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Finding the Personal Insights with Deakin Talent Dr Wayne Read Deakin University CRICOS Provider Code: 00113B

Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

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Page 1: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

FindingthePersonalInsightswithDeakinTalentDrWayneRead

DeakinUniversityCRICOSProviderCode:00113B

Page 2: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

Howcanstudentsprepareforjobsofthefuture?

DeakinUniversityCRICOSProviderCode:00113B

4PRroles4,400marketingandsales

roles27,000

communicationsroles

Page 3: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

Contents

ØKeytrendsØVisionØWhatwedoØSomeLearningOutcomes

Page 4: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

KeyTrends- Students

10%don’tengageatuniversity

60%willneedsomehelpwithdigitalliteracy/20%willstruggle(Steel,Chung-Moya,Gupte 2014)

Upto20%notbesureoftheirdirection

Researchandanalyticalskillsareperceivedaslow-level

Page 5: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

KeyTrends- Industry

Routinejobsdisappearingduetotechnologyandprocessimprovements

Gigeconomyisgrowing

Blurredindustrysectors(Atluri,DietzandHenke,2017)

Newjobsemergingrequiringstrongersoftskills:

• Service• CriticalAnalysis• Communication

Page 6: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

KeyTrends- Industry

Cognitiverecruitmentisherewith:

• machinescannedapplications,• onlinegamingtodetermineskillsandattitudes,• processautomation,• recordedvideointerviews,• earlytalentidentification.

Page 7: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

Skills

DeakinUniversityCRICOSProviderCode:00113B

TechnicalDisciplinespecificGenericIndustryknowledgeMeetindustrystandards

SoftCommunicationCriticalThinkingDigitalLiteracyEmotionalJudgementEthicsInnovation/CreativityProblemSolvingSelfmanagementTeamwork

P’s=degrees

Page 8: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

Degree

Parttimejob

Studentexpectations

Understandbusiness

SoftSkills

Technicalskills

Degree

Experiences

Employerexpectations

IndustrystandardsChanging

environmentsCulturefit

CommunicationAdaptable

InterpersonalInnovationCreative

Applylearning

Learning,diversity,

transferableLevelofe

xpectatio

nsTellmewhattowrite

TellmehowtopasstheexamMakeitsimpleMakeiteasy

Page 9: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

FutureIndustry/careers

WILExperiences

MyProfile

Theapplicationprocess

IndustryTrends/Selfawareness/

Teamwork/Diversity

MyPersonalBrandNetworksExperienceActionplansComms 1

TheapplicationprocessCommunication2Application&Interviews

Assessment1Myfuture

Research,analyseindustrytrends,forecastchanges.Evaluatemyself,job

requirements.Identifythegaps.

Assessment3MyapplicationandinterviewCompleteanonlineinterview.

Reflectiononlearning

Assessment2MyProfile

1minutevideopitchplusanonlineprofile.

Createa12monthactionplan.Developteamwork&networkingskills

Page 10: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

MWL101TeachingApproach– BasedonExperientialLearning

DeakinUniversityCRICOSProviderCode:00113B

Industryinformation

SeminarTasks

DeakinTalentmodulesReflection

Skillsdevelopment

Page 11: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

2nd weeksemester

HowdoIfillin…..

WhatdoIwrite..

DoIneedtodothereading?

Iamsummarisingthereadings…isn’tthat

analysis?

ThisisharderthanIexpected….

Page 12: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

DeakinUniversityCRICOSProviderCode:00113B

SELFASSESSMENT

DeakinTalent

DEAKINTALENTPROFILES

RESUMEGUIDELINES

JOBSEARCH

Page 13: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

Learningoutcomes

Becameawareofgapsintheirproposedlearning

Skillsandknowledge

Levelofcompetitionforgraduatepositions

Needexperienceswithadegree

Pathwaystofindingsjobs

Takeachance

90%

Page 14: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

Firstyearstudents’experience(10%)

DeakinUniversityCRICOSProviderCode:00113B

0

5

10

15

20

25

SummerVac Internship Mentorship Parttime Networking Volunteer Foundation StudyAbroad

Acct/Fin Law Sports General MWL303 MKTG Deakin

100%havesometimetypeofexperience(inclasssurveys)

Parttimework;Internships;Volunteer;Extra-Curricular

Page 15: Finding Personal Insights with Deakin Talent400 marketing and sales roles 27,000 communications ... Research, analyse industry trends, ... References Deakin University

References

DeakinUniversityCRICOSProviderCode:00113B

• Steel,M,Chung-Moya,EandGupte,P(2014).'ExploringthedigitalhabitsofgenYstudents:digitalnativesordigitalvisitors?',inS.Rundle-Thiele,K.Kubacki andD.Arli (ed.)ProceedingsofANZMACAnnualConference2014,Brisbane,Australia,1- 3December2014,pp.647-654.

• 2017DeloitteGlobalHumanCapitalTrends• SoftSkillsforBusinessMay2017.DeakinCoandDeloitteAccessEconomics• TheNewWorkMindset.FoundationforYoungAustralians2016