Five Questions for H&M

By Carol L. Weinfeld

1. Should sustainability and organic cotton be mentioned in the advertising?

2. Please give examples of how “living a full life” relates to the brand.

3. Will H&M later sell kids basketball sneakers?

4. Clarify “seminal” re: H&M fashion.

5. Do we want to target influencers first and then become “massperational”?