FMQ, Fall 2012 V. 38, No. 2

A Publication of the Florida Association for Media in Education

Fall 2013 | Volume 38 | Number 2

Inside this Issue:Carillon Elementary School Media Program

2012 Conference Review

| Florida Media Quarterly | Winter 2013 | Page 2 |

Florida Media Quarterly is the official publication of

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Rhoda Cribbs, Editor

Florida Media Quarterly

[email protected]

Insertion DeadlinesIssue Articles and Ads Due Publication Date

Fall August 1 September 1(Sept/Oct Issue)

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This magazine may be searched for keywords ifyou are using Adobe Acrobat Reader 5.0 orhigher. Web site addresses in this magazine are hyperlinked—simply click on the site and it will send you there.

2013 ALA Midwinter Meeting inSeattle, WA

January 25-29, 2013

2013 ALA Annual Conference inChicago, IL

June 27-July 2, 2013

2013 FAME Annual ConferenceOctober 24-26, 2013

2014 FAME Annual ConferenceOctober 9-11, 2014

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FAME OfficersPresidentDr. Cora P. DunkleyPresident-Elect Henry HaakeImmediate Past President Lou GrecoTreasurerLorri CosgroveSecretaryDeborah McNeil

Board of Directors2010-2013Dr. Sheila BrandtLisa HortonJacqueline RoseHolly Ruffner2011-2014Lucretia MillerSandy TrujilloDebbie RothfieldSara Smith2012-2015Jesse GatesMelissa DorsettTina BrighamMichelle Jarrett

Editorial StaffRhoda Cribbs, EditorLaura Symanski, Graphic Designer

2011-2012 Production/Publications CommitteeHolly Ruffner, ChairRhoda Cribbs, FMQ EditorNarisa Meale, Facebook PageTina BrighamDr. Cora P. DunkleyLucretia MillerKate NeffDebbie RothfieldNadia Cumberbatch, Webmaster

PublisherFlorida Association for Media in EducationVisit us on the web atwww.floridamedia.org

©2012 Florida Association for Media in Education


Volume 38, Number 2

4 President's Messageby Dr. Cora P. Dunkley

6 Carillon ElementarySchool Media Program by Zenaida Rollins

8 40th Annual FAMEConference Review by Lou Greco

9 Dinner with Draper by Laurie Arnez

10 FAME 2012 AwardWinners by Karen B. Terilli

11 A Question ofCopyright by Gary Becker

6

8

We’d love to hear from you!Have you completed a research project you want to share withother media specialists? Have you just returned from a trip where you witnessed exciting innovations for media specialists?Have you learned a new technique, found a new product orservice, or just have information that you want to share? The FMQ can be your forum. See page 12 for details and submit your articles today.



Dear FAME Members,

Welcome to the New Year!

It is with pure delight that I accept it as an honor to serve as the presidentof the Florida Association for Media in Education (FAME). When Iaccepted the gavel at the closing session of the 2012 conference, I statedthat “I accept this gavel with a sense of responsibility, not as a sense ofauthority.” Within those words I view my role as that of a dedicatedleader, working with you to move FAME, an association we all hold dear,forward for the sake of all children, school librarians, and school librariesin Florida. With many challenges before us, we will be able to overcomeobstacles or find alternates ways around them -as we have in the past —if we work together as a unified body. It is essential that we keep theword “unity” at the forefront of all we do.

First, I extend heartfelt thanks and congratulatory kudos to Lou Greco,his conference committee, the Jim Harbin Committee and all othercommittees, for a successful 2012 conference. The inspirational speakers,informational sessions, engaging authors, several exhibitors and a varietyof other events, provided something for every attendee. I am certain weall returned to our respective location(s) anxious to implement ideas andstrategies we gathered at the conference.

Second, I have selected “The School Library: Portal to Imagination,Dreams and Diversity,” as the theme for the 2012-2013 conference year.As students enter and use school libraries all over the state of Florida,certainly their imagination soars and dreams of future aspirations fill theirminds as they utilize the diverse collection of resources. At the students’disposal is a school librarian (our hope for every school) to teach, guide,inspire, motivate, complement and encourage them in their creativity andaspirations for the future. Using the Common Core Standards (CCS) incollaboration and planning with teachers, the school librarian is expectedto develop a collection of reading resources in traditional and digitalformats, to address the literature needs of all academic disciplines. At theheart of this collaborative effort is the academic success of all students astheir imagination takes them to places unknown, and their dreams arerealized as they blend into this global society as educationally sound andproductive citizens.

FAME MissionStatementFAME advocates for every student

in Florida to be involved in and

have open access to a quality

school library media program

administered by a highly

competent, certified library media

specialist. FAME is a collaborative,

responsive, dynamic network for

Florida library media

professionals.

Cora P. Dunkley, PhDFAME President

[email protected]

Third, some of my goals for FAME are:

• to continue membership drive, with a concertedeffort to motivate library students concentrating inschool librarianship to join

• to determine ways to increase parental involvement

• to include a national initiative in the 2013conference

• to increase student participation at the 2013conference

As a personal goal, I intend to visit each region of thestate to confer with school librarians and visit a fewschool libraries.

Finally, I am grateful to my Conference Chair, PatDedicos, each committee chair, and all members whoaccepted my invitation to be dedicated workers forour Association. Let us work cooperatively as a teamto ensure that every member of FAME is heard,valued, and respected. In this way, FAME can focuson its ultimate goal: to advocate for well developedlibrary programs, administered by professionallibrarians, for every child and young adult enrolled inFlorida schools.

Warm regards,

Cora P. Dunkley, PhD

President


President’s Message continued from 4

Carillon Elementary’s Media Centeris a reflection of this quote. OurMedia Center is the heart of our

school. It is a place where students feelsafe to discover. It’s a place whereteachers feel free to collaborate and it’sa place that offers parents theopportunity to contribute. I know that theteachers and staff believe in theimportance of education and from thesupport and value afforded our Media

Center, it is clear they see mediaas an integral part of teachingchildren.

Carillon’s Media Center is warm

and inviting. On any given day,

students can be found browsing the

shelves, reading on a Kindle Fire,

creating a PhotoStory about the

Dewey Decimal system, choosing

a “free” word from the Word Jar

or manipulating information on

the whiteboard. The display on

one bulletin board expresses the

words iRead, iCollaborate,

iThink, ilearn, and another

introduces the new e-books system the

county has adopted. The conversations are

freer, so the noise level is higher, but the

learning that is taking place is evident.

Carillon’s Media Center has evolved during

the five years I have been there as the Media

Teacher. Technology has been integrated into

the many aspects of the program. My day is

busy and full. I am a teacher; therefore, I

spend a good deal of the day in formal and

informal teaching situations.

I begin each year with a discussion with the

teachers at each grade level. During that

time, we talk about their goals and how I can

be of help to them. This year, getting more

students proficient on the computer was a

major issue for every grade level. To this

end, the fifth grade students have been busy

researching via a webquest I created, and

students are learning to create word

documents, manage toggling from one screen

to another, and are becoming proficient

researchers. They will be presenting their

findings using Glogster. Fourth grade is busy

discovering the Dewey Decimal System and

they are creating PhotoStories to teach the

Zenaida RollinsMedia Specialist

Carillon Elementary

Oviedo, FL


“What a school thinks about its library is a measure of what it thinks about education.” Harold Howe, U.S. Commissioner of Education in the Johnson administration (1963-68)

Carillon Elementary SchoolMedia Program

system to other grade levels. Third grade

is creating a Wordle to share their research

about the 50 states. Kindergarten, 1st and 2nd grade have

used Kidspiration to determine which FRA books they

would like to read. And imbedded within every activity is

the recognition that today’s 21st century learners are

consumers of knowledge and must be taught how to

manage their ever-expanding world.

Even with all the technology, the foundation of our Media

Center continues to be books, reading and literacy. It is

also the development of children’s curiosity, and the

enjoyment of a good story. So, every morning, a teacher-

chosen, or student-recommended book is highlighted on

our daily spot titled “AS SEEN ON TV”. And when I am

buying books, my first resource is the request sheet that

students fill with their wish list. Books on display will

sometimes have signs that say “Please pick me!” Student

created

book trailers are created to showcase an

award-winning book. All of this to entice and encourage

the love of reading.

But perhaps the true strength of our Media Center lies in

the selfless gift of time by parent volunteers —

affectionately called M&Ms — Media Moms for moms or

Media Man for dads. Without this strong group of parents,

the vitality and effectiveness of the Media Center would

be lacking. M&Ms allow students to have the one on one

help they need to locate a book. They provide me the time

to teach without interruption. M&Ms make the Book Fair

run smoothly, and gather books teachers need in their

classrooms. They are an integral part of Carillon’s Media

Center.

Finally, our Media Center is a part of the

rest of the school because I seek to find

ways to connect. I do it by learning what

the Common Core standards are at each

grade level and by setting aside books

that focus on the 6 Traits of writing. I do

it by teaching a 2nd grade reading group

and by helping a 4th grade teacher stage

a “Poetry Café” for her students’ parents.

The media program at Carillon is

thriving. As the Media teacher, I embrace

the changes and honor the traditions. All

things made possible with the support

and partnership of the rest of the school!


Carillon Elementary School continued from 6

Our selfless M&Ms.


40th Annual FAMEConference ReviewThe 40th Annual FAME Conference held on Nov. 1, 2, and 3, 2012 at

the Hilton Bonnet Creek in Orlando, Florida was special in manyways. Our 40th also was the 50th Anniversary of the Jim Harbin

Student Media Festival. State student winners from around Floridaattended and participated in a video competition on site. This was the firsttime we have had a conference starting on a Thursday evening andending with a full day Saturday schedule. We also had our firstExploratorium in the Exhibit Hall. There were 620 attendees, an increaseover last year’s attendance. The conference included paid workshops;awards presentations; outstanding featured authors with an AuthorsReception; exhibitors; and dedicated and supportive corporate sponsors.Most importantly we filled the hotel and were not hindered with a fine fornot making our room nights! Thank you to everyone who stayed at theHilton!!

The Opening Session featured our first ever Skype welcome by Dr. Joseph Joyner,

Superintendent of Schools for the St. Johns County School District. Shannon

Miller got us started on Thursday evening, followed by an amazing Author

Reception hosted by Mackin. Friday saw many of you attending sessions with

SSYRA winning author Sharon Draper. Christopher Harris presented a 90-

minute Adobe Connect virtual concurrent session so our members could learn the

latest regarding eBooks that this national speaker could provide.

Lou GrecoImmediate Past President,

FAME

Director for Instructional

Technology

& Media Services

St. Johns County School

District

[email protected]

Buffy Hamilton speaks about the futureof our profession.

Exploring the Exploratorium

[email protected]

Not only did we learn together; we celebrated a

year of incredible accomplishments. Before

Buffy Hamilton closed out our conference

with an incredibly challenging and inspiring closing

session about how we can move the future of our

profession, we reflected on the successes of our

professional organization through 2011-12.

• Our FAME conference attendance grew

from 567 to 620

• Our FAME membership increased from 656 to 900+

• Our signature brands which are our members “return

on investment” for membership dollars are now

accessed only through the FAME website

• Free monthly virtual professional development

opportunities were available all year

• Institutional membership was established

• FAME signature program participation fees established

for non-members

• Frequent Board of Director contact through Adobe

Connect sessions which cost FAME zero travel dollars


Conference Review continued from 9

FAME conference attendance grew from 567 to 620

Dinner with DraperLaurie ArnezSSYRA Chair

Seagate Elementary School

• FMQ Editing calendar with districts writing for FMQ

from around all five regions of the state developed

• First FAME Spring Forum in St. Augustine to find ways

for the new state evaluation system to work for media

specialists, 2013 in Polk County

• Strengthened our ties with fellow professional

organizations to partner with each other to support

literacy for students throughout Florida

• Ways & Means committee made $2,008 from the basket

raffle at the conference

All of this occurred because of the hard work of the

FAME Board, FAME committee chairs and committee

members, the FAME conference committee, vendor

partners, and most importantly our amazing FAME

membership. It has been a tremendous experience to

partner with you this past year as president and I am

grateful for and humbled by the opportunity you gave me.

Lou Greco

Some of the members of

the SSYRA committee

were fortunate to have

dinner with award

winning author Sharon

Draper at the FAME

Conference. She was at

the conference to accept

her award for Out Of My

Mind, which won as the most popular book for both Elementary and Middle School in 2011-2012. Sharon shared

many funny stories and was eager to talk to us about her writing. She had just returned from an extended trip to

Japan and China, where she was a literary ambassador for the State Department. She traveled throughout the

countries speaking to students and handing out translated copies of Out Of My Mind. One of the most frequent

questions she is asked is if there will be a sequel to Out Of My Mind. She has no plans for a sequel, as she believes

we all need to remember Melody as she was at the end of the book. She did share that she was scheduled to begin

writing a new book for middle readers the next week. We are eagerly awaiting her next book!


Congratulations!

This is the second year of FAME’s new Administrator Advocacy Award, which honors

those district administrators, directors, superintendents, or supervisors who have made

dynamic and significant contributions to the promotion of effective school library

programs and services. It recognizes the significance of the role of the district

administrator in developing successful school library programs within their own school

districts that influence the community at large. The Award Committee is pleased to

recognize Ms. Bonnie Kelley, Supervisor of Library Media/Technology of the Pinellas

County Public School system as our 2012 winner. Ms. Kelley was nominated by media

specialists Sara Smith, Adele West-Fisher, Sheila Baker, and Jeannie Wallace.

The Award Committee would also like to congratulate Mr. Robert Curry, principal of

Spring Creek Elementary in Paisley, winner of the elementary Principals Advocate for

Excellence Award, and Ms. Dena Collins, former principal of Eisenhower Middle School

in Gibsonton, winner of the secondary Principals Advocate for Excellence Award. Both

principals were nominated by their library media specialists, Jessica Luby and Erin

Devlin respectively, for their leadership and advocacy of exemplary school library media

programs at their schools.

Karen B. TerilliFAME Awards Committee Chair

Library Media Specialist

Leewood K-8 Center

10343 SW 124 Street

Miami, FL 33176

[email protected]

FAME 2012 Award Winners

Bonnie KelleySupervisor of Library Media/

Technology

Pinellas County

Robert CurryPrincipal, Spring Creek

Elementary

Dena CollinsPast Principal, Eisenhower

Middle School


A “Question of Copyright” is anongoing column authored by GaryH. Becker, national Copyright lawconsultant and retired publicschool system technologyadministrator. If you have aquestion, please send it [email protected] will receive an individualresponse and your question mayappear in a future edition of FMQ.Requests to withhold names willbe honored.

Gary H. BeckerNational Copyright Law

Consultant

[email protected]

QA teacher would like to archive newsclips taken from the major news

organizations to use for instructionalpurposes with her class(es). I believe inreading your book, “Copyright: A Guide toInformation and Resources”, that if he/shetapes the program off-air, then they arerestricted to 10 day use with erasure after 45days of the taping. Is this correct?

AThe Off-Air Taping Guidelines weredeveloped by educators and copyright

owners as an agreed upon interpretation ofFair Use as it applied to recording programsfrom off-air broadcasts. An off-air broadcastis one that could be received through the useof a standard antennae or rabbit ears fromstations servicing the local area of the schooldistrict. Such programs could also berecorded from cable or satellite, if thosestations could have been received locally, as I have described.

Using the Off-air taping guidelines, programsmust be recorded off-air in their entirety.Once recorded, portions can be played back,but the original recording may not be editedor modified, either mechanically orelectronically. Thus, taking clips from therecorded program would not have beenpermissible. The guidelines also required thatanything taped off-air could only be usedwith students for 10 consecutive daysfollowing the recording, but held for 45calendar days and then had to be erased. This would not permit archiving, even if thedesire was to archive the total programrecorded for playback of portions at a laterdate.

Since the time that these guidelines werepromoted, there has been more activity inregard to interpreting Fair Use and itsapplication in the classroom and digitalenvironment. Originally designed asproviding information for teachers of medialiteracy, the “Code of Best Practices for FairUse In Media Literacy” have been applied to

teachers of other subjects who teach usingthe techniques of media literacy, especiallyusing media in a transformative manner.(Transformative - use in a manner andpurpose different from which the originalmedia was designed)

I recommend that you visit the Code for FairUse In Media Literacy athttp://www.centerforsocialmedia.org/fair-use/related-materials/codes/code-best-practices-fair-use-media-literacy-educationand after reading this material, make a localdecision as to whether the teacher's requestappears to meet the possibilities andrestrictions found in the code.

Based on the information you have providedme, it would appear that the teacher might beable to record portions of the news programsto use with his/her classes, if the newsprograms are used in a transformativemanner. However, it would appear thatarchiving of such content, unless it wasextremely brief in length, compared to theoriginal program from which it was taken,would not be permitted without priorpermission. This prior permission would alsobecome even more important if the contentrecorded was to be used in a distancelearning course repeated semester tosemester.

Interpretations of Fair Use are a localdecision for which I recommend consultationwith your school district’s attorney of record,since that individual will have to defend thedistrict in the event that such interpretation ofFair Use is challenged.

I realize you were seeking a very straightforward answer, which was the case whenwe were only drawing upon the “Off-airTaping Guidelines.” However, the Off-AirTaping Guidelines are not law, but are justan agreed upon, conservatively limited,interpretation of Fair Use.

http://www.centerforsocialmedia.org/fair-use/related-materials/codes/code-best-practices-fair-use-media-literacy-education



[email protected]

emailto:[email protected]

How to Submit ArticlesHave you completed a research project you want to share

with other media specialists? Have you just returned from

a trip where you witnessed exciting innovations for media

specialists? Have you learned a new technique, found a

new product or service, or just have information that you

want to share?

Format

Submissions should be in Word or Word Perfect

documents. Articles should be clearly written and may

be accompanied by black and white photographs, charts,

or graphs; however, please do not embed your visuals into

the text.

Photographs and Graphics

All photographs, charts, and graphs accompanying articles

should be submitted as .jpg or .eps files and must be

submitted along with the article. You may indicate where

you would like them placed, if you have a preference,

by simply noting it in BOLD in your text.

Rights

Materials, once submitted, become the property of

Florida Media Quarterly (FMQ). The editor reserves

the right to publish the article in the most suitable issue.

Materials will not be returned. Authors are responsible

for the accuracy of the material submitted and for any

and all copyright permissions necessary.

How to Submit ArticlesSubmit articles via email directly to Rhoda Cribbs,

FMQ Editor, at [email protected]. Please include

the following information with your article:

• a .jpg of yourself

• the name of your school

• address of your school

• your position

• your email address

How to Submit Book Reviews Please follow the steps below to submit book reviews to

FMQ. Submissions should be in Word or Word Perfect

documents and be clearly written.

1) Read the book.

2) Include the following in your review:

• author

• title

• illustration

• publishers

• copyright

• ISBN

• grade level appropriateness

3) Email the review to Rhoda Cribbs, FMQ Editor,

at [email protected] including

• a .jpg of yourself

• the name of your school

• address of your school

• your position

• your email address

DeadlinesThe publication dates of each FMQ issue has been

provided below to help you plan article submissions;

however, you may submit articles at any time of the year.

The FMQ editor will select from the articles submitted for

placement in the most suitable issue.

Issue Articles & PublicationAds Due Date

Fall August 1 September 1

Winter November 1 December 1

Spring February 1 March 1

Summer May 1 June1


Florida Media Quarterly (FMQ) is the Florida Associationof Media in Education (FAME) electronic magazine published quarterly.Each issue includes articles of interest to all media specialists. Specialcolumns focusing on technology, copyright, and book reviews, as well asfeature articles on topical issues are written by colleagues and specialiststo keep media specialists on the cutting edge. FMQ is available online inPDF format from the FAME website at http://www.floridamedia.org




Documents

FMQ, Fall 2012 V. 38, No. 2