by Flash

®


Social Networking

Problems Faced:• Reliably stream a live HD show in real-time

over the web• Reach millions of viewers worldwide• Provide content in new and exciting ways

Benefits• New features in Adobe Flash Media Server

enabled live streaming in HD• Reliably reached millions of MySpace users

around the globe• Discovered new ways to deliver content

Operation MySpace reaches millions of viewers around the globe with exceptional quality and reliability

®


DIRECTV delivers an instant-on and seamless Web video experience to NFL SUNDAY TICKET subscribers with Adobe technology

Problems Faced:• Distribute and monetize online content • Deliver viewing experiences customers

want, such as live streaming and video playback

• Protect NFL premium content

Benefits• Increased subscribers with live video

streaming • Customers can view the games, statistics,

and on-demand highlights online• Digital rights management for protection of

NFL on-demand content

®


Advertising

Problems Faced:• Generate mass awareness of the Accelerade

brand• Increase page views and time spent on each

page• Go from concept to execution of entire rich-

media campaign in eight days

Benefits• Increased brand awareness for accelerade• Drove 60% of all page views with rich media and

consumers spent an average of 85 seconds on a page

• Created Accelerade campaign in eight working days

PointRoll stays ahead of the competition with Adobe® technologies for creation and delivery of rich-media ads

®


Social Networking

Problems Faced:• Help people make connections in a fun, easy

way• Reliably deliver voice and video to thousands

of customers worldwide• Remove technical barriers to using the

WooMe service

Benefits• Provides an intuitive and engaging

WooMe.com experience• Enables WooMe members to meet people in

real-time voice and video chat• Lets user engage immediately on WooMe,

without downloading software add-ons

WooMe offers an engaging, high-performance experience to users looking to meet new people in a fun and fast way.

®


From musicians to politicians and the general public, people worldwide are tuning in to Ustream.TV, brought to you by Adobe® Flash® Media Server

Problems Faced:• Enable online communication and

interaction in real time• Accommodate large live streaming events• Support interactive features such as chat,

polling, and co-hosts

Benefits• Delivered a new way for people to interact

and communicate online• Scaled easily to support any number of users• Reliably delivered streaming media content

and interactive features

®


Telecinco taps Adobe® Flex™ and Adobe Flash® Media Server software to create interactive tools and services that cater to the rising demand for digital content.

Problems Faced:• Create a website that focuses on content and

viewer participation• Develop a content management platform that

combines editorial and participative use• Implement an interface that enables

productivity and creativity

Benefits• Bypassed the need for tools on individual

systems with online editing and video uploading

• Provided intuitive selection and editing of different media elements for journalists

• Empowered and involved users through the integration of video in different applications

®


Finance, Government, Education, and Healthcare Examples

®


IT

Problems Faced:• Improve communication and training for

agents and stakeholders• Support multimedia content

Benefits• Delivery of web conferencing and two-way

video interactivity• Uninterrupted delivery of interactive

multimedia content

Ohio Casualty and Property Group improves communication and training among employees with Flash Media Server.

®


Education

Problems Faced:• Improve interactivity and content

engagement• Support multimedia content • Improve usefulness of the online learning

environment for all stakeholders

Benefits• Provides rich-media online content for students,

teachers, and parents• Offers ongoing multimedia content presentations• Enabled broader distribution and increased

participation rates

Adobe® Flash® Professional and Flash Media Server help Hong Kong’s top education portal promote quality education and IT culture with improved interactivity and creativity.

http://www.hkedcity.net/�

®


B-Line Medical uses Flash Media Server to test, assess, and allow digital video capture of standardized patient encounters.

Problems Faced:• Centralize data for educators and

make information easily accessible• Build an automated, collaborative and

interactive tool for learning

Benefits:• 100% web-based educator portal, allowing rapid

authentication and a productive work environment away from the clinical skills center

• Intuitive interface allows educators to build checklists from a drag-and-drop case library, configure exam rooms for recordings, among other tasks

®


More Information on Flash Media Server

Adobe Developer Centerwww.adobe.com/devnet/flashmediaserver Articles

Demos

Samples

Adobe TV: NAB Demos Sneak Peak

Adobe TV: Flash 411

Go FMS Product Pagewww.adobe.com/go/fms Whitepapers

Product Downloads

FAQs

http://www.adobe.com/go/fms�

Documents

Fms35