First Optics Valley Cross-Border E-Commerce Forum

Sponsored by: Wuhan Municipal People’s Government, Hubei Provincial Department of Commerce Organized by: East Lake High-tech Development Zone Administrative Committee, Transn (China) Technology Co.,

Ltd. Forum Topic: Promoting the Development of E-commerce in the Era of Globalization

Forum Time: November 11, 2014 – November 12, 2014 Forum Location: Wuhan East Lake International Conference Center

• Forum Summary

• Attending Guests

• Forum Results

• Appendix – Review of Subjects Under

Discussion

Forum Summary

46 globalized e-commerce platforms gathered at the forum

More than 20 top global experts and scholars

11hot topics in the cross-border e-commerce platform industry

4 languages simultaneously translated at the venue (Chinese, English, Russian, Spanish)

High-end Social Banquet

Forum Summary

Attending Guests

Attending Guests – Some Government Leaders

Gan Rongkun

Nie Changbing

Lu Yanqun

Hu Lishan

Zhou Feng

Lu Shaye

Li Zuoqing

Zhang Wentong

Zhou Qing

……

Vice-Governor of Hubei Provincial People’s Government

Deputy Secretary-General of Hubei Provincial People’s Government

Head of the Department of Commerce of Hubei Province

Wuhan Municipal Committee Member & Secretary-General of East Lake Hi-tech Development Zone

Deputy Head of the Hubei Province Development and Reform Commission

Deputy Mayor of Wuhan Municipal People’s Government

Deputy Secretary-General of the Wuhan Municipal People’s Government, Chief of the Wuhan Commerce Bureau

Head of the Wuhan East Lake Hi-tech Development Zone

National Commercial Bureau Foreign Trade Office

Results of the Forum

5+6

10+30

50

1200

2 million

The realest cross-border e-commerce forum with the most international feel

Covering more than 50 major trading countries and regions

Creating the most influential cross-border event in China

Radiating out to 2 million foreign trade enterprises across the country

Setting up a communication platform, promoting industry development

More than 1,200 excellent enterprises representatives conversed at the venue

Expressing cutting edge viewpoints, sharing successful experiences

5 lectures from experts and 6 high-end dialogues

Linking up government representatives, expressing favourable e-commerce policies

10 provincial departments of commerce, 30 representatives of local municipal commerce de

partments attended the event

Results of the Forum – Expressing the Newest Views

Future trends in cross-border e-commerce

Development of construction of general bonded zones and the cross-border e-commerce industry

Thoughts on cross-border e-commerce from large international enterprises

Using an accelerator for cross-border e-commerce – Overseas Warehouses

1

2

3

4

5 How Chinese sellers can use the amazing upgrade in cross-border e-commerce

Cross-border and how to use B2B and B2C

How the world welcomes Chinese buyers and sellers

Setting up the lifeline of cross-border e-commerce – credit and payment

Breaking through the cross-border e-commerce

bottlenecks – Language and Culture

2

3

4

5

6 Haitao – New power in cross-border e-commerce

1 How foreign e-commerce platforms can

welcome Chinese customers

Lectures on 5 topics

6 High-end conversations

Forum Results – Leader Link-ups and Discussions

Hubei Provincial Government leaders meet representatives of platforms from all countries, strengthening communication and promoting cooperation

Forum Results – Leader Link-ups and Discussions

Business systems from all over China and foreign platforms link up directly and e-commerce policy is announced

Results of the Forum – Tour Banquet

Platform, industry and government representatives engaged in high-end business negotiations, and got to know e-commerce circles from all over the world

Forum Results – Sub-forum Influences Four Cities

Foshan Shenzhen

Wenzhou Shiyan

Forum Results – Media Broadcasting •Cross-border e-commerce specialist media organization cifnews responds positively

•Largest vertical website e-commerce enterprise in China – ebrun reported

• More than 40 mainstream media attend the forum venue

Media at the Venue

• Sina, Sohu, Tencent, 163 and other portal websites passed on the information

Portal websites

•Hubei Daily made a special report on the 11th of November

•Changjiang Daily made a special report on the 12th of November

Special Reports

• The four large SNS development platforms of Facebook, Google+, LinkedIn, Twitter continue to broadcast

SNS

• More than 200 mainstream media organizations have been broadcasting including ABC, FOX, CBS and Wall Street

Mainstream Media

Domestic Media

Foreign Media

Some Broadcast Results

Mainstream Media Portal Websites Special E-commerce Media

Some Broadcast Results

Special Reports Foreign Media

Appendix

Details of Topics at the Forum

Topics of the Forum

Future trends in cross-border e-commerce

Development of construction of general bonded zones and the cross-border e-commerce industry

Thoughts on cross-border e-commerce from large international enterprises

Using an accelerator for cross-border e-commerce – Overseas Warehouses

1

2

3

4

5 How Chinese sellers can use the amazing upgrade in cross-border e-commerce

Cross-border and how to use B2B and B2C

How the world welcomes Chinese buyers and sellers

Setting up the lifeline of cross-border e-commerce – credit and payment

Breaking through the cross-border e-commerce

bottlenecks – Language and Culture

2

3

4

5

6 Haitao – New power in cross-border e-commerce

1 How foreign e-commerce platforms can

welcome Chinese customers

Lectures on 5 topics

6 High-end conversations

Main Lectures

Guest Cai Xuefeng – General Manager of Yandex China Region

Content Future development trends in e-commerce – social culture, mobilization and development of smart technology

Future Trends in E-commerce

High-end Dialogue

Conversation Organizations and Speakers

Dialogue Chairman

Organization – Eagle and Bear

Assemblage

Founder Ren Manning

Eagle and Bear Assemblage – The w orld’s largest social group in cross-

border e-commerce

Russia TIU

Founder and CEO Evgenii Ivanov

Largest B2B e-commerce platform in the Russian region

Pakistan Tradekey

Founder and CEO Junaid Mansoor

One of the w orld’s largest B2B platforms w ith more than 8 million

members

Chile Mercantil

Founder James Brierley

One of South America’s largest B2B platforms

Ebay Senior executive for business expansion in

the China region Li Hongxi

One of the w orld’s most inf luential cross-border e-commerce platforms

China’s SME society

Deputy secretary Qi Liran

Once executive editor of China’s most inf luential SME magazine

“China Small and Medium Enterprises”

Content

Foreign e-commerce platforms share how to attract Chinese customers and use many multiple area platforms to go out into the w orld

How Can Foreign E-commerce Enterprises Welcome Chinese Customers?

High-end Dialogues 2

Cross-border. How to make use of B2B and B2C Dialogue organizations and speakers

Dialogue chairman organization

Horizon

Chairman of the Board

Yuan Yue

China’s most inf luential research and consultation service groups, social

activist

South Korea Domeggook Group

Chairman of the Board

Mo Yeong Il

Makes up 70% of market share in South Korea

DHgate Deputy President Zhang Yongjie

World’s leading online B2B trade platform

Peru Linio

Founder Fernando

Latin America’s largest B2C platform

Research Institute of China International

Electronic Commerce Netw ork

Deputy Dean Li Mingtao

APEC E-commerce Business Alliance

Head of Committee of Experts

Content

E-commerce platform representatives and experts discuss how enterprises can select e-commerce models based on the special features of their ow n products

High-end Dialogues 3

The World is Welcoming Chinese Buyers and Sellers

Dialogue organizations and speakers

Dialogue chairman organization

ACI

President Manfred Wiebogen

ACI is an international f inance organization that possesses more than 13,000 members of business

banks across the w orld. It is the only foreign currency exchange body engaged in certif ication issuing.

US Consulate in Guangzhou

Business Consul Michael Middleton

Russian Business Representative in

China

Executive Representative

Mantsaev Mergen

Content

The w hole w orld is focused on the Chinese market. Problems that Chinese manufacturers should focus on when entering the US and Russian markets

Themed Lectures 2

Guests Yu Min – East Lake General Bonded Area

Content When making the large cross-border e-commerce business chain, the general bonded area can provide support, policy and suggestions

Construction of General Bonded Areas and Industry Development of Cross-border E-commerce

Themed Lectures 3

Guests Xi Yunfeng Vice President of Haier Group

Content How do large cross-border enterprises in the e-commerce wave change their way of thinking, adapt to the development of the times and successfully transform in accordance with the trends?

Cross-border E-commerce Thought of Large International Enterprises

High-end Dialogue 4

Opening Up Lifeline of Cross-Border E-Commerce: Credit and Payment

Dialogue Organizations and Speakers Dialogue Chairman

Organization TRUST-ON.NET

Founder Streifler Dirk

China and Germany’s largest organization providing legal

support services and certification for B2B platforms

PWC Founder Rebecca Wong

World’s top accountancy firm and professional consultation

services organization

Russia PayU

CEO Elena Orlova

Online payment pioneer in the Russian speaking region

Paypal General Operations Manager Wu Jingqi

The world’s largest online payment platform

Hscode President Zhan Fudong

The most authoritative import and export data and trade

compliance content provider

Content

How to provide even more support and service in credit links relating to cross-border e-commerce

High-end Dialogue 5

Breaking Through the Cross-Border E-commerce Bottleneck – Language and Culture Dialogue Organizations and Speakers

Dialogue Chairman Organization

China Overseas Investment Union

CEO Zheng Shuai

China’s most inf luential cross-border f inance and international communication platform

Spain SoloStocks

General Marketing Manager

Manuel Camacho

B2B platform w ell know n to the Western European region, covers 12

countries in Europe and South America

Transn Founder and President He Enpei

China’s largest new language service provider

China Council for the Promotion of

International Trade

Vice Secretary of the International

Connections Department Han Meiqing

Cross-cultural communication specialist, international trade and trade promotion

expert

Lightinthebox Chief Inspector of investment attraction He Qiuling

China’s largest self-operating B2C cross-border e-business

Content

How to solve the language and culture bottleneck, promote the sustained healthy development of cross-border e-commerce

Themed Lectures 4

Using the Cross-Border E-Commerce Accelerator – Overseas Warehouses Guest

Li Yansheng Senior Vice President of 4PX

Content Fully utilizing the new way of thinking about logistics and model of “Overseas Warehouses”, promoting localized marketing for cross-border e-commerce.

Themed Lecture 5

How Can Chinese Sellers Use Cross-Border E-Commerce to Upgrade?

Guest Shao Baoling Founder of Dragon King Case Co., Ltd.

Content Explaining how traditional sellers can use cross-border e-commerce to grow using Dragon King Case Co., Ltd. as an example

Themed Lectures 5

Haitao – A New Power in Cross-Border E-Commerce Dialogue Organizations and Speakers Dialogue Chairman

Organization China Service

Trade Association E-Commerce

Committee Member

Executive Director Su Jun

E-Commerce Association directly subordinate to the Ministry of

Commerce

Yifan Shop COO Wan Jianwei

One of the largest e-commerce websites selling everyday

products

Singapore Square Capital

President Joseph Liu

In the top three Haitao for three consecutive years in Singapore

Culigo President Yang Yihua

China’s first e-commerce platform to focus on importing

commodities

Russia Molotok

General Manager of Development Sergey Grechin

One of the most influential B2C platforms in the Russian region

Content

The new flourishing of the Haitao model and the new opportunities and challenges it faces

31