Results• Over 550 pieces of coverage across EMEA

over a two year campaign• Extremely strong penetration into the national

and business press, with highlights including two out of the three Russian business dailies, Le Figaro, BusinessWeek, Funkschau, Italia Oggi, The Daily Telegraph, The Daily Mail and Diario Economico

• The story has also been well-received by markets not covered by the research, such as Portugal, Poland, Hungary and Benelux

• The research was used and extended by third party associations IRES (Institute for Economic and Social Research – a non-profit association founded by CGIL [Confederazione Generale Italiana Lavoratori, Italy’s largest workers' syndicate), and the UK’s Institute of Directors in its 2008-9 guide to mobile working

• Avaya is now firmly associated with flexible working and owns a thought leadership platform

BALANCE=WORK+LIFE