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Annual Report
Marketing Plan
Fiscal Year 2016
Fiscal Year 2017
Flagstaff Convention & Visitors BureauHappiness
FLAGSTAFF CONVENTION AND VISITORS BUREAU
211 W. Aspen Ave.Flagstaff, AZ 86001928.213.2910800.217.2367928.556.1305 [email protected]
FLAGSTAFF VISITOR CENTER HISTORIC TRAIN STATION
One E. Route 66Flagstaff, AZ 86001928.213.2951800.842.7293928.556.1308 [email protected]
visitflagstaff
Flagstaff Convention and Visitors Bureau
FLAGSTAFF CITY HALL
211 W. Aspen Ave.Flagstaff, AZ 86001928.213.2000flagstaff.az.gov
FLG
FLAGSTAFF CONVENTION & VISITORS BUREAU | FY 2016 ANNUAL REPORT / FY 2017 MARKETING PLAN
Mission StatementCONVENTION AND VISITORS BUREAU
To develop, promote and maintain Flagstaff as a year-round destination with professional visitor services that will benefit the community economically, environmentally and socially.
VISITOR CENTER
To introduce and educate visitors about the vast tourism opportunities within Flagstaff and the surrounding areas, and to increase the frequency of visits to Flagstaff and length of stay.
VisionCONVENTION AND VISITORS BUREAU
Flagstaff is recognized as the destination for all seasons.
VISITOR CENTER
Flagstaff Visitor Center is recognized for providing exceptional visitor services.
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Director’s Introduction Stakeholders, Industry Partners and Friends,
Fiscal Year 2016 has come to a conclusion with an impressive list of accomplishments in tourism for the city of Flagstaff that we can all be proud of. We all realize the importance of tourism as an economic driver for the community which benefits everyone by providing for the arts, beautification, first-responders, city infrastructure, supports our local businesses and provides needed employment opportunities for our citizens. It takes a village to create a robust and productive tourism sector and the Flagstaff Convention and Visitor Bureau (CVB) is proud to represent a community who “gets it.” We are known internationally for being a diverse and welcoming community with strong ties to authentic Americana culture, pristine outdoor adventure, one-of-a-kind attractions and a community that is quirky and fun and helps to give that unique Flagstaff experience to our visitors.
Fiscal year 2016 continued the upward trend with all metrics (Occupancy, ADR, RevPAR) up year-over-year to a banner year in 2015. Fiscal year 2016 ended with an all-time recorded high revenue per available room (RevPAR) number of $70.92. Additionally, other key indicators such as visitation numbers to our area attractions tells us that tourism in Flagstaff is trending positively. In part, this continued positive trend was accomplished by using available research in guiding our marketing efforts, reaching a customer base that has a high propensity to visit Flagstaff.
Fiscal year 2017 represents tremendous opportunity for the CVB as well as the City. With a strong focus on the key drivers as to why visitors come to Flagstaff (Grand Canyon, San Francisco Peaks, Lowell, Route 66, foodie culture), new products being built, new attractions opening, and ongoing renovations to our tourism infrastructure, we have an amazing story to tell. The CVB will be focusing on both marketing to our natural customers and direct sales to meetings and travel decision makers and influencers. While industry authorities have pointed to a conservative 2017, we see strong opportunities for growth in the drive-market with gas prices low and domestic consumer confidence relatively high. Optimism can also be found in the international markets with repeat visitors to the United States wanting something new; an authentic Americana experience in lieu of the theme park and/or big city that they have already navigated on a previous trip.
We believe that it is Flagstaff’s time to shine.
Best regards,
Trace WardDirector, Flagstaff Convention & Visitors Bureau
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That’s a big number!
Flagstaff Stats A rising tide lifts all boats. With an approximate 13% increase in RevPAR for the state of Arizona over the past three years, this aphorism has proven true, but Flagstaff is sailing above this average at 21% increase in RevPAR for this same time period.
20,077 arrivals and
20,400 departures$RevPar
FY 2016 $70.92FY 2015
FY 2014
$64.68$55.87
OCC
FY 2016 74.3%FY 2015
FY 2014
72.9%67.4%INDUSTRYMetrics
FY 2016 BBB
Tax Collections7.5% increase
Total collections of approximately $7.45 million
Flagstaff was proclaimed Arizona’s Official Winter Wonderland in special recognition by Governor Douglas A. Ducey. The CVB and City worked with the Governor’s office to obtain this honor and bring attention to Flagstaff’s unique winter offerings which add to the diverse Arizona tourism experience.
WINTER WONDERLAND
Designation
TRAVEL BY Plane69,485 enplanements
$ADR
FY 2016 $93.85FY 2015
FY 2014
$87.15$81.74
That’s a 21% increase in Revenue Per Available
Room (RevPAR) in a three-year span!
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TRAVEL BY
Train
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Flagstaff CVB nominees Henry Taylor and Sam Green, owners of the
Weatherford Hotel, were honored with the 2015 Arizona Governor’s
Tourism Award for Arizona Preservation during the 2015 Arizona
Governor’s Tourism Conference.
PARTNER
Recognition
#1 Most Up and Coming City -American Unraveled, 2016
NAU W.A. Franke College of Business ranked top 10 “Best for Vets: Business Schools”
NAU School of Hotel and Restaurant Management ranked #14 in the world -CEO World Magazine 2015
Flagstaff CVB was awarded the DMA West (Destination
Marketing Association of the West)2015 Best Idea Program Award
for the #VisitCool Launch Weekend.
CVB MARKETING
Recognition
VISITOR
Origin
Arizona 40% Phoenix 18%, Scottsdale 8%, Mesa 7%, Gilbert 6%, Glendale 6% Other US States 49%California 11%, Texas 4%, Illinois 3%, Colorado 2%, Nevada 2% International 11%United Kingdom 27%, Canada 25%, Australia 7%, France 6%, Germany 5%
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MarketingFLAGSTAFF Cool ZoneProduced the Flagstaff Cool Zone for a second year, expanding the outdoor placement between Chase Field and Talking Stick Resort Arena to include 1,450 square feet of imagery that included a live temperature display and receiving more than 4 million impressions for the year.
Hosted 2 activations in the Valley, along with stakeholders and partners, to promote winter activities in Flagstaff.
JULY 2015 | #VisitCool Launch Event featured prize giveaways including 3 cruiser bicycles, a snowboard, telescope and other items, each frozen
in a 300-pound block of ice and placed at 8 Valley locations.
DECEMBER 2015 | Winter Wonderland Family Activity Zone Event featured prize giveaways, ice carving demostrations, 17-foot snow globe, Arizona Snowbowl Tundra Kids snowboard park and telescope viewing with Lowell Observatory.
Visitor GuideFLAGSTAFF 2016
90TH ANNIVERSARYRoute 66Created and implemented year- long strategic marketing activity
supporting the most historic and celebrated road in America – Route 66 – in preparation of
its 90th anniversary. Capitalizing on the adventure seeker and historian, the program’s objective was to provide a time-sensitive “need to travel” and authentic reason to visit Flagstaff.
States of OriginCalifornia, Arizona, Texas, Florida, New YorkCountries of OriginUS, Canada, Germany, United Kingdom, Australia
REQUESTS BY
Origin
Produced and distributed 125,000 guides
▶ Drive top-of-mind awareness of Flagstaff’s “Hub and Spoke” location offering authentic experiences.
▶ Create and leverage “strategic value ad” propositions to increase reach and frequency.
▶ Generate more persuasive and significant blogs and influencers writing strategic stories—“Content is King”.
▶ Procure relevant and robust video and photo libraries and increase use on strategic digital platforms.
▶ Adopt and embrace technology to provide more “responsive opportunities” for better interfacing experiences on smart phones, tablets and desktops.
GoalsMARKETING
FY2017
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Rule of
Social media + digital ads + web presence + earned media + traditional media/ advertising + special events + international/ domestic travel trade + partnerships
A campaign with 5 or more tactics above is a Formula for Success
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Advertising & Creative
IN-HOUSE Photo ShootsConducted 6 photo shoots that utilized local models and shot on-location at area attractions and events. The CVB photo library is sourced for CVB marketing and advertising campaigns, collateral, editorial requests and social media content.
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DESTINATION Video ProductionProduced 3 videos that utilized local videographers and models. Subjects included Flagstaff Winter featuring snow biking, cross country skiing and drone footage shot at Arizona Nordic Village; Flagstaff destination video shot for Brand USA targeted to the United Kingdom and Australia; and Grand Canyon–Flagstaff’s Backyard shot in Heritage Square starring local celebrity Andres (Dre) Adauto and the CVB staff.American Way (American Airlines), 8/16 Food & Travel Magazine, 4/16 USA Today - National Parks, 5/16
AdvertisingPRINT & ONLINEProduced more than 70 print ads
and more than 140 online banner ads ABC’s Good Morning America screen, New York Times Square
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Utilized an advertising mix of traditional, online, experiential and outdoor placements promoting the Flagstaff brand.
Placed 2 outdoor display ads that appeared on ABC’s Good Morning America screen in New York Times Square, as well as 1 PATH screen that appeared in the Toronto Financial District.
ADVERTISING Placements
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Web, Digital &Social Media A
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Launched Fresh Brewed Flagstaff Travel Blog with 1,853 page views.
23.9% increase in Facebook fans:63,063 fans
17.4% increase in Twitter followers: 7,271 followers
168% increase in YouTube views:346,305 total views 171.3% increase in Instagram likes:2,968 total likes
13.9% increase in Geocache visits:475 total visits
FRESH BREWEDBlog
ROUTE 66 Hub Page
I’ve gotta share this!
SOCIAL MediaDeveloped 66 Kicks On Route 66 hub page featuring 66 things to do in and around Flagstaff on Route 66
with 9,890 page views.
CVB WebcamFlagstaff Webcam
received 148,092 page views.
ONLINE EVENTS
CalendarFlagstaff365.com received 229,913 page views and
71,721 sessions with a
2:53 average visit duration.
Direct online booking engine generated 133,790 unique visitors,
58,372 searches, 19,915 referrals
(total hotel click-thrus) and 20%
conversion (number of estimated bookings).
JACKRABBIT Booking
Paid 16.1% Organic
48.4%
Direct 15.6%
Referral15.1%
Other 3.2%
Banner1.6%
FLAGSTAFF CONVENTION & VISITORS BUREAU | FY 2016 ANNUAL REPORT / FY 2017 MARKETING PLAN
1,512,999 page views 561,500 sessions with a 2:69 average
f agstaff arizona.org
Tablet13.6%
Phone41.2%
Desktop45.2%
VISITS BY
Traffic Type
“Thank you! I love the weekly Flagstaff Happenings emails.
Keeps me in touch with what is going on. I appreciate the work you do to gather
all the info into one place.” Myrna M.E. Rodriguez Carter
Loven Contracting
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VISITS BY
DeviceStates of OriginArizona, California, Texas, New York, New MexicoCountries of OriginUS, United Kingdom, Canada, Mexico, Australia
VISITS BY
Origin
Top 5 Web Pages Visited:Things to Do, Webcam, Dining/Nightlife, Accommodations, Visitor Guide Request
visit duration
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Media Relations
Assisted with 92 pieces of editorial coverage which included $35,064 of broadcast coverage for the #VisitCool campaign in July 2016.
Met with 507 journalists.
Hosted 59 journalists, 25 domestic and 34 international, on 30 individual press trips and 3 group trips.
Delivered a total of 14 e-news communications with an average open rate of 31.43%. 3 issues of Infobytes. 10 issues of Note from the Director with an average open rate of 34.4%. First issue of Flagstaff Revisited with an open rate of 32%..
MEDIA Relations PARTNER Communications
▶ Increase CVB-assisted editorial pieces generated by 5%.
▶ Organize and execute a signature Flagstaff group press trip and host 6-8 travel media.
▶ Develop media database to include reconnecting with past
travel media contacts and building new relationships.
GoalsMEDIA
RELATIONS
FY2017
TRAVEL & TRADE SHOW
ScheduleFLAGSTAFF Selfie TrailProduced Flagstaff Selfie Trail brochure and map that coincides with iconic locations throughout town where visitors can snap their selfie and share with #FlagstaffSelfie. The trail features 12 locations in addition to 3 “seasonal selfies” to capture year-round imagery.
Sunset Magazine, 7/16
August 2016Book Passages Travel
Writer ConferenceNovember 2016
AZ Media MarketplaceFebruary 2017
Los Angeles Media Marketplace
Visit USA Expos(Australia and New Zealand)
May 2017United Kingdom Media Mission
June 2017IPW Media Marketplace
Articles about Flagstaff appeared in:PRINT Arizona Republic, AZ Big Media, Chicago Tribune, Competitor, Dallas Morning News, Dorado Magazine, Outside Magazine, Phoenix Magazine, South Florida Sun Sentinel, Stars and Stripes, Sunset Magazine, The Daily Telegraph, The State Press and USA Today. ONLINE/TV/RADIO azcentral.com, AZFamily.com, BostonGlobe.com, DenverPost.com, KNXV ABC 15, KPHO-TV CBS 5, KTAR.com, oyster.com and travelpulse.com.
“20 College Towns We Love to Visit” Fodor’s Travel
“Best Towns” Outside MagazineMEDIA
Accolades
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The Grand Canyon was ranked #1 by US News and
World Report: Best Places to Visit, Adventure, Spring and Family
Vacations in USA, 2016
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GoalsFY
2017
INTERNATIONAL &TRAVEL TRADE
August 2016Los Angeles Sales Mission
and Asian Trade EventsNational Parks IMAX Event
October 2016Arizona Showcase (Mexico)
France and Belgium Sales Mission
November 2016World Travel Market (UK)
December 2016Las Vegas Sales Mission
January 2017American Bus Association
(ABA) MarketplaceFebruary 2017
Visit USA Expos(Australia and New Zealand)
March 2017ITB (Germany)
June 2017IPW
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International &Travel Trade TRAVEL & TRADE SHOW
Schedule
Generated 32 leads with total of
Economic impact of $5,624,576
TOUR OPERATOR Marketing
Hosted 7 familiarization (FAM) tours for 33 tour operators from US, Mexico, Australia, China, Germany, United Kingdom, Ireland and France.
FAMILIARIZATIONToursMet with 50+ industry partners in one-on-one meetings and at partner events.
PARTNERMeetings
24 leads booking
Hotel LeadsTRAVEL TRADE
24,529 room nightsMet with 430 professional travel trade members at trade shows, on sales missions, familiarization (FAM) tours and product training sessions for agents.
Met with tour operators from 18 countries including France, Germany, United Kingdom, Italy, Netherlands, Belgium, Ireland, Switzerland, Czech Republic, Japan, China, Taiwan, South Korea, Brazil, Australia, Canada, Mexico and both domestic and inbound (receptive) tour operators in the US.
(hello!)
Brand USA Mega FAM from the United Kingdom and Ireland
▶ Manage the Flagstaff CVB partnership with Brand USA to increase visitation to Flagstaff which includes participation in a BRAND USA immersion training and learn-ing how to position Flagstaff
CVB in the most appropriate marketing programs within our budget.
▶ Explore New Zealand as a potential new expansion market by attending and exhibiting at the VISIT USA Expos in Christs Church and Auckland, NZ as well as meeting with tour operators with the goal of at least one new itinerary that includes an overnight stay in Flagstaff.
▶ Meet with at least 50 Flagstaff based industry partners to learn about their visitors, successes, concerns and to share with them our current marketing strategy for the Travel Trade Industry.
LEADS BY Market Segment
FLAGSTAFF CONVENTION & VISITORS BUREAU | FY 2016 ANNUAL REPORT / FY 2017 MARKETING PLAN
US Based International Receptive 73%
International Tour Operator 21% Other Groups and Sources 4%
Domestic Tours 2%
J’adoreFlagstaff!
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Meetings & Conventions ▶ Meet with 50 new planner contacts showcasing Flagstaff as the premier four season meetings destination.
▶ Increase the number of Meetings & Events leads sent by 10% YOY.
▶ Continue to track the economic impact of Meetings & Events leads sent by utilizing the Economic Impact Calculator to show overall revenue generation.
July 2016AZSAE Retreat August 2016
AzMPI EduconOctober 2016
Destination Arizona & Small Market Meetings
ConferenceNovember 2016
Navajo Nation Sales MissionJanuary 2017
Diversity Marketplace Conference
Phoenix Sales MissionMarch 2017
Phoenix Sales MissionApril 2017
Navajo Nation Sales Mission
GoalsMEETINGS &
CONFERENCES
FY2017
TRAVEL & TRADE SHOW
Schedule
Provided 16 assists including the AASE State Convention, FIRST Robotics Competition, and the National Law Enforcement Exploring Conference.
Attended 4 tradeshows including Connect Marketplace, Small Market Meetings Conference, Destination Arizona and Diversity Marketplace, resulting in meetings with 98 meeting planners.
Attended 4 conferences including participation in a CVB panel presentation at the Arizona Society of Association Executives Retreat.
MEETINGS
Website StatsMeetInfagstaff.org received 10,822 page views, Weddings page received 1,378 page views and
Holiday Party page received 792 page views.
MULTIVIEW
Ad CampaignServed 945,008
behavioral and re-targeting impressions.
PARTNER MeetingsPlanned a 3 day Navajo Nation sales mission with 3 industry partners in attendance that delivered Flagstaff information to approximately 100 planners/travel organizers in Tuba City, Kayenta, Chinle, Fort Defiance and Window Rock.
Hosted 2 client events with a combined total of 49 meeting planners in attendance.
LEADS BY Market Segment Government 46.5% Association 17% Third Party 16.9% Corporate 9.8% Other 8.6%Religious 1.2%
Generated 71 leads with total of
40 leads booking
Hotel Leads MEETINGS & CONVENTIONS
3,057 room nights
Met with 43 industry partners in one-on-one meetings
and at partner events.
PARTNER
Meetings
Economic impact of $1,376,051
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MEETINGS Marketing
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Visitor Services
for a total of 90,502 walk-ins
Walk-InsVISITOR CENTER
17
Grand Canyon and America the Beautiful Passes sales increased by 25% for a total of 1,371.
Awarded TripAdvisor Certificate of Excellence
due to consistently positive visitor reviews.
GoalsVISITOR SERVICES
FY2017
▶ Increase Walk-ins to the Visitor Center by 2% YOY.
▶ Continue to improve the Visitor Center’s quarterly events and participate in industry partner events in order
to increase visitation and community engagement.
▶ Continue to enhance visitor experience by adding a mobile device charging station and water bottle filling station.
▶ Increase trip advisor engagement by 5% and continue to monitor and measure TripAdvisor and survey satisfaction ratings.
RATINGS ON
TripAdvisorReceived 4.5 out of 5
average TripAdvisor rating.
Gift Shop retail sales increased
by 7%
GIFT SHOP
Retail Sales
increased by 2%
Visitor Center international walk-ins originated from:Argentina, Australia, Belgium, Bhutan, Canada, Cayman Islands, China, Czech Republic, Denmark, France, Germany, India, Iraq, Ireland, Israel, Japan, Mexico, Norway, Scotland, South Africa, Sweden, Switzerland, Netherlands, New Zealand, Philippines, Puerto Rico, Taiwan, Thailand, Turkey and the United Kingdom.
How far to the Canyon?
Where’s the best brew?
NATIONAL PARK Pass Sales
Increased Visitor Center involvement with stakeholders and community, allowing for higher levels of customer service by regularly attending FLRA (Flagstaff Lodging & Restaurant Association) and DBA (Downtown Business Alliance) meetings.
COMMUNITY Relations
New and returning events increased Visitor Center participation from visitors and the community.
Snowfake FestivalResulted in 407 Visitor Center walk-ins— a 97% increase over the same Saturday in 2014.
#FlagstameetInvolved 25 participants generating 199 Instagram posts from downtown and attractions around Flagstaff.
National Train Day 2016Commemorated the 90th Anniversary of the Train Station (January 5, 2016) in conjunction with National Train Day 2016.
Flagstaff Chocolate Walk 2016Increased attendance by 159% over last year for a total of 1,441 participants that supported downtown businesses.
ENHANCED Programming
TripAdvisor Review:“Your first stop in Flagstaff
should be the Visitor’s Center on Route 66 downtown in an historic train station.
There are tons of brochures about what to do while in Flagstaff. The staff is very
knowledgeable and friendly.”
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Public Library
Coconino County Public Library Flagsta
ff C
ity -
The Library was visited by 655,000+ patrons.
The Summer Reading Program increased by 24.8%.The Library gave away 563 books (purchase through grants from the Friends of the Library and the Library Foundation) and 493 Flagstaff Fun Folders.
The Youth Services department presented 100 programs in June and July with 3,306 attendees.
The Navajo font was added to the Library’s public access computers, allowing users to both view and create documents and web pages with type characters in the true Navajo language.
Economic Vitality
AirportFLAGSTAFF
69,485 enplanements
for an increase of 1.4%
CVB produced 3 local print ads and conducted 2 photo shoots promoting the Economic Vitality Division, and with partners that included NACET and Northern Arizona University, showcased assistance available to start-up businesses. The ads featured local business success models Mother Road Brewing Company and HYPO2 High Performance Sports Center.
Enhanced airport facilities, installed interactive Visitor Center kiosk and upgraded Wi-Fi for pilots and customers in continuing efforts to offer airport patrons and airline partners a quality experience.
Held Thunder over Flagstaff and balloon launch events that drew over 5,000 people.
Worked with CVB to develop destination messaging to the local community, as well as national and international audiences, with the Always Fly Flagstaff First campaign.
Assisted with 43 business attraction projects, created 2,024 jobs (1,065 retail/hospitality, 959 high-quality jobs), $416 million in capital investment, 6 new hotels and 4 new and/or expanding business developments (Trax, Aspen Place, Airpark, Flagstaff Mall and Marketplace) in progress.
AIRPORT MarketingAIRPORT Enhancements
ECONOMIC
Development ECONOMIC VITALITY
Ad Campaign
(I am reading)
in FY 16
The Convention and Visitors Bureau is a departmentof the City of Flagstaff’s Economic Vitality Division.
(read)
18 FLAGSTAFF CONVENTION & VISITORS BUREAU | FY 2016 ANNUAL REPORT / FY 2017 MARKETING PLAN FLAGSTAFF CONVENTION & VISITORS BUREAU | FY 2016 ANNUAL REPORT / FY 2017 MARKETING PLAN 19
Progress Magazine (Arizona Daily Sun), 4/16 Flagstaff Business News, 7/16
The economic impact from visitation is a significant driver of the local economy, supporting an estimated 8,000 jobs and delivering 500 million dollars to the local economy. Tax revenue collected from this industry, specifically the Bed, Board and Beverage (BBB) tax of 2%, directly enhances the quality of life for local residents and creates a vibrant community for visitors to enjoy. The CVB receives 30% of the BBB tax revenue to promote Flagstaff as a premier travel destination through marketing, direct sales efforts and media relations while providing concierge level service at our Visitor Center.
FLAGSTAFF CITY MANAGER
Josh Copley
DEPUTY CITY MANAGER
Barbara Goodrich
DEPUTY CITY MANAGER
Shane Dille
FLAGSTAFF CITY COUNCIL
MAYOR
Jerry NaboursVICE MAYOR
Celia BarotzCOUNCILMEMBERS
Karla Brewster Coral EvansJeff Oravits Scott Overton Eva Putzova
CREATIVE SERVICES SPECIALISTADVERTISING CREATIVE AND PRINT
Jennifer [email protected]
CREATIVE SERVICES SPECIALISTCONSUMER WEB AND MULTIMEDIA
Michael [email protected]
SALES & MARKETING MANAGER INTERNATIONAL TRAVEL TRADE
Joyce [email protected]
SALES & MARKETING SPECIALIST MEETINGS & EVENTS
Jessica [email protected]
VISITOR CENTER MANAGER
Jessica [email protected]
VISITOR SERVICES SPECIALISTEVENTS LEAD
Anna Good
VISITOR SERVICES SPECIALISTRETAIL LEAD
Debbie Moore
VISITOR SERVICES SPECIALIST
Andy Boyd
VISITOR SERVICES ASSISTANTS
Carolyn PinnickMarsha AlmarazKevin Moriarty
ECONOMIC VITALITY DIRECTOR
Heidi Hansen [email protected]
FLAGSTAFF CONVENTION AND VISITORS BUREAU DIRECTOR
Trace [email protected]
ADMINISTRATIVE SPECIALIST
Carrie [email protected]
MARKETING AND MEDIA RELATIONS MANAGER
Lori [email protected]
COMMUNICATIONS SPECIALIST AND FILM OFFICE
Joanne [email protected]
CREATIVE SERVICES MANAGER
Ralph [email protected]
Staff Directory
20 21FLAGSTAFF CONVENTION & VISITORS BUREAU | FY 2016 ANNUAL REPORT / FY 2017 MARKETING PLAN
Budget
Sales11%
General Admin
12% Visitor Services
14% Marketing & Promotions
49%FLAGSTAFF CONVENTION & VISITORS BUREAU | FY 2016 ANNUAL REPORT / FY 2017 MARKETING PLAN
City Leadership FlagstaffTourismCommissionCHAIR
Debbi GroganVICE CHAIR
Lynda FleischerCOMMISSIONERS
Tom D’AgostinoDino DulbsonBen MurphyCaleb SchiffSusan Shields
MA
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Historic Milligan House
1%
TrainStation8%
Media Relations & Film
5%
