For Immediate Release

FLOORING TRENDS:

Textured Look Latest Style in Hardwood Floors

Industry leader Lauzon Flooring makes waves with unique textured wood

flooring line reminiscent of the shoreline

Papineauville, Quebec – January x, 2016 – Want to know what’s hot in hardwood

flooring for 2016? Think peaceful, rippled sandy beaches and you’ll be right on trend. That’s the message of leading Canadian manufacturer Lauzon Flooring in unveiling a

unique, eco-friendly hardwood flooring line, called Atlantis, which replicates the

breathtaking beauty of the seashore in colour, tone and texture.

“Flooring for 2016 is all about creating a soothing, relaxing environment in the home,”

said Priscilla Bergeron, Communication Manager of Lauzon. “After years of being

technologically connected 24-7, more and more people are looking to unplug and get

away from it all when they come home at the end of the day and this is being reflected

in their flooring choices.”

Lauzon’s new Atlantis line features a matte finish, combined with beautiful colour

variations and a subtle texture that feels like silky, smooth waves to the touch.

Developed to meet consumer demand for a calming, back-to-basics getaway, Bergeron

said the flooring’s unique texture, called Echo, becomes more or less pronounced as

the lighting in the room shifts, mimicking the changing beauty of a windswept beach.

“Why wait for vacation time to unwind, when you can recreate the look and feel of a

magnificent sandy shore right in your own home?” she said.

Available in brown tones as well as light, soothing colours such as cream and blond, the

new flooring is infused with Lauzon’s Pure Genius® air-purifying smart technology, a

first-of-its-kind innovation in hardwood flooring that makes homes healthier. When

activated by natural or artificial light and by the movement of air, the flooring breaks

down airborne toxins and significantly improves indoor air quality by up to 85 percent.

According to Bergeron, there are three overriding trends in hardwood flooring for 2016:

Weathered look: Gone are the days of shiny, pristine hardwood flooring. The rustic, whitewashed look embedded with imperfections is all the rage, inspired by the movement towards natural, organic living. Multi-tones: Previously trendy dark wood planks are being replaced by lighter natural and grey flooring with variation in tones. With a subtle pattern on each plank, multi-toned flooring adds charm and interest to any room. Texture: From subtle to more pronounced textures, the new wood flooring has a touch of depth, as opposed to looking artificially smooth. Influenced by our three-dimensional technological world, sensory-rich textured flooring is infused with character.

Lauzon’s Atlantis Series flooring is available at specialty flooring retailers across North America. To further promote wellbeing, Lauzon has launched a fundraising campaign in support of the Canadian Cancer Society, and invites the public to participate. For more information or to locate a dealer, visit www.lauzonflooring.com. About Lauzon Flooring (www.lauzonflooring.com) Based in Papineauville, Quebec, Lauzon Flooring is one of the leading hardwood flooring manufacturers in North America. Its state-of-the-art products, environmental commitment, outstanding service, and highly-qualified staff make the company an undisputed leader in the premium hardwood flooring industry. Thanks to its prestigious flooring products, including its revolutionary polymerized Titanium finish, Lauzon’s reputation for quality has grown worldwide.

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Media information or to set up interviews: Gail Bergman or Marie Bastard Gail Bergman PR Tel: (905) 886-1340 or (905) 886-3345 Email: info@gailbergmanpr.com

Pictures

To download our pictures, please visit : http://lauzonflooring.com/zone/room-scenes/

Lauzon’s new Atlantis series reveals the new and exclusive Écho texture. This texture enhances and gives life to the natural and delicate grain of the wood, lending your floors a subtle depth. Costa, Ambiance Collection, Atlantis Series, Beech, Pure Genius

Épic, Ambiance Collection, Atlantis Series, Beech, Pure Genius