Finding Keywords Your Customers Use

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Finding Keywords

Your Customers Use

For starters, know what your ideal

customers might be looking for and

what words they would use in order

to find your website. To do this,

check out your target market, look

at any comments, emails, and

feedback they leave, and make a

list of possible keywords. These

words become a master list.

From there, enter all of the keywords you have come up with into Google’s Adwords

Keyword Tool and then pick out the ones with the best amount of searches. I also do

something a little different.

Then you should use Google’s Search-Based Keyword Tool which will enable you to pick

up any extra words and phrases.

The next thing you will need to do is to determine which words are the most

competitive, how competitive they are, and which ones are worth focusing on. For

each of the most promising words, do an exact phrase search using quotes and keep

track of the amount of results that turn up for each. Look at the first couple of pages of

the results and keep track of what they are, how much power they each have, and

what type of links each of them have. Then make a list of the top keywords to target.

Last but not least, learn exactly how much competition there might be for a particular

phrase. Go through the list and put a value and cut out any words you believe are

simply of no value.

By now you should have fairly good amount of keywords and phrases that you feel

would be worth targeting from an SEO standpoint. You should now put your keywords

into different categories.

Keywords that will bring searchers who are looking for the exact products and services

you offer.

Keywords that will bring in links, improve your image, share information, and help

demonstrate your abilities.